T-Mobile USA Releases Second Quarter 2012 Quarterly Numbers

Well, it’s more like Deutsche Telekom releases their quarterly numbers and let’s us know how T-Mobile USA is doing and as anticipated, it’s still not all sunshine and rainbows. The good news is that net income is up 3.5 percent over the first quarter, despite a 2.4 percent decrease from the second quarter of 2011. In other words, T-Mobile USA remains profitable, so that’s important.

However, the income growth over the first quarter comes amid news that the carrier lost 205,000 customers over the second quarter, which is more than the 50,000 customers lost in the same period last year. Unfortunately, this is also more than the carrier gained in the first quarter of this year, making those gains a distant memory.

  • Net customer losses of 205,000 in the second quarter of 2012 compared to 50,000 net customer losses in the second quarter of 2011.
  • Branded contract net customer losses of 557,000 in the second quarter of 2012, compared to 510,000 branded contract net customer losses in the first quarter of 2012 and 536,000 branded contract net customer losses in the second quarter of 2011
  • Strong branded prepaid net customer additions of 227,000 in the second quarter of 2012 compared to 71,000 branded prepaid net customer losses in the second quarter of 2011 and branded prepaid net customer additions of 249,000 in the first quarter of 2012

“In the second quarter, T-Mobile USA continued to show considerable progress in a number of key areas delivering solid adjusted OIBDA growth. While we reported encouraging branded contract and branded prepaid churn improvements in the quarter, we remain focused on customer loyalty as we continue to execute against our strategy” said Jim Alling, Interim CEO and President of T-Mobile USA. “Looking ahead, T-Mobile USA will continue to invest in a number of key areas including the modernization of our network as we pave the way for LTE service in 2013, retail expansion, as well as an increased investment in promoting our brand.”

“In the second quarter T-Mobile USA started the implementation of key initiatives, such as network modernization, which will improve its competitiveness going forward,” said René Obermann, CEO of Deutsche Telekom. “We are also encouraged by the strong cost discipline demonstrated by T-Mobile USA.”

T-Mobile continues to highlight their strategic initiatives as well:

T-Mobile USA continues to execute on its key strategic initiatives, which include its $4 billion 4G network evolution plan to expand its voice and data coverage around the country and to initiate long term evolution (“LTE”) service in 2013. In the second quarter of 2012, T-Mobile USA announced an agreement with Verizon Wireless for the purchase and exchange of certain Advanced Wireless Services (AWS) spectrum licenses (subject to regulatory approval), which would improve T-Mobile’s network coverage in 15 of the top 25 markets in the U.S.; completed the AT&T deal break-up AWS license transfers that will expand T-Mobile’s coverage in 12 of the top 20 U.S. markets; and announced a spectrum exchange agreement with Leap Wireless International, Inc. that will further 4G coverage in four states. In addition to these spectrum agreements, T-Mobile USA announced multi-year agreements with Ericsson and Nokia Siemens Networks to deploy state-of-the-art LTE-capable equipment at 37,000 cell sites in 2012 and 2013.

During the second quarter of 2012, T-Mobile USA continued to focus on driving efficiencies across the business. Examples of this include the new organizational structure announced in May 2012 that will enable the Company to react with greater speed and effectiveness to customer and market opportunities, that aligns costs with revenue realities, and that better positions T-Mobile USA for growth. The Company also continues with its efforts to drive operational efficiencies with the Reinvent program and is well on track to achieve $900 million in gross savings, which will be partially reinvested into customer acquisition programs. Lastly, the multi-year churn reduction program showed encouraging progress in the second quarter of 2012.

You can read the whole press release at the URL provided below:

T-Mobile Second Quarter 2012 Operating Results

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  • Abc

    I love how prepaid customers have increased. This is good for the customer as well as the company. If 1900 band is activated, t-mobile will see growth with people flocking with their iPhones.
    Go T-Mobile..Love your $30 PREPAID PLAN.

    • Tlovett7

      Bring on the iSheep!

  • scuttlefield

    Increased spectrum from AT&T and Verizon (hopefully), iPhone compatibility by the end of the year, and LTE rollout next year. If that doesn’t get things rolling, then T-Mo should just pack it in. Personally, I’m pretty excited for the next 12 months.

  • Guest

    Personally, T-Mo has till January to get their PCS band up and running otherwise I’m bailing to Sprint for the iPhone. I want to launch my Android phone with CM7.2 against the wall at least several times a day.

    • Tlovett7

      If you think your Android is bad, I would love to see how you like your POS iPhone with your sporadic 3g coverage from Sprint. I’m sure that will work out like a charm for ya!

      • Guest

        I know for a fact that it’ll work out great considering I have good coverage in my area, but thanks for your concern! Now excuse me while I charge my current POS phone for the second time this morning.

        • Spanky

          Get a better phone next time.

        • Guest

          Yeah, I believe I said I’m going to get an iPhone.

        • Spanky

          Read what I said again. I said get a BETTER phone. :)

        • Guest1

           He has a better phone. You pushing a POS android? HAHAHAHAHAHAHAAHAH

        • Spanky

          U mad, bro?

        • Guest

          Certainly not pushing a POS iPhone!

      • Dakota

        Next iphone will have lte..im reading some good reviews so far on their lte citirs

    • Tmobile_CEO

      Ok ok please please will you stay if we have it up by February?!?!
      Honestly please please please please please please don’t leave!
      GIVE US A CHANCE!
      Would you like us to fire Carly?
      Please don’t leave us!

      • Dakota

        See thats the problem as the real ceos think..thats why you have losses year over year..go move to belleview

  • TBN27

    Once they upgrade the network amd advertise it, fix their customer service woes, then maybe the postpaid losses will decrease. Also they need to expand more coverage un the west coast (where on any network, coverage is not as vast as the central and east). Handset offerings is not an issue once you compare their line-up to the other nationwide carriers.

  • charles4

    once the iphone is in everybody will be crazy for tmobile they just need a huge introduction

    • Dakota

      Esp with other carriers increasing rate plans..Iphone along with cheaper, more flexible rate plans & strong lte would get attention!

    • Spanky

      iPhone is not the saving grace. Look at Sprint – other than putting them in a $15 billion hole, did the iPhone do anything for them?

      • Littlesis1774

         Sprint gain customers. I know people that left T-mobile and went to Sprint for iphone. This one person that I know  hates T-mobile and will never go back to them.

  • Chatter

    Network, Network, iPhone. These 3 things will go a long way in turning things around. 

    • Tbyrne

      Hasn’t worked for Sprint!

      • Spanky

        Of those things, Sprint only got the iPhone. It hasn’t saved Sprint, and it certainly won’t do much for T-Mobile.

      • Chatter

        I understand. NOTHING can bring back millions of losses overnight, including the iPhone. What Sprint has done though is stopped the bleeding and they are now *slowly* trying to turn things around. That is where the iPhone helped. When counting revenues of adding customers to 2 year contracts, you cannot count their 2 year revenue potential until the end of their contracts. I dont know what will happen but evaluate Sprint after 2 years to gauge the iPhone impact. It could be bad but I suspect otherwise. I can assure you that once Sprint improves its LTE network, they are positioned to compete. Ergo, I suggest network as key.

        • kalel33

          It’s almost been a year and they are still hemmoraging money each and every quarter.  So at the end of the 2 years, all those Iphone customers that cost Sprint so much money will just turn around and get all new Iphones, which costs Sprint more and more.  It’s a viscous cycle and they’ll lose.

        • UMA_Fan

          The thing is it’s an endless cycle with the iPhone and it greatly hurts a carrier like Sprint who has cheaper rate plans.

          They take a huge loss on the iPhone when signing a new customer and provided that customer does not defect at the end of their contract they have to take another huge loss.  Unlike at&t and Verizon, it takes Sprint much longer to recoup that subsidy.

  • Taron19119

    Well it’s time for deutsche telecom / t-mobile USA to buy a prepaid carrier or make a prepaid brand and move all your prepaid customers over to that brand and have t-Mobile for postpaid customers this way u can give t-mobile hight end devices and charge a little more and give the prepaid brand low end devices and every now and then give them some hight end devices it’s time to think about monthly 4g as a prepaid brand (buy metro pcs and turn it into monthly 4g wireless )

    • Dumbazz

      You are a genius!
      Why do you think Tmobile hasn’t called you to appoint you to CEO?
      You might be able to get a good hight end phone.

      • Smartazz

        Spoken like a true T-mobile employee.

        • Tmobile_CEO

          He isn’t BUT we have determined YOU ARE! Trying to undermine the GREAT POSTS by Dumbazz!

    • Dakota

      Prepaid is where theyre doing well & theyre pushing it herr..i see billboards..bus ads..and new storrs opening in low er income arras

      • Taron19119

        Rright but they not doing nothing for the postpaid customers that’s y you need a pre paid brand

        ..

        • kalel33

          By saying “they not doing nothing” you are saying they are doing everything.  You should have said “they are not doing anything”.  You don’t have much of a clue if you think buying Metro PCS would be a good idea, especially since they use CDMA technology and T-mobile’s system would not be compatible.

        • Taron19119

          That’s why u stop using cdma phones and use gsm phones and start slowly shedding down metro pcs network and use it for lte and start move people wit cdma phone’s to gsm phones

  • Dumbazz

    The best part about this is all of the armchair quarterbacks who will now post thinking they have all the answers

    • Smartazz

      The best part about this is all (just one, really) T-mobile cheerleaders who will fellate the company no matter what.

      • Dakota

        Lol…blind like the execs

        • Tbyrne

          Dumbazz, Smartazz and MaxStone. Sounds like great names for a Three Stooges video game. Jerks!

        • Tbyrne

          Sorry about that immature outburst my mom was bugging again.

  • Dakota

    In atl my hspa+ averages 2mbps. & gpa constantly loses signal making it useless…Not surprising results given how theyve executed

    • Climber42104bg

       GPS has nothing to do with T-Mobile, that is provided by satellites, which are run by the US Government.  Your GPS issues are probably duet o not having a clear view of the sky, or a software bug.  I had GPS issues with my phone, itwa s a software issue, as the next update of Google maps, it was resolved. 

  • WirelessRefugee

    Where’s all the “if only T-Mobile could get the iPhone that would save the day” people?

    No iPhone talk?! Here, I’ll provide you some. LOL.

    For 2012 Sprint Nextel’s chief, Dan Hesse, will be giving up bonuses and incentives awarded to him from the compensation committee over dismal results from Sprint’s big push for the iPhone. Hesse will give up about $346,000.

    Shareholders have  been severely disappointed with Sprint’s $15 billion bet on Apple’s iPhone. While the iPhone did bring in some new customers, Sprint is having to pay 40% more ($200) for the smartphone than it does for its other devices, causing significant losses.

    In other words, Sprint is hurting with its iPhone sales and Apple took Sprint to the cleaners, big time.

    But yeah, if T-Mobile could only get the iPhone.

    • Tbyrne

      You made some great points WR. Kinda puts things in perspective doesn’t it?

    • TayshaunBoba

       As much as I agree with you about how economically devastating the iPhone is and as much as I love android and despise Apple, T-Mo REALLY does need the iPhone. It’s not because customers will magically flock to TMO or anything (though they might). It’s all about perception. Unfortunately T-Mobile falls victim to lots of slander from customers, people on other networks, and even the media. When people hear the name T-Mobile, they think no iPhone and no LTE (though it’s coming). Not having those things essentially knocks you down from even being considered a Tier 1 operator. It’s just expected that you have that. If T-Mo doesn’t get the iPhone 5 this September, I honestly think that could be the nail in the coffin of T-Mobile. They have nothing new and exciting to offer customers at this point, and that needs to change fast.

    • Spooln3

      While I haven’t agreed with much you have said today, this I do agree with. Well said.

  • http://profile.yahoo.com/2DR4LKCANNR3NJTBY7ERCHCRJU Mark

    the BEST WAY TO GET AND KEEP CUSTOMERS……. is to offer contract customers prepaid prices ,people will not care about slow internet and crappy phones if the prices are 10 dollars cheaper than are now or have the prices of att and Verizon……GIVE US MINUTES AND MESSAGES FREE AND HAVE US ONLY PAY FOR DATA….

    • Spooln3

      Ya T-Mo, give things for free. I would like to see the above poster go to work every day, and only get paid for the actual time he does work, versus a salaried or 8-5 hourly wage. Get paid by the mines you actually do something productive, and then count your pennies. T-Mo is a business, and just because you THINK its a good idea to give away the farm just to keep the cows is not the correct way to make money.

    • WirelessRefugee

       Well I think you jest in part, but I certainly remember when being a loyal customer meant something (and by “loyal” I mean someone who has been with T-Mobile for five years or more, paid their bill on time, and stuck with T-Mobile through thick and thin).

      Now these boards and the Net are replete with stories of TMOUS pi$$ing off its long-term, loyal customers. And the end result of TMOUS CSRs getting into pis$ing matches with customers, the customers comment that they move on to another carrier. So while TMOUS may win the battle (holding fast or refusing to accommodate the customer), it is losing the war (when the customer simply moves to another carrier).

      And while TMOUS was able to shore up the financials and show a profit in Q2 2012, the fact of the matter is that profits are down. I suspect TMOUS dreads Q3, then 4. What’s next, $100 M, then $5 M profit? Oh for the wonderful days of $500 M quarterly profits.

    • lnthai

      Postpaid customers do pay prepaid prices but better. On the value plan, you pay 49.99 for unlimited with 2gb data. Their Monlthy4G is $50/mo for 100mb.

  • will

    Give the current customers the same promotion during full upgrade as the new customers, and a lot of them will stay with T-mobile. 

  • Mr Minto

    Thornton is!

  • WirelessRefugee

    I know that the T-Mobile employees in here feel the customer is the enemy (see employee comments posted over the past 18 months), but at some point when is T-Mobile going to understand that the mass exodus of post-paid customers is the result of T-Mobile becoming the Sprint of 2002-03.

    T-Mobile execs like to blame the losses on everything except what they see in the mirror. A favorite is the iPhone, “if we only had the iPhone.”

    Well that’s not it. It is that since 2009 T-Mobile has forged a horrible reputation, a company that cheats people and is dishonest. Just like a bad movie after opening weekend, word gets out about all this.

    As I have been saying since 2010, one’s reputation can be decimated on he Net. Simply put, word gets out that companies like T-Mobile are ones to avoid. Just as much as reviews can propel a phone into significant sales, complaints about a company’s practices can gradually cause defections.

    If there was no merit to this, why did Sprint put a teary eyed Hesse on commercials begging people to come back, and admitting the Company used to be filled with money-grabbing a$$ho#les.

    And from searching “T-Mobile complaint” on Google yesterday it does not appear T-Mobile has attempted to mend its ways. (Heck, it took me five calls to finally get them to cancel my two lines. It was the end of the quarter and I suspected CSRs were under orders not to place cancellation orders through until AFTER the quarter ended.)

    http://www.consumeraffairs.com/cell_phones/tmobile_billing.html

    From what I can tell, to still show a profit T-Mobile has resorted to slamming, overcharging and making many “mistakes” that coincidentally are always in its favor, financially. With the Internet that kind of stuff spreads like wildfire.

    The sad thing about a once-proud TMOUS is that there’s no one left in leadership who gives a sheet about any  of this. The AT&T acquisition attempt caused the best people to abandon ship. And now there’s no way Deutsche Telekom can afford to employ the top people, those who could turn the company around. And no one wants a black mark on his or her career, those who would otherwise take the top jobs.

    Deutsche Telekom’s best bet now is to sell T-Mobile for $12 billion to Carlos Slim. (He is not going to buy TMOUS for anything more than a fire sale price.)

    • Spooln3

      Its funny cause you contridict your self in the above statement. You say that TMo is doing bad since 2009 (2 years prior to the attempted merger) and then go on to say that they are losing great people that made it successful?

      In my opinion perhaps those people that got complacent and comfortable are the ones that perhaps left when certain change was knocking on the door. New people=new ideas, and a fresh perspective. Add to that an interim CEO that is CS focused (Was the CSO prior to) and I think many changes are going to happen.

      As with most people from the current generation, its the whole Instant gradification people wanting these changes to have an immediate impact. Thats just not going to happen. Its like losing weight, you didn’t gain it over night, nor will you lose it over night. ;)

      • Guest

         No contradiction there. Stop defending and start reading. It will only help.

        • Spooln3

          Guess it is you who should read…

          “…Well that’s not it. It is that since 2009 T-Mobile has forged a horrible reputation, a company that cheats people and is dishonest. Just like a bad movie after opening weekend, word gets out about all this.”

          Then this…
          “..The AT&T acquisition attempt caused the best people to abandon ship. And now there’s no way Deutsche Telekom can afford to employ the top people, those who could turn the company around…”
          Either you are ignorant and are unaware of what contradiction means, or you know but didn’t actually read the post at all.

        • Guest

          Dude – you are high. Stop yapping and start comprehending. There is no contradiction.

        • Spooln3

          Stop posting, comprehention is not something you are good at.

        • Bajamin

          There is NO contradiction in those statements. The first paragraph you quoted is saying T-Mobile began to “cheat” customers (which is ridiculous), the second is saying the merger caused top EMPLOYEE talent to then leave. Those are 2 different points and cases. Lrn2 reading comprehension. 

      • WirelessRefugee

         I corrected my grammar and got flagged for review. LOL.

        • Gouv

          i’m almost always flagged for review! you get used to it after a while….

        • http://tmonews.com David

          That’s because most of your posts contain a URL and I’ve explained to you time and time again, ALL posts that have a URL in it are flagged for review to prevent spam. 

        • Gouv

          I respectfully beg to differ. Most do not contain URL’s unless I unintentionally made a typo/error and turned a word into a URL accidentally. I also don’t recall you explaining this to me “time and time again”.

        • http://tmonews.com David

          Sorry, I posted it in the wrong place twice, that was meant for Wireless Refugee whose posts are often held up because of the URL’s. That’s the ONLY thing that snags comments these days, unless you hit a vulgarity filter I have set up for various four letter words. Otherwise comments should go straight up, anything else would be a Disqus issue.

        • http://tmonews.com David

          That’s because most of your posts contain a URL and I’ve explained to you time and time again, ALL posts that have a URL in it are flagged for review to prevent spam. 

    • UMA_Fan

      I don’t remember reading anyone calling the customer the enemy.  It’s a legitimate complaint that there are many consumers out there who just simply don’t understand why… there are migration fees to value plans, for example.  They simply don’t understand paying off their phone subsidy.  It’s fair to say most consumers of ANY wireless carrier are not fully conscious that their phone is being subsidized.  No other wireless carrier has non subsidy plans so it gives T-Mobile bad word of mouth when they hear about being charged migration fees just for changing plans.

      I am totally confident T-Mobile would improve in these JD powers metrics drastically if they pushed phone subsidies like the rest of the industry.  What’s ironic about that is Value Plans ARE better for consumers.  Especially the family value plans, that’s even cheaper than prepaid.  Buy some Galaxy Nexus’s for $350 and jump on a family Value Plan.  Yeah, I know it’s T-Mobile’s job to correct perceptions but it’s a shame that what would make T-Mobile more liked by consumers is actually worse for consumers.

      Instead of having a separate set of plans why doesn’t T-Mobile stick to one set and just make the subsidy the early termination fee.  That in essence gives them the advantages they had with the value plans where they are not taking as huge losses on equipment if the customer cancels.  Sure, they would have the highest cancellation fees in the industry but we’ve seen with every other carrier raising term fees to $375 that’s one of the last things that makes signing up for service a deal-breaker for a customer.  It’s more transparent: The pay off your subsidy model!  What gives T-Mobile more negative press? A review of a shiny new anticipated phone where T-Mobile subsidizes it less than the other carriers OR T-Mobile keeps competitive subsidies and the review doesn’t even bring up the higher cancellation fees.  

  • Gouv

    That’s a pretty hefty loss!!  This is the part that hurts most IMO:

     “Branded contract net customer losses of 557,000 in the second quarter of 2012, compared to 510,000 branded contract net customer losses in the first quarter of 2012 and 536,000 branded contract net customer losses in the second quarter of 2011″

    That is a painful loss.  I just don’t consider it good news that they managed to acquire 227,000 prepaid customers.  Much more likely to churn in prepay and obviously less ARPU! Yeah you can consider it good news but lets face it… It’s totally eclipsed by the loss of that many contract subscribers that are much more profitable and likely to actually pay the darn bill.

    This to me is an indicator that (as i’ve always said) the value/ cheaper service isn’t enough to keep profitable customers around (those that actually pay their bill on time @ tmobile) .  Or on the other hand tmobile isn’t doing a good job of getting the customer to realize what kind of value they are actually getting.

    I know many of you really  buy into this concept and believe in it to an almost religious level, which makes sense because i understand many of you work for tmo and it’s your livelihood.  But… lets face it! Regardless of what happened to tmobile and the good managers that left during the attempted acquisition, I think Tmo would have still been in this position regardless.  I mean how could it not?  It’s facing extreme competition!!  Just for poops and haha’s I had time this morning to go into all the carriers corporate stores in my Boston area neighborhood (they are all very close to one another and all corporate stores). 

    Here are my opinions of each location (this will surprise 99% of you that are familiar with my comments on here):

    Verizon:  nice layout.. good phones, snobby staff… made customers feel like douche bags for not having verizon. But the branding and everything was convincing (note i have vzw for work phone)… oh and shitty plans! but their business plans are fair enough.  Also their coverage is slightly amazing to say the least in terms of getting signals in the middle of no where.  At first glance i saw their coverage map and thought it was exaggerated then i thought about all the places i’ve traveled for work here in the USA and then thought to myself “holy crap!” they aren’t lying!!

    AT&T:  BAD ASS phone selection!! (I found they had the nicer and higher end phones than the other staff) friendly staff but not knowledgeable at all… In fact i wonder if any of them graduated high school (it was sad).  The plans are borderline shitty for what you pay and the signage and branding isn’t as convincing as vzw’s… However!!! they do a good job of getting customers to focus directly in the smart phones and enticed me to play with them more than any of the other stores… Also the dummy sales staff was the most pushy and terrible at asking useful questions to figure out what i needed.  I left feeling like i’d get a lot of these phones but i’d rather buy them on amazon than deal with these dumb asses!!

    Sprint:  Ok so the staff was nice but holy crap the store was slightly confusing!  I didn’t like their signage or branding, their store was confusing and the way they talked to you felt like they were memorizing scripts or lines to say.  It was a very unwelcoming experience, though the plans were really good and the phones were nice (far nicer than verizon’s but still not touching at&t’s).  Overall, i was turned off by the robotic sales people and the weird shopping environment.  Oh and their coverage was lacking a lot here in some more rural areas here in MA.  I found they had the most dead spots on the coverage check in my area of use.

    lastly and most surprising to me…..
    T-Mobile: Holy crap! where do i begin?  the sales staff were absolutely awesome!  these kids were so knowledgeable about everything and what the competitors were doing.  They tried hard… real hard and i LIKE that!  They all seemed to be very tech savy and one was even and android developer part time!!!  These kids asked me questions about my usage that I hadn’t even thought of. I TOTALLY loved the in-store experience!  The plans are epic and I’ve never truly looked at them from a consumer perspective (only business).  I totally understood the value at that point after actually hanging out in one of the tmo stores.  So here is the downside to this carrier that I found.  The phone selection was really bad, sorry guys it was just not as good as the other carriers overall… Also i found there was less of an overall selection compared to the other guys in general.  Ok… maybe that’s just the layout of the store i went to but the hardware was lacking definitely.  I felt that these awesome sales kids should have had better hardware to sell to me.  These kids tried hard but I really feel the phone selection was the Achilles heel.  Also, i kinda felt bad for some of them when two customers in a row came in asking “Why don’t you carry the iphone?”.    It became apparent to me that tmo does a good job training and recruiting employees that seemed to actually give a flying shit where none of the other employees at competing carriers didn’t…. AT ALL!!!  So my hats off to tmo on that one!! the other down side was the coverage… From the coverage checks i did it certainly was better than sprint but didn’t work in the places i travel to frequently where both the two bigger guys worked and had all these other service claims.  So in conclusion to my store review section….i liked the branding and the weird magenta lights in the store and the sales staff were just outstanding!  but the handsets for the most part were not impressive at all and that made me sad for tmo.  I mean, it’s unfortunate that tmo has the right idea but i don’t think they can deliver based on how they operate currently.  

    So why did i just type all of that? 

    Well because i know many of you have perceived me as being negative in the past and well i can understand that but i was only seeing things from a very business perspective.  I think many of you don’t see it that way and see it from the experience that i finally saw for myself today.  It is for this reason and to some of you that I’ve argued with tooth and nail over future and relevance of tmobile USA. So to you guys, i just wanted to say “I get it!”.  I also get that you see in tmobile what i likely see in Apple because i really was blown away and impressed at tmobile.  However, though i was much firmer in my opinions of tmo, i now have tremendous amounts of sympathy!  Its sad that such a carrier with so much potential has to survive on such a risky customer base (the patrons i saw after an hour were clearly not timely bill-payers by many of them complaining of suspended service).  Now that I “get it” so to say…. I wish tmo had the ability to just offer some of the many phones that AT&T gets and had the resources of vzw marketing!  I never thought i’d ever cheer for this carrier but i suppose it was almost ignorant of me to just condemn a somewhat struggling carrier based on metrics alone.  For that I admit i was wrong…

    This leads me to arrive at the same conclusion I’ve always arrived at in the past but from a much different angle!

    Tmo should detach from DT and just do its own thing somehow.  It has the potential, it has the right idea and it is good at looking at the customer and how it uses their service.  However i just feel bad that i think tmo cant deliver its best efforts because of their position with DT.  

    So in conclusion!! i wish the entity known as tmo usa would fold and would re-structure to form something better consisting of the same people that make tmobile unique and caring. If their end user equipment and coverage were as stellar as their in-store experience, tmo would be #1 undoubtedly!

    • Tbyrne

      That was a mouthful gouvy and I mean that in a good way!

      • Gouv

        It was eye-opening this morning actually going to each store and attempting to capture the vibe and self-image of each carrier. It truly was surprising to get the quality of service I got from the tmo kids at the store. In that one hour I learned to understand why many of you are so into tmobiles way of being. It is unique and interesting, but alas my previous negative views of the carrier were wrong but sadly accurate. They really are onto something, it’s a shame they can’t just bring themselves to really compete harder.

        • MatthewMurawski

          I know what you mean about the phone selection. Everything they suggest is just Galaxy S3, Galaxy S3, Galaxy S3. I mean come on!

  • http://profiles.google.com/mrice.hill Mr. Hill

    T-Mobile needs the iPhone so badly this September.  It’s no coincidence that when the iPhone 4S launched on ALL 3 other carriers last year, it was that same quarter that T-Mobile posted one of its largest subscriber losses ever.

    Not having it at launch again this year will cause even larger churn.  

    The numbers don’t lie, Sprint even added customers do to the iPhone (most of their financial losses are due to the Nextel fiasco not the iPhone).  Plus we constantly get barraged by customers asking why we don’t have the iPhone or when are we going to get the iPhone everyday.

    • Spanky

      Sprint may have gotten some of T-Mobile’s customers when they got the iPhone, but their profit margins took a dive, as a result of Apple’s inflated subsidies (not because of Nextel – Sprint pretty much openly stated that the iPhone demolished their profit margin). While the iPhone may help T-Mobile gain some customers (keep in mind, not everyone wants an iPhone), it certainly won’t help T-Mobile’s bottom line.

  • bleeew

    Tmobile needs to make 2G coverage atleast 3G OR HSPA+.
    At the same time they need to Refarm.
    And also roll out LTE asap.
    They need to also make signal stronger.

    A new phone line-up that will be jaw-droping
    (Atleast one low-end, two mid-end, and many high-ends)
    Better Comercials that will gain customers and more stores in new coverage areas with actaul functioning demo units
    Overall better customer service or user experience
    And also for high-end devices make them cheaper than anyone else aka Note on Tmobile should be cheaper than atts by making the termination fee $350 for high-end phones.