Sprint Picks On The Competition For Shaky Definitions Of “Unlimited”

As it turns out I’m not the only one who thinks the use of the word “unlimited” is getting out of hand in the marketing game these days. Sprint is ready to pick a fight with the competition by calling out their misuse of the word through at least one marketing effort as shown by this commercial. I’ll let you watch it for yourself and decide if Sprint is making a valid point or if this is just fluff marketing. What say you?

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  • CRT24

    Well most people don’t use more than 2gb of data per month either but that doesn’t keep people from bitching and complaining about T-Mobile’s use if the word unlimited. I will say this again….yes T-Mobile throttles your data speed but they do not limit your data usage, they do not charge overage for data usage like ATT does. You cannot complain about T-Mobile’s use of the word “unlimited” if you don’t at the same time have a problem with Sprint’s use of the word “unlimited” as it relates to this plan they are highlighting because it is not unlimited minutes! Unlimited minutes to mobile phones and 450 minutes to land lines is not unlimited minutes regardless of whether you will use those minutes or not, period! You can have a 2gb data plan and never reach that “limit” but you will never know the difference and if you do reach it you can still use data……if you reach 450 minutes of non mobile usage with Sprint then your phone will not make anymore calls to non mobile phones…..that is truly a LIMIT! so for those of you that have a problem with T-Mobile’s use of the word but you see no problem with Sprint’s use of the word then you are either dishonest or moron.

    • 24FlyT

      Actually Sprint Never Says The $79.99 Plan Is Unlimited Talk , They Say The Data Is Unlimited , The Text Is Unlimited, And Calls To Any Mobile Phone Are Unlimited . Learn To Read . They Also Clearly State The Same Things I Just Mentioned On Their Website & In Commercials That The Plan is Unlimited To Calls To Mobile Phones & Has 450 Mins To Any Phone Thats Not A Mobile Phone , They Never Said Unlimited Everything. Get Your Facts Straight And Read Before You Say They Try To Deceive People With Their Wording . Sprint Doesnt “Charge Extra or Throttle Speed ” Therefore “NO LIMITATIONS TO YOUR USE OR SPEED” Which Equals – Unlimited 

      And Also For The Record , When You Pass 450 Minutes Your Phone Still Works You Retard , They Will Charge Overage , Which They Also Clearly State On The Website . And Its Also A 900 Minute Plan For People Who Talk More To Non-Mobile Phones . Know Your Facts First Next Time . 
      *Sprint Customer*

    • 24FlyT

      Actually Sprint Never Says The $79.99 Plan Is Unlimited Talk , They Say The Data Is Unlimited , The Text Is Unlimited, And Calls To Any Mobile Phone Are Unlimited . Learn To Read . They Also Clearly State The Same Things I Just Mentioned On Their Website & In Commercials That The Plan is Unlimited To Calls To Mobile Phones & Has 450 Mins To Any Phone Thats Not A Mobile Phone , They Never Said Unlimited Everything. Get Your Facts Straight And Read Before You Say They Try To Deceive People With Their Wording . Sprint Doesnt “Charge Extra or Throttle Speed ” Therefore “NO LIMITATIONS TO YOUR USE OR SPEED” Which Equals – Unlimited 

      And Also For The Record , When You Pass 450 Minutes Your Phone Still Works You Retard , They Will Charge Overage , Which They Also Clearly State On The Website . And Its Also A 900 Minute Plan For People Who Talk More To Non-Mobile Phones . Know Your Facts First Next Time . 
      *Sprint Customer*

      • CRT24

        You are right you can still make calls……I mis spoke about that but they do charge you overage…and I know they say it is unlimited to mobile phones but they are comparing it to other unlimited plans that Do have truly unlimited minutes……my point is that Sprint is misleading with this ad just a T-Mobile is misleading with its use of unlimited to describe its data but most people on here don’t seem to have an issue with Sprint being misleading. Look I deal with customers every day about this data usage and I rarely have anyone upset about the term “unlimited data”…..once it is explained to them 99% of them have no issue with it because they will never have overage and most will never reach the throttling cap so it never comes into play….I never said that using unlimited to describe our data is not a liberal use of the word but my POINT once is again is that Sprint is doing the exact same thing with this ad but retards like you, to use your word don’t seem to have an issue with that. T-Mobile posts the clarification on their website as well and so regardless whether Sprint does that or not you still have overage which is not unlimited…..and the 900 min plan is 89.99 so who doesn’t know their facts, hmmmm? So be outraged at ALL companies that misuse the work unlimited don’t pick and choose to suit your argument!

      • CRT24

        You are right you can still make calls……I mis spoke about that but they do charge you overage…and I know they say it is unlimited to mobile phones but they are comparing it to other unlimited plans that Do have truly unlimited minutes……my point is that Sprint is misleading with this ad just a T-Mobile is misleading with its use of unlimited to describe its data but most people on here don’t seem to have an issue with Sprint being misleading. Look I deal with customers every day about this data usage and I rarely have anyone upset about the term “unlimited data”…..once it is explained to them 99% of them have no issue with it because they will never have overage and most will never reach the throttling cap so it never comes into play….I never said that using unlimited to describe our data is not a liberal use of the word but my POINT once is again is that Sprint is doing the exact same thing with this ad but retards like you, to use your word don’t seem to have an issue with that. T-Mobile posts the clarification on their website as well and so regardless whether Sprint does that or not you still have overage which is not unlimited…..and the 900 min plan is 89.99 so who doesn’t know their facts, hmmmm? So be outraged at ALL companies that misuse the work unlimited don’t pick and choose to suit your argument!

      • Jason Minor12

        Actually sprint charges a $10 fee for using a 4g device weather or not you live in a 4g area. I dont know about you but to me thar is an extra charge.

        • http://twitter.com/WillieFDiazSF William Diaz ?

          Sprint doesnt charge $10 more for 4G service, it charges $10 to anyone activating a new or used (even if previously activated on same account) smartphone after January 2011. 

          The fee in the beginning was because the EVO and Epic were able to connect to faster data via 4G, but has since been applied to all Smartphones activated after 1/2011. 

          On a flip side, $5.00 of that $10 fee is given to Clearwire as part of the deal for access to their network, and rather than $5.00 per phone active on their network, it was charged as $5.00 for ANY phone that COULD access their network, regardless if it actually did or not, but still had capability.

    • Brian D.

      “yes T-Mobile throttles your data speed but they do not limit your data usage”  They ABSOLUTELY do limit data usage.  My Sensation becomes unusable for ANYTHING I bought it for when they throttle me to dial-up speeds.  Shenanigans.

  • AGuest

    Complaining or not, I think people have the right to believe UNLIMITED means just that, not being throttled back regardless if the average person uses less than 2G a month. That’s why TMO uses it in their advertising because they know most people don’t really understand, or read the fine print. It’s deceptive.

    • CRT24

      And that’s why Sprint uses their 79.99 plan in the ad instead of their 99.99 plan so they try and position it as an all unlimited plan that is more competive in price but it isn’t ulimited calling as the ad leads you to believe…..so are you in the dishonest category or moron category because this plan is not unlimited minutes for the 89th time! And that’s why Sprint is using the 79.99 plan instead of the 99.99 plan which is unlimited minutes……to be deceptive. But I guess by your standards the term unlimited can only be misused if it is referring to data usage right?

    • CRT24

      And that’s why Sprint uses their 79.99 plan in the ad instead of their 99.99 plan so they try and position it as an all unlimited plan that is more competive in price but it isn’t ulimited calling as the ad leads you to believe…..so are you in the dishonest category or moron category because this plan is not unlimited minutes for the 89th time! And that’s why Sprint is using the 79.99 plan instead of the 99.99 plan which is unlimited minutes……to be deceptive. But I guess by your standards the term unlimited can only be misused if it is referring to data usage right?

    • Completebs

      It would be interesting to take a poll asking: “Given T-Mobile’s current advertising, do you think their unlimited data plans with 4G mean that you can use unlimited 4G data?”

    • Completebs

      It would be interesting to take a poll asking: “Given T-Mobile’s current advertising, do you think their unlimited data plans with 4G mean that you can use unlimited 4G data?”

    • Rashad Jupiter

      its not deceptive at all. its unlimited data with no overages. go to a t mobile store and look at the plans they say $20 unlimited data woth 2 gigs of HIGH SPEED 4G data. once you hit the cap the speed drops to 3g. its out there but dumb people choose not to LOOK at it and then complain saying it s not unlimited. not sayin that what your doing tho. this isnt a attack

  • http://pulse.yahoo.com/_6JUK2RDOPHCULTIFWTNRVQ4PYQ JonathanW

    They are making a hell of a valid point. Its still a little weird to think Verizon and the Death Star are the top 2 carriers when magenta and sprint are obviously the better choices of the two. I don’t want the iphone but would love for us to get it just so every ifanboy can see what its like to really use it on our network.

  • Darren Chan

    @CRT24 true that! 79.99 with sprint is not unlimited calling… their 99.99 plan is their truly unlimited plan.  is it deceptive.  But here is the thing, why are so many people complaining about this truly unlimited data.  It would be nice to not have any cap period, but we live in reality and not a utopia.   MOST average people do not exceed 2GB of data.  These companies know that this is the average, most people are under 2GB. That is where VZ and ATT make their cap and Tmo puts their data throttle. 

    The definition of unlimited is really “no overage.”  i like that definition the best and I would absorb the data throttle.  Plus, Tmo is still offering option for more data.  79.99 is unlimited talk, text web with 2GB of high speed.  add $10 more and now i have MORE THAN DOUBLE 2GB of high speed to 5GB of high speed.  AND WHATS GREAT IS THAT 89.99 UNL TTW w/ 5GB HIGH SPEED DATA IS STILL CHEAPER THAN ALL THE OTHER CARRIERS!!!! TMO is still the better value. Sprint did well with this commercial to make a point and to possibly drive some business into stores, but so many people are too blind and naive to figure it out themselves.  THat is the saddest part about the whole situation.

    • Rashad Jupiter

      you are  the first person to put it together and i TRULY thank you for that bro. i work for t mobile and people have no idea what they are talking about when they talk about unlimited data plans and its really sad to have to explain it 10 times in a row to people man i hate it so much. the only reason sprint offers their “unlimited” data with no cap and no slow down is because they are using their onw towers for coverage. sprints data coverage comes from clearwire wimax towers and thats why the coverage is pretty good but the speeds are the lowest and thats why they try to advertise the data packs. i use my phone as a wifi hotspot a i tether EVERYDAY and still dont reach 2 gigs of data.

  • None

    what’s the difference between using UNLIMITED and using SIMPLY EVERYTHING? :)

    • http://twitter.com/WillieFDiazSF William Diaz ?

      Sprint offers TWO plans with Unlimited options.

      1. Simply Everything = Unlimited Anytime Minutes, Unlimited Messaging, Unlimited Data. $99.99 per month

      2. Everything Data = 450 or 900 Anytime Minutes, Unlimited Any Mobile Anytime (any network in the USA)  Calling, Unlimited Messaging, Unlimited Data. (450 Anytime Minute plan includes 300 Bonus Minutes total of 750 Anytime minutes for as long as you stay on the plan, offer is limited time only) Respectively $69.99 and 89.99 

      For both plans, add $10 Premium Data Required Add-On for Smartphones. Sprint defines “Smartphone” as any phone using these operating systems, Instinct, BlackBerry, Palm, WebOS, Android, Windows Mobile, Windows Phone 7 (or higher).

  • http://www.facebook.com/shizenyasuya Tj Jewett

    Totes valid.  i’m just glad im grandfathered in at 5 gb im gonna be super sad when/if i change my plan and ahve to start paying more for the 5gb.  but as technology improoves, more companies will want to compete with sprint for value and eventually data caps/ throttling will be silly concepts of days gone by.

  • http://www.facebook.com/shizenyasuya Tj Jewett

    Totes valid.  i’m just glad im grandfathered in at 5 gb im gonna be super sad when/if i change my plan and ahve to start paying more for the 5gb.  but as technology improoves, more companies will want to compete with sprint for value and eventually data caps/ throttling will be silly concepts of days gone by.

    • CRT24

      Unless you are on the loyalty data plan you are already paying 30.00 for the 5gb data which is what it is now so feel free to switch to one of the new plans and possibly save some $$ on your voice service if that is the case.

      • Buttons

        Loyalty plan! I’m going to miss those. My thought is to keep extending my contract via upgrades.

  • Anonymous

    Wonder if they still will be truly unlimited when they switch to LTE

  • Bilbo Baskins

    Website Commercial vs In-Store Sells Experience

    The website or commercial says SIMPLY EVERYTHING.  But in the National Retail Stores or even Corporate they are saying UNLIMITED EVERYTHING for $79.99.  It does’nt matter what the commercial says, its the sales associates in stores that are selling this mess.  Plus, Sprint pro-rate the buh-jesus out of customers, too. Anywho, as an account manager i argue back and forth with dealers who sell sprint and say that sprints $79.99 is UNLIMITED EVERYTHING…”who call land-lines, everyone use cell phones.  so i rather sell sprint than tmobile…”((even though they get paid more selling tmobile))

    Now for those smart-aleks who say, WHO CALLS LANDLINES!!  let see

    (1) Drs. Office — Landline
    (2) Utility Company — Landline (especially if you have some type of descrepancy, you using minutes while you are on hold and being transfered 892378347 times)
    (3) Your work
    (4) Grandparents
    Bottome Line, anything that is a business is considered a LANDLINE!

  • Bilbo Baskins

    Website Commercial vs In-Store Sells Experience

    The website or commercial says SIMPLY EVERYTHING.  But in the National Retail Stores or even Corporate they are saying UNLIMITED EVERYTHING for $79.99.  It does’nt matter what the commercial says, its the sales associates in stores that are selling this mess.  Plus, Sprint pro-rate the buh-jesus out of customers, too. Anywho, as an account manager i argue back and forth with dealers who sell sprint and say that sprints $79.99 is UNLIMITED EVERYTHING…”who call land-lines, everyone use cell phones.  so i rather sell sprint than tmobile…”((even though they get paid more selling tmobile))

    Now for those smart-aleks who say, WHO CALLS LANDLINES!!  let see

    (1) Drs. Office — Landline
    (2) Utility Company — Landline (especially if you have some type of descrepancy, you using minutes while you are on hold and being transfered 892378347 times)
    (3) Your work
    (4) Grandparents
    Bottome Line, anything that is a business is considered a LANDLINE!

    • Sputnikkorp

      OMG.. This is my life.. I can only guess which store with a red logo you are talking about.

  • guest

    honestly sprint may have the true unlimited data, their data speeds sucks anyway it doesn’t matter

  • Guest

    Sprint data speeds:T-mobile throttled data speeds
    Who needs to call landlines:Call anyone you want

  • Anonymous

    I had t-mobile earlier this year but switched to Sprint last month i havent had any major problems with them i barely use 200 minutes there coverage is great. When i had t-mobile i barely had reception in my house and i was paying for data that only worked outside i used wifo in my house and ihad a “4G” phone. Its not just about te unlimited data its about coverage. This last past month i have traveled to Reno, San Francisco, Oakland, Sacramento and have been up in the mountains and had excellent coverage with Sprint even “4G” not bashing t-mobile i loved them when i had them but i do get a 25% discount with Sprint why would i pass that up?

    • http://twitter.com/WillieFDiazSF William Diaz ?

      Sorry dude, but you DID NOT get Sprint 4G in SF, Oakland Reno or Sacramento and certainly not int he mountains. If you did get it in ANY of those cities (And I know, I live in SF and travel to Oakland, Reno and Sac) then you were in a very small pocket coverage, remaining stand still and werent around long enough to care about the speed, not to mention your battery life prevented you from actually testing it against T-Mobile HSPA+ here, which by the way is still faster than Sprint 4G.

      • Anonymous

        I never said Sprint was faster because its not. Sprints 3G network is more reliable then t-mobile and its worth the price to me and I did have 4G in all those area homeboy..

      • Anonymous

        I never said Sprint was faster because its not. Sprints 3G network is more reliable then t-mobile and its worth the price to me and I did have 4G in all those area homeboy..

  • Anonymous

    I had t-mobile earlier this year but switched to Sprint last month i havent had any major problems with them i barely use 200 minutes there coverage is great. When i had t-mobile i barely had reception in my house and i was paying for data that only worked outside i used wifo in my house and ihad a “4G” phone. Its not just about te unlimited data its about coverage. This last past month i have traveled to Reno, San Francisco, Oakland, Sacramento and have been up in the mountains and had excellent coverage with Sprint even “4G” not bashing t-mobile i loved them when i had them but i do get a 25% discount with Sprint why would i pass that up?

  • Anonymous

    I had t-mobile earlier this year but switched to Sprint last month i havent had any major problems with them i barely use 200 minutes there coverage is great. When i had t-mobile i barely had reception in my house and i was paying for data that only worked outside i used wifo in my house and ihad a “4G” phone. Its not just about te unlimited data its about coverage. This last past month i have traveled to Reno, San Francisco, Oakland, Sacramento and have been up in the mountains and had excellent coverage with Sprint even “4G” not bashing t-mobile i loved them when i had them but i do get a 25% discount with Sprint why would i pass that up?

  • http://twitter.com/WillieFDiazSF William Diaz ?

    Nah Sprint just charges you $10 more for that “Unlimited” data, and like T-Mobile they do throttle, except instead of doing the throttle at 2GB or 5GB, they do it from 0GB and limit your speed from 50kbps-300kbps from the get go! I know, I have Sprint, and fought with them for 6 months over this. 

    • Anonymous

      Went to Sprint store today thinking it wasnt a bad deal.  $69.99 for unlimited data and enough or unlimited talk.  However, for the best smartphones add $10 so really $79.99.  I still don’t want to give up $59.99 EM+, but I am getting more and more disappointed with the new phone choices at TMO.  Sensation has bugs and G2x a lemon. Its true about Apple products, they work and work great, but you pay….and TMO is behind the curve

      • Bilbo Baskins

        what bugs do the sensation has?  what device are u interested in @ Sprint?  The EVO? lol no, wait the EVO 5D?    smh

      • Bilbo Baskins

        what bugs do the sensation has?  what device are u interested in @ Sprint?  The EVO? lol no, wait the EVO 5D?    smh

        • Anonymous

          Sensation has lousy speakerphone and speakers in general. Read many posts on this, and noticed this in the store.  Should not be that way for a $550 phone. Dont know about Sprint.  Iphone would cost me minimum of $75 per month with less talk time(450 minutes) so $15/month more than TMO. 

        • Anonymous

          Sensation has lousy speakerphone and speakers in general. Read many posts on this, and noticed this in the store.  Should not be that way for a $550 phone. Dont know about Sprint.  Iphone would cost me minimum of $75 per month with less talk time(450 minutes) so $15/month more than TMO. 

        • Anonymous

          Sensation has lousy speakerphone and speakers in general. Read many posts on this, and noticed this in the store.  Should not be that way for a $550 phone. Dont know about Sprint.  Iphone would cost me minimum of $75 per month with less talk time(450 minutes) so $15/month more than TMO. 

      • Bilbo Baskins

        what bugs do the sensation has?  what device are u interested in @ Sprint?  The EVO? lol no, wait the EVO 5D?    smh

  • Crey23

    What I’s like to see is a class action lawsuit against cell phone carriers for misleading consumers with false advertisement.  The word unlimited needs to be pulled from the marketing lexicon, because no data plan in unlimited.  It kind of reminds me of the ol’ bait and switch……offer one thing, but you end up with something else. 

    Instead of trying to fool consumers with the unlimited BS, they should just come out and educate the consumer as to what is really out there.  Create a marketing campaign around a tiered program that matches the user’s needs, instead of the Unlimited tired plans….

    Ok rant over…. 

    • Rashad Jupiter

      its still unlimited man. all t mobiles data plans are unlimited. that sprint commercial is misleading cause the slow down on the data isnt that much at all. goes from an average of 3.5 to 4.0 mbps to 1.5 to 2.0 mbps. its not that big a deal

      • Brian D.

        That’s absolute bs.  TMobile slows down the line SO much, my stupid phone becomes unusable.  I’m talking 10-20kb, yes, kb downloads at max.  The disgusting thing is, they don’t just cut off “4G” high speed data, they cut off 3G speeds as well.  To dial up speed.  To punish for streaming music.  Dicks.

        • g2x

          turn off the data throttling. it can be done if you know where to look. 

    • Rashad Jupiter

      its still unlimited man. all t mobiles data plans are unlimited. that sprint commercial is misleading cause the slow down on the data isnt that much at all. goes from an average of 3.5 to 4.0 mbps to 1.5 to 2.0 mbps. its not that big a deal

  • Phonte14

    But sprint is just so boring as a carrier. they dont have cool phones. and they dont even have 4g everywhere. verizon and tmobile has 4g EVERYWHERE and growing.

  • Phonte14

    But sprint is just so boring as a carrier. they dont have cool phones. and they dont even have 4g everywhere. verizon and tmobile has 4g EVERYWHERE and growing.

  • Anthonyjasutin94

    tmobile has the best service to me sprint just horrible carrier and they still around because of the EVO nothing else.

  • Anthonyjasutin94

    tmobile has the best service to me sprint just horrible carrier and they still around because of the EVO nothing else.

  • kasem wilson

    Im not gonna lie t-mobile does slow down after a curtain amount GB but its for a reason but they got cool phones which is a plus when Sprint just has the Evos AND Verizon just has Droids

  • kasem wilson

    Im not gonna lie t-mobile does slow down after a curtain amount GB but its for a reason but they got cool phones which is a plus when Sprint just has the Evos AND Verizon just has Droids

  • http://www.vipshopper.us www.vipstores.net

    click my name,find the sex,thanks!

  • Mrharris8

    I honestly just switched over from Sprint because of issues surrounding reception where i live I don’t think the Sprint “land line” cap on unlimited minutes is as major as the cap on Internet I never EVER speak to land lines usually everyone has a cell phone I always us my Internet and used up my 5 gigs and have been suffering darn near 1.5 g speed internet. I still enjoy my T-mobile service and honestly the selection of phones does make a difference. The Internet cap hurts but T-mobile is a very nice company to be with.

  • http://waynentampa.myopenid.com/ WayneNTampa

    I think it should be illegal to have ‘limited’ unlimited. It either is or isn’t.

  • http://www.scentsbyhardy.com Rebirth

    So right before I got here today, I was thinking about the whole Tmobile “unlimited” term. I am connected by tethering right now, and go over data every month. I am always saying the whole unlimited thing is crap, but I was thinking something new today. It actually is “unlimited use”, but not “unlimited speed”. You can use it all day, everyday, you just get slowed down. even after you get slowed down, You can still use it. Other carriers give you unlimited but charge you after you reach the 5gb or whatever it is for them. I would not consider that unlimited since you have to pay to keep using. You can still use your Tmobile data but at reduced speeds. Technically we are all getting unlimited, since we still have access to data. we are just unhappy that it does not stay fast.

  • Anonymous

    Of course Sprint wouldn’t mislead anyone by forgetting to mention the additional ten dollar a month premium service charge.they add to their unlimited plans.

  • Chesterfranklin

    Sprint’s deal blow’s away AT&T  and Verizon.. 79.99 for unlimited text, mobile calling and data.
    450 minutes is for calling landlines. Who the hell talks 8 hours a month to landlines.. I might call walgreens or my doctor and home phone once in a while..
    Everybody I know is switching to Sprint when the IPhone arrives..