T-Mobile’s executive board sure are releasing a lot of statements in the wake of the collapsed T-Mobile deal with AT&T. Todays statement comes courtesy of T-Mobile CEO Philip Humm, who is welcoming his troops to 2012. Hoping to kick the year off with energy and a new sense of direction, the statement is upbeat and promising. Some notable points to take away:
- “In 2012, we will work to make T-Mobile successful on its own”
- Our opportunities and priorities are clear: enhance our device portfolio, modernize our network, grow our position in B2B, and—most importantly—resolve churn.
- I want to stress that it is critical we fix churn in 2012. For every customer who renews their contract with T-Mobile, we lose one.
It’s a fairly blunt statement addressing the critical points T-Mobile needs to immediately look at and provides a sense of hope that T-Mobile is preparing to go out on its own. Now, “on its own” could have a few different interpretations as we still believe T-Mobile will partner with a cable provider like Dish Network to address spectrum issues and bundle services. Still, we believe this statement represents a clear voice that T-Mobile is willing, for at least the time being, to go out on its own and work to meet the challenges ahead.
Welcome to 2012, T-Mobile! We have big opportunities in front of us this year and we’re kicking things off with renewed energy and direction.
Thank you for your perseverance and loyalty during the acquisition activities. Despite the disruption of that effort, you delivered impressive results. In particular, the success of our affordable unlimited rate plans, Monthly 4G and Android portfolio show we continue to have big wins in the market.
These achievements give us a strong foundation for the future and we enter the year with formidable new assets from AT&T: a seven-year UMTS roaming agreement and AWS mobile spectrum in 128 Cellular Market Areas. Equally important is what has not changed: our commitment to our customers, our Values, and the Challenger Strategy.
We’ve shown that the Challenger Strategy is the right strategy for the business. We now have exciting opportunities to sharpen the execution and results of that strategy. In 2012, we will work to make T-Mobile successful on its own.
Our opportunities and priorities are clear: enhance our device portfolio, modernize our network, grow our position in B2B, and—most importantly—resolve churn.
I want to stress that it is critical we fix churn in 2012. For every customer who renews their contract with T-Mobile, we lose one. That is a dead end, not a growth path. We have established a plan for 2012 that will improve the customer experience and enrich how we interact with our customers.
I am energized by the prospects 2012 brings. Since I joined T-Mobile USA, I’ve seen inspiring demonstrations of “I am T-Mobile, Count on Me” every time I turn around. Thank you for allowing me to count on you—to serve our customers well, to live our Values and to grow the success of our Challenger Strategy.
As we kick off the New Year, I encourage you to find time to rest, rejuvenate and renew. Together, we’ll gain strength and successfully challenge the competition in 2012.
With sincere appreciation,
CEO & President