T-Mobile’s Czech Republic Branch Discovers How To Properly Market Waterproof Smartphones (NSFW)

XZ_Retail_8-640x426

Generally speaking, I don’t usually look at T-Mobile news outside the US, but this marketing campaign used by T-Mobile in the Czech Republic is just awesome. It’s definitely NSFW by American standards and this kind of promotion would never, ever be tolerated by parents, mall security and the politically correct police we have stateside. Unfortunately, we don’t know when or if the Xperia Z will ever land on T-Mobile US and given the lack of Sony options here in years past, we don’t expect it to ever arrive. Still, I appreciate publicity stunts and good marketing as well as the next guy and this certainly hits both of those nails right on the head. Let’s be honest though, the attempts to show just how “waterproof” the Xperia Z is would have be equally as valid if she was completely covered and just as wet, but it’s a lot more fun this way.

There’s a few more images at the source link, including one of the male model for all you women out there.

XperiaBlog.net via Xperia.CZ

 

Tags: , , , , , ,

  • http://twitter.com/SParKlngCyaNide SparklingCyanide

    Effective I’d say. lol

    • h_f_m

      For real. I’ve never seen a crowd that big unless it’s an apple product launch.

  • Guest

    now THAT is marketing

  • DoDaDum

    Just want to let you know that the C6502 version of the Xperia Z is compatible with T-Mobile’s AWS HSPA+ network. The Xperia ZL, which should be released sometime soon in the US, unlocked that is, is also compatible with T-Mobile’s network and future proof for LTE.

    • TehFoz

      There’s also a rumor going around that there’ll be a C6606 with quadband GSM, pentaband HSPA and support for T-Mobile’s LTE network. It appears on the PlayStation Mobile supported devices list.

    • fsured

      Question, I like the look of the Sony phones and would buy one unlocked if I had the money, but when you say it works with AWS HSPA+, that doesn’t mean it would support they fastest possible speeds on TMO correct? Isn’t anything above 7mbs supposed to be HSPA+ speeds. So the phone could only get 14mb, 21mb, or 42mb downloads based on it’s hardware. Do you know what the actual radio on the phone is capable of regarding speeds?

  • Robert Snyder

    that is safe for work. nsfw is what my boss looks at when he thinks no one is looking.

    • http://tmonews.com David

      Yeah, but some people might be offended by a half dressed woman, so better safe than sorry with the warning.

      • h_f_m

        At least it drives traffic.. People will want to make sure for themselves.

      • ChilenoinUsa

        It’s so amazing what people in this country get offended at. If it doesn’t affect you personally, why be offended?

  • tmomanager

    when is Carly getting into a pink bikini for us now?

    • M42

      Do an internet search and you can turn up plenty of pics of her in a bikini.

  • Rudy Belova

    I await my conversation with t-mobile or asurion regarding exchange.

    Rep: Has the phone gotten wet?

    Me yes

    Rep: DENIED!

    Me: But But but!!

  • Verizonthunder

    If T-Mobile offer’s Sony Xperia Z I would pre-order love Sony product’s

    • eanfoso

      You can still get it, as a matter of fact it’s being sold on Amazon right now

      • Verizonthunder

        I desire one that would support T-Mobile’s new LTE coming soon

        • eanfoso

          Eh it does support band 4 lte, but besides not being negative, but unless you live in Seattle or Vegas or a city that has more than 5 million people you won’t see LTE in a long time

  • Freddie Lopez

    Random question. Does anyone have a phone with the time 1 hour ahead of what it should be? Even though daylight savings time change has passed? My phone has been 2 hours ahead all day (3/9/13). Then come daylight savings time and the correct time is displayed on all my devices besides my phone. It’s an hour ahead?!

    • superg05

      yes its been happening to me on and off but it usually corrects it self after a while i think in anyway

  • philly8

    im pretty sure i saw this on tv like 2 years ago lol.

  • JBrowne1012

    This type of advertising wont work in america lots of females would be jealous of the woman and get offended saying they are degrading blah blah blaah.

    • Joker Chick

      well, it is but if that chick’s intelligence is limited to such – hey, girl’s got to make her $$ somehow…we can’t all be attractive AND manage to keep our clothes on for a paycheck ;)

      • ChilenoinUsa

        Do you realize that most european woman have a college education? Also, do you think that supermodels only have a high school education? You seem to think that all people working taking their clothes off are stupid. Heck, go to a strip club and most of the dancers are actually college students trying to pay for tuition. The fact that this woman is taking advantage of getting money from a male driven society says a lot more about intelligence than you judging her.

      • JBrowne1012

        I feel like I am going to get in trouble somehow if I continue on with this particular topic lol….

  • Nearmsp

    This marketing would definitely not be allowed in the US with the religious right moral police wanting to “protect” children from vulgarity. Many of these people would call and cancel their phone lines if this happened. No doubt it is a tiny minority, but noisy and very powerful.

    • fixxmyhead

      These are the people I hate the most

  • steveb944

    I wish we had marketing like this, I’d have a reason to go to the T-Mobile store this way.

  • M42

    And to think I was just in Prague a month ago. Timing is definitely everything.

  • wazmo