T-Mobile Announces Multi-Year MLB Marketing Partnership

Baseball fans look out as your world is about to collide with T-Mobile as the company announces they are the exclusive partner of the Major League Baseball association. T-Mobile will “provide technology that will enrich the MLB experience for both players and fans, inside and outside of the ball park.” The deal marks the first time in over 10 years that the MLB has partnered with a wireless carrier.

Under the agreement, T-Mobile will provide the league with a new On-Field Communication System, powered by T-Mobile’s 4G network. The T-Mobile network will power a wireless voice system connecting managers in dugouts at select ballparks to coaches in bullpens and will roll out in 2013.

“We look forward to working with Major League Baseball and are excited they have chosen T-Mobile’s technology to power a new, in-game communication system at ballparks across the country,” said Mike Sievert, chief marketing officer, T-Mobile USA. “Unlike a typical sponsorship, we’re approaching this partnership as a collaboration in which T-Mobile, MLB and MLBAM will work together to evolve the game with exciting new technology innovation, enhancing the experience for customers and fans.”

Wait, there’s more as the MLB deal affords T-Mobile an investment in a “comprehensive, multifaceted marketing approach that will include partnerships with national broadcast parents FOX, Turner, MLB network and ESPN.”

The T-Mobile investment in baseball is a comprehensive, multifaceted marketing approach that will include partnerships with national broadcast partners FOX, Turner, MLB Network, and ESPN. T-Mobile will be the presenting sponsor of ESPN’s Wednesday Night Baseball, including on-air, digital and mobile sponsorship initiatives, in addition to features on ESPN’s Baseball Tonight. T-Mobile and MLB also will develop marquee media opportunities and marketing extensions at events throughout the year, as well as local sponsorships with select MLB Clubs. Currently, T-Mobile is a sponsor of the Pittsburgh Pirates and the Seattle Mariners.

 

Press Release:

T-Mobile and Major League Baseball Announce Multi-Year Technology and Marketing Agreement

T-Mobile USA, Inc. and Major League Baseball (MLB) announced today at the 2013 International Consumer Electronics Show that T-Mobile is now the Official Wireless Sponsor of MLB. As part of the multi-year, multimillion-dollar partnership, T-Mobile will work with MLB and its industry-leading digital media and technology company, MLB Advanced Media L.P. (MLBAM), to enhance America’s national pastime on and off the field with game-changing wireless capabilities. This marks the first time in more than a decade that MLB has partnered with a major wireless provider.

Under the agreement, T-Mobile will provide MLB with a new On-Field Communication System, powered by T-Mobile’s powerful nationwide 4G network technology. The first use of this technology will be in a wireless voice system connecting managers in select Major League dugouts to coaches in bullpens. This dugout-to-bullpen system will start to roll out in 2013 and the new On-Field Communication System solution will offer greater mobility as well as options for future innovation within the game.

“We look forward to working with Major League Baseball and are excited they have chosen T-Mobile’s technology to power a new, in-game communication system at ballparks across the country,” said Mike Sievert, chief marketing officer, T-Mobile USA. “Unlike a typical sponsorship, we’re approaching this partnership as a collaboration in which T-Mobile, MLB and MLBAM will work together to evolve the game with exciting new technology innovation, enhancing the experience for customers and fans.”

“T-Mobile has made a significant commitment to Major League Baseball across our game and business, and its innovative drive and expertise in wireless technology will be an outstanding addition to the baseball industry,” said Tim Brosnan, MLB executive vice president, business. “T-Mobile has been an impact player in the wireless industry, and we look forward to its innovative spirit positively influencing the game and the way fans enjoy it.”

In collaboration with MLBAM, T-Mobile also will tap the power of its nationwide 4G network, currently available in 229 metro areas, reaching more than 220 million people, to further enhance and broaden network coverage and connectivity for fans in MLB ballparks. This past season, MLB recorded its fifth-best attendance year in its long and storied history by attracting more than 74.8 million fans to regular-season games.

In addition, MLBAM, which develops, deploys and distributes the top-ranked sports mobile application of all-time — MLB.com At Bat — will work with T-Mobile to enrich the digital experience on T-Mobile’s smartphones and tablets; create custom, compelling content exclusively for its customers; and develop promotional opportunities and unique offers for MLB.com content.

“Baseball is America’s No. 1 digitally consumed sport, and today’s baseball fan is technologically savvy and data hungry, which makes this partnership a great opportunity for not only baseball enthusiasts, but also millions of T-Mobile customers,” Sievert said.

“The underpinning of a partnership with a key provider such as T-Mobile mirrors baseball’s long-held belief in leveraging and implementing wireless technology to deliver first-rate products and services to the industry and our fans,” said Bob Bowman, president and CEO, MLBAM. “T-Mobile will play an important role as we continue that focus on bringing top-notch content, connectivity and customizable experiences to consumers wherever they are.”

The T-Mobile investment in baseball is a comprehensive, multifaceted marketing approach that will include partnerships with national broadcast partners FOX, Turner, MLB Network, and ESPN. T-Mobile will be the presenting sponsor of ESPN’s Wednesday Night Baseball, including on-air, digital and mobile sponsorship initiatives, in addition to features on ESPN’s Baseball Tonight. T-Mobile and MLB also will develop marquee media opportunities and marketing extensions at events throughout the year, as well as local sponsorships with select MLB Clubs. Currently, T-Mobile is a sponsor of the Pittsburgh Pirates and the Seattle Mariners.

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  • Richard Yarrell

    I had Mlb.com at bat application on my EVO 4G back in the day and it was great content. My Galaxy Note 2 is awaiting the opportunity for more content. Always have been a big baseball fan this summer will be big time fun…

    • http://www.antmontana.com/ ant

      they should try to get a mlb game on all tmo new phones or something

  • http://www.facebook.com/Dustin.aka.D Dustin Allen

    Sounds like a home run…

  • MacRat

    T-Mobile tweeted the MLB deal 10 times in an hour…

    I guess they thought it was a big deal.

    Not sure it is relevant to their customers.

    • http://tmonews.com David

      The image may be what’s important. If Major League Baseball thinks we are good enough, you should too.

    • http://www.facebook.com/DSwagg09 Dion Mac

      This is sooo freaking huge guy. T-Mobile’s face will be tatted all on there tv’s, rv’s. teepees… Needed something that rhymed :/ but yeah this is great. But I thinking this must have cost them more than the iphone subsidized would have cost? But what do I know, I broke a shoelace this morning.

      • Nicole

        Well considering Tmobile also signed a contract with apple you can look forward to the iPhone shortly.

        • http://www.facebook.com/DSwagg09 Dion Mac

          I don’t want an iphone, I hate that thing. I simply said it would be as expensive “AS IF” they did get SUBSIDIZED iphones. They have a deal with apple but not a subsidies deal so it would cost them billions like it did Sprint.

    • BigMixxx

      I’ll say it again….Baseball starts in Feb, with opening day end March/beginning of April, so that’s February THROUGH October and on to mid November. Talk about monster deal.

      Every year, for the next 10 years.

      • robodob

        And Looks whats happening with the Dodger Stadium as we speak, Its going through some major face lift changes, which includes state of the art wireless Mobile experience within the ball park grounds. However, its not confirmed if Tmo will be the picked carrier, but this is becoming a home run as the ball drops.

  • Ben

    Great move, T-Mobile. Leave the NBA to Sprint, the NFL to Verizon and AT&T. Great job standing out from the crowd. I’m loving all this great news from T-Mobile today. Bring it on, Magenta, keep the competition on their feet.

  • RobotChupacabra

    I just hope the ads aren’t as dumb as the Verizon NFL ads.

    “Hey, even though TV and laptops exist, you should totally get all your NFL highlights, commentary and other content through a device with a 4.5 inch screen that you have to hold! Isn’t this so much better? Eh? Plausible?”

    • http://www.facebook.com/DSwagg09 Dion Mac

      What are you smoking? Verizons commercials… wait you said ads. nevermind.

  • http://www.antmontana.com/ ant

    this is perfect because i started actually paying attention to baseball since the detroit tigers played well last season and mig got the triple crown n mvp they just need a mlb star to do their commericals like dwade n cb 94 use to do when they was with the nba

  • Whitney

    It a good start however t-mobile needs to what AT&T ans Sprint does with American Idol, Dancing with the stars and The Voice

  • Deadeye37

    As a part of the marketing deal, Carly has to throw the opening pitch on at least 1 game/week. Preferably on one of the games being broadcast on national television. :)

  • http://twitter.com/EmperorSumoski His Imperial Highnes

    I hope there’s service in Metz, France otherwise this is silly. I’m not sure about Budapest, but Wien (right by St. Stephan’s Cathedral) has good coverage, and Vatican City does too. Baseball is Vatican City to Budapest to Wien to Metz back to Vatican City. The Homerun wall is the great wall of China and the Berlin Wall was supposed to be part of it. The Saffredi opera house is the pitcher mound. Deutsche Telecom’s founder’s “big brother” (Great, great Grandfather) should be in a commercial.

  • BigMixxx

    Ok,now this makes SO much sense. BASEBALL is on, about 10 months out of the year. Talk about power move.

    T mobile is serious…

  • Rob Smith

    As a big Cubs fan and with T-mobile for 9 years. I wonder if this will get us exclusive content, like maybe At-bat app for free or a discount for MLB tv. This is going to be big for T-Mobile either way.

  • Anthony

    great deal for both companies!!!,l love it,amazing..

  • Mark

    Glad to see them doing something; first the Glee product placements, and now MLB. I’m hoping for Really Great Signal the next time I’m at Fenway!

  • SpaceGhost09

    i can see t-mobile coming out with some great commercials with this. cant wait to see some sweet mlb apps on my phone, i just recently moved to san diego and have been going to the padres games, this is big for magenta.