T-Mobile CMO Cole Brodman Addresses T-Mobile iPhone In Blog Post

The iPhone on T-Mobile is quickly becoming a hot topic for T-Mobile CMO Cole Brodman as he addressed the possible arrival during yesterdays GigaOM Mobilize conference. It seems he wasn’t done talking about the iPhone as he later took to the *official* T-Mobile (we’re unofficial, no relation) blog to further discuss the possibility of an iPhone on T-Mobile:

T-Mobile ; Photo Credit

T-Mobile Issues & Insights Blog:

By Cole Brodman, Chief Marketing Officer, T-Mobile USA

We’ve heard from many customers who love their T-Mobile service, but are disappointed that we don’t carry the iPhone. To these customers, first, thank you for your business.  Please know that we think the iPhone is a great device and Apple knows that we’d like to add it to our line-up. Today, there are over a million T-Mobile customers using unlocked iPhones on our network. We are interested in offering all of our customers a no-compromise iPhone experience on our network.

In the meantime, we continue to bring to market some of the most advanced, cutting-edge Android devices. Today, I had the chance to take the stage at the Mobilize event in San Francisco and introduce our fastest 4G smartphones ever, the Samsung Galaxy S II and theHTC Amaze. We’re very confident that these Android smartphones rival or beat any smartphone out there in terms of functionality, speed, overall experience and features – including the iPhone.

Android has evolved quickly from geek to chic.  In many ways, Android is rivaling and even outpacing the iPhone, including consumer adoption, market share and capabilities like support for faster 4G networks. Moreover, Android offers consumers the freedom of choice. You can choose from a variety of colors, screen sizes, slide-out keyboards, price points and customization options, as well as enjoy the numerous benefits of open source innovation, cloud services and amazing apps.

This is why, for now, our focus continues to be giving customers the best that Android has to offer, coupled with 4G speeds that let you browse the Web faster than on average home internet*.

Check out our latest and greatest in Android 4G: www.t-mobile.com

So…for the moment it seems as though the proverbial T-Mobile ball is completely in Android’s court. Blackberry and Windows Phone 7 seem to be a distant third place on T-Mobile’s priority list.

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  • Anonymous

    If it is up to apple I don’t see why they wouldn’t do it. More devices sold means more money and app sales. I can’t wait until the 4th to at least stop wondering. In the meantime I’m hoping they at least go with an unlocked 4s model alongside the 5 that we could indulge in.

    • Aerofanbig

      IF it really is up to Apple, I can see them getting pressure from AT&T to not let Tmo get it. The take over is so unpopular, but one of the few upsides that *some* people are looking forward to if it goes through, is being able to get an iPhone. 

    • Aerofanbig

      IF it really is up to Apple, I can see them getting pressure from AT&T to not let Tmo get it. The take over is so unpopular, but one of the few upsides that *some* people are looking forward to if it goes through, is being able to get an iPhone. 

    • Aerofanbig

      IF it really is up to Apple, I can see them getting pressure from AT&T to not let Tmo get it. The take over is so unpopular, but one of the few upsides that *some* people are looking forward to if it goes through, is being able to get an iPhone. 

    • Aerofanbig

      IF it really is up to Apple, I can see them getting pressure from AT&T to not let Tmo get it. The take over is so unpopular, but one of the few upsides that *some* people are looking forward to if it goes through, is being able to get an iPhone. 

      • Anonymous

        im not disagreeing with u, but att has no business getting involved with tmo and apples negotiations regarding the iphone…..if they are, this is why so many ppl are coming out against the buyout…..att should be scared of tmo getting the iphone as theyd stand to lose many customers….but if the buyout gets approved, theyd get alot of those subscribers back……att should be bisting its @$$ now more than ever to get this deal pushed thru.

      • George

        I think the chances of the merger happening are completely out of the consumer’s hands.

      • Kirbdaddy

        Why would Apple worry about what AT&T thinks?  AT&T needs Apple more than Apple needs AT&T.

    • Aerofanbig

      IF it really is up to Apple, I can see them getting pressure from AT&T to not let Tmo get it. The take over is so unpopular, but one of the few upsides that *some* people are looking forward to if it goes through, is being able to get an iPhone. 

    • W3m1975

      The open/ non-network locked gsm I-Phone already exists, they just happen to be hanging out in Apples retail locations in Europe Only.

      • Anonymous

        The factory unlocked iPhone 4′s have been available in U.S. Apple Stores since like June for $649 and $749 off contract. That pricing pisses me off, but that is because of Verizon. Every iPhone since the 3G has been $599 and $699 off contract locked to AT&T. Verizon iPhone 4 launches and Verizon set’s off contract price to $649 and $749. AT&T follow suit and jacked up the price as well. Apple launches unlocked versions after the white at this same price point. 

      • Anonymous

        The factory unlocked iPhone 4′s have been available in U.S. Apple Stores since like June for $649 and $749 off contract. That pricing pisses me off, but that is because of Verizon. Every iPhone since the 3G has been $599 and $699 off contract locked to AT&T. Verizon iPhone 4 launches and Verizon set’s off contract price to $649 and $749. AT&T follow suit and jacked up the price as well. Apple launches unlocked versions after the white at this same price point. 

  • http://twitter.com/SParKlngCyaNide SparklingCyanide

    I think its a nice gesture to send out a letter to the customers and letting everyone know they’re trying. 

  • http://www.youtube.com/emceegeek ※ TYL3R ※

    oh well, guess i’ll be leaving for sure.

  • http://www.youtube.com/emceegeek ※ TYL3R ※

    oh well, guess i’ll be leaving for sure.

    • Tbyrne

      Look TYL3R, if you want the iphone so bad and keep your low T-Mobile rates, just do what over a million people are doing. Get an unlocked iphone and enjoy on T-Mobiles network. Or you can wait, shortly, and you’ll know for sure if it’s coming. Either way, I wouldn’t jump ship just yet.

  • http://www.youtube.com/emceegeek ※ TYL3R ※

    oh well, guess i’ll be leaving for sure.

  • http://www.youtube.com/emceegeek ※ TYL3R ※

    oh well, guess i’ll be leaving for sure.

  • http://www.youtube.com/emceegeek ※ TYL3R ※

    oh well, guess i’ll be leaving for sure.

  • Rgallo10

    who gives a crap about APPLE, i hope they never some to T-mobile,

  • Rgallo10

    who gives a crap about APPLE, i hope they never some to T-mobile,

    • http://tmonews.com David

      A lot of people do, give it a rest. These comments don’t contribute anything. I’m going to start deleting any comments in Android, Apple, Blackberry topics like these. They don’t make people feel welcome to comment and that is a real problem.

      • W3m1975

        Don’t take these comments personal he probably has had a poor customer experience with apple like many others. Or the local authorities used the 12 months of saved data in his I phone (that apple uses for direct marketing) to convict him of crime. LMAO

      • Pflahan7

        Thank you David, I find these posts in a lot of comments and it just turns people off and keeps people from reading other’s comments.

    • Littlesis1774

      Well then say to goodbye T-Mobile because without the iphone the company will go under

      • JT

        you have no facts to base this on…not everyone wants an iphone since android is just as good if not better.  According to the conference yesterday 75% of all tmobile phones are smartphones and 90% of those are android.  Remember you can choose between android, blackberry and windows but the majority go with android for some reason or the other.  I think the biggest issue is everyone wants an iphone to say they have an iphone….

        • http://tmonews.com David

          You can’t say not everyone wants an iPhone when 3% of the network uses it and the rest don’t have the option for it on T-Mobile. That’s a hard prediction for you to make and an even harder one for you to prove.

        • Anonymous

          I have to agree with you. I have been saying it for months, but I will say it again. There is a serious lack of OS competition on U.S carriers. 

          Verizon- 10 Androids, iPhone 4, 1 Windows Phone device and some Blackberry’s.

          T-Mobile Same thing but without the iPhone.

          Sprint same thing, but without the iPhone for now. 

          AT&T after loosing iPhone exclusivity wasted no time to launch like 4 Windows Phone devices as well as BlackBerry and Androids. 

          The iPhone 4 was the #1 selling Verizon phone last quarter followed by Charge #2 and Thunderbolt #3. AT&T it was iPhone 4 & iPhone 3G S in the top two spots. 

          If you are on a carrier with the iPhone you have a decent choice, if you aren’t the options outside of Android a far more limiting. People want an iPhone like device but maybe with a big screen or keyboard or whatever so they opt for what fits there needs and right now that is Android. Googles rise to the top in mobile was pretty easy if you think about it…the Only real competition was locked to AT&T. 

          We will see if Android will retain its marketshare once there is an equal number of Windows Phone and QNX devices spread out across equally. 

        • Anonymous

          I have to agree with you. I have been saying it for months, but I will say it again. There is a serious lack of OS competition on U.S carriers. 

          Verizon- 10 Androids, iPhone 4, 1 Windows Phone device and some Blackberry’s.

          T-Mobile Same thing but without the iPhone.

          Sprint same thing, but without the iPhone for now. 

          AT&T after loosing iPhone exclusivity wasted no time to launch like 4 Windows Phone devices as well as BlackBerry and Androids. 

          The iPhone 4 was the #1 selling Verizon phone last quarter followed by Charge #2 and Thunderbolt #3. AT&T it was iPhone 4 & iPhone 3G S in the top two spots. 

          If you are on a carrier with the iPhone you have a decent choice, if you aren’t the options outside of Android a far more limiting. People want an iPhone like device but maybe with a big screen or keyboard or whatever so they opt for what fits there needs and right now that is Android. Googles rise to the top in mobile was pretty easy if you think about it…the Only real competition was locked to AT&T. 

          We will see if Android will retain its marketshare once there is an equal number of Windows Phone and QNX devices spread out across equally. 

      • Tbyrne

        You’re wrong too! Not getting the iphone will we be saying goodbye to T-Mobile. They’ll go under from bad decisions and lack of direction.

        • Littlesis1774

          Apple went to T-mobile first but they turned them away. since then they were struggling

    • Tbyrne

      You’re wrong. They just might.

  • http://twitter.com/Lawless_1 Lawless_1

    Why would T-mobile carry the I-phone when people are buying them and using them on their network anyway? The was it is now T-mobile does not have to subsidize the I-phone and you have to pay for 3/4G data yet are stuck on edge.

    • Anonymous

      the average person may not be savvy enough to get an iphone unlocked to use on tmos network……altho apple recently started selling new unlocked iphones…..not many ppl would be willing to pay $600+ for that phone esp when it can be bought thru att or vzw for a fraction…..tmo carrying the iphone solves both the price and data speed issues. bring on the iphone tmo and apple!

      • None

        With some of the “subsidised” devices beginning to touch the $300 point on the carriers, an unlocked iphone at 600+ does not sounds like the shocking price that it originally did when they first began to sell unlocked.

    • Mopar6464

      No your wrong.
      You can use the iphone with the Web2Go ($9.99/month) internet since it’s only used fro 2G service.
      You don’t have to pay for the 3G/4G service plans.

      • None

        Is that true?

  • whosaidwhat

    Well, I can’t argue with what the guy wrote. He’s basically saying we will like the Iphone but apple doesn’t want us to have it yet so we’ll give you the other (Android) platform that’s selling like hotcakes.

    People forget that Apple dictates everything about their products. From who get’s to sell it to what kind of ads you can create for the product. At this point, I don’t think the Iphone will save Tmo. It will just make current Tmo customers happy. Those who want the Iphone already have one.

    I mean, is there anything that the Iphone can do that the current super Android phones can’t?

    • claudia64

      I’ve never used an iPhone, and I’m not sure I’d switch from Android to iPhone even if T-Mo was granted its own version of the popular phone. Still, the selling points to me are: reliability and an OS that “just works” (as I frequently hear it described), coupled with a great app store. Wouldn’t like having to use iTunes, though, and they definitely need a bigger display for those who want that. On the other hand, the fragmentation of Android is an issue for some, but the customization is great for others. I don’t really care about customization and would love to have a device that doesn’t have issues (as my G2x does). If we get iPhone, I might convert if it does the job while giving me more options than BlackBerry or WP7.x do.

  • Rob Reder

    Good for Cole. This is absolutely the right stance. As it stands, T-mobile will have the two best smartphones on the market come October 12. Why have fast food when you can have foie gras? I applaud T-mo’s commitment to Android excellence.

    • http://tmonews.com David

      And yet that ignores the notion that over 1 million people want to purchase an iPhone for use on T-Mobile. So what is TRULY the right stance?

      • whosaidwhat

        “Please know that we think the iPhone is a great device and Apple knows that we’d like to add it to our line-up.”

        That’s his stance.

      • Anonymous

        So they risk losing 3% of thier non-contract customers (people that use the iPhone on thier network). Of that 3%, maybe some of them will stop waiting and purchase an upgrade to the iPhone 3G they’ve been using for 3 years and get ON contract and purchase one of the great phones T-Mobile has to offer.

        Meanwhile, 97% of thier current customers, both on contract and off, applaud the company releasing two of the best smartphones on the market.

        As always, your single desire to see an Apple product on T-Mobile clouds your ability to see that the company is, in fact, taking the right stance.

        But hey, keep hoping.

        • JT

          finally someone that understands marketing

        • JT

          finally someone that understands marketing

        • JT

          finally someone that understands marketing

        • JT

          finally someone that understands marketing

        • Dpro

          Your blinded short sightedness to Android Love is amazing. Recent polls on the net have have shown over 58% of current Android handset owners would definitely consider switching to an Iphone given the choice.
          What you fail to take into account is they are only addressing current Iphone users on T Mobile. They are not considering the group that would like an Iphone but have no desire to pay higher rates on At&T , Verizon for the sake of getting one. So they own an Android handset as the lesser of two.
          You say the Company is taking the right stance? Do you realize that had T Mobile played ball with Apple 4 years ago when Apple actually approached them first, they quite possibly would be the #2 carrier in the U.S. just due to shear Iphone sales?
           The problem with T Mobile is and has been lack of proper management and marketing strategy. Ya it was smart they took on Android but it was also almost like a desperate move, that was done with almost shear afterthought. Because of the realization that they had missed the boat.
           I don’t care what anyone says Android up to 2.2 was a mess. Its now become a somewhat viable smartphone OS. Yet T Mobile just completely ignores the other Smartphone OS’s strictly putting nearly all of their eggs in basket.
          That is not wise marketing, especially when you ignore a potential sales target like the Iphone. You may not like it. You may feel its inferior but it works and works well and is the defacto easiest to use Smartphone. A lot of people want that. If T Mobile had an Iphone they would bring people in in droves with their better rate plans.
          T Mobile has routinely played to the cheap side which has been good and bad for them. Bad because they miss the boat on Premium Handsets sometimes because they are not willing to commit. Good because it makes them a viable competitor when it comes to rate plans.
          I seriously doubt 97% of current customers are clapping their hands over the two new handsets announced yesterday. That is a geek centric assumption.
          Lots of customers have no idea about those Handsets let alone GigaOm.
          You sit in your insulated world looking through rose colored glasses seeing only what you want to see. Get off the net and step into the real world.

          You are as blind as the T Mobile execs themselves. That is why they are in this situation to begin with.
          I have been with T Mobile as customer for over 9 years. I would never be with them as a investor.

          Oh and to wrap this up. All I get out of what he says is we are to cheap to commit to selling a good number of Apples phones.

        • Anonymous

          And to all of your speculation, theory and far fetch assumption of what I do not know, I will simply roll my eyes. Good day.

        • http://tmonews.com David

          And you wrongfully assume that 97% of that customer base is “applauding” the arrival of these two phones. While 90% of smartphone buyers are purchasing Android devices you assume again that they are doing so because that’s what they want. Some people are willing to stick with a carrier even if it means that they are unable to purchase the phone they truly want. I’m willing to bet dollar to dollar the number of folks making that decision is far higher than 3%.

          This has nothing to do with my “single desire” and has everything to do with the fact that the carrier is wrongfully putting all of its eggs into one basket. Android isn’t a one stop shop for every phone buyer. All of these Android releases and T-Mobile has lost customers for the last few quarters and yet you would have me believe that they will “applaud” these releases?

          Sounds like I’m not the only one with clouded visions.

        • Rob Reder

          You can’t honestly be suggesting that the reason T-mobile is hemorrhaging customers is because of the jesusphone.

        • Bratty

          It may not be THE reason but yes, it is A reason. Again, there are tons of Android phones on TMo and yet people choose to leave. Problem?

        • None

          I am out of contract in early December.  It does not have to be a “suggestion” on David’s part.  I am proof that if I don’t get an iphone from TMO, I will get it elsewhere.  I am just one person with 3 lines, a nobody to TMO.  But you best believe there are many more like me.

        • Rob Reder

          Lip service.

        • Rob Reder

          Lip service.

        • Bratty

          It may not be THE reason but yes, it is A reason. Again, there are tons of Android phones on TMo and yet people choose to leave. Problem?

      • Tbyrne

        The right stance would be for DT to step up and broker a deal with Apple so there’s an even playing field amongst the carriers. Besides, Apple would only benefit by having the iPhone on all the major carriers. As a side note, Apple would do well to embrace their increasing popularity and not try to alienate anybody who wants access to their products. I personally would love the iPhone in T-Mobiles line up. Be a feather in their cap.  

  • http://www.facebook.com/people/James-Matthews/100000189923615 James Matthews

    So busy kissing Android butt they forgot they have customers using WP7 devices.  No OFFICIAL word on the update no OFFICIAL word on new devices.  smh

    So I guess all those iPhone users on T-Mobile are fine with using EDGE for voice and Wi-Fi for thier data needs.  Good for them.

    • http://tmonews.com David

      I’m fine with using EDGE and Wi-Fi but I do agree that they are seemingly ignoring a minority group of folks who are loyal to the end to WP7 and Blackberry.

      • Astjuste

        But that’s false new WP7 and BB are already being released every new OS phone will be on T-mobile excepte the iPhone

    • Littlesis1774

      I am though with T-Mobile. They are completely ignoring their customers who been wanting the iphone for last five years. I laughing if Sprint decides lure t-mobile customers away

      • Tbyrne

        iPhone came out summer of 2007 (4 years). Hmmmmm………. Anyways, Verizon, Sprint, T-Mobile and every other carrier out there were shafted by Apple. At&t had the exclusive contract for 3 of those years. So to say T-Mobile’s “completely ignoring their customers” is laughable! And if “Sprint decides to lure T-Mobile customers away” you’ll be laughing, I think Mr. Hesse will be the one laughing as he’s draining your wallet.

        • cisom

          Well, lets keep in mind that AT&T was not the first company to talk to Apple. Apple did not shaft the carriers, the carriers snubbed Apple. Carrier A, in the meeting with Apple, wanted to dictate the phone interface and features. Apple said, “No”, and moved to the next meeting until they found a partner. That is how the industry worked before the iPhone. Carriers wanted control and forgot about what the customers wanted.

  • whosaidwhat

    Another thing that people are overlooking is this. Before ATT announced that it was buying T-mobile, there was news that Apple was testing the Iphone for T-mobile’s network. Now, If I’m a company in Apple’s position, I’ll say hold off all further testing until we know what’s going to happen with the deal.

    Why build two devices if only one will be needed in a couple of months? That’s sounds like waste of money and time to me.

    • Anonymous

      if the buyout gets approved, it could be years before tmos data network would be repurposed for lte. tmo uses similar network tech as att. i dont see mass producing an aws capable iphone was being some huge ordeal. will sprints iphone be wimax capable or just 3g? that would seem to be more of a hassle than a gsm variant

  • BigMixxx

    This dude is aggressive for real.  For him to openly comment on number of users with iPhones on the T mobile network is AMAZING.  This guy is really studying the behaviors of the users.  I’m impressed.

    And to think, he has shown off 2 REALLY nice and what maybe well thought out devices for T mobile’s network, says something huge as well.

    Now the commercials….let’s see whats next….

  • TMOTECH

    People a;ways overlook the obvious. Why would apple invest in building an IPhone for the T-Mobile network with the Buy out looming over our heads? They would have to build a Phone unique to our network with frequency bands that no one else uses. Why would they invest that kind of money in their manufacturing process if there is a possibility that the phone would be irrelevant in 2 years? They are looking out or their bottom line and I don’t blame them. 

    • Anonymous

      They would have to buy a different antenna for the phone, like they did for the Verizon and the upcoming Sprint.

    • George

      I don’t think Apple cares that much about their phone becoming irrelevant in 2 years when their goal seems to be to get you to buy a new iPhone every year.

    • ogopogo

      Don’t be short-sighted. T-Mobile is not the only one using the frequency. VideoTron in Canada has the same AWS band, and they are eagerly awaiting the iphone there as well. In fact, I think that Wind also uses the same AWS band as well (need to research that one). In fact, we know that an AWS variant exists, since they have been testing it in Canada.

      But in any case, it isn’t as though Apple will be making something unique just for T-Mobile, they just want a commitment from each carrier on the # of units that they can guarantee per year.

      It’s about money, not technology.

      • Jarrod

        You are correct about wind. And also mobilicity uses aws. I think if they had more coverage and more subscribers then Apple would finally see a positive for making it

        • http://www.facebook.com/deandre.n.ruffin DeAndre

          T-Mobile has as many customers as there are people in Canada.  Apple wouldn’t design a phone based upon a small carrier in Canada, when they could have 33 million potential customers on T-Mobile in the United States.  Trust me, if there is an AWS iPhone, it would be because of T-Mobile and not Wind, VideoTron, or Mobilicity.  Also, an AWS iPhone was being tested on T-Mobile in the United States, not in Canada.

      • Jarrod

        You are correct about wind. And also mobilicity uses aws. I think if they had more coverage and more subscribers then Apple would finally see a positive for making it

      • Jarrod

        You are correct about wind. And also mobilicity uses aws. I think if they had more coverage and more subscribers then Apple would finally see a positive for making it

    • Anonymous

      Because T-Mobile phones will continue to operate and be sold for the life span of the next iPhone.  

      Think about it.  If TMO is bought out lets say in March 2012, do you think TMO(ATT) would just STOP selling the (what would be 5 month old) iPhone 5 even though the phone will continue to work for 1-2 years?

      Now the iPhone 6 would absolutely not operate on TMO bands and probably neither will the Galaxy S III but phones in the works TODAY should be born and live its life on TMO shelves until it’s usually scheduled EOL.

      And like @applewaffles said, all they would have to do is change out the damn antenna.

    • Anonymous

      Because T-Mobile phones will continue to operate and be sold for the life span of the next iPhone.  

      Think about it.  If TMO is bought out lets say in March 2012, do you think TMO(ATT) would just STOP selling the (what would be 5 month old) iPhone 5 even though the phone will continue to work for 1-2 years?

      Now the iPhone 6 would absolutely not operate on TMO bands and probably neither will the Galaxy S III but phones in the works TODAY should be born and live its life on TMO shelves until it’s usually scheduled EOL.

      And like @applewaffles said, all they would have to do is change out the damn antenna.

  • Chatter

    His statement essentially implied that the iPhone is probably not coming to TMo anytime soon. Just a guess. On a different note, how frustrating must it be for TMo to showcase 2 amazing phones and yet the commentary is on what they are *not* getting. 

  • http://www.facebook.com/mlococo Michael A. Lococo

    To be honest I don’t really care about iPhone…  I do want the merger to fall through because it will be terrible to be back on AT&T…  But there is plenty of room for more than one Phone OS…  I think T-Mobile lost a lot of market share when it angered it’s base of Windows Mobile users by treating them very poorly.  TMO used to sell all the best Windows Mobile Phones.  Unfortunately they haven’t had a truly GREAT phone since the HD2.  They need to reduce the number of Android handset that they have and limit it to the best ones and for market niche’s. Then they need to get some truly great Windows Phones that are FULL SIZED!  And sure why not bring in the iPhone if there is a demand for it?  You provide the customer with what they want.  Then top it off with a blackberry or two…  Then kill the freaking merger.

    • TMOLOYAL

      They do not do this because the windows phones up until lately have been complete junk. They are slow and hang up all of the time. Why should they be so loyal to such trash. If Windows wants to upgrade their junk OS and put out a great product then maybe T-Mobile would carry more Windows phones, but until then go with what is selling.

  • Chester

    Just like the video “iPhone 4 cd HTC EVO 4G”, it still isn’t an iPhone, so I don’t want one. I want an iPhone now!

    • Chester

      vs*

    • JT

      That video is hilarious…we all have to have what everybody else has regardless

    • JT

      That video is hilarious…we all have to have what everybody else has regardless

  • http://twitter.com/archangel52005 Mike Box

    They are catering to the platform that is making money, right now and for the larger part of the past few years that platform has been android. BB has not had a great showing lately as a company and it would seem based on my talks with consumers that brand loyalty and confidence is at an all time low. As far as the WM7 platform, we will have to see what happens as the Mango update rolls out. The HD7 had loads of potential but lacked features and strong developer support, but building that takes time, its been a few years now so I guess we’ll see how the new dual core WM7 hold up. Regarding the iPhone, I agree with a previous comment that given the talks between T-mo and At&t any plans are on hold until the dust settles. People love that damn phone and good for them, there is something for everyone, but personally I could careless.

  • Anonymous

    “In the meantime, we continue to bring to market some of the most advanced, cutting-edge Android devices.”

    LOL slap in the face to those who love the iPhone.  

    • Chatter

      Not really a slap Pimp. What other choices does he have? Windows is good but not taking off fast enough. BB just put out new phones and they were average. TMo HAS to focus on Android. Has it hurt them in the long run? I don’t know as it is tough to isolate one single cause of the customer churn.

      • Anonymous

        It was his timing that cracked me up.  If your an iPhone fan with high hopes, you really don’t wanna hear about those awesome Android phones after being shot down.

        But yeah every time I go to Tmo’s website I’m glad to see Android phones EVERYWHERE!  No love lost for the other OS’ from me.

        • Chatter

          True Dat. It is funny – he says its a nice phone and then pimps Android. (See what I did there?)

        • Anonymous

          Spread the pimpery!

        • Anonymous

          Spread the pimpery!

        • Anonymous

          Spread the pimpery!

        • Chatter

          True Dat. It is funny – he says its a nice phone and then pimps Android. (See what I did there?)

  • Anonymous

    GRETCHEN, stop trying to make the iPhone happen.. it’s NOT going to happen.

    • http://twitter.com/sidekicker89 Shan Munaweera

      hahahahahaha! good one!!! :)

  • Guest

    Who cares if T-Mobile sells the Iphone! What I DO care is if it would be compatable with the 3G network. I would buy one in a heartbeat!

  • CharlieSheen

    OK, I am back! Thanks to pleads from Plankton and to set the record straight!!

    Trolls! We are getting the iphone. The money has been spent. It is in the wild. Who cares what this dude says. Same thing happened right before VZW got the iphoney.

    I am not who you think I am. I have tiger blood coursing though my veins and I can tell you it is coming. But you wont listen. Plankton is right.

    • CharlieSheen

      PS. Its not just the antenna that has to be changed. Thats why you are a TECH and not and Engineer.

      Cho Cho!

      Winner!

      • Charliesheenisanidiot

        you know you’re an idiot right?

        • claudia64

          S/he’s funny, though, and that’s worth something.

        • claudia64

          S/he’s funny, though, and that’s worth something.

  • DIAMOND PRINCE

    HOW ABOUT INSTEAD OF PPL TELLING T-MOBILE THEY WANT IT. OR WHY ISNT T-MOBILE CARING IT. GO WRITE APPLE AND TELL THEM. ASK THEM ALL THE QUESTIONS FOR THE REASONS WHY T-MOBILE ISNT CARING THE IPHONE. THERES OVER 1,000,000 PPL USING IT ON TMOBILE ALREADY. SIGN A PETITION?!?!

    • Anonymous

      It’s not quite that simple.

      The current iPhone supports the world GSM 3G frequency standard.Due to the AT&T monopoly on the standard GSM 3G frequencies, T-Mobile US uses a non standard frequency pair for 3G.

      It’s really not cost effective for Apple to go out of their way to support a GSM 3G frequency that is only used by one carrier in the US.

      • John Thomas

        T-Mobile is NOT the only company using 1700/2100 Frequency…. In addition to your second statement there is 3 different companies using the same frequencies on this continent alone. Check your facts!!!

      • John Thomas

        T-Mobile is NOT the only company using 1700/2100 Frequency…. In addition to your second statement there is 3 different companies using the same frequencies on this continent alone. Check your facts!!!

        • Anonymous

          I don’t think you understand what I wrote.

          I was pointing out that unlike other carriers around the world, T-Mobile is limited to the 1700/2100 pairing and AT&T and limited to the 850/1900 pairing for 3G in the US.

          Other carriers in the world use a wider spectrum of frequencies. For example you can take an AT&T Nexus One and a T-Mobile Nexus One to the UK and get 3G data on both phones. But if you swap the sim cards here in the US, both phones only get EDGE.

      • Jarrod

        I wireless also uses this. Granted there the same company in some aspects. But in Canada there are 3 new carriers that have popped up using the same frequency bands

    • claudia64

      Please don’t shout. Thank you.

  • Guest

    idiots — they lost their footing when their previous ceo passed up on the iphone.  that was a dr.dos moment for t-mobile.  for those that dont know what dr.dos is look it up and see what made microsoft.

  • Guest

    His Android reasoning makes no sense. Sure those smartphones have different colors, shapes, sizes, speeds etc… But its not what most tmobile users want. Its like someone wanting a BMW 3 series and the dealer telling you “we’d love to give you that car, but for now you can enjoy this Honda which comes with X amount more horsepower and larger interior space and more fuel efficient and with more color options and best of all, it is more affordable!..” People who own the iPhone, sure they are paying an inflated price a month to use it, may seem dumb to some people. But if they are paying it and/or willing to pay for it over a cheaper Android phone, then it sounds like its worth bringing to T-Mobile for the benefit of both the carrier and the consumers.

    • Mobileboy

      Great analogy…and very funny!

    • Jcj1

      You are funny, people always ask for different colors. A lot of people simply do not want onscreen keyboards. Apple does not cater to everyone and this is clear by limiting the carriers that can sell the iPhone. Apple has always been and will always be a proprietary company as well as HIGHLY overpriced

  • Guest

    His Android reasoning makes no sense. Sure those smartphones have different colors, shapes, sizes, speeds etc… But its not what most tmobile users want. Its like someone wanting a BMW 3 series and the dealer telling you “we’d love to give you that car, but for now you can enjoy this Honda which comes with X amount more horsepower and larger interior space and more fuel efficient and with more color options and best of all, it is more affordable!..” People who own the iPhone, sure they are paying an inflated price a month to use it, may seem dumb to some people. But if they are paying it and/or willing to pay for it over a cheaper Android phone, then it sounds like its worth bringing to T-Mobile for the benefit of both the carrier and the consumers.

  • Guest

    His Android reasoning makes no sense. Sure those smartphones have different colors, shapes, sizes, speeds etc… But its not what most tmobile users want. Its like someone wanting a BMW 3 series and the dealer telling you “we’d love to give you that car, but for now you can enjoy this Honda which comes with X amount more horsepower and larger interior space and more fuel efficient and with more color options and best of all, it is more affordable!..” People who own the iPhone, sure they are paying an inflated price a month to use it, may seem dumb to some people. But if they are paying it and/or willing to pay for it over a cheaper Android phone, then it sounds like its worth bringing to T-Mobile for the benefit of both the carrier and the consumers.

  • John

    Actually it sounds more like no answer than an answer.  (“We can neither confirm or deny”)

    • Jcj1

      That is the Apple way, deny and confuse, then do whatever they want at the expense of its customers.

      • http://tmonews.com David

        A the expense of their customers? You mean the customers who give them some of the highest satisfaction rates in the world?

    • Jcj1

      That is the Apple way, deny and confuse, then do whatever they want at the expense of its customers.

  • Nearmsp

    I think the T-mobile CEO handled it well. He clearly said we want the iPhone 5, but Apple is not giving it to us. So we are focusing on Android and we have the best phones in the Android area. They have timed there Android releases well. Now it depends on how good a show the new Apple CEO will put on 4th October. If the  iPhone is real cool, then T-mobile will lose customers, if not Samsung will do well. The stock price of AAPL has been behaving very negatively even on market up days. I sense some disaster coming for APPL. People in the know are selling AAPL stock on rally days. Not a good sign for AAPL.

  • Nearmsp

    I think the T-mobile CEO handled it well. He clearly said we want the iPhone 5, but Apple is not giving it to us. So we are focusing on Android and we have the best phones in the Android area. They have timed there Android releases well. Now it depends on how good a show the new Apple CEO will put on 4th October. If the  iPhone is real cool, then T-mobile will lose customers, if not Samsung will do well. The stock price of AAPL has been behaving very negatively even on market up days. I sense some disaster coming for APPL. People in the know are selling AAPL stock on rally days. Not a good sign for AAPL.

    • Bratty

      “The stock price of AAPL has been behaving very negatively even on market up days.” Incorrect. Go check the prices again.

      • Nearmsp

        Nasdaq was up 1.2% today and AAPL was down 1% today. I trade in AAPL and I know what I am talking. I see the price action several times a day not just the closing.

        • Bratty

          A year ago it was ~ $275. It is ~ $400 today. Unless you buy and sell the same stock several times a day, you should stop trading since you do not either understand or are aware of long term investing.

    • Littlesis1774

      No it is T-mobile USA fault the T-mobile in Europe are using the iphones. T-mobile USA already lost customers and with Sprint getting it will be all over for T-mobile

  • Silk7412

    While I feel for those that really want the new iphone. I’m glad to see more power house android phones coming to tmo. As long as tmo stays tmo I’m cool with that.

  • Meagan

    if you really want an iphone and speed is not important because you are at a wifi network at home and work most of the time, then the edge speed on tmobile will be fine for you.

    Tmobile welcomes all bring your own mobile customers. Its to their benefit. Because if you have mobile issues, you deal with the store that sold it to you. If you need support on how to send an email or setup an app, you deal with apple. No time wasted at tmobile. As many tmobile users switch to better 4G speeds, less users will be on edge, making it faster. I was thinking of getting a iphone, mainly for certain music apps. I got a iTouch instead and cured my cravings for now.

    Its sad that tmobile in other countries have no problem getting apple to create the iphone for tmobile. Just tmobile-usa is without the iphone.

    • Jcj1

      This has nothing to do directly with T-Mobile, the article clearly states T-Mobile has stated to Apple their desire to carry the device. Apple currently has not built a device that supports T-Mobile’s 3G/4G frequencies and is up to Apple to make this change in the device. Clearly Apple is preventing T-Mobile customers from getting the iPhone. Apple is known for doing their own thing at the expense of its customers.

    • Jcj1

      This has nothing to do directly with T-Mobile, the article clearly states T-Mobile has stated to Apple their desire to carry the device. Apple currently has not built a device that supports T-Mobile’s 3G/4G frequencies and is up to Apple to make this change in the device. Clearly Apple is preventing T-Mobile customers from getting the iPhone. Apple is known for doing their own thing at the expense of its customers.

  • Neil

    “Today, there are over a million T-Mobile customers using unlocked iPhones on our network. We are interested in offering all of our customers a no-compromise iPhone experience on our network.”

    You don’t wave the ‘one million’ number around if Apple is already a silent partner with T-Mobile. 

    The point Cole is trying to make is to get Apple’s attention and tell them that IF Apple engineers the extra 3G bands into the iPhone, there’s a million potential customers already in the bag on T-Mobile. Not new activations; 1MM potential iPhone users could convert to post-paid subs status to get a subsidized handset.

    How many iPhones have been activated on Verizon since launch? Compare that to the 1MM sim-unlocked devices on TMo and you’ve got the message he’s trying to send to Apple.

  • Neil

    “Today, there are over a million T-Mobile customers using unlocked iPhones on our network. We are interested in offering all of our customers a no-compromise iPhone experience on our network.”

    You don’t wave the ‘one million’ number around if Apple is already a silent partner with T-Mobile. 

    The point Cole is trying to make is to get Apple’s attention and tell them that IF Apple engineers the extra 3G bands into the iPhone, there’s a million potential customers already in the bag on T-Mobile. Not new activations; 1MM potential iPhone users could convert to post-paid subs status to get a subsidized handset.

    How many iPhones have been activated on Verizon since launch? Compare that to the 1MM sim-unlocked devices on TMo and you’ve got the message he’s trying to send to Apple.

  • Neil

    “Today, there are over a million T-Mobile customers using unlocked iPhones on our network. We are interested in offering all of our customers a no-compromise iPhone experience on our network.”

    You don’t wave the ‘one million’ number around if Apple is already a silent partner with T-Mobile. 

    The point Cole is trying to make is to get Apple’s attention and tell them that IF Apple engineers the extra 3G bands into the iPhone, there’s a million potential customers already in the bag on T-Mobile. Not new activations; 1MM potential iPhone users could convert to post-paid subs status to get a subsidized handset.

    How many iPhones have been activated on Verizon since launch? Compare that to the 1MM sim-unlocked devices on TMo and you’ve got the message he’s trying to send to Apple.

  • Neil

    “Today, there are over a million T-Mobile customers using unlocked iPhones on our network. We are interested in offering all of our customers a no-compromise iPhone experience on our network.”

    You don’t wave the ‘one million’ number around if Apple is already a silent partner with T-Mobile. 

    The point Cole is trying to make is to get Apple’s attention and tell them that IF Apple engineers the extra 3G bands into the iPhone, there’s a million potential customers already in the bag on T-Mobile. Not new activations; 1MM potential iPhone users could convert to post-paid subs status to get a subsidized handset.

    How many iPhones have been activated on Verizon since launch? Compare that to the 1MM sim-unlocked devices on TMo and you’ve got the message he’s trying to send to Apple.

  • Anonymous

    Translation we really want it too but in the mean time how about some ok android phone you know android is cool too.

    • janbor

      Translate this…YOU ARE AN IDIOT!

      • Downwith AT&Junk

        Translated… He is being payed by good to promo the android devices…. Lets virus infected phone or something else… going with something else..

      • http://tmonews.com David

        I’m not tolerating these kind of comments anymore. One warning only before the ban-hammer.

      • http://tmonews.com David

        I’m not tolerating these kind of comments anymore. One warning only before the ban-hammer.

    • janbor

      Translate this…YOU ARE AN IDIOT!

  • cisom

    I have been on T-Mobile using an unlocked iPhone since the 2007 launch of the original iPhone… so long T-Mobile, I gave you every chance possible. This letter, “About the iPhone – a Letter to T-Mobile Customers”, is like a slap in the face.

    • Anonymous

      Yes, because I’m sure that it’s T-Mobile’s fault and not Apple’s.

      • cisom

        It is not a blame game; fault is not in play. In business you have to weigh the desires of the customer with your business objectives. In my case, I want to continue using an iOS phone with upgraded hardware. Plus, the way that they dropped the kid-connect plan (my bill went up $20+) I already pay the AT&T rates. They have offered cheaper rates, but the catch is you have to sign another 2 year contract. Why do this and not get the phone that you want. You see, it is not about blame, it is about poor business choices that have been made. T-Mobile can’t offer the phone I want, or a better price without a contract. So I will take the iPhone with the contract.

        • Anonymous

          What does that have to do with the letter, and how is it “a slap in the face”?

        • Anonymous

          What does that have to do with the letter, and how is it “a slap in the face”?

        • cisom

          What I consider a “slap in the face” is the lack of true transparency of
          the situation. In my opinion, the CMO attempted to defuse the situation
          by spewing marketing “speak” without being upfront and confronting the
          situation by stating the facts in a transparent way. Whether it is Apple
          stating “No, sorry, you are not invited to the party”, or T-Mobile
          stating that the cost / benefit numbers don’t work based on Apple’s
          demands and their business strategy, answering the question with
          marketing “speak” is a travesty to those of us who have been loyal to
          T-Mobile through the life cycle of the iPhone thus far.

        • Anonymous

          He’s doing his job. Nothing more, nothing less. And do you really think that any of the other carriers would have been any more transparent if put in the same situation? You’re being silly and just trying to further support your decision to switch. You had enough good reasons without this, so I don’t even know why you’re bothering. Just switch. Are you trying to convince others to leave as well or what?

        • cisom

          TechHog, thank you for the reply.

          No, I am not attempting to convince others to  leave, as each persons situation is unique. For my part, I have been a loyal VoiceStream / T-Mobile customer since 2000, and it is my hope that the powers that be are listening to their customers.

          I responded because I was asked a question, “What does that have to do with the letter, and how is it a slap in the face?”. I felt, to your point, that I had not fully clarified  my reason for this statement, and that I needed to fully express the reasons for said statement in order to answer your question.

          He is doing his job, but part of his job is to guide costumer
          perceptions. It is my opinion, nothing more nor less, that the situation could have been
          handled in a better way, not, and I am paraphrasing, “Hey loyal customers, I
          know that you have been waiting for four plus years, but yeah, we are
          not going to get the phone you want this year. But since you have waited
          so long, take a look at these other phones. They are not geek but they are really chic now… right?”;

          Regards

        • Anonymous

          He’s doing his job. Nothing more, nothing less. And do you really think that any of the other carriers would have been any more transparent if put in the same situation? You’re being silly and just trying to further support your decision to switch. You had enough good reasons without this, so I don’t even know why you’re bothering. Just switch. Are you trying to convince others to leave as well or what?

    • Anonymous

      Yes, because I’m sure that it’s T-Mobile’s fault and not Apple’s.

    • Jcj1

      The only slap in the face is yours to your self, T-Mobile can’t get the iPhone cause Apple won’t let them. Furthermore, Apple currently does NO build a device that is capable of working on T-Mobile’s 3G/4G network. So why would you want them to carry it being a 2G only device???? Get your facts in order.

      • cisom

        Jcj1, maybe you should see a therapist and get your aggression in check. As to the facts, nothing that I stated was factually inaccurate, please read the posting again before injecting your bias comments.

        As for Apple not building a device that is capable of working on T-Mobile’s 3G/4G network, you are correct. To answer your question, “why would you want them to carry it being a 2G only device”, first let me stipulate that my situation only represents a minority of users who are completely surrounded by WiFi connections 95% of the time. When I am not in range of WiFi 2G speeds can be painful, I agree, but those times are few and far between for me.

        What I consider a “slap in the face” is the lack of true transparency of the situation. In my opinion, the CMO attempted to defuse the situation by spewing marketing “speak” without being upfront and confronting the situation by stating the facts in a transparent way. Whether it is Apple stating “No, sorry, you are not invited to the party”, or T-Mobile stating that the cost / benefit numbers don’t work based on Apple’s demands and their business strategy, answering the question with marketing “speak” is a travesty to those of us who have been loyal to T-Mobile through the life cycle of the iPhone thus far.

  • BrightLight

    I see a pattern…. First At&t, Verizon last year, Sprint this year and hopefully T-mobile next.

    I don’t necessarily think Apple is ignoring us T-Mobile customers, however I do think they may have a little preference regarding the order of release and to which carriers. If T-Mobile is around this time next year God willing, I think we’ll definitely be seeing the iphone.

  • Freshly_Snipes

    We don’t want the Iphone anyway. Just come with great support for the devices we have now. I have the Sensation 4G and feel like I was cheated because after all the hype there’s no update schedule or even talk of the phone. It had a months shelf life with little marketing besides HTC’s own commercial.

    Mr. CMO Marketing seems to be your fail. Market and support what you release for more than a month and Tmo wouldn’t be bleeding consumers.

  • Freshly_Snipes

    We don’t want the Iphone anyway. Just come with great support for the devices we have now. I have the Sensation 4G and feel like I was cheated because after all the hype there’s no update schedule or even talk of the phone. It had a months shelf life with little marketing besides HTC’s own commercial.

    Mr. CMO Marketing seems to be your fail. Market and support what you release for more than a month and Tmo wouldn’t be bleeding consumers.

    • TeXan

      yah lets not give the public what they want…. seems like a strong marketing strategy . . . .

    • Annon

      what do you need your sensation to do exactly that it doesn’t already? What “update” do you need?

  • Wshelton

    Total management failure. DT should replace all from the top down. DT should realize the there sale is over, get a device that folks want and use the AT&T money to built LTE. But I guess they will keep pushing a failure of a buyout to get the cash and pay themselves large bonus. I guess I will have to change to at&t the only other gsm carrier, so long Voicestream.

  • Anonymous

    You know, I can’t help but feel that this is his way of saying “Apple didn’t invite us to the party.”

    It’s somewhat disappointing to see cookie-cutter executives much like this one blow smoke up everyone fecal portal.  Even the “average” user could probably see past the smoke and mirrors behind this post lol.

    I swear, executives get paid to distort reality! 

  • Snoopy07

    If you guys think back at what Verizon CEO said when ask about the iPhone. He never admitted about them getting it and he also talk about how the would love to have it but that it was apples call. The same thing is going on with T-mobile. Remember apple does the announcements not the carriers CEO. Let’s see if October 4 bring a true world iPhone running on all US carriers.

    • CoPilot

      Hmmmmmm….. This is true!

    • Anonymous

      Lets hope!

  • Dave Macias

    i have to say , why with all the devices sporting specs better than the iPhone people STILL want the iPhone? i can’t get it but i think is a matter of taste, i by far will be more happy if my phone can act as a card like my SH-07a and with a digital tv tuner included in the phone, i can care less about connecting to iTunes  but i supposed , like i said before, is a matter of taste.

    NFC capabilites, digital tv over the air for free, coupon systems…..i guess im going back to Docomo.

  • Dave Macias

    i have to say , why with all the devices sporting specs better than the iPhone people STILL want the iPhone? i can’t get it but i think is a matter of taste, i by far will be more happy if my phone can act as a card like my SH-07a and with a digital tv tuner included in the phone, i can care less about connecting to iTunes  but i supposed , like i said before, is a matter of taste.

    NFC capabilites, digital tv over the air for free, coupon systems…..i guess im going back to Docomo.

  • Kahala74

    T mobile is doing a great job with android phones.  Just hope they are first to market with the Samsung Galaxy Note 5.3 inch android.  This will sell like hotcakes.

  • Kahala74

    T mobile is doing a great job with android phones.  Just hope they are first to market with the Samsung Galaxy Note 5.3 inch android.  This will sell like hotcakes.