T-Mobile Prepares In-Store Approach To Combat iPhone Release

T-Mobile is ramping up their “attack the iPhone” mode before tomorrows expected iPhone 5 announcement. T-Mobile believes that customers who come into their retail stores will be wiling to have:

 “…engage in informative conversations with our customers. These conversations will include many details about T-Mobile Android phones and why our quality 4G nationwide network is a smarter choice for many customers. Use every opportunity to engage the customer, ask lifestyle questions and transition the conversation into ‘Why T-Mobile.’”

I honestly hope that T-Mobile’s entire “combat the iPhone” approach doesn’t rest on conversations with customers inside their retail stores. If so…just hand the company over to AT&T now. This is exactly the kind of poor approach that has caused T-Mobile and specifically the reps in stores hardship. This isn’t how you combat the widespread appeal of the worlds most popular smartphone. Saying “Android is better” isn’t very convincing.

Let’s go back in time for a minute to last November where T-Mobile CEO Philip Humm blamed the lack of the iPhone for poor US sales. Now let’s fast forward to the last 3 weeks which has seen at least three occasions where T-Mobile’s CMO has stated that the iPhone 5 is not arriving on T-Mobile. Some of you have hypothesized that this could mean the iPhone 4S is the expect launch device for T-Mobile given the specific use of the iPhone 5 name in the CMO statements. On that note I ask you? Why release this sheet to sales reps? Why prepare them to combat customer questions surrounding the iPhone if the iPhone is coming? Why combat your own device?

We’ll know all the answers tomorrow but I’m more convinced than ever that tomorrow will be a huge letdown for T-Mobile customers who had high hopes that this would finally be the time for Magenta to get some Apple love.

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  • lokt NM

    I don’T understand, want is this thing iPhone people talk to much about, my girlfriend ask me one time what’s the iPhone?

  • lokt NM

    I don’T understand, want is this thing iPhone people talk to much about, my girlfriend ask me one time what’s the iPhone?

  • BP

    We are talking about 39 Billion with a capital B.  Do you really think that T-mobile is gonna mess that up by getting an iPhone?  Really?????

    • http://tmonews.com David

      Do you honestly think that the iPhone is really the relevant factor standing between this deal?

    • http://tmonews.com David

      Do you honestly think that the iPhone is really the relevant factor standing between this deal?

      • BP

        Why would T-Mobile get the iPhone and AT&T already has it?  Why waste the effort of building up the anticipation and release of an iPhone when in AT&T and T-Mobile eyes a deal is being done early next year.  

        • CM Punk

          Because that is supposed to be no less than a year away if it even goes through.

          Guess what, by that point, a newer iPhone will likely be out……

          It just makes no economical sense not to get it based on demand…

        • Bye t-mobile

          I’m a big fan of yours mr. Punk.

  • 310Sue

    I have always had a concern about the feeling of total control of by Apple about what can be put on all Apple products. For example, Apple did not allow the public library’s OverDrive System to allow library users with Apple products to take advantage of audio books and ebooks until very recently since Apple would have to give up its control. For years, the libraries had to say that Apple products could not be used the OverDrive system.
    The open source feeling exhibited by Android helped to open up public’s access to libraries to those who had Apple products. B&N and now Amazon’s Kindle are joining the Android crowd. I do like Android based products; however, if you like what Apple makes, that is fine. What is more Important to me is the choice of what software or apps that I am allow to use. I would like to see all groups working together so we can control more of what we are allowed to put on any phone or tablet we own.
    Apple vs Android is not the most important here. Openness and access to all products is what we need to see from all the different wireless services.

  • Anonymous

    T-Mobile should stop being defensive about the iPhone. Last week Chief Marketing Officer Cole Brodman bragged that T-Mobile has 1 million iPhones on its network. So, Mr. Cloe Brodman, WHAT ARE YOU DOING TO ATTRACT MORE???? It IS a VERY popular handset and PEOPLE LIKE IT, so don’t call them stupid. Get smart and offer them an iPhone plan instead. The iPhone is now available unlocked (and with some tinkering even locked ones can be unlocked). But on T-Mobile the iPhone is an EDGE-only phone. 1 Million of your customers are happy about that. Offer an EDGE-only plan at a discount to your 4G plans and get more iPhone customers. GROW UP and WISE UP.

    • Guest

      They have, 5gig data, unlimted text, 100 min = $30 prepaid. Available when iphone releases

    • Guest

      They have, 5gig data, unlimted text, 100 min = $30 prepaid. Available when iphone releases

    • Anonymous

      NOBODY, is happy with edge devices. They do it because that’s their choice phone and decide that they think wifi will do until they get 3G or 4G. You are gotta be kidding me to say they should market edge. Edge is only good on dumbphones, iPhone 4 is a smartphone it performs much worse on Edge.

  • Ross

    Well after 20 minutes on hold, I got some prepaid customer rep who refused to tell me what country she was in…and the proceeded to swear 100% that with prepaid plans, you do  not get minutes deducted for received calls that you don’t initiate  - whether domestic or international, you only get charged minutes for calls you make.  i knew this could not be true so told her to please please please talk to a supervisor.  I think she finally admitted she was wrong but then everything else she said was wrong too so I still couldn’t make heads or tails of what they are selling.  This is why they’re losing customers.  I guess Ill go to my local store and see if the manager is still there.  But its really amazing that the prepaid cust reps can’t even explain the plan costs and features.  Its just amazing.  The recording said the phone call was being recorded; I could only hope someone listens to it…but if they did, they woulda called by now to apologize.

    I agree with the article writer, I hope they are being more aggressive marketers than just talking to customers ins-store…but it seems they are committed to shoot themselves in the foot…despite what many people here are hoping for.

    • Tbyrne

      Hi Ross. Always complaining about this ‘n that. I don’t get it. I’ve never known someone who disliked a companys customer service so much and still stay with them. Most rational people abandon a business that gives them such bad service and go elsewhere. Not you though. How strange!

      • Ross

        Im sure you’ll be glad to know that for the first time in my life Im not a tmobile customer.  Not sure how bullying TMobile customers who express their views on this site helps your Magenta.  I guess when TMob ceases to exist, Ill be the one laughing.  You should be a bit more open minded…Tmobile should listen to people’s complaints and try to improve.  When I talk to a Tmobile rep who swears to me that incoming calls are not deducted from your minutes or another rep who tells me that no Tmob plans offer free incoming international calls, or the other rep who tells me that prepaid customers must buy special prepaid phones…. it says something is wrong with Tmobile’s service.  Thanks for helping me make the decision to leave.  Tmob is lucky you aren’t an employee- as an ambassador, you’re not doing a great job.  Everyone on this site would be better off if t hey were more civilized.  If someone has a contrary opinion, they are not the enemy.  If they prefer an iPhone, they are not the devil.  If t hey prefer prepaid over postpaid for whatever reason, its ok.  If they like Verizon or Metro PCS, so be it.  If they have questions about Tmob, answer them politely and get off your high horses.  Not everyone is an expert in technology or cell phones.   Ive found the comments on this site very disturbing so you’ll be glad to know Tbyrne that I will not be commenting on here anymore.  I don’t see how attacking people helps your cause.  I thought you wanted Tmobile to survive; maybe you need to be more objective and think about why Tmobile is losing customers.

  • Ross

    Well after 20 minutes on hold, I got some prepaid customer rep who refused to tell me what country she was in…and the proceeded to swear 100% that with prepaid plans, you do  not get minutes deducted for received calls that you don’t initiate  - whether domestic or international, you only get charged minutes for calls you make.  i knew this could not be true so told her to please please please talk to a supervisor.  I think she finally admitted she was wrong but then everything else she said was wrong too so I still couldn’t make heads or tails of what they are selling.  This is why they’re losing customers.  I guess Ill go to my local store and see if the manager is still there.  But its really amazing that the prepaid cust reps can’t even explain the plan costs and features.  Its just amazing.  The recording said the phone call was being recorded; I could only hope someone listens to it…but if they did, they woulda called by now to apologize.

    I agree with the article writer, I hope they are being more aggressive marketers than just talking to customers ins-store…but it seems they are committed to shoot themselves in the foot…despite what many people here are hoping for.

  • BfloFBR

    who cares if the iphone 5 comes to t-mobile or not. with the release of the Samsung Hercules and HTC Ruby later this month the iphone isn’t gonna mean anything. Since the first iphone there have been very minor changes to the devices themselves, where as the Android powered devices have vastly improved along with the variety of companies that make them. The iphone will sell anywhere based on its name alone, as do all apple products (with the exception to the mac book) but the Android devices will sell because they improve every time a new device is released. So if having the most sales is based around iphone sales, then why bother improving anything and just change the look of the phone slightly and slap a new number or letter(S) on it and put it on the shelves.

    • GinaDee

      You have to be kidding yourself.  

      Don’t think like a geek, think like the average consumer.  They want the iPhone.  T-Mobile customers want the iPhone.  

      See Verizon had the network and the marketing brains to combat the iPhone head on with their Droid Does campaign.  T-Mobile has neither.  

      The fact of the matter is that T-Mobile due to pending sale out to ATT, will not spend billions to prepay for Apple iPhone inventory knowing they may not be around to finish selling them.  Apple gave them the middle finger.

      I am a T-Mobile sub who have put up with a EDGE only unlocked iPhone device for a  while but always hoping we’d finally get our own HSPA capable one this time around.  I’ve now mentally prepared myself to be extremely disappointed tomorrow.  How can a terribly mismanaged CDMA/iDEN/WiMax company like Sprint get the iPhone before a GSM provider with a solid global reputation? 

      If it’s not clear as day to those handing on to a string T-Mobile wants out. She is done.  Just sell yourself to ATT already.  

      • BfloFBR

        I did think like the average customer, and thats why I said they only buy things based upon the name slapped on it. As for tmobile holding out pending the sale to att, thats not happening ever. The sale was denied by due to monopoly laws, since att and tmoble are two of the largest mobile carriers in the US, if they were to combine they would take complete control over the entire mobile network. Having the 4 major carriers and various smaller carriers prevents any of the companies from monopolizing the entire US network.

        • GinaDee

          The sale was not denied.  The DOJ is suing AT&T to stop it.

          If they don’t settle (like most in the industry feel they will)  then they will meet in court next February to face off before a judge. 

        • GinaDee

          The sale was not denied.  The DOJ is suing AT&T to stop it.

          If they don’t settle (like most in the industry feel they will)  then they will meet in court next February to face off before a judge. 

      • Anonymous

        Who say the average consumer wants the iPhone? Sure will its simple and branded with apple like all trends they die look at what happened to the sidekick a very good brand gone lame even with the Android OS, and might i mind you sidekick was for the average consumer at a point in time. And as well you say average consumer but who are they? teens? adults? meg griffin? stewie? stan from american dad? who? I’d like to see a fact sheet of who is buying the iPhone because i believe apples name is dead as far ass the iPhone goes and thats why this would be the second consecutive major redesign the iPhone has seen. If you had noticed the first few years when iPhone was the best thing on earth like snapple tree leaf’s they would have a slow and by slow I mean extremely slow design change. Now the iPhone was redesigned with iPhone 4 guess whose name came up before then? Android. Android is the reason why it will be iPhone 5 and not 4S because apple is realizing that the average consumer doesn’t want the same exact device with minimal upgrades every year because to the average consumer that will be boring. Its because people are catching on. The Average consumer wants android for a variety of reasons 1 being Android does 4G, 2 Android has endless features, Android is marketed to every possible demographic; the high end nerds, the cheap guy, the texter, and so on, Android does just so many things that iPhone can’t compare to. At some point whats popular is a result from the geeks if you noticed devices like GS2 sells higher than low end androids because it has that wow factor pit one against an iPhone4 and iPhone 4 looks like a red headed step child in comparison. Android devices may not have the name like apple but they have a wow factor thats twice the iphones. IPhone isn’t as popular as you think it is any more.

      • Anonymous

        Who say the average consumer wants the iPhone? Sure will its simple and branded with apple like all trends they die look at what happened to the sidekick a very good brand gone lame even with the Android OS, and might i mind you sidekick was for the average consumer at a point in time. And as well you say average consumer but who are they? teens? adults? meg griffin? stewie? stan from american dad? who? I’d like to see a fact sheet of who is buying the iPhone because i believe apples name is dead as far ass the iPhone goes and thats why this would be the second consecutive major redesign the iPhone has seen. If you had noticed the first few years when iPhone was the best thing on earth like snapple tree leaf’s they would have a slow and by slow I mean extremely slow design change. Now the iPhone was redesigned with iPhone 4 guess whose name came up before then? Android. Android is the reason why it will be iPhone 5 and not 4S because apple is realizing that the average consumer doesn’t want the same exact device with minimal upgrades every year because to the average consumer that will be boring. Its because people are catching on. The Average consumer wants android for a variety of reasons 1 being Android does 4G, 2 Android has endless features, Android is marketed to every possible demographic; the high end nerds, the cheap guy, the texter, and so on, Android does just so many things that iPhone can’t compare to. At some point whats popular is a result from the geeks if you noticed devices like GS2 sells higher than low end androids because it has that wow factor pit one against an iPhone4 and iPhone 4 looks like a red headed step child in comparison. Android devices may not have the name like apple but they have a wow factor thats twice the iphones. IPhone isn’t as popular as you think it is any more.

      • Tbyrne

        Hi GinaDee. I’ve pasted your comment onto my computer and will be waiting. When it turns out T-Mobile won’t be going under, I’m going to refresh everyones memory in here what a hopeful & loyal T-Mobile customer you are.

    • Anonymous

      Finally its said

    • Eulin87

      Exactly.

    • Eulin87

      Exactly.

  • Mopar6464

    Now that T-Mobile is not getting the iphone and Sprint is , watch how much business and customers will switch to Sprint asap.
    I hate Sprint but people getting bent over at AT&T and Verizon will see their bills almost cut in half if they switch to Sprint.

    • Anonymous

      I was thinking of Sprint as an option, but with the complaints about sprint (dramatically slow data speed, delay text, calls going to vm and etc… ) i’m heading to verizon.

    • Anonymous

      I was thinking of Sprint as an option, but with the complaints about sprint (dramatically slow data speed, delay text, calls going to vm and etc… ) i’m heading to verizon.

      • Tbyrne

        You promised that days ago petey! Why dont you leave already!

        • Anonymous

          Stop worrying about other people.

    • ItsMichaelNotMike

      I don’t see Sprint as being that good a deal. For one, Sprint tacks on a $10 4G charge on the bill. Add to that taxes and fees, a monthly bill is about $120 for unlimited everything and $110 for a 450 minute plan.

       

      • Bumblecat

        Yes but with Sprint and Att, you really don’t need much minutes as the Mobile to mobile = (Mobile to any mobile on any carrier). So the only time your minute get counted is when you are calling a land line. Who really calls land lines. Most if not all calls i make are to cell phones.

  • Ggdron00

    i personally prefer android but the Iphone is a good phone and alot of our customers want it. Although not alot of people will cancel if we dont get the iphone it still sucks having to explain why we dont have it. I think that if we atleast got the Iphone 4s combine with a Value Plan would get us alot of customers but well have to wait and see.

  • Ggdron00

    i personally prefer android but the Iphone is a good phone and alot of our customers want it. Although not alot of people will cancel if we dont get the iphone it still sucks having to explain why we dont have it. I think that if we atleast got the Iphone 4s combine with a Value Plan would get us alot of customers but well have to wait and see.

  • Droiiiiiid

    I can speak as one of those Iphone on Tmo dudes.  I’ve had a 2g and now a 3g on Tmo for the past two years and guess what?  I’m sick of edge, it’s really getting old.  I’m going Droiiiiiid baby this time, I’m gonna take the plunge.  I will only purchase a quality device that will not have the problems like my wife’s mytouch 3g.  What a dump, force closing, no battery life, a real POS.  I’m going Samsung GS2 or Nexus Prime baby

    • edson

      I had a 3g for about 10 months. I couldn’t keep it for a full year. I grabbed a MyTouch 4g and I miss my iphone. It’s such a sleek phone, it’s made for an adult where I feel Android is something I would’ve enjoyed a lot more at 18 not 24

      • Jon Barros

        yup nothing says adult like a dumbed down phone with a bunch of brightly colored cartoonish icons. if your one of these people that buy a phone based soley on looks of the phone stay with the iphone please.

        • Guest911

          Not very bright eh Jon?

  • faizan khan

    if we’re not getting the iphone 5, we better be the first people to get the nexus prime. like come on now.

    • Anonymous

      Nexus Prime is gonna be wayyyy better than iPhone 5 is hyped to be. We all know they are gonna hold a lot of things back in the iPhone 5.

      • Mymymyrc

        I seem to be a minority, but, I personally thought I just HAD to have an iphone…until I got one. I did not like it! I had it for about 4-5 months before I went back to my BB…For one, Im a nerd and love how easily im able to customize everything on my phone(bb and now Andrd) without having to ‘root’it. It was when I actually had one that I realized how much of a pain in the butt Apple is. Its easy to get stuck with Apple-from the usb being different, to the battery being hardwired in, its all about locking you in so you have to buy more and more Apple stuff (like the guy above). Oh, and ive grown to hate itunes.
        Apple seems to be a control-freak company, and I refuse to drimk their koolaid anymore. I almost left Tmo until they finally started getting better devices…Now I have a choice and now im happy again. I dont think Apple will make or break Tmo.

        • BillR

          You and me both, Brother. I went Iphone and couldn’t wait till my plan was up. Paid early cancellation and moved to T-Mobile. I got the HD2, put Android on it and couldn’t be happier!

      • Littlesis1774

        none of the nexus phone had that much hype so this no different

      • Littlesis1774

        none of the nexus phone had that much hype so this no different

    • Anonymous

      I thought it’s going to Verizon?

      • 007

        yup verizon first after that waiting game…

  • Robert Clubine

    i personally feel that the android is becoming overwhelmed with crap. sure i love my smartphone but i do not want to be offered so much junk. yes the android is a really good marketing tool but it is offering way too much. too much of a good thing leads to a bad thing i feel. i would like to have a unlocked iphone because that is my choice.

  • http://pulse.yahoo.com/_IMZJ7RYJ2Z7PO34RTVQ4FS45JU Justin

    Maybe T-Mobile will have another one of there “Sales” where you can get a great 3.5G T-Mobile Android phone for $299.99! (after 3 mail in rebates, and payment plan for the next 2 years…and oh yeah the phone is still $399.99 up front!!!!)……T-Mobile its time to just fade out…..you suck

    • Realcool2000

      And how much do u pay for ur 4g service Justin?

    • CM Punk

      Not one phone was 299.99 up front….

      Idiot.

      • Korer

        Most of you guys are fanatics! You have to look at the facts!
        1. Tmobile samsung galaxy s2 is far more superior than the new iphone 4s.why would anyone choose iPhone 4s over Samsung galaxy s2.
        2. Its not even a 4g phone. As they said today it is bit faster than iPhone 4.????
        3. Data speed. Galaxy s2 has the new 1.5 dual core processor capable of up to 42 mbps speed. More than any of you can see on your house!!
        4. 1850 monster replaceable battery. None of that none sense iPhone internal one.
        5. True web browsing full web pages opens in Samsung galaxy s2, none of that mobile version that shows up almost every page in iPhone.
        6. Flash player support!!! Really people! What age are we on iPhone.? 19th
        century? 80 % of web uses flash. Ohh but iPhone has mobile view!!!
        I could go on and on. Bottom line is if you are smart, you would buy the Samsung galaxy s2 on the 12t at Tmobile store and have the best phone in your life! Trust me on this. I am from Europe. And iPhone is old news trying to catch up to Android and never will.

    • CM Punk

      Not one phone was 299.99 up front….

      Idiot.

    • CM Punk

      Not one phone was 299.99 up front….

      Idiot.

    • Tbyrne

      Justin. Why don’t you fade out of TmoNews! Since you feel T-Mobile sucks, you won’t be posting here anymore, right? If you do, you’re nothing but a flammer, a minion from another carrier. From now on when I and others see you post, we’ll know who we’re dealing with. Pathetic.

      • Tbyrne

        I won’t be posting here for awhile. I thought this was a place where T-Mobile customers and employees came to brush up on all the great things having to do with T-Mobile. I was wrong. Instead, I’ve found myself sucked into defending a Company I have enjoyed exceptional service with along with outstanding rate plans. Many people I see coming into here care nothing about T-Mobile and could care less if the company goes under. That bothers me. So I’m going to take a little hiatus from posting here and come back around when all this merger dust settles. Thanks Friends!

        • Littlesis1774

          Tbyrne you defending a dead horse

  • Meagan

    Tmobile should ensure they have micro sim cards in every store and instructions on how to check settings on an iphone to ensure it is unlocked and compatible with the tmobile edge network.

    And instructions on setting it up for tmobile network. Every customer that wants to byom (bring your own mobile) should not leave the tmobile store without tmobile service on their iphone when possible.

    If a customer wants an android they’ll buy one. If they want iphone, send them to an apple store or apples site to buy an iphone.

    Tmobile should be as welcoming as possible and not try a bait and switch approach.

  • Wilma Flintstone

    Ok I just lost it at the asking of “Why Tmobile”  LOL!!!!  I swear, I may just go into a bunch of tmo stores just to engage in conversation and see if anybody asks me “Why Tmobile”.  If they do, I am going to FALL OUT LAUGHING!!!

  • Wilma Flintstone

    Ok I just lost it at the asking of “Why Tmobile”  LOL!!!!  I swear, I may just go into a bunch of tmo stores just to engage in conversation and see if anybody asks me “Why Tmobile”.  If they do, I am going to FALL OUT LAUGHING!!!

  • 007

    I just love it… just get a android phone and put apple sticker on it…

    • josue cifuentes

      lol

  • TMoRep123

    When people come to the store asking why we did not get it, I will just say I don’t know I just work here and laugh.

    • josue cifuentes

      my reply would be “im sorry sir can you stop complaining about it and grow up”

    • Nearmsp

      I would say we tried but because we are the smallest Apple would not give it to us. We have to promise them a minimum number we would buy and as a low cost provider that would not be possible to pay so much for the iPhone without having to increase our monthly charges for our plans. In the interest of keeping T-mobile the best value for money we could not win the iPhone 5 bidding. Sprint won the exclusive rights, but the 10% fall in the stock price shows that it could bankrupt itself if it is unable to sell 30 million iPhones. In the end, Sprint might end up increasing monthly plan charges even for non iPhone users. We just could not justify that. However, if you do buy an unlocked iPhone we will go all out to make it work on our network. We will also give you $200 for your old iPhone.

  • Edson

    I’m sorry consumers don’t want to hear a comparison….If I walk in looking for an iPhone 5 and you don’t have it guess what I’m walking right back out

    • TMo Rep

      U’d be kinda dumb to come in and ask in the first place…knowing from the jump we didn’t have it.

  • josue cifuentes

    tmo is gonna loose major customers cause of this…

  • You guys are dumb

    Are people here dumb? A lot of us who have unlocked iPhones now are tied into the Apple ecosystem. Spent $$$ on apps, and hardware for this thing. My iPhone controls my temperature in my house (RadStat app), plenty of docks around the house which ONLY work with iPhone and so on. It is not as easy as “Just buying an Android phone and sticking an Apple on it”

  • Eulin87

    Who Cares?

  • 007

    get ove it people… if you must need (have) iphone go get it somewhere else..
    WTF…
    Tmobile hates iphone…

    • -__-

      T-mobile has said time and time again that they would love to have the iPhone on the T-mobile network but it’s ALL UP TO APPLE…

      • Littlesis1774

        that is a crap. T-mobile is only saying because what CMO said

      • Littlesis1774

        that is a crap. T-mobile is only saying because what CMO said

    • http://twitter.com/squiggleslash s slash

      FWIW Sprint’s shares dropped significantly yesterday because details of the deal they made with Apple to get the iPhone came out – essentially a minimum purchase requirement that would mean Sprint paying $20B to Apple regardless of whether it sells a million iPhones or just one.

      If those are Apple’s terms, then it’s not really surprising T-Mobile’s not going for it. It’s not a matter of T-Mobile “hating” the iPhone, it’s a matter of cost. If I owned a major telco, I probably would pass until I could get a better offer too.

      • jon

        Finally, someone on here that gets it! Thank you for having business acumen. I’ve said this before on here. Apples demand on the number of units is outragous. Sprint had to purchase 30 MILLION units! Sprint only has 51.9 Million subscribers. You wanna talk about all your eggs in one basket??? Sprint is so desparate, they are betting their business on ONE phone. If Apple demands T-Mobile purchase the same and they did it, T-Mobile should board its doors tomorrow. 30 million units with 30 million post paid subscribers? In what world does that make sense?? These Apple fanboys need to understand what is best for T-Mobile’s business. Putting an iphone in the hands of EVERY subscriber isn’t possible and makes zero sense. Unless Apple is willing to lower the demand on units T-Mobile must purchase, don’t hold your breathe for the iphone…

      • jon

        Finally, someone on here that gets it! Thank you for having business acumen. I’ve said this before on here. Apples demand on the number of units is outragous. Sprint had to purchase 30 MILLION units! Sprint only has 51.9 Million subscribers. You wanna talk about all your eggs in one basket??? Sprint is so desparate, they are betting their business on ONE phone. If Apple demands T-Mobile purchase the same and they did it, T-Mobile should board its doors tomorrow. 30 million units with 30 million post paid subscribers? In what world does that make sense?? These Apple fanboys need to understand what is best for T-Mobile’s business. Putting an iphone in the hands of EVERY subscriber isn’t possible and makes zero sense. Unless Apple is willing to lower the demand on units T-Mobile must purchase, don’t hold your breathe for the iphone…

        • Anonymous

          Taking rumor and assuming it to be fact is not a good idea, gents.

        • Anonymous

          Taking rumor and assuming it to be fact is not a good idea, gents.

  • Littlesis1774

    T-mobile is done without iphone or choices they will falter to Sprint, Verizon and even AT&T. There are tons of people who love to have iphone on T-mobile. T-mobile hatred towards the iphone is stupid and it is that hatred that will make T-mobile loses even customers and go out of business. Nexus Prime or the Galaxy won’t save this company.

    • AndroidFan

      Are you serious? What makes the iPhone SO much better than any Android or Windows phone? I personally think that the iPhone is sooo overrated it’s ridiculous. I don’t think that T-Mobile is gonna suffer just cause Apple can’t bring the iPhone to T-Mobile. I’m extremely happy with my HTC Sensation and the entire Android system. If you want the iPhone so much then go to AT&T or Verizon or Sprint!

      • Anonymous

        Nothing now, but compare all the android phones that came out around the same time as the iPhone 4.

      • Anonymous

        You really don’t see it huh?… It may be overrated, BUT it can help t-mobile financially. When it helps T-Mobile financially, you won’t see t-mobile being in this situation that they are now (losing customers, being able to upgrade to LTE, not being sold, etc.). Sure, I don’t know the internal stuff, but i can see it can HELP t-mobile.

        It’s all about having variety for the consumer and getting what consumer WANTS. People will definately LEAVE t-mobile for this iphone that going be announcing today… just wait and see the quarter reports on how many subscriber they lost within this 4th qtr.

      • Anonymous

        As i and many others alike have said, just because you don’t like something doesn’t mean others won’t either.  It would help T-mobile tremendously if they did.

      • SANSDENT

        ANDROID = BATTERY LIFELESS AHAHAHAHAHA 

      • Littlesis1774

        That is what I am doing. T-mobile won’t will never be able to compete against Sprint, Verizon or AT&T

  • Gerry Thrash

    I’ve been a T-Mobile customer for several years, and have waited
    patiently for Apple to bring the iPhone to T-Mobile. I WANT an iPhone,
    but if it doesn’t happen this time, then that sends a clear message to
    me that, as a T-Mobile user, Apple doesn’t want my business. So…the
    hell with ‘em. I’m tired of waiting. There are some Android phones
    that are just as good or better than the iPhone.

    • http://twitter.com/WillieFDiazSF William Diaz ?

      Its not that Apple doesnt want your business, they do, but at a large high cost. Its T-Mobile that doesnt see the value in your business. They feel that they are best keeping prices decent and low (and they do a good job of it mostly), offering you a little more than the competition (sometimes actually a lot more) and have still turned their smartphone offering from bleh to huzzah in a matter of 3 years. What Apple wants from T-Mobile is a lot. T-Mobile feels that if they were to pay what Apple wants, it would actually hurt the business model of low price, unlimited (yet throttled data) thats affordable, higher termination fees, as well as less finances to possibly build better backhaul or expanded coverage. Some people might see T-Mobiles great plans and iPhone, only to get home and realize they arent getting voice calls (iPhone doesnt have UMA or WiFi Calling like Android and BlackBerry) and return their phone, that hits T-Mobile hard as they can only sell that as a refurbished for 1/2 the original price. 

      Its really T-Mobile playing it smart for the consumer, however, risks must be taken if a company wants to grow. Got to spend money to make money.

      • UCLA

        I am wondering if they could specifically charge higher ETFs just on phones like the iPhone if they were trying to alleviate the high price as well as create more specific plans towards iPhones.

        • Rod1977

          they have to sign major contracts with apple on top of it in order to be able to sell the apple. it’s not only subsidizing more than half of the phone through a plan. an iphone cost is around $650. if they sell for $200 to the customer, the company is subsidizing $450 that they have to make it up somehow on the monthly plan. but that does not take into consideration the big upfront contract that the company pays to have the “exclusivity” to sell the iphone. in our case now, there would be no exclusivity because everyone has it (all 3 other major carriers), but i would still believe they would have to pay something upfront for the rights to sell the phone. I might be mistaken, but…

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  • Bob

    I CAN’T WAIT TO GET CONFIRMATION THAT LEAVING MAGENTA IS INEVITABLE!

  • Anonymous

    I actually feel sorry for the customer service reps and the in store reps.  It’s pretty bad when a popular phone is on every carrier but yours.  This approach t-mo is taking  to combat the release it clearly not going to work because customers will clearly see a short-coming on t-mobiles behalf somewhere.  

    I’ve seen customers brow-beat the sprint sales reps when i went into a sprint store for my friends palm pre at the time.  Regardless of what the reps said the customers were quick to associate everything with Apple’s quality.  In other words they implied that its because sprint was of poor quality which is not true in most cases. In the end this isn’t going to look good for t-mobile.  This approach screams of desperation and i don’t think it’ll sit well with even the most basic of user.  In fact, the other carriers can even use this against them when preaching their products.  

    long story short, T-mobile doesnt have the iphone YET hopefully they will someday.  In the mean time they are going to preach how much better android is and what they already have is clearly better.  Though they have claimed they would love to have it, they are going to talk smack till they do.  Hopefully, they can survive long enough for the merger to go through or actually develop a real business-saving strategy if it doesn’t.  

    • UCLA

      You are so right. Even though as enthusiast we are all for Android phones, the vast majority of consumers lean towards the iPhone. You can argue till you are blue in the face but its people’s cash that is going to be the deciding factor. You are not going to be able to convince someone who wants something else to buy something just because you say it is better. Better is not what everyone wants/ its also very subjective from person to person.

  • tmobile

    As a rep I wish we would get the I phone. Its like not carrying blackberry or android. Its just not smart on tmobiles part. All tmobile has to do is let apple make them their biaach and give into apples demands.

  • Makron

    Wow, this sadly made me realize this is the same method used by my church to tell people about Jesus….come into our “store”…we’ll ask you lifestyle questions….and transition into “Why Jesus.”  I’m sure it will work for them about as good as it does for us lol.

  • H1chester1

    I alreadt canceled my contract with tmobil and got 3 iphones for my family
    sad sad sad !!! bye bye tmo !!!

    • http://twitter.com/droid1967 Droid 1967

      making your family use an iphone isnt that like domestic violence

  • ItsMichaelNotMike

    T-Mobile will never get the iPhone. Some of us have said that during the ten to 20 times the subject comes up on this site.

    - There’s the acquisition. No discussion needed.

    - Apple does not do deals in the U.S. with the little carriers. It is only interested in cutting iPhone deals with major carrier whose customers are willing to pay iPhone prices without whining (for both the phone and the plan).

    - Apple cuts expensive deals. TMOUS does not have the money for that. It cannot “pay to play with the iPhone,” as the saying would go.

    - Sprint agreed to pay $20 billion for a four to five month exclusivity deal on the iPhone 5. So the iPhone 5 is definitely not coming to T-Mobile, under any circumstances.

    - DT is not going to invest that kind of money on a division it is selling, and that caters to budget-minded customers.

    - As to the iPhone 4s or other iteration, see above.

    - Maybe Apple could surprise us with the soon to debut prepaid phone, and that “el cheapo” stripped down model could end up at T-Mobile.

  • Guest

    This is hilarious. Tmobile customers want the iPhone yet Tmobile is saying lets combat the iPhone! I really wish Tmobile goes bankrupt, decides to end our contracts and service free of charge and cease to exist so I can go back to another major carrier who will have the iPhone. I, as a tmobile customer feel embarrassed seeing everyone else with one and me not having the option to get one if I wanted to, I can’t imagine how Tmobile must feel now that they are emphasizing in bold and highlighted letters how they are they smallest carrier of the 4th. Way to keep up!

  • sl4565

    I could care less about the IPhone.  TMobile’s current crop of Android phones are better and allow me to change the battery whenever and wherever I want including when I am 200 miles away from the nearest Verizon, ATT, or Tmobile store. If my cell phone breaks down, I simply take the SIM card out and place it in in one my older phones, until I can get a replacement. I don’t miss a beat.  I always stay in contact.  When I am overseas, I replace the TMobile SIM card out and replace it with one from whatever country I happen to be visiting.  My Android phone is much more flexible and hassle free than any IPhone. I like not having to put up with all of the proprietary garbage that Apple throws at you.

    • UCLA

      Everyone brings up this battery changing crap. How many people walk around with extra batteries? These extra batteries are not cheap either. Why not just get a phone with a battery that last the whole day to begin with. In fact I think more of a selling point would be to announce that a battery can last hours and not have to depend on the user carrying extra batteries around. The whole removable battery argument is completely retarded. Out of the 10+ phones I’ve owned in the last 6 years, I have never bought extra batteries to use the removable battery feature.

      • FtKnoxTMO

        “How many people walk around with extra batteries?”  I do.  It’s about the same size as an old book of matches and as far as cost, have you looked on eBay for cell phone batteries lately?  I bought 3 1500  batteries and a wall charger for under $7 for a HTC MyTouch 4G.  If you are buying all your accessories in the Apple store, you have more money than brains.

      • http://twitter.com/droid1967 Droid 1967

        just another example of not knowing the info of what they speak.  first many do and seldom need it but its like life insurance its nice to have if you do. and they cost an average of about 6 bucks. 
        and why did you not need a spare battey because most of the poor battery hype is bullshit. it doesnt mattter what phone you have if you use it extensively for video or such the battery will die. 
        and i bet you will see many complaints about battery life from the new iphone. they cant put much biggre battery in it it already takes up 75% of the internal of the phone. and the phone is the same size. and the processor and the cloud features will kill the battery.

      • Rpm

        I have the SideKick 4G.  My battery lasts 30 hours under normal use, and 10 under heavy 4G use.  I also got 3 spare batteries and a charger for $15 on eBay (that only last like 20/7).  I keep one in my car, one at home, and one at work.  I seldom use them, but when you are down to 15% because you were using it all day or skipped charging it last night or are camping with no plug anywhere, then all you gotta do is swap batteries and you are good to go.  It is a feature worth having.

        Additionally, Google Nav is the best GPS-device on the planet (as long as you have data, which almost all roads in the US do).  I use GMail and GTalk and GVoice and GCal which there are web versions of, but the built-in always logged in apps with notification bar cannot be duplicated on iPhone.

        Oh, and after using 6 phones over 6 months (iPhone + 5 Androids), I have determined that I will NEVER own another phone that does not have a 5-row hardware keyboard, which you can’t get with Apple (hard to find with Android as well, but it exists… I wish MFGs would get their heads out of their ass and make more 5-row sliders).

        Then there is the widgets on the home screens so I can be updated on news, weather, and facebook without ever launching any app.  The fact they every good app is free on Android and the same app costs $ on iPhone.  The fact that each app has menu-settings instead of having to go home, scroll to settings, and then find the app you were just in to change something.  The toggles for GPS/WiFi/BT from any app instead of having to drill-down through settings or just leaving everything on all the time and wasting your battery.

        Yes, there are many many reasons I like Android phones/tablets, and the only plus on the side of the iPhone/iPad is that stupid app MFGs like eBay make better apps for it, and it’s interface runs a little smoother (Android is laggy on slow phones/tablets, and almost but not quite as good as Apple on fast phones/tablets).

  • sid

    If you are t-mobile customer and want iphone you can just get iphone unlocked from apple and put a micro sim card. If you go for unlimited web/text/minutes plan for $49.99 and buy the unlocked iphone from apple for $645 even then the cost will be $77 per month approx. ATT and Verizon are both expensive. I am not sure about sprint.

    • Sansdent

      Yea but I’m just sick of unlocking the Iphone to use it under T-mobile, you don’t enjoy the whole benefit of the 3g network unless you are using WIFI, plus you have to set your configuration for MMS & Tethering too much man… 

      • Rod1977

        I agree with the MMS and 3G network. I have the same problem

  • sid

    If you are t-mobile customer and want iphone you can just get iphone unlocked from apple and put a micro sim card. If you go for unlimited web/text/minutes plan for $49.99 and buy the unlocked iphone from apple for $645 even then the cost will be $77 per month approx. ATT and Verizon are both expensive. I am not sure about sprint.

  • Anonymous

    That’s it..I am going to Sprint. I am so sick of waiting for the iPhone to come to T-Mobile.

    • Rod1977

      The 3G came faster…

  • Jack

    My wife has the T Mobile My Touch 4 G.

    The great thing about it as other say is that you can change the battery any time, and don’t have to rely on Apple’s proprietary crap, as someone here says.

    Only thing is, the phone is a piece of crap itself. The iPhone is infinitely better.

    And that’s why she’s moving over to A T& T, even if they do drop calls.

    At least as a smartphone the iPhone is reliable and better than anything else.

    You can shove Android – it’s rubbish.

    • A_g_ness

      Big mistake if you go to At&t, they drop way too many calls(trust me on this one). Instead go to sprint who will now offer the iphone and they have unlimited data still.

      • Rod1977

        Customer service at AT&T is horrible. You will regret it. I have not switched it because of that. I bought an iphone 4 and I use it on the T-Mobile network, but we are never able to get on 3G because of the bands, and the way the iphone is built and its comptability with T-Mobile’s network. So I go back and forth between the iphone and my blackberry. The problem is that I travel overseas a lot and if you get an iphone with Sprint and/or Verizon it will not work outside the US. So you get stuck with AT&T again. What upsets me the most now is that all 3 carriers have it now, and T-Mobile doesn’t. Why?

      • Rod1977

        Customer service at AT&T is horrible. You will regret it. I have not switched it because of that. I bought an iphone 4 and I use it on the T-Mobile network, but we are never able to get on 3G because of the bands, and the way the iphone is built and its comptability with T-Mobile’s network. So I go back and forth between the iphone and my blackberry. The problem is that I travel overseas a lot and if you get an iphone with Sprint and/or Verizon it will not work outside the US. So you get stuck with AT&T again. What upsets me the most now is that all 3 carriers have it now, and T-Mobile doesn’t. Why?

  • Sansdent

    T-MOBILE IS ALWAYS SO FREAKING BEHIND MAN… GOSH I AM STARTING TO DISLIKE THIS COMPANY. YES THEY WILL APPROACH CUSTOMERS SAYING “OH YEAH WE HAVE A VARIETY OF ANDROIDS PHONE THAT CAN COMPETE WITH THE IPHONE…” WE DON’T WANT TO HEAR THAT LAME APPROACH… GOSH

  • Chantelle_sa

    The android is new and exciting.  You get free voice navigation.  free music downloads.  no need to be tethered to your pc for an update.  no need to be connected to the charger, just swap out the battery and pop in a fresh one.  the android market is far superior.  might not have same quantity of apps, but the ones they have are better quality.  You have all the google apps, you have the ability to customize your phone and download custom roms.  the phone is so easy to root if you want to use apps that give you further customization.  who wants to have those iphone icons all nicely lined up.  its so boring.  give me a break.  android is light years ahead of the iphone, and its going to be even more so in the near future.  look has far they have come in such a short space of time.  come on guys, lets be honest, the iphone has seen its day.  it was great whilst it lasted, but seriously.  its boring!

  • Tita101112

    i feel that tmobile should be able to launch iphone 4s because they will make more money. people that are in tmobile cant get out of the company because if your contract isnt expire there is a fee. yet, people are wanting a new phone and that is the iphone 4s. i really like tmobile but i would love it if i could buy an iphone!!!!!

  • http://twitter.com/counterblow the person

    yes let’s put a privacy leaking, IP stealing, fragmented OS up against the iPhone whatever.  Geez tmobile you fools….honestly Mango phones are a much more comparible platform and ecosystem to throw at iPhone….considering iOS ripped off most of its ideas from WP75

    • Maureewy

      you mean the best selling and best reviewed platform out? 

  • M Zapata80

    I don’t care about iPhone cause I love Android and T-Mobile is still the best company IMHO.

  • Lenny4u

    Android who? and What? anyways I use my unlocked IPhone with tmobile and I wouldn’t trade it for nothing. I am apple till the end. Tmobile needs to get on the band wagon and sell the Iphone so that my upgrades are much cheaper.

    • Delmar

      Please let me know how to use my unlocked iphone 4 on T-mobile. I heard the data wont work if i put a prepaid sim card in it….

      Thanks

  • Nexus Prime

    iphone is nowhere near android,,,,Root….Clockworkmod….Flash….Customize Root features…Custom Rom’s….OPEN SOURCE …ETC. I ask every person with a iphone why did they choose it. and they cant even tell me…..all they say is that its an iphone. I can tell you over 100 reasons why i chose my Android handset. Android is for the talented and iphone is for the simple minded. 

    • Bumblecat_is300

      That is so true, everyone iPhone tells me the same thing when I ask why iPhone. All they can say is “its an iPhone” and some of them even think they are runnning 4g because it say iphone4 lol and I have to explan to then that the iphone4 is only on a 3g network.

    • Irun4fun7209

      This is so true. I love Android so much for all of those reasons! There are so many people that get an iPhone because it is an iPhone. They don’t know anything about Smartphones! Power to Android!

    • Irun4fun7209

      This is so true. I love Android so much for all of those reasons! There are so many people that get an iPhone because it is an iPhone. They don’t know anything about Smartphones! Power to Android!

    • PC

      Wow how arrogant of you and the other two who replied. I would honestly expect someone who has an iPhone to be as snobby as you.
      RELAX, it’s just a damn phone.
      By the way lots of people get Android just because they’re Androids and they are becoming just as popular as iPhones, you shouldn’t consider yourself so special.

  • http://pulse.yahoo.com/_L7SMO7JIF4KU223NMX53ISK7PI shhh

    Uh… if nobody has been paying attention, AT&T is trying to buy Tmobile. The DOJ is blocking the sale of the company. No iphones are going to Tmobile, at least until AFTER the sale faulters.

    AT&T wants the 6 or 7 million people that don’t have iphones to buy them under THEIR umbrella. Get it?

    • chris

      the government did not allow it

  • Zev

    Poor Tmobile.  iPhoneless.