Any TmoNews readers heading down to South by Southwest (SXSW) this weekend in Texas should keep an eye out for the Tweet House After Dark party presented by Bobsled. Running from 9pm to midnight on Saturday, March 10th — you can see live performances from Tony Lucca (The Voice) and Roem Baur (opening for Lucca).
The party is happening at Mellow Johnny’s Bike Shop at 400 Nueces Street and we’ve got the guest list ready for you to request an invitation. Any invitation is good for both the daytime and evening Tweet House events.
Of course, for you 21 and over partygoers, LA firm @n2mixology has put together a special Bobsled cocktail just for SXSW attendees:
“Bourbon infusion with either a lavender honey or a spicy chipotle orange secret recipe topped with nitrogenized Bobsled pancakes.”
Learn more about Bobsled at the official T-Mobile Bobsled website.
THE CHEVY TWEET HOUSE RETURNS TO AUSTIN with the TWEET HOUSE AFTER DARK presented by BOBSLED for 2012 South by Southwest (SXSW) Festival
— Sponsored by Chevy, The Tweet House is set to host daytime sessions covering all aspects of social media and the emerging trends in marketing, data analytics, and location based applications.—
LOS ANGELES, CA — (March xx, 2012) — For a third straight year, The Chevy Tweet House, a celebration of the Social Web and Twitter’s pervasive role within it, will be bringing together those who are creating and evangelizing the technologies that are defining the future. Hosted during the South by Southwest (SXSW) festival in Austin, Texas on Saturday, March 10th, 2012. Sponsors for this year’s festivities include Chevy and Bobsled; media partners include the New Media Vault.
Past guests of the Tweet House in Austin include Pete Cashmore, Robert Scoble, Jamie Lynn-Sigler (The Sopranos) and actor Adrien Brody. As a confluence of hundreds of key players in the entertainment and tech industries, The Tweet House (www.tweet-house.com) showcases collaboration, creativity, and technology in an informal and festive environment. Starting at 2pm, Tweet House will be hosting daytime sessions covering all aspects of social media and the emerging trends in marketing, data analytics, and location based applications. From 5pm – 7pm, Chevy will host its tailgate barbecue and the Tweet House After Dark, hosted by Bobsled and featuring an exclusive performance by Tony Lucca, will begin at 9pm.
At 2:00pm, Danielle Panabaker and Nicole LaLiberte, stars of the SXSW Official Film GIRLS AGAINST BOYS will kick off the Tweet House for conversation on stage about connecting with their fans through Twitter.
At 2:30pm, Blogger Robert Scoble will interview social media thought leader Brian Solis in “A Fireside Chat with Brian Solis.” The session will cover Solis’s new book “The End of Business As Usual” which explores each layer of the complex consumer revolution that is changing the future of business, media, and culture. The session will discuss how as consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets.
From 3-3:30pm, William “Whurley” Hurley, Sara LeBlanc, and Matt McKenna will host “Developing for the Millennial Market: What Drives Downloads.” In this session, audiences will see what opportunities exist to drive revenue and engagement in the mobile space, and panelists will discuss what approaches in the gaming, social, content, and utility domains make for compelling (and irresistibly downloadable) apps.
Beginning at 3:30pm, Chris Perry, Vice President, of Chevrolet Marketing will join Steve Broback and Rick Bakas for the session “Anatomy of a Twitter Campaign: Case Studies in Driving Conversion.” In this panel, the presenters will inform attendees about their different approaches to marketing on Twitter and how they’ve gotten the most out of Twitter as a promotional and advertising platform.
At 4:45pm, Tony Lucca hosts the final session of the day entitled “Tony Lucca Talks Twitter.” Musician Lucca, who takes the stage at 9:30pm for a live performance at the Tweet House After Dark, will discuss how he uses Twitter to connect with his fans.
The “Chevy Tailgate Party”, a fun-filled Texas style BBQ in an open air tent adjacent to the main venue, will immediately follow the sessions at 5pm. During the BBQ, a selection of the automotive giant’s concept cars, along with their most technologically advanced and sleekest production vehicles will be on display.
To conclude the day, The Tweet House will re-open at 9pm for the exclusive “Tweet House After Dark” hosted by Bobsled and includes a performance by Tony Lucca. Bourbon fusion drinks – fabulously smoking nitrogen cocktails – will be served as well. Festivities will persist until 12 midnight.
For more information, please visit http://tweet-house.com/y2012/sxsw/
About The Tweet House
The Tweet House (www.tweet-house.com) is a celebration of the Social Web and Twitter’s pervasive role within it. It brings together those who are creating and evangelizing the technologies that are defining the future. As a confluence of hundreds of key players in the entertainment and tech industries, the Tweet house showcases collaboration, creativity, and technology in an informal and festive environment. From the Consumer Electronics Show to the Sundance Film Festival, the Tweet House is where Silicon Valley and Hollywood converge.
The South by Southwest (SXSW) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery. Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the SXSW Trade Show: The Exhibition for Creative Industries and global networking opportunities abound. Austin serves as the perfect backdrop for SXSW, where career development flourishes amid the relaxed atmosphere. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events’ conclusion.
About Bobsled Calling
Bobsled Calling is the easy way to bring friends together across devices, social networks, and carriers. Bobsled calling lets users place free calls to Facebook friends and any mobile or landline number in the US, Puerto Rico, and Canada. Users can place calls from most browsers or from iPhone and Android applications.
Chevrolet, also known as Chevy, is an American brand of vehicle produced by General Motors (GM). Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911,General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford’s Model T in the 1920s, with “Chevrolet” or “Chevy” being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors. Since 2011, Chevrolet is GM’s youngest brand in North America after GM dropped Pontiac, Saturn & Hummer.