T-Mobile Eyeing Enterprise Market As Huge Opportunity For Growth

In the hopes of finding new areas of growth, T-Mobile is adding 1,000 more Business-to-Business (B2B) sales people to grow their presence in the enterprise market, an area T-Mobile now holds around 5% of the $60 billion dollar B2B market. Matt Millen, Vice President of Small and Medium Business Sales for T-Mobile said in an interview at CTIA Wireless 2012 that the company is launching an aggressive strategy to grab a bigger share of the B2B pie.

T-Mobile is looking to “restart” their B2B strategy in the wake of their failed deal with AT&T, Millen said by “reinvigorating” the B2B process. With the addition of new sales people over the next 18 months and a $4 billion dollar spending in network upgrades, T-Mobile hopes to entice B2B customers to give the network a try.

Marc Rohleder, Director Sales Engineering for T-Mobile’s B2B sector said the company’s LTE upgrade on AWS upgrade provides economies of scale as well as international roaming benefits. He also emphasized T-Mobile’s HSPA+ network providing current benefits for businesses.

Rohleder pointed to a study by Neilsen that ranked T-Mobile as either first or second in network quality among US operators in over 85% of the markets studied. “We have the national footprint and the speeds that our customers need in most major markets,” Rohleder said.

T-Mobile also relaunched their small business rate plans, including a plan for business that has needs as few as one line. Moreover, leveraging parent company Deutsche Telekom’s network, T-Mobile can offer up to a 87% discount on international calls.

“One of the things we’ll do is listen to the marketplace and make determinations on solutions we have and through partners,” Millen said. “We will take full care of our business customer needs.”

Wireless Week

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  • gize

    I have always wondered why T-mobile never seems to be a B2B option for the companies I have worked for. At&t coverage is horrible in my State and Verizon is nearly double the cost. I have been very satisfied with T-mobiles coverage in my area. (other than the 4g coverage could needs to be expanded wider)

    • sdgffsd

      T-Mobile has had a B2B team for years. Many organizations that pick carriers tend to do a one or two source strategy, where they pick 1 carrier that has the best coverage at all of their locations. Often times, T-Mobile will lose out due to 1-2 locations, even if only a small percent of users work there.

      Companies that are more concerned with cost typically have t-mobile as a primary or secondary carrier.

  • bruce

    I want one of these sales jobs

  • psaux

    If they’re doing some B2B, how about some QWERTY!

  • T-Mo Galaxy Nexus Owner

    Won’t happen, T-Mobile service is horrible in buildings, especially office buildings. I get edge at my desk, but HSPA+ just outside the door.

  • Crybabies

    They arent an option for B2B because their in building coverage isnt very good. Why waste your time and money on signing up customers that will leave anyways due to coverage. Thats what happens everytime.

    • jack

      New spectrum = better indoor coverage. Plus with WiFi calling, you can be in a nuclear basement and still make phone calls… anywhere on the planet! I have an import/export business and I use my phone while in south America (wi-fi)for free!

  • foofighter28

    but Dotson said we weren’t interested in enterprise business…he’s never wrong…err wait never mind he said data wasnt a big thing and 3G was for offloading voice LOL

  • Joe

    T-Mobile lacks iOS devices…that itself is a huge issue for enterprise businesses. Enterprises want to secure their data. iOS devices with MAM and MDM solutions still seem to be the most viable business solutions (lets face it, blackberry has lost the market leadership, and Android devices are too complicated for enterprise security due to fragmentation, inconsistent updates, etc). Windows phone 8…well maybe, but it doesn’t exist yet. :)

  • CK

    We recently dropped T-Mobile due to coverage issues in the USA after over 10 years with them.  They were the best price, and coverage in Europe was no problem at all.  But here in the USA we just could not take the dropped calls and no signal anymore.  No point saving the monthly fees if your customers can’t reach you.