I love Samsung, they make some of the best Android smartphones on the market, but I’m a little on the fence with this advertisement. It’s easy for us to say that the Galaxy S III is more feature rich than the iPhone 5, most of you would not only agree with me, but put up little argument. Still, this list is mostly just contrived features most people don’t care about, will never notice and will never bother to learn. The idea that Samsung’s phone is better because it’s got a longer list of features is the wrong approach. Samsung should be saying “our phone is better because when it comes to a feature vs feature comparison, ours works better.”
The Galaxy S III is, in our estimation, the superior device, but claiming it’s because it has “Palm Touch Mute” isn’t why we think so. Still, Samsung clearly isn’t backing down from Apple after losing to them in court, if anything Samsung is digging in and preparing for the longer fight.
The one thing that Samsung seems to ignore with this ad is that iPhone buyers don’t care about specs, they care about ecosystem. That’s where Apple makes its mark, and if you’re looking (and willing) to see the flip side of the argument, check out the (reader made) pro-Apple ad below that parody Samsung’s marketing.
Samsung’s print ad started running today in national and regional newspapers.
All Things D