T-Mobile Unveils New Global Design Retail Stores

Pretty simple really, in an effort to improve customer service and the in store shopping experience T-Mobile will be changing up its layout.  Now, there will be destinations, personalized customer care booths, wood floors and magenta high lights.  It all looks very cleans and I kind of dig it.  I wonder where the influence comes from?

T-Mobile USA Unveils New Global Design Retail Stores
Refreshed retail store interior offers the ultimate customer experience, featuring
T-Mobile’s exceptional and affordable products and services running on
America’s Largest 4G Network
BELLEVUE, Wash. — September 29, 2011  Today T-Mobile USA, Inc. announced the rollout of a new global design for nearly 400 new and remodeled stores across the country. In an ongoing commitment to provide the ultimate customer experience, T-Mobile adopted the new design format from its parent company, Deutsche Telekom AG, which has received positive customer feedback for this new design in retail stores across Europe.
 
Each redesigned store will be completely new from floor to ceiling, enabling T-Mobile to provide customers with a compelling retail experience and improve overall efficiency within the store. For example, customers will now be able to meet with sales representatives at private customer service desks and view products in clearly defined areas, making it easier to find what they need. 
“With the continued complexity of wireless choices, T-Mobile is always looking to help simplify the consumer retail experience and make it more personal for each customer,” said Debra Coates, senior director of store development, T-Mobile USA. “While we’ve continually been honored for our customer service, we have found ways to make the shopping experience even better with this new design.”
 
Two pilot locations — the Southcenter Parkway and Minkler Boulevard store in Tukwila, Wash., and the Seventh Avenue and 48th Street store in New York — were remodeled earlier this year. With the improved layout of merchandise, customers now are presented with devices coupled with relevant accessories, so they don’t have to shop multiple locations throughout the store searching for what they need.
From new hardwood flooring to a large digital messaging screen at the rear of the store, customers will be presented with an open sales environment, creating a quick, easy, clear and concise shopping experience. Vertical highlight panels installed with information kiosks and video monitors also encourage customers to explore and engage in an interactive shopping experience. The new design provides a clear customer journey, making shoppers feel comfortable and simplifying the purchase process.
Customers also will have several service options, from standing service counters on the sales floor for quick transactions to seated service desks for long transactions, discreet conversations and business-to-business consultations. With this new format, customer wait times are expected to be reduced.
T-Mobile is opening or remodeling these stores in approximately 65 markets across the country in an effort to serve and grow with the needs of its customers, as well as continue to invest in local communities.
“We’ve always been committed to providing an easy, compelling retail experience, and we have now improved this experience while investing in our stores’ local economies in the process,” said Ami Silverman, senior vice president of sales operations, T-Mobile USA. “With the combination of an improved retail experience, America’s Largest 4G Network, and exceptional and affordable devices and rate plans, now is a great time to be a T-Mobile customer.”
 
Various local events and promotions will be planned to celebrate the new retail store design, with the first stores reopening in Boston and Washington, D.C., on Oct. 5.
 
For a look at T-Mobile’s store design format transformation, check out the video at http://www.youtube.com/watch?v=T_bqp-PHCn8.
 
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG (OTCQX: DTEGY). By the end of the second quarter of 2011, approximately 128 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.6 million by T-Mobile USA — all via a common technology platform based on GSM and UMTS and additionally HSPA+ 21/HSPA+ 42. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG. For further information on Deutsche Telekom, please visit www.telekom.de/investor-relations.
For more information about T-Mobile’s 4G products, please visit http://www.t-mobile.com.
Forward-Looking Statements
This press release contains forward-looking statements that reflect the current views of Deutsche Telekom management with respect to future events. These forward-looking statements may include statements with regard to the expected development of revenue, earnings, profits from operations, depreciation and amortization, cash flows and personnel-related measures. You should consider them with caution. Such statements are subject to risks and uncertainties, most of which are difficult to predict and are generally beyond Deutsche Telekom’s control. Among the factors that might influence our ability to achieve our objectives are the progress of our workforce reduction initiative and other cost-saving measures, and the impact of other significant strategic, labour or business initiatives, including acquisitions, dispositions and business combinations, and our network upgrade and expansion initiatives. In addition, stronger than expected competition, technological change, legal proceedings and regulatory developments, among other factors, may have a material adverse effect on our costs and revenue development. Further, the economic downturn in our markets, and changes in interest and currency exchange rates, may also have an impact on our business development and the availability of financing on favourable conditions. Changes to our expectations concerning future cash flows may lead to impairment write downs of assets carried at historical cost, which may materially affect our results at the group and operating segment levels. If these or other risks and uncertainties materialize, or if the assumptions underlying any of these statements prove incorrect, our actual performance may materially differ from the performance expressed or implied by forward-looking statements. We can offer no assurance that our estimates or expectations will be achieved. Without prejudice to existing obligations under capital market law, we do not assume any obligation to update forward-looking statements to take new information or future events into account or otherwise.
 
In addition to figures prepared in accordance with IFRS, Deutsche Telekom also presents non-GAAP financial performance measures, including, among others, EBITDA, EBITDA margin, adjusted EBITDA, adjusted EBITDA margin, adjusted EBIT, adjusted net income, free cash flow, gross debt and net debt. These non-GAAP measures should be considered in addition to, but not as a substitute for, the information prepared in accordance with IFRS. Non-GAAP financial performance measures are not subject to IFRS or any other generally accepted accounting principles. Other companies may define these terms in different ways.

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  • Can’t wait to go in stores & experience it. Hopefully it’ll be like this when I get my HTC Radar.

  • Rcabrera Ny

    I’m a T-mobile employee who.has the honor and privilege to get to work in one of these concept locations. Grand opening for my store is 9/30 on 14th street & Union Square in New York City. Stop by and show some love and check out the store!!

    • CactusJack

      You will absolutely love it!!! Our store recently got converted and we’ve seen a dramatic increase in sales and ease of shopping experience, morale in our store is at an all time high (it was high before regardless) and I would say just about every customer I’ve talked to loves the new layout, some almost drive away because they think it isn’t T-Mobile anymore lol! They even come in and ask us sometimes :)  The hardest thing that you will need to get used to is having customers around every part of the store (I mean everywhere on the sales floor) :) you’ll see what I mean.  Hardest part was that week of construction but it was well worth it and the store looks incredible.  Nothing like you’ve probably seen before, the on screen tv’s make the whole shopping experience easy and keep customers occupied while you take care of others that we there before them. Good Luck! and Enjoy!!!!

      • Fl Ucf Girl

        Are there chairs for the associates to sit in now? Other than just at the desk locations? I get tired of standing for 8 hours straight…

  • tmo

    There are like 4 stores in Houston already remodeled to this design..only supposed to be for the high traffic stores..the first one was done in NY

  • tmo

    There are like 4 stores in Houston already remodeled to this design..only supposed to be for the high traffic stores..the first one was done in NY

    • SublimeDavid

      Not only high traffic but stores that consistently have been doing well across the board, there are also some other requirements they must meet.

  • I wish my store was like this.

  • I wish my store was like this.

  • Auser72

    Looks like Tmobile isnt expecting merger to go through, and trying to revamp image from value retailer to premium retailer. Good move Tmobile, and love the new store build out.

    • Robert Clubine

      DT is a smart German Corporation and they have something planned either way. I am in the hopes that DT will just buy out AT&T. This will just make me chuckle a bit. More Magenta than Blue may just a tiny hint of blue tinge mixed in with the magenta.

    • Robert Clubine

      DT is a smart German Corporation and they have something planned either way. I am in the hopes that DT will just buy out AT&T. This will just make me chuckle a bit. More Magenta than Blue may just a tiny hint of blue tinge mixed in with the magenta.

  • too bad it will soon be a touch of blue… i hope not

  • too bad it will soon be a touch of blue… i hope not

  • too bad it will soon be a touch of blue… i hope not

  • Anonymous

    Very chic.  Definitely much better than the current layout.

  • We just had this done at our location. Everything wrapped up in a week and it feels great to be there. Kinda brings in new life. Merger or no merger until its official we are our own company offering real and competitive products and services, I think these stores show that.

    • SublimeDavid

      I totally agree with you, its how we feel at our store too Mike.  =)

  • J. Williams

    OMG. looks amazing.

  • Anonymous

    Looks nice but I would be happy if the Brooklyn, NY stores would use working display models instead of dummy phones. The other carriers all have working display models. Why not T-mobile? At least for me, it just solidifies their reputation as a “cheap” carrier. When I bought my 9700 the sales person didn’t have working demo unit and had to use a returned 9700 that still had someone’s personal info on it.

    • SublimeDavid

      That varies by store to store, I can personally tell you our store recently got converted to this layout and we had nothing but dummy phones before that and most of our displays are now real.

      • Anonymous

        The downtown Brooklyn location is as dreary as ever. I stopped in there the other day but I usually go to another store.

        • Jjlopez

          In high theft stores they keeplive demo phones

        • Anonymous

          Verizon, AT&T, and Sprint all have working display phones and they are located in the same area. I go to one the other carriers to test. I suspect that soon one of the other carriers will get my business but mainly for other reasons.

        • Anonymous

          Verizon, AT&T, and Sprint all have working display phones and they are located in the same area. I go to one the other carriers to test. I suspect that soon one of the other carriers will get my business but mainly for other reasons.

    • SublimeDavid

      That varies by store to store, I can personally tell you our store recently got converted to this layout and we had nothing but dummy phones before that and most of our displays are now real.

    • Robert Clubine

      Of course they have dummy phones, only serious inquires demand the need for show.  Imagine the loss of revenue if everyone could play on a working phone and just break it?

  • York

    isn’t this what the Herald Square location in NYC looks like?  (with the exception of the magenta)

  • Anonymous

    I know Deutch Telekom has the iPhone in Germany. Maybe Apple wants T-Mobile to have a good customer experience before they offer the iPhone on their network. 

    • Jabombardier

      i hardly think it is that. at&t hardly has gold customer experience and they have th iPhone

  • Auser72

    Now Tmobile needs to step up their marketing to better reflect new product selection and company goals. Right now Tmobile should be running a allout marketing blitz for GS2 and Amaze.

  • Auser72

    Now Tmobile needs to step up their marketing to better reflect new product selection and company goals. Right now Tmobile should be running a allout marketing blitz for GS2 and Amaze.

  • Aerofanbig

    I like it. The old store design looked so cheap and slapped together, like a permanent trade show booth. 

    But does anyone else get the feeling it kind of looks a bit like an Apple store layout? Tmo better watch out, they might get sued LOL

    • Aaron Tant

      At one training session, I was told that the new layout was based off of Apple stores and that we had hired the same company that helped craft that design.  But, that’s just one person’s statement.

    • Aaron Tant

      At one training session, I was told that the new layout was based off of Apple stores and that we had hired the same company that helped craft that design.  But, that’s just one person’s statement.

  • Anonymous

    It looks nice but my local store would never look like this. All the smartphones are dummy phones for one specific reason, people keep stealing from this store. The amount of thefts has declined because of the use of dummy phones and instead the working models are behind the counter. Ultimately, its up to the sales person to decide which person wants to actually use the phone and which person wants to steal it. Security guards in this country should be like the ones in my parents home country, body armor, shotgun hanging off the neck or rarely a sub machine gun, hand gun or revolver, and a bowie knife. This is why we can’t have nice things lol

    • SirWilliam

      But carol house has nice things. Hahaha.

  • ogopogo

    How much does it cost to do this?

  • ogopogo

    How much does it cost to do this?

  • ogopogo

    How much does it cost to do this?

  • Anonymous

    The stores in the UK are designed like this, and I’m guessing the rest of the ones in Europe are, too.

  • Anonymous

    The stores in the UK are designed like this, and I’m guessing the rest of the ones in Europe are, too.

  • Anonymous

    We already have stores that look halfway like that here in Houston.

  • Robert Clubine

    This is way that DT or T-Mobile in the European Countries look like, I am just waiting for the kiosks station with helpers to assist you and provide you with a number depending on your needs from them, it offers more seating and a waiting area so you can wait until your number is called. the smaller stores are micro sized but offer the same features but you have to go to shopping malls and supermarkets like Tesco, etc… to have this type of services. In Budapest there was a huge project called West End (one of the largest building project in Europe at that time) where it is considered a mega mall in European Standards but Budapest and they started opening over the weekends in other words open seven day a week also had huge main T-Mobile Store in the Downtown area next to the Danube. It was multilevel and this had the full offerings of T-Mobile.  Forget about France where they still follow the tradition with store front closing at 4-6 and closed Sat. & Sun. This always drove me mad when I first moved to Budapest. The rush to get supper supplies after you got off work and if you where not successful during the week god forbid that you find a small shop that was open during the weekend but a lot of things changed over there since the Political change.

  • Ryan Dawald

    why is there money being wasted away like this when DT is trying to get rid of tmobile usa every chance they get?

    • Frigadroid

      It does make you wonder where their priorities are at. T- mobile upper management gives me the impression that they either are out of touch or could care less about being successful.
      Prime example Cole B. trying to make an excuse and apology for the vibrant froyo holiday delay, lies on his twitter claiming an OTA would soon be going out the night before the update went on line with mini keys. If he was into what was going on he would have known enough that no OTA was going out. So he either obviously lied or didn’t have a clue.

  • Ryan Dawald

    why is there money being wasted away like this when DT is trying to get rid of tmobile usa every chance they get?

  • Cool. Club TMO, will there be a cover fee?

    • BigMixxx

      I got the Door!  Let the women in first and the dudes get charged 22 bucks a head.

  • Cool. Club TMO, will there be a cover fee?

  • Meagan

    I’ve been in one of the updated TmobileUSA stores. 

    I realize the 1988 design concept; using ‘that’ color, slat-walls and back-glow pink lighting concept can only play-off in low-lighting, but it has its drawbacks.

    I have perfect vision, but reading packaging specs is difficult in low
    lighting.  I feel sorry for those with eyesight challenges.  Low-lighting in any electronic/tech store makes it feel like the store is
    about to close/closed for the day, or they don’t have enough money to
    pay for electricity because not enough customers are shopping in the
    store.  I wasn’t compelled to walk to areas that were lowly lite, so I only went
    1/4 of the way into the store.  I also felt if it wasn’t bright enough to light, it was just an after-thought in the store and they wanted people to ignore it.

    I expected a Tmobile employee to
    walk up to me and say, “We’re closed for the day…  How did you get into the store?”  Design is about feeling.  Do you feel like shopping?  Or walking out of the store before you get reprimanded for being in the store after-hours?

    • Tbyrne

      I knew you’d have something negative to say!

      • Realcool2000

        Just so everyone knows Tbyrne was replying to Meagan not me lol

    • Realcool2000

      Whatever…..sucks to be you in your depressing complaining life…

    • Realcool2000

      And u have to be more humorous with your analogies…so your post is pefectly sardonic and glum yet full of wit and points out the unnecessary seriousness in our society in these matters while letting all the smart people know how dumb the the people are that are angered by your witty, sarcastic, trash talking, and enlightening post…

      Do better next time Megan….thanks…

      Realcool….

  • ^_~

    Those of you in the Los Angeles, Ca area can check out the store on Coliseum/Crenshaw. It has been updated to this design.

    • Realcool2000

      Thanks..I’m gonna check it…probably renew a two year on value family plan…what better place to do it at the remodeled store.

  • ^_~

    Those of you in the Los Angeles, Ca area can check out the store on Coliseum/Crenshaw. It has been updated to this design.

  • TheGoodGuy

    Those stores coupled with our new black shirts will make us look BOSS!

  • Chris

    The redesign looks an awful lot like the Sprint store my girlfriend always goes to…

  • frustrated

    Anyone in the Phoenix area, the shop at 99 the Ave and McDowell is being changed to this design

    • Nbm02ws6

      99th & McDowell only received a partial remodel.  The store @ 75th & McDowell was the first store in the southwest to receive the GDC wrap, followed by 67th & Peoria.

    • Nbm02ws6

      99th & McDowell only received a partial remodel.  The store @ 75th & McDowell was the first store in the southwest to receive the GDC wrap, followed by 67th & Peoria.

  • Compekid

    they need chairs and sofa for the customers…..

    • Realcool2000

      If they put baristas and coffee bar inside….perfection! I would just hang out there…

  • Youngt82

    What would be nice if they change that ridiculous magenta color lol

    • Derrickps3

      yes it should be just all white lights, white and black…….thats just me, i like black :P

  • JBLMOBILEG1

    I think the new store look is pretty sleek looking. Makes me wonder though… if there is still a chance the buyout deal goes through why spend all this money on remodels now when Tmobile could become non existent by next year. Let’s hope this is a sign that the deal will fall through.

  • Bill

    I sure hope my local T-Mobile store looks like this soon so I can see it in person. Oh wait, I can’t. Because they shuttered my local T-Mobile store three months back. And none of the local Best Buys are allowed to carry T-Mobile phones, and Radio Shack doesn’t anymore either. So I guess the only place I can buy a T-Mobile phone is at the local Walmart. Nice T-Mobile… 

    • JBLMOBILEG1

      Look on the brightside. Walmart has the best deals on the phones and with no mail in rebates.

    • Realcool2000

      And where is it that u live Bill…u left out the city…coincidentally…

  • TemplarofLTE

    Looks cool!  I look forward to seeing this new design in my local stores!

  • Rayen321

    Like re-arranging chairs on the Titanic…

    • BigMixxx

      That’s Too funny…

    • n900mixalot

      This is about ALL STORES AROUND THE WORLD. Man we really are self-centered in the U.S.

  • Matthew Lawless

    Looks like a Sprint store.

  • BigMixxx

    I dig it….a little Too pink for me, but I dig it.  I say it all the time though about casino’s here in Las Vegas….

    ‘At least replace the carpet….’  It’s good to see them taking notice to ‘openness’ to squeeze more people in the store.

  • Stu

    …and it’s real easy to change out magenta lights to deathstar blue, and volia….

  • Realcool2000

    Wow..its really nice. I like it a lot. Clean.

  • Neptunmobile

    ” I wonder where the influence comes from?” hmm EUROPE !!!

  • Anonymous

    I wonder what stores in Las Vegas have received this new redesign.

  • Anonymous

    INB4 it looks like Apple store

  • JT

    With the buyout still looming it makes you wonder why T-Mobile would spend the money to revamp the stores especially since there is no guarantee that AT&T would even keep them open.

    • Auser72

      Exactly, unless they know something about the merger that we dont ………..!!!!

      • n900mixalot

        That it doesn’t affect “global” businesses undertakings?

    • MagentaMadness

       As part of the acquisition deal, TMO has to spend X amount of $ back into the company increasing certain value aspects of the company. 

      • Antonio Merkerson

        This is not the reason why they are changing the store layouts.  T-Mobile is still a completely different company still.

      • Abolds4397

        They just remodeled the T-Mobile Store in Jacksonville and it’s right across the stree from the brand new AT&T store. Is that crazy or what? I still think there is something going on on the down low!

        • Abolds4397

          I mean street, sorry!

  • Antonio Merkerson

    This is the way all T-Mobile store in the UK look.  Hence the name Global design.  T-Mobile is making it were all the store look the same no matter where you go into on of our stores.  Be it in the U.S. or the U.K.  I said our store because I am an employee of T-Mobile.

    • n900mixalot

      You’ve noticed that people can’t read very well.

      “Global” is the operative word, ladies and gents. This has nothing to do with AT&T.

  • GinaDee

    Much much better.  I always hated going into T-Mobile stores as the wait times were awful.

    People who just want to buy an accessory shouldn’t have to wait 2 hours for people who come in to pay their bills in cash. 

    The new design and function of these stores should make those shoppers (who know what they want) in and out much quicker.  

    • Derrickps3

      agreed, they should have a desk for people buying accessories only, a desk for people who are only paying their bills (along with the touch screen payment machines), and a desk for new  costumer who will take up time having their new service activated and set up by the tmo reps……also those self payment machines here in my city never work, they are always out of service -____- which leave me know choice to wait in line

      • ivan

        employees are paid hourly and comission. they need to make sales. they need to handle customer service issues. there would be no point in having individual reps just to do bill payments, or reps just to activate and reps just to sell accessories…. that is extra wages that are not required… and payment kiosk are closed at times purposely so that reps will interact with customers… if that annoys you, you can pay your bill from your device or pay it online…

  • GinaDee

    Much much better.  I always hated going into T-Mobile stores as the wait times were awful.

    People who just want to buy an accessory shouldn’t have to wait 2 hours for people who come in to pay their bills in cash. 

    The new design and function of these stores should make those shoppers (who know what they want) in and out much quicker.  

  • Hmfellows

    I don’t understand why is anyone buying a new phone when T-Mobile probably won’t be around next year…..what will you do with that new phone??????

    • jarjon76

      T-Mobile will be around next year, regardless of what happens. The takeover isn’t going to happen overnight. Why would you think it would?

    • Meagan

      You can use your Tmobile mobile on AT&T Edge.

    • Meagan

      You can use your Tmobile mobile on AT&T Edge.

  • J-Hop2o6

    This Tmo design was already built about 2 years ago in the Seattle/Tukwila Southcenter/Westfield Mall (both Tmo stores in the mall).. I guess Tmo finally put the turbo boost for the rest of the stores.

  • Tito!

    Loooving it!(:

    shows they are probably pretty skeptical about this merger going through, and are in fact remaining true to their reputation, which is: competitive and innovative.

    hate on it. honestly, T-Mobile doesn’t need scum like you. Consider yourselves groupies of the Top 3 if you speak against T-Mobile.because before, they were the only ones with good service :)& you know it..

    :D

    • Joseph

      So, do you think if AT&T does get absorbed by T-Mobile they’ll have yet another color that doesn’t go together that they’ll incorporate.  After all orange and sky blue go so well together why not put magenta in the mix as well.  It makes as much sense as matching sky blue and orange.

      • Tito!

        that made no sense. . ?

      • Tito!

        that made no sense. . ?

    • Anonymous

      This action  isn’t a direct response to the potential failing of the acquisition, they have been planning this for a long time.  It’s a matter of coincidence with respect to timing.  However they can use this project deployment as a testament to their independence and ability to stand on their own.  

      Contrary to your personal, subjective opinion of them being ” the only ones with good service”,   they are struggling and service quality and availability may be a potential reason.  DT wouldn’t have even considered the acquisition initially had they felt the US branch was capable of making more money and shooting upwards in the face of their competitors.  Just look at their growth over the past few years in comparison to the larger carriers.  Compare their profit and it becomes apparent that something isn’t working and hasn’t been for a few years.  I’ve always felt that the my faves / get more days were their peak and prime.  Even if the acquisition doesn’t go through, you can bet AT&T will get their greedy hands on something of T-Mobile’s.

  • Joseph

    What I want to know is why T-Mobile never connected with Rocky Horror or at least Magenta from Rocky Horror.

  • Joshualee

    Thank god.. its seriously about time… When i was a sales rep i. Manhattan back in 2005-2008 we always complained that our corporate stores looked like indirect stores. Old, ugly fixtures and terrible cheap security systems for our live phones. I always said if you walked into a Verizon store it looked high tech and professional and inspired confidence in the consumer. Our stores looked cheap and half a$$. This is a big big improvement.

  • Derrickps3

    it’s about time, since we are getting close to 2012, it is a much needed improvement. i’m glad they removed those damn accessory stands in the middle of the floor, here at my local tmo store, sometimes it would be crowded and we will be all bunched up standing around like we are at a small ass club with little room to dance, lol….im glad they are putting everything on the wall to make more space on the floor. i also like those pink mood lights or whatever you call them lined around the walls, it adds a smooth club like/lounge like feel. the only thing they should add also, is a lounge section with refreshments for the costumers, like cookies, coffee, etc…would be a nice add on…….im glad they are upgrading the store design, tmobile 4 life!!!

  • Supaspydaman

    I going to check out the one on Eighth tomorrow!

  • Supaspydaman

    I going to check out the one on Eighth tomorrow!

  • TMoFan

    Looks pretty sleek. I visit my local T-Mobile from time to time just to kill time and I don’t think the store has changed in years. I’m happy to see T-Mobile fight back. I think this is the exact scrappy attitude that the DoJ is talking about. It’s just too bad that they’re doing this now under the backdrop of this ridiculous at&t sellout.

    I’m still rooting for T-Mobile though! I bleed magenta!

  • Jtntdog

    We were the first store to get this outside of the 2 flagship stores in NY and Seattle. It has been amazing to see the customer reactions as well as the employees. Come see us in Atlanta at the corner of Austell road and East West connector!

  • I got to check this out at one of the stores near me and I like it. Can’t wait for my store (A playground store) to ge this update.

    • The Dimbat

      I hope they give you you’re own root booth. Great job on the vibrant!

    • The Dimbat

      I hope they give you you’re own root booth. Great job on the vibrant!

  • Bolt_thrower55

    Looks like they are getting ready for the AT&T take over 
    all that they will have to do is change the Magenta Neon to Blue and boom it’s ready to go 

    • ItsMichaelNotMike

      Although we will get flamed for our posts, I agree with your comment. ;)

  • ItsMichaelNotMike

    This makes no sense to be doing expensive remodels with the acquisition pending. I assume this is being done per the contract between AT&T and DT. Specifically:

    – The build-out is similar to AT&T Experience stores.

    – The colors, lighting, signage and graphics can easily be swapped out if the deal is approved.

    I also would check out if the stores selected for remodel are:

    – Stores that have long term leases, beyond the acquisition date.

    – Stores where leases can’t be broken and the term remaining is too expensive to buy out.

    – T-Mobile stores slated to replace existing AT&T stores.

    – T-Mobile  stores that are NOT near AT&T stores.

    – Stores that AT&T would want to keep AFTER the acquisition.

    (And that stores not selected for remodel are not in comport with the above points.)

    • BigMixxx

      But why remodel?  Why do the experience thing?  While Similar, the t mobile model is WAY more open.  This is all similar to Apple stores….

      Again, why spend the money changing the carpet when someone else will be doing that soon?That question is still out there. 

      That is EXPENSIVE, and does cost against the bottom line.  Assuming it was NOT in capital planning, this has to cost them millions….

      • juicy fruit

        It was in capital planning

      • Anonymous

        from my response to    @itsmichalnotmike:
        “I have to disagree, this design is a tribute to the European simplicity that is prevalent in their retail culture.  You can see this in Apple stores as well to be honest.  This industrial design style originates from Dieter Rams, which plays with simplicity and lighting to create an tone or a life to the environment.  It’s why Apple has been so successful and many other retailers have been quick to adapt to it.  However most don’t understand it very well.  I think this is a good adaptation mainly because …. well.. it’s German.  They understand that concept very well, I think it’s a big part of their design culture.   You can even see it in their awesome automobiles at times.I think t-mobile has been planning this regardless of the ATT acquisition.  It’s also a way for T-mo to prove a point that it can stand on its own and isn’t dying (even though i think they are dying, personally.)”They have been planning this, sir.  It’s just the timing of the announcement with respect to the potential acquisition  that has people up in arms.   

    • Anonymous

      A part of myself agrees. However in 2009 a newly built T-Mobile store in my hometown was designed in this format. Were they thinking of an acquisition even than?

    • Anonymous

      A part of myself agrees. However in 2009 a newly built T-Mobile store in my hometown was designed in this format. Were they thinking of an acquisition even than?

    • Anonymous

      I have to disagree, this design is a tribute to the European simplicity that is prevalent in their retail culture.  You can see this in Apple stores as well to be honest.  This industrial design style originates from Dieter Rams, which plays with simplicity and lighting to create an tone or a life to the environment.  It’s why Apple has been so successful and many other retailers have been quick to adapt to it.  However most don’t understand it very well.  I think this is a good adaptation mainly because …. well.. it’s German.  They understand that concept very well, I think it’s a big part of their design culture.   You can even see it in their awesome automobiles at times.

      I think t-mobile has been planning this regardless of the ATT acquisition.  It’s also a way for T-mo to prove a point that it can stand on its own and isn’t dying (even though i think they are dying, personally.)  

  • Anonymous

    oh the tmobile store in levittown, PA is VERY similar to this. I wonder if it was a test store.

  • Anonymous

    oh the tmobile store in levittown, PA is VERY similar to this. I wonder if it was a test store.

  • ItsMichaelNotMike

    Great points raised in regards to my post. All I’m saying is that doing this to 400+ stores six months before the original AT&T takeover and about 9 months after the deal was agreed to in spirit does not make this appear something DT (TMOUS) is doing on its own, especially when calculating the cost per store for the new design/remodel x  400 stores.

    Given that DT does not like to spend money on TMOUS, what’s with this kind of outlay before the sale?  

    And the question remains, exactly what was the selection process for the stores that would get the remodel. I say the real story here is that the stores getting the remodel are the locations AT&T intends to keep post-acquisition.

    If I was a T-Mobile employee at one of those stores I’d be looking closely at what’s going on to see if maybe I can remain employed when AT&T moves in.

    • Tbyrne

      Or maybe this could mean that they all know something we dont. Hopefully the aquisition is  off the table because of all the bad publicity that’s been coming out. Perhaps the two companies have come to some sort of spectrum sharing agreement. Who knows? 

      • Blowme

        It doesn’t. It mean TMO had this money budgeted and allocated and is moving forward with business as usual. Most companies going through an acquisition continue with business as usual.  

  • Tito!

    thanks jemm! yeah this guys’ an idiot. totally an adoptation of DT, NOT AT&T -.-

    you dumb.
    Honestly, why is everyone complaining?this is T-Mobile showing and doing something for you.you bunch of ungrateful babies.act your age. -.-

  • ItsMichaelNotMike

    I thought the design looks great, but many comments elsewhere on the Net were not flattering.

    http://news.cnet.com/8301-17938_105-20113440-1/t-mobile-usa-gives-retail-stores-a-face-lift/

  • Foxeh

    I haven’t gone through all the comments so I probably already missed the party, but I stumbled into a T-Mo store in Maplewood, MN (yeah, there’s a bunch) that already has this new layout. It is a massive improvement and I find it to be quite nice. Having space to look around and breathe without all sorts of carrousels and and islands randomly strewn about the store helps, I admit.

    It’s just ridiculously better, IMO.

  • Juang30

    This is how the T-Mobile store downtown Chicago is, I think that it recently changed to this new format or something very similar at least, with the hardwood floors and it looking much cleaner. 

  • wow the design looks cool..may be this should bring more sales

  • Anonymous

    Hopefully this helps with the financial Hemorrhage that has become their modern business model.  Who knows? maybe this can help reduce churn after all.  It looks like a lot of stores are getting this make-over in my area (greater Boston). However most stores around here are so tiny that i can’t see it turning out like this, the store in the video is large and spacious.  I wonder if this is just a prototype or if there are many corners going to be cut to accommodate the new design in smaller sized stores.  Typically these accommodations  never do the original concept justice, sadly.

    Where I work we have done many of the same corner-cutting techniques for our clients that i predict T-mo will use as well.   So don’t assume or be surprised that the final product in most stores will look vastly different than this prototype.  Not to mention the fact that T-Mobile will probably pay for this using the stores operating budgets.  I think that’ll be easier on the books for them.  In summary, i don’t think all the stores will have this nice of a final product.  I could be wrong but i don’t think i am :-)

  • Pikachu

    Customers are gonna come in now and be like WOW, nice store WHERE YA ******** FREE PHONEZ AT!?!? I AINT TRYIN TO PAY NUFFIN LOL