(Update) The Verge Confirms T-Mobile “Upgrading Upgrades,” Part Of T-Mobile Event Today

t-mobile-jumpUpdate: See Tweet below.

In a move that confirms our intel that T-Mobile “upgrade upgrades” at their media event taking place later this afternoon, The Verge has confirmed that intel via a newly leaked image. An earlier report by CNET had suggested that T-Mobile might want a monthly fee or a survey that went out to customers suggesting the company would consider requiring customers to trade-in their existing handsets. Ultimately any such program would allow existing customers to upgrade at new customer pricing anytime they upgrade. Still, we don’t know all the information that will surround T-Mobile’s “upgraded upgrade” process but given that the event is just over two hours away, we’ll know everything soon enough.

Of course all of this is substantiated by T-Mobile’s own advertisement which ran over the weekend suggesting the company was preparing to fire a shot across the AT&T bow in respect to upgrades.

I would still expect to hear a major LTE announcement today as well. As for what else T-Mobile could have in store, that’s anyones guess!

The Verge

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  • samsavoy

    if you go to t-mobile.com/jump you get redirected to a blank page instead of a 404.

    Edit……annnnd they must stalk the comment section here because they took it down.

  • VG

    Gotta hand it to T-Mo and the CEO … they are certainly implementing new sales practices that has been operating the same way in the US for a couple of decades. I wish them luck with this new upgrade club!

    • Dakota

      But are they explaining it clearly enough to the casual phone user?

  • J05H

    This is awesome, great job T-Mo!

  • dt

    Please don’t let this be all they announce today… I mean it’s great for those that like to light $100 bills on fire just to have the latest and greatest every 6 months, and enjoy dealing with car salesman getting them into vehicle leases, or rent-to-own appliances for people with no financial comprehension. For the majority of people who choose TMobile over AT&T and Verizon though, it’s almost purely price driven.

    • Jose Hernandez

      The whole point of this is to make it easier and more affordable for people to upgrade. A small monthly fee with a really low out of pocket payment with trade in. This is price driven.

      I would like for there to be more, they could announce the launch of more LTE markets and what not. But his would be a good deal for a lot of people. Myself included.

      • DT

        Perhaps it will work out for a few people. Not enough to warrant a press conference for though. I suspect the JUMP monthly fee + likely mandatory insurance + EIP works out to something financially distasteful to the majority of TMobile customers though.

        • thepanttherlady

          Let’s not judge or be negative until all the facts are in.

          It is believed that insurance would be included in the monthly fee and there is no mention of an EIP:

          http://www.tmonews.com/2013/07/will-wednesdays-big-event-see-the-unveiling-of-t-mobiles-upgrade-club/

          I doubt T-Mobile would go through the trouble of a press conference if it wasn’t something “a few people” were interested in.

        • DT

          I shall revisit this comment in three hours and either apologize or say ‘neh neh told ya so’

        • thepanttherlady

          LOL You got it. I’ll be here too. :)

        • DT

          An insurance plan by any other name is still insurance. The monthly fee may not be as bad as it could have been, but you are still paying $10 per month PLUS the EIP of $20-$25 (let’s face it this will only appeal to those wanting the highest end devices), AND a likely deductible. Pass.

        • thepanttherlady

          I commented on the JUMP article but the only customers I see this benefiting are those that:

          1. Don’t already pay insurance
          2. Will upgrade every 6 months.

          If not, you’ve effectively added $120 to the cost of your phone.

        • Dakota

          That could be since Tmobile has always had price sensitive customers and thats what many people see first. Thats why many people see a $600 phone price and dont even explore further to understand how it works. I even heard CNBC anchors mention that when the new Blackberry was announced; they kept asking why Tmobile is charging so much more for phones. (That shows how great a PR and advertising campaign they have). Its just the perception of people hearing they have to pay yet another fee. Its immediately a turnoff just like ATT customers were upset (probably not enough to leave) when they heard they were going to be charged an additional 60 cents per billing c ycle. For all the simplifying that Tmobile espouses, it actually is becoming more confusing for customers to understand

      • Dakota

        I just feel the people who want all these upgrades are primarily the power users or Android enthusiasts. The average consumer is happy with their phone as long as it fulfills their needs. They arent reading blogs or really informed of whatever new features are announced. Ive spoken to many people with Androids and not a single person even knew what OS version they had. They hadnt even heard the terms Ice Cream Sandwich or Jelly Bean

  • Luis Espinal

    This just makes me want to stay with Magenta!

  • williejackbrainer

    I’m pumped! Can’t wait to read all the details!!

  • just me

    Awww snap. I hope employees can get in on this too. Wonder how much the monthly fee is…

  • TMoFan

    My grandfathered plans are slightly cheaper than simple choice but I would consider giving them up to take advantage of something like this. Good move UNcarrier!

  • GwapoAko

    I can upgrade anytime coz I pay full price on the phone : LOL!!!

  • Chris

    Will the event be streamed?

  • besweeet

    Being a new T-Mobile fan, I’m interested to see what they plan on announcing.

  • Kenneth Warner-Shook

    Even then if you trade in your old phone that your still making payments on you’ll still have to pay for it but who knows hopefully they will cut that out

  • bydavidrosen

    i’d probably get an S4 tomorrow haha. that’s crazy. all i ever wanted is to pay $200-300 a year to upgrade to the newest phone every 12 months instead of 24. (and yes i know it sounds like i’m being sarcastic but I’m not… and yes i know i can just buy outright and sell my phone, but it seems like such a hassle)

    • Dakota

      I dont think you represent a majority view of most Tmobile customers. Maybe its more of a desire for Android skinned users who get stuck in old OS versions. I just think of all the Gingerbread people who signed 2 year contracts in 2011 who were stuck or maybe still are stuck with that OS until their contracts end.

    • kev2684

      ^this

    • Frettfreak

      1 million % agree. Thats all i want. A new phone every year 9but every 6m would be better) and pay $200 a pop. i would even trade in my phone without a problem!

  • rfgenerator

    To be honest I smell smoke and see mirrors.

    • Zacamandapio

      Got to lay-off the meds.

  • Jay J. Blanco

    Can’t wait to get details on this club.

  • William_Morris

    C’mon announcement for LTE in Pensacola-Mobile area.

  • Dakota

    I dont see this affecting the majority of customers…especially their new iPhone ones. The iPhone gets a OS update free every year and now seems to be on a regular 2 year cycle for any major changes to the hardware or huge OS updates

    • Frettfreak

      yeah…. and they are the ONLY ones on this cycle.

  • Adrayven

    Good timing. As new smartphones are coming to market from Apple, LG, Nokia, etc.. I’m betting they are going to try and leverage the new smartphone hype thats coming to gain new customers and to keep old customers happy. MetroPCS customers are known for upgrading often.. This might be a move to help keep them happy too.

  • http://www.kdmstance.com BiGMERF

    What time is this happening? any live coverage ?

  • penguin

    How about fix your crap network table rock lake in mo no coverage Verizon 4 g lte their you wanna be a bigger player tmo start getting coverage in small towns would be a good start

    • dapper

      everyone who has heard of table rock lake in mo please upvote. no one? no? that’s why, buddy.

    • Frettfreak

      I could add apple valley, CA to this list too (although between this city and the surrounding 3 there is almost a million people in this area… NO reason to have such horrible data here)

  • http://twitter.com/SParKlngCyaNide SparklingCyanide

    LTE is almost completely turned on in Metro Detroit and San Fransisco among other cities, there’s no way they’re not announcing a broad new LTE rollout today.

  • Jose Hernandez

    I just tried to go to the T-Mobile website, and it is not working right. It seems to be down? They haven’t even announced what it is they are doing and the website is down?????

    • drklahn

      The redirect is there. Guessing the website wont go live until the announcement today.

  • mmunson

    Maybe a program to bump us to LTE phones might be a small plus.

    • Frettfreak

      Maybe if their data didnt suck so bad almost everywhere i could actually use an upgrade… lol

      • niftydl

        I love T-Mobile’s value but I kind of have to agree. 40 minutes – 1 hour outside of any major metropolitan area = 2G towers.

        • minioninnc

          Yeah I am EDGE here to my friend.

  • http://de-kart.com Wagonist

    wait… didn’t T-Mobile hire Xzibit for a commercial spot?

    Yo dawg… We heard you like new phones so we upgraded yo upgrade so you can upgrade while you upgrade!

  • http://knightofscorpio.tumblr.com/ DtheArtist

    I would just like to know what the overall pricing would be. Like a detailed explanation. It wouldn’t make no sense for me to pay off my phone, then upgrade to a new one, pay $10 a month for the 2 upgrades a year, trade in my phone, but still have to pay $20 a month to pay it off. Something has to be a bit cheaper, or what’s the benefit?

    • minioninnc

      By how I understood, if you are at 18 months, then there is no reason to pay, you just upgrade. When you upgrade, then you enroll that phone. After 6 months and paying $60.00 in JUMP fees, you decide you don’t want that phone, you bring it in, they wipe out the remaining EIP, you pay the down payment on the new phone, and the rest in EIP. If it is damaged, then the insurance will kick in, you pay the deductible, and still get a new phone.

      • http://knightofscorpio.tumblr.com/ DtheArtist

        I see… thanks

        • minioninnc

          As well say you are only 6 months into your current (no)contract, you pay 6 months in JUMP fees, then you can upgrade at 12 months into your (no)contract. But regardless you have to be in the JUMP for 6 months.

  • minioninnc

    JUMP! Coming soon.