T-Mobile’s New TV Spot “Frozen In Ice,” Takes Dig At AT&T Contracts

T-Mobile’s last commercial may have featured Frankenstein, but this time around they are going with the reliable “caveman” backdrop. The entire gist of the commercial is one big cheap shot at AT&T and their restrictive contracts. The bottom line? “Even a man frozen in ice understands that choosing T-Mobile over AT&T is the smart way to go.”

iSpot.TV

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  • kolijboy

    Another misleading ad. Who do they think they’re kidding?!

    • kolijboy

      What about giving a careful side-by-side, factual comparison instead of this cheapshot.

      • bozzykid

        That isn’t how advertising works.

      • taron19119

        because the average person won’t understand this makes more sense to the average person

        • kolijboy

          So the person persuaded by this kind of sophomoric drivel is the average person? Heaven help us all!

          Whatever happened to the logos part of logos, ethos, and
          pathos?

        • MCGTech

          I honestly believe the visual of a caveman in a block of ice is intended to get your attention, put down that phone and listen to the message. But yeah, there are plenty of boneheads out there.

      • sidekicker89

        I can understand you want factual information but when it’s a commercial they don’t have a lot of time to do that.. The facts are there if you just do the research..

    • TechHog

      what’s misleading about it? Are you the Attorney General?

    • taron19119

      you can upgrade anytime once you pay off one phone you can buy another one what is misleading about it

      • 21stNow

        The commercial didn’t say you could upgrade “once you pay off one phone”, it said you could upgrade anytime you want. That is misleading.

        The problem with the commercial is that the guy says that if you are with AT&T you either have to wait two years or pay “how much”. The fact is that it’s the same thing with T-Mobile.

        If I buy the Galaxy S4 on T-Mobile when it comes out and use the EIP, then want the Note III when it comes out in the fall, my choices will be to wait two years or pay “how much” ($360+downpayment on new device). If I buy the Galaxy S4 without the EIP, the two years won’t be a factor but it will still be a “how much” that would be the same amount as if I were on AT&T. There is no difference here.

        The commercials should stick with the low plan prices, period. The way that they are doing this device explanation is misleading.

        • http://about.me/daylondeon Deacon

          it’s not misleading at all. you can upgrade at any time. you can NOT do so with AT&T or any of the other carriers. if you sign a 2 year contract and decide two months from now you want to upgrade to something new, they won’t let you. you’ll have to establish a new line blah blah.
          BUT with TMO you can upgrade at any time you want depending of course if you have the money and pay off the rest of the previous phone’s balance. but at no point will they tell you that no, you’re 2 months into your contract you don’t qualify.
          the commercial isn’t misleading .. you don’t have to even wait two years with TMO. get some cash, pay the rest and boom .. you’re golden. the other carriers will literally say no, you can’t right now unless you pay money AND sign a new contract.
          so again, in my opinion it’s not misleading at all.

        • 21stNow

          Deacon, I just left the AT&T store with my new Galaxy S4. I’m ten months into that contract. You can upgrade at anytime that you want on AT&T as well, it’s just that you will pay “how much”. This is no different from the line that I just upgraded last month on T-Mobile. I had no contract and had the previous device for 5 months. I had to pay “how much” in order to “upgrade”.

        • UMA_Fan

          The key difference is the down payments with Tmobile are lower than the two year price of the phone on other carriers. So hypothetically if you only had $100 left on the iPhone you are currently paying off and the down payment of the new iPhone is $100 a customer would only have to pay a couple hundred bucks for the next iPhone every year versus every two years with att

        • 21stNow

          Will the typical T-Mobile customer have only $100 left on his/her EIP once the new iPhone comes out? I get your point that the T-Mobile customer could pay less (at ~$340) than an AT&T customer (at $449) at one year’s time, but the difference isn’t great enough to negate the pay “how much” statement that is made in this commercial.

        • Wyn6

          The difference comes in your monthly bill. I just had a lady activate new service with Tmo and cancel out with AT&T although she still had 13 months left on her contract. Why? Because, she was saving $960 per year. We also unlocked her iPhone for free and she was set.
          So, when taken as a whole, the difference between T-Mobile money and AT&T money is vast. Sprint’s the only other carrier that comes anywhere close to T-Mobile’s pricing.

        • 21stNow

          My point in my comments has been that this commercial doesn’t address plan prices, even though I think that it should have, It only addresses device prices and what the customer will pay to get a new device when he wants to.

          I’m glad that your customer is saving money; many people would with T-Mobile. But everyone is not in the same situation.

        • http://about.me/daylondeon Deacon

          oh I didn’t know that at all .. that must be new with ATT .. yet still, when you upgrade you have to sign another contract do you not? that contract that you are bound to right regardless of if you upgrade or not, your bill won’t change ..
          that’s the thing with TMO .. depending on your financial situation, you can live free or pay hard lol :)

        • 21stNow

          As far as I know, it’s been like that for at least the last nine years. As far as contracts, you only sign a new contract when you take a full upgrade or an early upgrade. I did no-commitment so I’m still with the existing contract. True, the price never goes down, but I always get a subsidized device when it’s time. It’s not like I wait two years to get a new phone anyway, so the price wouldn’t go down on my T-Mobile plans (theoretically) either.

        • http://about.me/daylondeon Deacon

          you’re in the minority though .. most of America won’t be so well thought out with their plans unfortunately.

        • kolijboy

          Of course you can “upgrade” at anytime with ATT, if you’re paying for your device in full. With TMo it’s the same thing. The only difference is that TMo explicitly finances the phone for you. Yes, you still have to be under contract for the length of the EIP.

        • kolijboy

          Very well-said. Imagine if a rep had had said the same thing to us in a store; we would rightly be up in arms.

      • kolijboy

        The misleading thing is that this is no different from what you can already do with the other carriers. Their pitch is patently disingenuous, and, moreover, the savvy customers they want to attract can easily see through the charade. There is nothing “un” about tjis, just BuSiness as usual.

        • taron19119

          the difference here is you can upgrade your phone whenever if you pay full price if you do the e IP you can pay it off whenever and the price goes down with AT&T the price stays the same whether or not you pay full price

        • 21stNow

          This commercial didn’t mention plan price at all. It focused only on upgrade policies.

        • MCGTech

          Yup upgrade without having to sign a new 2yr contract. You can finance the phone as long as you don’t still owe on another.

        • bman

          Actually, payments are stack-able. That was a key change with uncarrier. As long as your credit class allows it, you can have multiple device payments at a time. Not to mention, you can make any size additional payment to the balance at any time.

        • CactusCat

          What’s really sad here is you’re trying to come across as a really smart person but you aren’t. If you can’t really see the difference, you should let someone explain it to you. I can bring my paid for unlocked phone to Tmo and then start and stop service on a whim. It’s up to me. Try that with your “no different from other carriers” on ATT, Verizon or Sprint. What do you think is going to happen? Sigh… and these people are allowed to vote too.

        • 21stNow

          You can start and stop service with an unlocked phone on AT&T on a whim. With Verizon Wireless and Sprint, you have to have a device that is carrier-branded, but you can still start and stop service at any time with them. Now if you were making the point that they won’t lower your MRC because of it, that is a difference, technically. Was that the point that you were trying to make?

        • WW

          In this situation, you don’t get a “discount” for having/bringing your own unlocked phone. Because AT$T’s rates include a subsidized phone, you’d pay for a new phone that you don’t actually have the benefit of using for the benefit of being able to start & stop whenever you want.

          You also have to pay an activation fee of $36 each time you start service with AT$T. T-Mobile has shows an activation fee ($35) too but it currently (who knows for how long though) shows “waived”.

      • WW

        With T-Mobile, you may well not have to pay off your phone to buy another on EIP…they allow more phones than you have lines on EIP.

    • kolijboy

      I’m aware that the goal of advertising is to create an impression on the consumer. The problem is that when you bill yourself as radically different from your competition but couch your message in the same inane, obscure metaphors as them, hou create a credibility gap. This stuff might appeal to kids, but to the kinds of customers TMo hopes to attract, this just is not convincing.

  • Bud

    i am sorry, i am tmo supporter. however att blows the doors off of tmobile.

    • taron19119

      and how is that and don’t tell me the network

      • Bud

        its network! my phones says 4g full bars but no data at citi field.my friends with att have lte at the game.its not my phone my other friend had a tmobile s3 no data. at home full bars 4g icon and i run a data speed test .20bits not kilobytes or mega bytes. i posted it on hoard forums the answer i got tmobile never really upgraded towers in nyc. sorry taron my friends with att get better service in nyc and when we travel. i think its wrong for tmobile to attack att when att service is better. i am still pulling for tmobile.

        • Jay J. Blanco

          Actually tmobile isn’t wrong I think tmobile needs to attack them with tmobile hspa network. Att dubs it 4g when you cant even get past 4mbps. C’mon now att is false advertising their hspa network as 4g trying to copy tmobile. Att doesn’t have America’s largest 4g network and everyone knows it

        • Spanky

          In my supposedly 4G neighborhood, you can’t get past 0.5 Mbps on T-Mobile. How’s that for false advertising?
          Again, T-Mobile started the whole “HSPA+ is 4G” campaign. AT&T has HSPA+. If they are engaging in false advertising, so is T-Mobile.

        • MCGTech

          Tip: When it says 4G with a strong signal and you get no data, you need to open your phone dialer and enter 611

        • Spanky

          I’m in NYC (Brooklyn) and had similar data issues as you on T-Mobile. For that reason, I switched to AT&T. If T-Mobile really does improve their network in NYC, I’ll definitely consider switching back. For now, I’d rather deal with paying higher monthly bills, but getting excellent service. And no, I am not bashing T-Mobile. I’m just stating facts.

        • Bud

          i am in brooklyn all the time. it sucks there.

      • 21stNow

        Why won’t you accept the network as the answer? It’s the truth.

        • taron19119

          because we all know that and that’s not what is being talked about here and there slowly but surely making improvements

        • 21stNow

          Fair enough. I look forward to T-Mobile’s improvements. While I live in an area that has great voice coverage, the EDGE-only data spots are troublesome.

    • sidekicker89

      AT&T also blows your money out of your bank account and wallet.. lol

      • http://profiles.google.com/mrice.hill Mr. Hill

        True indeed. All that “great coverage” with restrictive data caps to boot. Making it effectively worthless.

    • Ginadagelatina

      i agree att coverage leaves tmobile coverage in the dust. I cannot tell u how many times i seen the “G” icon on my S3 when i go to vegas,Arizona, san diego, san fran while my friends on att at least have 3G . I love tmobile and all but i haven’t been satisfied with its coverage when taking roadtrips . Oh also half of the time i have no service. Sure tmobile works fine when u in the city sometimes it works better than att but if u travel alot like me tmobile is not the way to go it craps out a lot while att and Verizon always come tru..

      • Bud

        i couldn’t agree more. i am still sticking it out with tmo(12yrs). .

        • Ginadagelatina

          Same with me im sticking with tmo at least all of 2013 if they dnt improve coverage outside the city im going to either att or Verizon. Because i had it that i cant even get driving directions., load maps etc when im on “G” while my friends on att can do all them things without a problem because they at least have 3G.

        • Jay J. Blanco

          You both must be dont cut on your data roaming on your smart phones because when I travel outside of tmobile network I get 2g and 3g on att no problem. Lol tmobile does have a roaming agreement with att unless they restrict us from certain towers :-/ I dont hink so though

        • Ginadagelatina

          well dnt know were u live lol but over here in los Angeles when u go out the city that the phone drops down to gsm/gprs and u go to network settings and even tho the phone finds att umts network available is UMTS 3G Or something? Sorry for the dumb question but i dnt know what umts is . Well anyway like i said the phone finds att umts available but it WONT let me connect to it at all believe me i tried when im on a tmobile” G” area. i get message saying thats notavailable on my sim

        • Jay J. Blanco

          Yes umts is 3G. But your right coverage needs to be improved and hopefully tmobile can find $$$$ to do that since they are traded on the stock exchange

        • Baxter DeBerry

          and no longer controlled by their head company.. that being said they can achieve it when they get back up on the ground

  • Will

    I don’t want to see some dude in ice. I want to see Carly. T-Mobile needs to fire their marketing people.

    • Ginadagelatina

      well too bad its bout time they changed it up to a guy u really think us gurls liked seeing carly? its bout time we see a guy in a tmobile commercial.

      • Will

        I don’t judge..but a dude in a block of ice is attractive?

        How about a compromise commercial with something for everyone?

        Carly comes riding fast to an old school gas station. She checks her smartphone while filling gas. She looks up and there are two guys looking at her. At one pump is a fat, lawyer looking guy driving a BMW and the other guy is scruffy looking and on a Harley. Carly strolls over to the the Harley guy and grabs his phone. Seeing that it is a MetroPCS phone, she types in her phone number and walks back to her bike. As she starts her bike and rides off, she waves the MetroPCS, Harley guy to follow. The MetroPCS Harley guy follows after Carly. The BMW guy runs after Carly (short of breath) and screams “Bigger is better!”

        • Ginadagelatina

          typical answer from a guy lol I rather see a guy on ice rather than that carly chick hopefully on the next tmobile commercial we can see an even better looking guy one thats hot and shirtless with a 6 pack.

        • Will

          But my commercial has everything. Carly (T-Mobile) gets to choose between the big, rich guy (AT&T) or the scruffy, doing his own thing on a Harley guy (MetroPCS). Carly knows that the lawyer looking guy is too complicated and goes with the simple (contract-free) Harley guy.

          We guys get Carly back and you girls get your bad boy Harley guy. See, no need for shirtless men or ice.

        • Ginadagelatina

          true haha

      • WW

        At the moment, the alternative is an articulate Frankenstein’s monster.

    • http://profiles.google.com/mrice.hill Mr. Hill

      I agree.

  • kolijboy

    I hope Tmobile officials are carefully watching what happened with JC Penney. Granted, it is a different industry, but I see a potential parallel: disingenous oversimplification can hurt… and badly.

    My wife used to love JCP. Then they tried this “fair and square” gimmick that was supposed to simplify the shopping experience and reduce prices. The net result was less choice and higher cost.
    …And a mass customer exodus.

    This kind of marketing strategy is tricky and requires great care and transparency. If customers sense something fishy, it backfires fast!

    If it truly wants to be an uncarrier, that meesage needs to run more deeper.

    • 21stNow

      I saw the story about the apology ad that JC Penney released. I want T-Mobile to succeed in changing the cellular service industry because I don’t like the overpriced devices that have stayed high in price due to subsidies. But, T-Mobile has to be clear in their advertising. Customers are used to how contracts work. Some of the ads will have to be educational and somewhat boring, and less flashy. There can be other flashy commercials like the iPhone commercial to show off the devices.

    • bob90210

      I think it’s odd that you refer to selling products at reasonable markups and eliminating sales and full retail prices as gimmicky.

    • CactusCat

      Bad analogy. Totally different animals. There are no contracts at JCP. Can’t even start to compare these two companies.

      • 21stNow

        There are no contracts at T-Mobile, either.

  • Ben

    I’m not exactly sure how new this one is, but it has already aired in my area. Maybe that’s because the main character is in a chunk of ice and I live in Minnesota (great connection). I really like this new aggressive marketing strategy.

  • Deon Davis

    Heres what I dont get? If you are a HAPPY att, verizon customer how do you end up on a T-mobile blog site to harass us? Seems very suspicious hmmmm?

    • bleeew

      They hating. I used to be like that honestly. I would brag how “good” Verizon WAS. I changed since they didn’t grandfather unlimited data users. Only thing Verizon got it coverage and LTE availability, and phones from OEMS(Motorola, and exclusives sometimes).

      • 21stNow

        Um, if Verizon Wireless has coverage, LTE and phones, what’s missing?

        • bleeew

          Good prices. Loyalty to the loyals.

        • 21stNow

          There are plenty of T-Mobile customers complaining about lack of consideration for their “loyalty”. As far as prices, that coverage comes at a cost.

        • bleeew

          I like T-Mo’s plan better. GSM side.

  • SouthernBlackNerd

    This commercial kind of proves the Washington AG’s point.

    With ATT, you have to wait until your two years( technically 20 months) is up to upgrade, and if you do it prior, then you have a fee to pay( ETF).
    With Tmobile, you can wait until your two year financing term is up or pay a fee to get a new phone.

    The process with Tmobile is a lot easier,but they are basically the same thing. Either way you gotta pay a fee( ETF or rest of the cost of the phone).

    • 21stNow

      With AT&T, you only pay the ETF if you are ending your service. If an AT&T customer wants to upgrade before the time, he/she has to pay the full price for the device. There are some devices that have an early upgrade fee offered, but not all.

      Edited to add: I agree that it proves the Washington AG’s point, though.

      • MO

        You also are paying a higher monthly fee on your bill too AT&T you do the math in the long one,,, 21stNOW

        • 21stNow

          I’ve already done the math on a spreadsheet and have best mix of my lines between three carriers for my needs and usage. There are many factors that go into calculating the monthly fees for any customer.

        • MO

          There is no reason to pay more money if there is not a need to,, I have been with Verizon and AT&T now i am with T-Mobile,, i have the Wifi Calling and all as well… I dont have to pay $30.00 for a unlim text plan either like AT&T and i have no issues…

        • 21stNow

          So you did what’s best for you and I do what’s best for me. I don’t see the problem here.

    • JoeyKhache

      There is no fee. What are you talking about? You agreed to pay off the phone when you first purchased the device. You’re paying off the remainder of your installment purchase if you want to purchase another device.

    • Manny

      T-Mobile has no fee, and it is not the same thing. Because when you finish paying your phone off, your bill goes down. ATT’s bill stays the same whether you upgrade or not. But since it is gonna be an Apples to Apples kind of game.

      0% financing on a phone. T-Mobile says… Hey, I trust you. I trust you enough to have this phone because I know you want service with us. All you have to do is pay us monthly until it is paid off. If you wanna upgrade… just pay off the old phone and we can start trusting each other again. ATT says, hey… you can pay 200 dollars for a new phone once every two years, if you wanna upgrade you are stuck unless you wanna pay FULL price for a phone.

      The difference is… T-Mobile, Not full price but the remainder of what you owe on the phone + down payment… whenever you want. ATT, Full price, whenever you want a new phone.

      Definitely not the same. Oh one more thing, with ATT you are locked into a contract… so for instance, you lose your phone or something… or a job. You are stuck in contract. With T-Mobile you can walk away. And just pay your phone off.
      Early Termination Fee versus Paying Phone Off? Idk, because when I go back to T-Mobile, my unlimited everything plan will still be cheaper. No subsidies.

    • John J

      or just pay the full price of the phone and continue to pay off the other

      • WW

        T-Mobile allows more phones on EIP than you have lines.

  • Jay J. Blanco

    Great commercial but tmobile needs to attack att so called largest 4g network and expose them. Majority of their 4g network is advanced 3g. Tmobile hspa network blows att hspa away.

    Good commercial would be if tmobile speed test there iphone 4s vs att iphone 4s it could be called hspa show down. Just a idea

    • Herb

      HSPA *is* advanced 3G, so this probably isn’t the best strategy.

      • Jay J. Blanco

        It Isnt the best but its better then this is. Att lte 4g network puts them in second place. So they are false advertising

        • Spanky

          It’s the same exact technology as T-Mobile. They are both “false advertising”.

        • Nolan

          Most of At&t’s HSPA network is HSPA 21, rather than HSPA 42.

        • http://robert.aitchison.org raitchison

          When T-Mobile slapped the “4G” label on their HSPA+ network all they had was HSPA14.

        • Jay J. Blanco

          I know that…

        • Jay J. Blanco

          At&t customers don’t get half the speed tmobile gets in my area. while i get at least 6mbps my friend gets 1mbps. at&t bandwidth is shredded by so many customers. T-mobile has the fastest advance 3g network in America and thats why the can market it as 4G. Its “COMPARABLE”

        • Jay J. Blanco

          i know that lol but tmobile hspa is comparable to lte and in alot of cases always out perform at&t’s hspa. that’s the point i’m getting to…

    • http://robert.aitchison.org raitchison

      T-Mobile set the bar when they slapped the “4G” label on their HSPA+ network which really prevents them from calling out AT&T for following suit. It doesn’t matter that the T-Mobile HSPA+ network (where you can get a signal) is much faster than the AT&T HSPA+ network they are both using the same basic tech which TMO has been desperately (and pathetically) trying to convince people (deceptively) into thinking is “4G” for more than 2 years,

      • Jay J. Blanco

        With tmobile you can compare our hspa to lte you cant do that with att hspa 4g. I rest my case lol. So its understandable why tmobile market it as 4g. Its that fast.

        • http://robert.aitchison.org raitchison

          Now with HSPA+42 the speeds are in the same league as (but still slower than) LTE but back in 2010 when TMO pulled out a sharpie and clumsily scribbled “4G” all over their marketing materials it was an utter joke to compare the two.

          Sure AT&T hasn’t been advancing the speeds on their HSPA+ network like TMO has because they’ve been focusing on building out LTE.

          Also it doesn’t change that TMO can’t touch AT&T’s claims of HSPA+ being a “4G” network because that would only serve to call attention to their own shenanigans in this area, it would be like if Barry Bonds were to call out another baseball player for doping.

  • M

    what’s funny is that t-mobile didn’t even bother adding that if you choose to upgrade your phone you still have to pay the balance before you can do so. However with a contract, you are only entitled to pay about $200 – $300.

    • thepanttherlady

      “you are only entitled to pay about $200 – $300″ *every two years

    • Manny

      What PanterLady said. Its not like whenever you feel like it. Atleast you have options with T-Mobile, and hey… 0% interest financing seem unfair? You could always pay full price and upgrade whenever you want.

      • M

        Actually you can still upgrade whenever you feel like it, you just have to pay the ETF, but with T-Mobile you have to pay the full price of the phone!!!!!

    • ceegii63

      ATT new phone every 2 years

      Tmo get S4 HTC one for $99 + $120 = $219 for 6 months

      a 6 month used phone can go for more than $400 so you can pay the balance you owe and get whatever the hell new phone comes out in 6 months

      • Spanky

        AT&T is new every 20 months, actually. However, with Verizon extending their upgrades to every 24 months, it’s only a matter of time until AT&T follows suit.

    • WW

      T-Mobile allows you to put more phones on EIP than you have lines. They’ve told me I can have up to 10 EIP’s on my 5 line plan.

  • Jay J. Blanco

    Personally im not buying anymore phones from tmobile I’ll stick to amazon craigslist and local stores because you will save money. Unless you really want a new phone.

    • Classick

      Good luck with buying T-Mobile phones on Craigslist.

      • Jay J. Blanco

        You get better deals and save money so thanks! You can get a used Galaxy S II on amazon for 200 v 400 on tmobile.

        • JOHN

          you be ended up getting a lost stolen phone be blocked after the owner reported

        • Jay J. Blanco

          That’s why you asks questions duhhh I never buy anything without asking questions. So I dont have to worry about that.

        • Druff

          Are your questions a truth serum?

        • Jay J. Blanco

          Thats just my opinion im sure everyone knows the that and craigslist has warnings for buying stuff off the site…. anything else????? Ive only bought 1 phone of craigslist. I trust amazon more so I dont use craigslist anymore. Just giving my opinion im not dumb im a junior in college

        • ceegii63

          because EVERYONE in Craigslist tells the truth

        • Jay J. Blanco

          Im not stupid I know people lie….

        • bob90210

          So you’re saying that used phones are cheaper than new phones. Thanks for the news flash.

        • Jay J. Blanco

          I was just giving my opinion im sure everyone knows that lmao!

  • Kolijboy

    I’ve been looking for the word(s) to describe this commercial. I think I have it: ham-fisted!

  • http://robert.aitchison.org raitchison

    WTF is with that “or pay how much?” line? With TMO if you buy a phone you are still paying ridiculous prices you just see a lower monthly bill so it works out to be cheaper in the long run.

    • Jay J. Blanco

      Agreed

  • you

    If i am under contract for a phone subsidy with Att and want a new phone I can buy one at full price. If I am under an eip agreement with Tmobile and want a new phone I can buy one at full price. Its ads like these that make people think Tmobile is doing shady business.

    • CRT24

      If the service cost was the same then you would have a point, but since At & t charges more for the service than t-mobile does for the phone and plan then you sound a little foolish saying t-mobile is shady

      • 21stNow

        The commercial doesn’t address T-Mobile’s plan prices. That was the missed opportunity.

  • I-Troll-U

    I never use the phone so T-Mo $30 plan is the best ever!!!

    I know this was a bit off topic but I just had to say it ;)

  • Spanky

    T-Mobile really needs to get of AT&T’s nuts. They are beginning to sound like a scorned little child.

    • Joe

      It’s called competition

  • steveb944

    I’ve seen these types of commercials on Spanish television all the time. They’re meh, could be better.

  • purenupe1

    You can upgrade anytime on all the carriers so whats the point of this commercial? Just pay full price for the phone…. that’s essentially what your doing on T-mobile

    • WW

      If you upgrade your phone before you’re “allowed” (20-24 months into your contract), you defeat the purpose of paying more because your phone was subsidized.

      You lose the advantage of the subsidy but continue paying the extra costs associated with it.

      • 21stNow

        If you haven’t completed the two-year contract for the original subsidized device, you would still owe for the subsidy, anyway. There are some people who choose to do the two-year contract and take the subsidized device, then pay full price for a new device the next year. Then the next year, he/she is eligible for a subsidized device then. That way, there is always a subsidized device that is owed for.

    • dpro

      Ya except you will pay more for your plan on ATT. Currently I have a 450 peak minutes with unlimited nights and weekends $40 plus unlimited mobile to any mobile and texting $20 and a 2GB data plan. $25 that comes out to $85.

      Now if I pay full price for my phone I still have to sign a 2 year contract at those prices.

      Though If I pay full price for the phone at T Mobile I pay $50 for unlimited minutes and texting and I pay $20 for 2GB of data. which comes out to $70 Which is $15 less per month. Plus I am not under contract for it. So even if I decided to go with T Mobile’s payment plan on say an Iphone 5 I am still only paying $5 a month more and getting no interest terms on purchasing the phone.

      Plus I am still not tied to a contract with a termination fee.

      The bottom line here is the fact that with Verizon, ATT or Sprint you are paying subsidy fees regardless of the fact that you may have purchased your phone outright.

      • http://www.facebook.com/victor.cedeno.94 Victor Cedeno

        Actually the 20 dollar data plan is for truly unlimited 4g web all month long. The 2.5gb data is only 10 dollars :-)

        • Jose do

          That plan is not really “Unlimted”. I have that plan and if you go to TMobile it shows you only have 1TB of High Speed Data. Which is fine for me lol. The most I’ve gone is 40gb in a month.

  • rafalla21

    T-Mobile baby

  • CactusCat

    That total $$ divided by $73 means she worked 298+ hours. A few hours? You lie…. As you can tell, I love to smack the trolls around. And WTH kind of nickname is gukibupytew? NM, I looked it up on Google. It means loser with a capital L.