T-Mobile Making Preparations To Bring Carly Back Into The Marketing Mix?

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Whoa, could it be, might it be, will it happen? A new six-second vine short from everyone’s favorite T-Mobile marketing bombshell teases a return into the Magenta mix. That’s clearly the motorcycle outfit playing in the very last frames of the vine and a “stay tuned” from Carly herself. There’s even a #tmobile hashtag in the tweet which all but solidifies something is going to happen.

It was back in March that word came down T-Mobile has chosen an alternate path for their marketing moving forward and Carly hasn’t been seen since. T-Mobile never shut the door on Carly’s return however and stated back in March that:

“The current campaign will not feature the character of the T-Mobile Girl, however she is still a part of the company’s brand family,” a spokesperson says.

I’m just imaging marketing for Carly and the iPhone 5. Oh yes, I can see it now. Sorry Android fans, for the most part the manufacturers handle those but T-Mobile could definitely have some fun with the iPhone, Carly and motorcycles. Just saying.

@foulkescarly

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  • Dakota

    Bringing Carly back would be one of the stupidest marketing moves yet. Well the current campaign with people living in a shoe and looking like Frankenstein isnt really brilliant. Carly didn’t work for all those years and is associated with the old T-mobile. Why would you bring her back? If anything, get a new model — Not old school. And get someone( or ones) that you can create a new image around reflecting the new Tmobile and your UNCARRIER message.

    • just me

      I disagree about Carly being bad, I think the newer commercials are much worse than the Carly commercials. I do heartily agree that the advertising needs to do a much better job with the uncarrier message, I just think it would be fine for Carly to be a part of that.

  • http://about.me/daylondeon Deacon

    Carly never did anything for me or anyone i know as far as bringing people in to choose TMO.

    • jmfos

      I agree!

  • UofM2005

    What about Katherine Zeta Jones and Voice Stream’s Jamie Lee Curtis. They should be brought back too. Kathy and Jamie could Face Time each other while enjoying some Activia yogurt.

    • MacRat

      Katherine is much better than Carly.

  • just me

    Is it bad that I’m more excited about this than the new jump thing? Lol <3

  • Long Nguyen

    Wow she looks horrible in that vine video.

    • bt

      that’s how all famous people look without overdone makeup and fake shit

    • just me

      Or maybe you’re just spoiled by makeup ;) I don’t think she looked horrible at all, just casual.

  • thepanttherlady

    If they don’t change/replace their advertising/marketing departments and how they advertise, it won’t matter who their spokesperson is.

  • Jay J. Blanco

    Carly Carly Carly Carly Carly Carly Carly Carly Carly Carly Carly Carly

  • Mirad77

    Under Carly TMUS didn’t see anything good as fars net customer increase what makes those clowns in suits think this time is going to be different. David I know you have your crush but she’s not helping magenta.
    The whole advertising department needs to be replaced, “you can’t teach an old dog a new trick”.

    • thepanttherlady

      If she’s still under contract, it may be “cheaper to keep her” as the saying goes. I don’t think it’s Carly’s fault that she isn’t helping Magenta, look what she has to work with. Which leads me to agree with you on the advertising department. Someone needs to shake up that department. Badly.

      • Oleg O.

        Or you can keep her while paying a small monthly fee
        and trade her in when a new, hotter girl comes out.

        • Cruise Guy

          You are awesome. Priceless!

      • Mirad77

        Totally agree to shake up, and if it includes her then so be it.

    • http://tmonews.com David

      I would MUCH rather see Carly than anything else they have cooked up. The problem wasn’t Carly, it never was, it was how she was being used. She’s one of the more identifiable and familiar faces in marketing as shown by numerous AdAge reports.

      • Mirad77

        David my take is the whole department and since she is part of the crew, she goes with them. True that all they’ve done lately is a mess maybe now we can agree to what I said; iPhone is helping apple but not TMUS. You just wrote that in another post so now we know iPhone was just one of the many problems TMUS has and fixing one will not cut it. My take……

      • VG

        I agree with David. Carly is a very identifiable and charismatic spokesperson for T-Mo, and the marketing department needs to develop new ads to use her effectively.

        By the way, Carly just pushed the button to officially launch LTE at the T-Mo presentation (3PM NYC-time)

  • GwapoAko

    Much better !!! Remove those stupid commercials and let Carly do it!!!

  • Guest

    yay!

  • gayboy

    I prefer Rob Kardashian! He’s cute!

    • pbxtech

      yikes

  • krazytrixxxsta

    “I’m just imaging marketing for Carly and the iPhone 5. Oh yes, I can see
    it now. Sorry Android fans, for the most part the manufacturers handle
    those but T-Mobile could definitely have some fun with the iPhone, Carly
    and motorcycles. Just saying.”

    I’m pretty sure Android fans doesn’t give a s#!t about Carly commercials.Those Carly commercials were pretty corny. I’m pretty sure IPhone fans are going to feel the same way. T-Mobile need to give it rest with these lame @ss commercials.

  • ragumaster
  • Chum Lee

    I want more Frankenstein

  • tonyburke

    TMO’s current commercials stink. Bring back Carly!

  • Mark

    Carly herself has used the phrase “still part of the T-Mobile family,” referring to herself, on more than one occasion on Twitter. You don’t lightly cast aside a character who is popular and recognizable enough for people to be dressing up as for Hallowe’en; you just need to get her out of the motorcycle suit and back to presenting the material! (Hey, do you see anyone dressing up as the guy in the AT&T ads who’s interviewing the kids? Maybe as the boy who does the wave his head and wave his arm thing, but not the guy himself.)