T-Mobile CMO Calls First Day iPhone Sales “Gangbusting”

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With their first complete sales day of the iPhone winding down, T-Mobile’s Chief Marketing Officer Mike Sievert reports “gangbusting” sales.

“Today has been gangbusters for T-Mobile,” Chief Marketing Officer Mike Sievert said in a statement to AllThingsD. “We experienced lines out the door this morning at nearly all of our almost 3,000 stores nationwide.”

Lines tended to die down as the day went on, though after speaking with reps in dozens of stores across the country traffic remained steady even after early morning lines subsided. T-Mobile’s first advertisement for the iPhone 5 launched late last night and Sievert believes customers will be lured to the Magenta network.

“Clearly they want the iPhone 5, and they are voting with their feet that they want it from T-Mobile,” Sievert said.

While T-Mobile hasn’t and likely won’t release numbers until their next quarterly statement, I’ve put out feelers and will hopefully have a better look at how the first day of sales went soon.

All Things D

 

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  • Noor Mahmoud

    This makes me sad for humanity…

    • Garrett

      How so?

  • Key Lime Pie

    I really cant stand how people bash the Galaxy phone. Its clearly light years ahead of the iPhone. All you iPhone users are just to dumb to realize it. You remind me of the brain washed zombies that believe everything fox news says. iPhone is a solid phone, but not comparable to HTC one, Galaxy S4, Note 2,…WAKE UP!!!

    • Genecio

      I appreciate android AND appreciate IOS. Never had a Windows phone, although I played with one, however it wasn’t my cup of tea. I had the Z10 for about four days and hated it. I guess I am team Magenta. We Magentans need to unite and just appreciate the various smartphone platform preferences because the bigger picture at hand is the survival of T-mobile as a brand and its (coverage) expansion and rise to the top.

      • http://profiles.google.com/mrice.hill Mr. Hill

        True. I’ll likely never go back to Android myself but no problem with those who enjoy it. I’ll stay with my iPhones.

      • http://profiles.google.com/mrice.hill Mr. Hill

        True. I’ll likely never go back to Android myself but no problem with those who enjoy it. I’ll stay with my iPhones.

      • Alex Zapata

        Being pro magenta should be the priority of t-mobile subscribers. However, once WiFi calling becomes available on WP8 I will be switching. Still gonna stick with t-mobile though. I’m not willing to give up this unlimited data.

      • Alex Zapata

        Being pro magenta should be the priority of t-mobile subscribers. However, once WiFi calling becomes available on WP8 I will be switching. Still gonna stick with t-mobile though. I’m not willing to give up this unlimited data.

    • RobotChupacabra

      All have their strong points. They are all in fact very comparable.

    • Nearmsp

      Beauty is in the eyes of the beholder. You have no standing to judge some one who seesaw it differently to you. Get used to the fact iOs will rule t-mobile now, not Android.

    • Nearmsp

      Beauty is in the eyes of the beholder. You have no standing to judge some one who seesaw it differently to you. Get used to the fact iOs will rule t-mobile now, not Android.

    • the2000guy

      Iphone it just work and for most people is easier to use an iphone rather than an android smartphone. Most people don’t need performance in a phone to just make calls, connect to facebook or any other ssocial media, send messages, send emails. If you watch IOS 4.3 up to 6.1.3 work flawlessly in an ipad 2. Now take an HTC Sensation and after upgrading it to ICS it turns laggy automatically. So you people using the last version of IOS in their ipad 2 work great while HTC sensation upgrading to ICS is a true headache. IF the device work for their purposes just let them get what they want. I still believe HTC and Samsung have greater performance than the iphone 5. But I found more useful the iphone 5 for me. And I always have been an android fan. But we have to admit the pros and cons of everything

    • hehating

      you need to wake up my friend, I only had android because iphone was not available. I dumped that bitch last week on ebay and my iPhone is on it’s way! NEVER LOOK BACK! LOL!

  • John
  • nnnnnghh

    i hope all those new iphone users dont clog up my internets!!

    • Nearmsp

      Too bad if it does. It is better than T-mobile going down without a iPhone.

    • RobotChupacabra

      Well they sold ten trillion Android phones (all those Galaxy S 3′s…) over the past five years and the network is holding up.

  • Chris Meyers

    Sorely needed. This should help at least partially alleviate Tmo’s demographics problems. The customer base has gotten worse over time not having the iPhone.

    • ghulamsameer

      Well this is pretty racist. I didn’t know demographics would ever be a “problem.”

  • NYCTheBronx

    You hear that Sprint? T-Mobile will take your spot as 3rd and we’ll see how fast T-Mobile can top AT& T. Bye bye competitors and hello to revolution!

    • sssl48

      They need to focus on getting customers off of EDGE before they can take over spot number 2. Should be easy to pass Sprint.

      • NYCTheBronx

        John is in charge now. I hope he keeps listening to his customers. That is serious.

    • sssl48

      They need to focus on getting customers off of EDGE before they can take over spot number 2. Should be easy to pass Sprint.

    • Fraydog

      T-Mobile would have to triple their user base to do that or have AT&T fall apart in calamitous fashion. Not that I’m putting that past AT&T, but really, what difference does it make? T-Mobile has a lot to do before they play in the pool with Verizon or AT&T… for one, they need a lot more sub-1GHz spectrum. Come on guys, be at least somewhat realistic. As long as T-Mobile is making money and can keep expanding their network, why does it matter they have 100 million customers congesting their network?

      They need more mergers and acquisitions to pass Sprint like Leap and USCC. AT&T is a long way off.

      • NYCTheBronx

        I know T-Mobile still has a lot of work to do but they have done so many in just the past 3 months.

      • NYCTheBronx

        I know T-Mobile still has a lot of work to do but they have done so many in just the past 3 months.

      • http://profiles.google.com/mrice.hill Mr. Hill

        This is all true. Even surpassing Sprint without those acquisitions would take a long time. People forget that despite how terrible their network is, Sprint has also started to gain subscribers again since acquiring the iPhone.

  • NYCTheBronx

    You hear that Sprint? T-Mobile will take your spot as 3rd and we’ll see how fast T-Mobile can top AT& T. Bye bye competitors and hello to revolution!

  • Andromedo

    There is a catch with the “Paid In Full iPhone.”

    They won’t unlock it for you for 40 days. Even if you owe them absolutely nothing. It’s still not your phone for 40 days.

    That seems like B.S.

    Or was the rep I spoke with on 611 just full of it?

    • Nearmsp

      The lock of 40 days or what ever it is is precisely to prevent people from people buying a T-mobile phone on a discount of $70 and sell it in the open market for $649. So you might think you are paying “in Full”, the fact is there is a discount of $70 paid by T-mobile on your behalf. By the unlocked version for $649, there will be no lock for even a day for you.

      • Guest

        .

      • Andromedo

        Quote from an earlier TMoNews article:

        “T-Mobile: If You Cancel, You Own The Phone, Can Be Unlocked Once Paid Off”

        Doesn’t appear to be 100% true. Although I wasn’t planning to cancel, I can if I have to, to get it unlocked.

        Buyer beware.

        • Nearmsp

          If you have been a customer of T-mobile for 40 days prior to buying an iPhone then it will not matter. But new customers coming to T-mobile and wanting unlocked phone from day 1 should buy the unlocked full priced phone from Apple.

    • Bratty

      Its “pay in full” plus 1 month contract. Tmo is not in the business of selling iphones to random ppl. It is for their customers. As a customer, you pay for service. Simple concept really.

    • Brian T.

      I think it’s pretty fair — if you want to buy an iPhone that’s unlocked from day one, you can: just head to the Apple Store and pick one up. It’s not like you can’t buy one unlocked. And if you actually want to switch to T-Mo rather than just turn around and resell the phone (as it would make no sense for them to just offer an iPhone that’s basically permanently on sale relative to every other retailer), buy one from them since you should probably give them a month or so before deciding to leave anyway. And they’ll give you more than the difference back if you decide you don’t like them: $50 for the one month of service – $70 price discount = free $20 for your trouble. Seems more than fair to me.

    • Brian T.

      I think it’s pretty fair — if you want to buy an iPhone that’s unlocked from day one, you can: just head to the Apple Store and pick one up. It’s not like you can’t buy one unlocked. And if you actually want to switch to T-Mo rather than just turn around and resell the phone (as it would make no sense for them to just offer an iPhone that’s basically permanently on sale relative to every other retailer), buy one from them since you should probably give them a month or so before deciding to leave anyway. And they’ll give you more than the difference back if you decide you don’t like them: $50 for the one month of service – $70 price discount = free $20 for your trouble. Seems more than fair to me.

  • iPhone 5 man

    Just picked up a new iPhone 5 from tmobile, love it especially the fact it’s about half if what I was paying AT&T!, and unlimited everything — I’m never looking back.

    • http://profiles.google.com/mrice.hill Mr. Hill

      Welcome aboard

  • I-Troll-U

    lol @ waiting in long lines for a phone

  • AustineKersey

    I am truly interested to see the latest OS market share in the U.S now. It should spic things up between android and iOS.

  • AustineKersey

    I am truly interested to see the latest OS market share in the U.S now. It should spic things up between android and iOS.

  • John Taylor

    where’s my HTC One S update , market gangbuster?

    • donthate

      Nobody wants crapdroid

      • eddydrizzle

        your name is “donthate” but here you are hating on the internet. Ironic.

  • John Taylor

    where’s my HTC One S update , market gangbuster?

  • UMA_Fan

    Anyone notice the Blackberry Bold 9900 is the same price as the iPhone 5? What are they thinking at RIM??

    • OnlineRefugee

      RIM is in a total state of depression.

      The Z10 sales have not gone well.

      RIM has to accept the fact that it is NOT going to be a consumer phone. It is Samsung Galaxy S, Apple iPhone, and then the bit players.

      I guess if they want to commiserate they can take a cab over to Microsoft and lick each other’s wounds.

      IMO RIM should have stayed in the business/government sector, becoming the default “business phone.” Yeah, that’s a limited market, but what’s the alternative, 2% of the consumer segment.

      • http://profiles.google.com/mrice.hill Mr. Hill

        Yeah I have no idea why they still charge premium prices for their old devices. We have yet to sell one at my store in over a year. Sold only 2 Z10s so far.

  • Verizonthunder

    This is great New’s I am all for it and will generate more money for T-Mobile to built out more LTE tower’s in a more timely matter.

    • Joseph M.

      T-Mobile could have been competitive and enjoyed a great reputation in my home state of MN, because they already have the widespread coverage they need. The HUGE problem is that most of their network is stuck in 2004 with horrible EDGE and useless GPRS. They need to modernize their entire network–not just cities–before I’ll consider them again.

  • OnlineRefugee

    These phones are like my cars. Years ago I said to myself I will never buy a new car because of the depreciation hit. Have bought used ever since then.

    I use prepaid accounts now, requiring I pay full price for phones. When I step back and look at the full retail price for an iPhone or Samsung Galaxy S IV, I remind myself that for that kind of money I can buy a really nice notebook/tablet combo computer.

    Buying a phone with a two-year contract is not an alternative because that means I’m paying $3000 to $3500 for friggin phone service. That’s a bad business decision considering I use my phone mostly for checking e-mails, weather updates, GPS, taking pics, shooting video, online poker, etc. Most of that functionality does not require the latest and greatest phone.

    I’m glad I got over my phone addiction. Then again, I still am able to enjoy the latest phones because I sell my old phones on eBay to take the sting from paying $400 to $500 for a used superphone.

    All that aside, congratulations TMoNews members who have been on here as long as I have and dreamed of this day. An iPhone 5 that says “T-Mobile” on it. Wow, that was a long day coming.

    • LC

      But even after the wait, it still doesn’t say T-Mobile on it ;)

  • Bob

    What people in the USA fail to realize is that GSM is the most popular and proven Cellular technology. Sprint tried it with dual mode phones but failed. Verizon is owned by Vodafone and it boggles me why they wont switch over to GSM like Vodafone currently operates under. AT&T is the only other GSM operator and they outright suck.

    T-Mobile got it right again with the I-Phone. I am not a fan of the I-Phone, it just does not interest me. Congrates to T-Mobile on a smart marketing move.

  • Allah’s

    I sold me and my sisters android phone earlier today. Hello iPhone :-)

  • Dion Mac

    I told David I would behave, so I have nothing to say to you!