T-Mobile’s Challenger Strategy Continues With 100% Move To Value Plans In 2013

I’ve been saying this for months, but T-Mobile has made it official as the company will move 100% to Value Plan offerings in 2013. While many of you will be shocked by this move, I’m thrilled to see the company removing the two rate-plan scenario which confused far more customers than necessary. As the company sees 80% of all post-paid activations in stores as Value Plans, it makes sense for this transition to take place. With limited subsidies, lower monthly pricing and monthly installment options for phone purchases, Value Plans will certainly allow T-Mobile to continue working toward their goal as the best value in Wireless.

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  • mike

    So should I use my upgrade before 2013 and then I will have new phone without the 2 yr contract?

  • http://www.facebook.com/jsovel Jeffrey Sovel

    80% of all T-Mobile’s contract customers are value plans. Most people realize that saving $20.00/month on the service is a much better deal then a subsidized phone as the savings go on as long as the plan is active. Bring your own phone to any other co. and pay the same as those who got a free phone. $20.00/month for a 2 year contract saves you $480.00. That will cover almost the full phone price. And if you’re not one who can lay out the money for the phone up front you just pay $20.00/month on your bill for 20 months with the equipment installment plan. By far the most innovative, flexible, and least costly wireless carrier available.

  • Guest

    Is this correct? For a single line on the value plan, the $20 non-subsidized phone installment payment and the $20 value plan monthly savings would offset each other. However, for families with more than one line, the installment payment amount increases by $20 for every new phone but the monthly savings does not decrease by an additional $20. For a family of five, there would be $100 per month in installment payments added, but the value plan would not decrease by $100 per month to offset that cost.

  • Guest

    I have a question. For a single line on the value plan, the $20
    non-subsidized phone installment payment and the $20 value plan monthly
    savings would offset each other.
    However, for families with more than one line, the installment payment amount increases by $20 for every new phone but the monthly savings does not decrease by an additional $20.
    For a family of five, there would be $100 per month in installment
    payments added, but the value plan would not decrease by $100 per month
    to offset that cost. Is this correct?

  • therealmikebrown

    impossible. My contract is not up until Sept. 2014.
    So that’s at least 3 lines still on Classic plans in 2013.
    And if I upgrade my girlfreinds phone That just adds to my contract length. I’m going to stay on classic until they make me move to a value plan. If I’m going to pay full price for a phone it won’t be a dumbed down T-mobile version of anything. Just international versions.

  • purenupe1

    This has been an ongoing rip-off with T-mo for a few years now, not in the cost of value plan vs classic but in the being forced to sign a 2 year contract and not getting a subsidy. What are they giving me for the time cost of my 2 year commitment?

    Example: those that start fresh, 1st time new service and bring your own device are strapped with that 2 year contract . WHY? They haven’t given you anything, whats their risk?

    • UMA_Fan

      A reduced monthly rate.

      Cable companies have been making people sign contracts for reduced rates for years. How is the value plan any different?

      • purenupe1

        Just like cable companies, they have no risk. You can’t run off with phone or cable service. The so called reduced plan price is what Tmobile is saying the service cost IS minus the subsidy so you aren’t getting a discount just service minus the subsidy. Their profit margins are unchanged, liability is reduced and customer locked in for 2 years. We get the same service as before. For the same price (remember the service cost is unchanged just no subsidy attached) with the same contract, and still pay full price of phone (through the $20 EIP, subsidy recoup, or MSRP BYOD).

  • predation

    My contract is up in Jan 2013…I’d like to be out of contract to negotiate a better deal + subsidized phone. Would it be better for me to pull trigger now in Dec? Or if I wait will tmo force me into value plan And I get screwed on a subsidized phone?

  • Mel

    The value plan is great! I got the GS3, on sale. I paid $ 200 dollars down for the phone and got a visa gift card for $ 200 dollars. I put that money back towards the cost of the phone giving me $400 dollars to use on the phone leaving me with a balance of 160 left to pay off the phone. I paid the $160 out of pocket and now I own my phone free and clear for just $360 out of pocket. I pay 80 $ dollars every month including the cost of the cell phone warranty and insurance. Sweet deal! I love the value plan.