Nokia Wants To Broaden Profile At AT&T, Verizon, And T-Mobile

Nokia’s efforts to revitalize their smartphone business will continue in 2013 with efforts to “broaden the portfolio with AT&T, Verizon and T-Mobile.” Chris Weber, Nokia’s executive vice president of sales and marketing says the company is focused on building those relationships.

“We constantly evaluate, in the U.S. market or whatever market, what partners we’re with,” he said. “Right now our focus is really on broadening the portfolio with AT&T, Verizon and T-Mobile.”

During an interview last week at the Consumer Electronics Show, Weber stated that the goal for his company is to have high-end, mid-range and low-end Lumia devices on all of its carrier partners. Nokia’s focus will continue to be on its imaging technology and software and highlighting those differences against the competition.

“We’re just getting started on those innovations,” he said, referring to the optical imaging stabilization capabilities in the Lumia 920. “We can create some experiences that are really different and better for consumers.”

Weber acknowledged that Nokia still has plenty of ground to make up and faces challenges in doing so. The company has worked with Microsoft and operators on its marketing and sales strategies to help boost sales. Furthermore, Weber said that Nokia is still confident about its switch to Windows Phone as their primary platform and believes the company’s ecosystem will win over customers.

“This ecosystem game is not for the faint of heart,” he said. “It’s difficult. It takes massive investment.” He said Microsoft’s ecosystem goes beyond phones to tablets, PCs and gaming systems. “An ecosystem won’t survive without that. It has to have rich assets,” he said. “We have to earn the right to be that third ecosystem. But they have the building blocks and the platform that scales beyond mobile phones. I think those companies that don’t have that will be quite challenged.”

Would you be more likely to buy a Windows Phone device on T-Mobile if selection included a high-end Lumia 920?

Fierce WirelessImage Credit

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  • terryjohnson16

    Currently, I am not a fan of Windows Phone. For me it wasn’t love at first sight. I will stick with Android and iOS, for now.

  • cybersedan

    I’d definitely give a high end WP8 device a try.

  • http://twitter.com/f84ya Rodney O’Neal

    Tmo needs high-end windows phones, I think the OS has been out shining the hardware. They lose customers all the time, I bet to other carriers with higher end phones. Actually all the carriers need more high-end phones.

    • Verizonthunder

      Agree but especially T-Mobile need the Nokia Lumia 920 and at least the Sony Xperia Z to have a chance

  • ceegii63

    that goddamn aluminum unibody follow up to the 920 will be “The Windows Phone”

    Unless Samsung makes a YOUM screened WP8

    next HTC WP8… NO

  • Nathan Simmons

    I definitely would have been happier had we gotten the 920. However, I’m using android again now after being in the Windows Phone bandwagon for almost a year with a 710. I picked up an 8X and was horribly disappointed. Back on an S3 now and loving it

  • jelliottz

    I would have rather bought a Lumia 920 over my HTC 8X. So yes…

  • JB

    If they released a high end offering for WP8 on Magenta. I would consider giving it a good hard look… I’ve always been intrigued but never really pulled the trigger, due to selection.

  • Charles Smith II

    If a higher end Lumia came out I would be more likely to consider replacing my Galaxy Nexus with one. However I still have concerns over a lack of credit card reader support and gps inability to speak street names with directions. Those are two big reasons why I returned to Android from my Lumia 710.

    • 21stNow

      I heard that Nokia Drive on WP8 now speaks the street names during navigation. I haven’t tried it for myself, but a WP8 fan told me that it would do that now.

    • vpuik

      Street names are in a separate language option. If I remember correctly it was not the default.

  • Deadeye37

    My dream would be to have a Lumia 920 running Jellybean 4.2.

    If I were to buy a WP, the Lumia 920 would be the piece of hardware I would get. Unfortunately, the WP platform doesn’t appeal to me since I love variety & customization too much.

    • Ordeith

      No need to cripple such a great phone with Jellybean.

  • Chatter

    I think Nokia may want to try the current Nexus strategy – sell directly at a subsidized price and see if people pick it up. They could have models at $300, $350, $400 and try for some buzz.

    • Ordeith

      They have a $250 target on the Lumia 620 in the works.

      search Lumia 620 for a look.

      • Chatter

        Just looked it up. Really interesting!

    • jaybee58

      As much as I’d like that, it probably won’t happen for years. They are not set up to sell direct and they need to do some butt-kissing with the carriers to make some inroads.

      • PiCASSiMO

        Nokia 808 PureView selling only through Amazon

        • jaybee58

          That is not selling direct. That’s selling through amazon.

    • MisterBlue

      The difference between the Nexus line and everything else is that Google is willing to sell it almost at cost. Google subsidized the development and support of the phone through their advertising revenue stream. Nokia’s revenue stream is selling phones. Ever wonder why HTC, Samsung and LG, the Nexus manufacturers, can’t even sell their other phones at such low prices?

  • eanfoso

    Of course! my choices came down to a lumia 920 and a galaxy note 2, I currently own the note 2 but I’d certainly have a lumia 920

  • the2000guy

    If windows phone has the ecosystem similar to apple and developers and other products come to these mobile devices then it will be the best option. I prefer windows over iOS and having more uses other than just a PC function. It is time to change the whole ecosystem of windows to the future. I hope blackberry do the same thing, more competition is necessary.

    • Zack Kennedy

      Microsoft already has a great ecosystem in place. You take a photo with your WP8 phone, it’s automatically saved on your PC using SkyDrive and vice versa. Xbox Live works through WP8, Windows 8, and Xbox 360, all scores and achievements are saved. This on top of the usual integration with calendar, e-mail, and apps.

      • the2000guy

        Awesome, i havent figured it out yet. Thats great news for me. Now a windows phone tablet/laptop and everything will be perfect.

  • the2000guy

    To be honest, if nokia forget about exclusisvity I bet you that they will get more sellsin their products. Im not going to change of carrier just for buying a phone, they are wrong. I will prefer which carrier the service I need at the right price, the phones obviously you could get them later.

  • mingkee

    Nokia makes Android phones and I will come back.

    • Josue

      same here…

  • Derek Owens

    I really want a high end Nokia Windows Phone for TMobile.

  • Rupan

    Yes for sure.

  • D Velasquez

    yes i will, you can’t imagine how much i want to change the S3 for other device, it just feels cheap and im not talking about the materials, the S3 feels like a rushed product hold an iPhone 5 on your hands or a Sony phone and you’ll see what im talking about, there are far better devices than the S3 unfortunately we DON’T get them on this side of the world *cough*120P or Aquos Phone Xx*cough*, either ill get the Panasonic Eluga Power or the Lumia 920, i’ve seen what windows 8 is capable of and i wouldn’t mind further integration with a windows phone 8.

    • jamie

      The s3 may feel cheap in your hands, but the gorilla glass is better then the iPhone, the navidia processors and graphics card are light years ahead of anything apple builds. The high resin plastic actually lasts longer and is lighter then the metal in the iPhone, hands down a better product.

      • Joseph Lagalla

        Sorry, but as an android fan, even I can’t agree with what you just said. The plastic is definitely lighter, however the rest of your statement is almost completely false. The glasses are about equal, as far as cpu testing goes, the iPhone leads the pack(and samsung doesn’t even use nVidia), and I must agree that plastic feels “cheap.” That aside, the S3 shouldn’t be knocked, it came out months ahead of the ip5, and was the fastest at the time. It has a great OS, customizability is a plus in any device, and frankly offered more features than Windows or iOS and the sales figures have proven that the public has taken a liking to it. There are many devices on the market that could be considered better than the S3 in terms of specifications, but try finding accessories and you selection will be limited, try finding one that is specific to T-Mobiles Bands(getting easier, but not yet there), try finding another phone that uses a 720p AMOLED display, and best of all try finding all of that in a single package that can be easily purchased and used in a T-Mobile store.

  • GwapoAko

    Stop the exclusivity of your high end phone!!! That’s it!!!
    Blah blah blah blah!!!

    • Verizonthunder

      Yes to that

  • irtiza sami

    yes

  • name

    This article is a joke.

    Nokia will again give AT&T exclusive access to their high end phones, they’re just dumb like that.

  • Wilma Flintstone

    Should’ve done this back with the Nokia N9.

    • Alan713

      totally Agree. Nokia screwed up big time with WP. if they choose Android they would be better than samsung now

      • Zack Kennedy

        More than likely, they would be in an even worse position, like LG, HTC, and Sony.

        • Alan713

          why them ? look at Samsung! they’re successful with android and so would be Nokia. LG Sony don’t know how to make phones. Nokia is the best at it

        • LinkArt

          That’s why Nokia went with Windows Phone because they want to dominate the market just like Sammy is with Android phones. It’s a long strategy

  • CJ

    YES! I really want the 920

  • perry

    I’d buy the 920 if tmo offered it

  • Spanky

    If Nokia released a high end Android phone, I wouldn’t think twice about giving it a shot. WP, on the other hand, doesn’t really strike my fancy.

  • jaybee58

    If I hear another android fan say that Nokia should build android devices, I’ll…just write another post like this. That is not a viable solution for Nokia. They cannot survive in the overcrowded android market. No carrier will support them (as much as ATT has) on the marketing end if they don’t present an alternative to the duopoly that is.

  • Alan713

    Nokia need to do Android for high end and WP for medium. WP just can’t complete with high end.

    • jaybee58

      why do you think it can’t “complete”. wp8 has great predictive text.

    • Zack Kennedy

      No thanks. I’ll keep WP over Android any day.

  • valzho

    I switched from Android to the Nokia 810. I LOVE it soooo much. As a techie/dev I was, by-and-large, happy with my Android most of the time (on it for 3 years)–more so after installing CyanogenMod (sometimes infuriatingly frustrated, though). My Windows Phone 8 phone? You’ll have to pry that from my cold dead hands.

  • jaybee58

    If it’s the nokia “catwalk”, I may jump on this. Especially if they dye the anodization in a variety of (nonexclusive) colors.

  • Jay J. Blanco

    I would like to see a Andriod Nokia device

  • Hal J.

    WIndows app store are a decade late. I’m sure the features of the nokia phones are great, but as a WIndows phone, I would rather go with an iphone4S.

  • PiCASSiMO

    Being a Nokia user since my first cell phone back in the early 2000′s, I really wanted to get another Nokia in the past year or so, and support the company.

    But it’s been difficult with luck-luster releases such as the Nokia 5230 Nuron (Symbian) that my wife had only used for making calls and simple text. And then the last few releases of the 900 and 920 series of phones with Windows 7 and 8, have made it more difficult to make the adjustment where I’ve become accustom to the Android and iOS interface.

    I know that there are many people whom swear by Windows 8 as something they can’t go back to, but each time I borrow my friend’s Lumia 810, I have a hard time appreciating the O/S. Additionally, there are applications that I’m accustomed to on the Android that going to a 920 or the next generation high end phone will make it that much more difficult.

    Although I understand that Android the market is saturated, but I also know that there is no hurt in offering the 920 in both WP8 and Android flavours. Just like Samsung or HTC do with their SGS3/Ativ S and One X/8X phones, incremental sales to Nokia will only make it grow better.

    And the way Nokia could standout in the saturated market is by offering reputable quality products, image features (PureView), and other gizmos that their current 820/920 line-up has.

    Would I buy an Android flavoured Nokia 920? In a heart beat. Will I try the Windows Phone 8 Nokia 920 when the exclusive 6-month contract is up with AT&T? Perhaps, but less likely. I’m too much embedded in the Android ecosystem and starting with a new O/S will be a difficult transition.

    On the iOS front, we still have the first gen iPad with 5.x, and will most likely not buy another Apple product. Why? Cost and if we are going to continue to invest in applications, I’d rather continue with Android than iOS. Besides, I’m growing old Apple and their litigation instead of innovation that they peruse in the courtrooms.

  • Josue

    AT&T gets the better phones sometimes while TMO gets the low to mid range devices (remember the Nokia TMO had a while ago?)

  • Zack Kennedy

    I love the Lumia 920. Having it unlocked on T-Mobile works every bit as good but it’s expensive. It would be nice to have a T-Mobile native option

  • chuey101

    unlocked 920 here on tmo. really hope they release a 920 variant on tmo for the benefit of everyone who doesn’t buy unlocked. Great experience. Great phone.

  • Alex Zapata

    If T-Mobile can get the Lumia 920 with WiFi calling then yes. Absolutely.

  • ChilenoinUsa

    Hell yeah I would buy one! That’s what I’ve been waiting for – the high end WP. Right now, I’m still working my HD7.