While yesterdays T-Mobile fourth quarter 2011 financials were by all accounts, less than stellar, the company took the opportnity to lay out aggressive plans for 2012, 2013 and beyond. Utilizing a “Challenger” strategy to reinvigorate the company, T-Mobile’s CEO Philip Humm emphasized the company’s strengths, weaknesses and how both of those will blend into their plans to bring the company back with a fighting spirit.
So I’m asking you, dearest readers of TmoNews, how do you feel about the announcements? Some of you have were quick to say that 2013 is “too late” for LTE. I see your point, it does appear to be too late, although Sprint is still months away form launching their own network as well, but most importantly we can’t ignore their HSPA+ 42Mbps network. While it may not be LTE, especially when it comes to marketing terminology, HSPA+ 42 offers speeds comparable to the LTE networks of Verizon and AT&T. Yes, Verizon and AT&T have more equipment to utilizie their LTE networks, but I think it is safe to say that T-Mobile will introduce a number of HSPA+ 42Mbps ready handsets this year.
I’ve read your comments, but this time I want to put it to an actual vote…did T-Mobile’s announcements yesterday give you hope the company can come back? Before you say it, I know there will be plenty of you acknowledging T-Mobile’s recent JD Power showings and how they need to start fixing those areas first. With the notion that T-Mobile has already indicated their own disappointment in the JD Power awards and their acknowledgment of the work that lies ahead of them, were yesterdays announcements exciting, dull or just so-so?