Can Someone Please Tell Me Where The HTC Sensation 4G Marketing Is?

There are a number of reasons why many think T-Mobile is on the chopping block to AT&T but I firmly believe one of the key failures of T-Mobile in recent memory has been marketing. Now let me preface this by saying I fully understand T-Mobile doesn’t have a Verizon-sized budget for marketing and we aren’t going to get DROID-like commercials and I’m ok with that. I do however want one commercial, just ONE for the HTC Sensation 4G BEFORE it’s released. I want it from T-Mobile, not HTC and I want them to say it loud and proud that they finally have a 4.3″ Android phone.

What gives T-Mobile? Why has marketing always been a sore spot in our discussions? What is it that makes you give money to Charles Barkley and teach him to use a Sidekick and then seemingly ignore one of the most anticipated phones in recent memory. You won exclusive NBA marketing rights and yet you skip marketing any number of high profile handsets. It’s true we’ve seen marketing for the myTouch and “G” series line of phones as they are the exclusive lines of T-Mobile handsets. It’s great that you have marketed them but why just them as they are without argument not the only phones on T-Mobile worthy of marketing.

Some would say that word of mouth is enough to sell this phone? I would like to challenge that assertion and ask if T-Mobile’s marketing team believes that? Viral marketing is a tremendous asset in the tech space these days and we wouldn’t ignore its impact on sales but it’s not enough. The general consumer, the average consumer who have left T-Mobile in droves for high profile handsets on other carriers need to know T-Mobile has something that competes. Not only does it compete but it’s considered one of the top Android phones on the market today. Where is that message T-Mobile? Why aren’t you screaming that from the roof tops?

I love Magenta, I obviously do since I have TmoNews.com but a lack of proper marketing has always angered me about T-Mobile and I don’t enjoy pointing out the company’s shortcomings . I want to lift them up and scream to the world the advantages they offer and the great things they carry. Except why should I do that when the company won’t do it on its own?

For T-Mobile’s sales reps who are hoping this device brings the customers back they have little hope customers will even know about the device outside of the tech blog world. Give me a one page ad in the newspaper, thirty second radio spot or Carly holding the phone on national TV and doing a dance. Something, anything that let’s people know the phone exists and not AFTER it’s already on store shelves. Build up the anticipation, get the customer base excited and do something other than letting some kid rap about a Sidekick 4G.

I beg of you T-Mobile in what is possibly your final months to do something about the marketing and give the Sensation 4G the kind of presence it deserves.

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  • SocalTeknique

    This why T-Mobile is in the gutter. Not one f#$%en commercial for the G2, Nexus S (Hey Sprint is doing it), Sidekick 4G. Oh but the crappy overbloated MyTouch line gets all the glory (and still crappy commercials)

  • Aol

    Its been passed down from an htc rep, that this is a soft launch and it will being to have commercials after the 22. Weird right.

  • SocalTeknique

    I guess its going to be up to HTC to promote the Sensation 4G again (*cough G2 *cough)

  • SocalTeknique

    I guess its going to be up to HTC to promote the Sensation 4G again (*cough G2 *cough)

  • SocalTeknique

    I guess its going to be up to HTC to promote the Sensation 4G again (*cough G2 *cough)

  • SocalTeknique

    I guess its going to be up to HTC to promote the Sensation 4G again (*cough G2 *cough)

  • SocalTeknique

    I guess its going to be up to HTC to promote the Sensation 4G again (*cough G2 *cough)

  • guest

    i am an employee too. where is the phone, not showing on the site anywhere!

    • j-man

      I was going to say the same thing!

    • j-man

      I was going to say the same thing!

  • guest

    i am an employee too. where is the phone, not showing on the site anywhere!

  • j-man

    I bet that there will some sort of commercial with Carly holding it and that is it.  Those type of commercials just make me sad, and even AT&T’s commercials are better (that is sad to say, being that I have disliked them since before the merger thing).  They should do something like how Verizon did with the Thunderbolt, but I guess that is not something that T-Mobile is strong with. Hey did not advertise for the G2x, but the Sidekick got all these commercials, SMH.

  • j-man

    I bet that there will some sort of commercial with Carly holding it and that is it.  Those type of commercials just make me sad, and even AT&T’s commercials are better (that is sad to say, being that I have disliked them since before the merger thing).  They should do something like how Verizon did with the Thunderbolt, but I guess that is not something that T-Mobile is strong with. Hey did not advertise for the G2x, but the Sidekick got all these commercials, SMH.

  • http://twitter.com/Eliska007 Eliska Hudecova

    This article is few kinds of pointless… 

  • http://twitter.com/Eliska007 Eliska Hudecova

    This article is few kinds of pointless… 

  • http://twitter.com/Eliska007 Eliska Hudecova

    This article is few kinds of pointless…  

  • http://twitter.com/Eliska007 Eliska Hudecova

    This article is few kinds of pointless…  

  • BrianC

    I don’t think any T-Mobile phones are future proof.  It is a dead company at this point. 

  • BrianC

    I don’t think any T-Mobile phones are future proof.  It is a dead company at this point. 

  • BrianC

    I don’t think any T-Mobile phones are future proof.  It is a dead company at this point. 

  • Anonymous

    The phone is all hype over substance. Oh wait, the substance is in all the UI and bloatware.

  • 4G

    I got my phone 4 days ago. Lovin’ it! – Selling the other one i got. : )

  • Anonymous

    Terrible marketing as always. Not just the lack thereof but the strategy of the company at large.
    Every Tmo ad campaign is forgettable while the other operators are far more exciting and memorable. 

  • Anonymous

    Terrible marketing as always. Not just the lack thereof but the strategy of the company at large.
    Every Tmo ad campaign is forgettable while the other operators are far more exciting and memorable. 

  • http://www.facebook.com/people/Lucas-LeCompte/47912789 Lucas LeCompte

    i wonder if the takeover goes through if Tmo’s marketing people will still have a job……..

    • Anonymous

      Can Geico save you 15% or more on car insurance? Will all of TMOs marketing department be fired once the deal goes thru?….In all seriousness though, I have to defend the marketing department. They have to have their hands tied….There’s no way they can be this terrible by choice. If senior Leadership does indeed give the marketing dept freedom, but this is all we get, the marketing director should’ve been let go……ages ago. I mean, if I don’t produce in my role with the company, I should get the axe……The same rules should apply at every level in the company

  • BigMixxx

    Strange to me too…I think it’s awfully strange that there is a pickup in commercials, et. al. for ATT and a swing down in commercials from T mobile.  T mobile has a lot of momentum, NBA playoffs with T mobile’s name plastered all over it, etc, but if the momentum kept going, ATT’s efforts behind it’s newer phones would litterally have been drowned by the other carriers, including T mobile.  

    In my opinion, however, T mobile really needs to let carly speak up for the company.  Espcially with ATT’s commercials floating around the airwaves…something…  ‘while there is a contingent ATT buyout upon T mobile,  T mobile Still is operating in a capacity never before seen in our industry.  The Combination of an ATT and T mobile network will lay the foundation great mobile phone serivices and for future devices such as Sensation 4g an android device and those devices that have been the lynchpin of t mobile such as the sidekicks and blackberry devices. We still offer the largest 4g network in the country, the best pricing vs. the 3 largest carriers in the industry and a great selection of smartphones and feature phones….’

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  • oaussieo

    Where is the Marketing???

    12:05am stayed up as this was supposed to be on site at 12:00am and still not a single word regarding this phone. I just don’t get it….

  • oaussieo

    Where is the Marketing???

    12:05am stayed up as this was supposed to be on site at 12:00am and still not a single word regarding this phone. I just don’t get it….

  • oaussieo

    Where is the Marketing???

    12:05am stayed up as this was supposed to be on site at 12:00am and still not a single word regarding this phone. I just don’t get it….

  • My Two Sense

    EXACTLY! i stayed up too… i first waited until 9pm pst hoping it will be up due to east coast consumption.. but still nothing. i guess i will be calling in at 615 am.

  • My Two Sense

    EXACTLY! i stayed up too… i first waited until 9pm pst hoping it will be up due to east coast consumption.. but still nothing. i guess i will be calling in at 615 am.

  • Tmowebboy

    It’s 12:40AM and the Sensation has appeared…but shows “Temporarily Out of Stock. What the H3LL T-Mobile. Get your stuff together for a major device launch for once!

  • Tmowebboy

    It’s 12:40AM and the Sensation has appeared…but shows “Temporarily Out of Stock. What the H3LL T-Mobile. Get your stuff together for a major device launch for once!

  • madashell

    T-Mobile is already out of stock of the HTC Sensation 4G. I swear they have the worst marketing/planning people on this planet. Maybe its because they are being bought out that they just don’t care about the sinking ship anymore. We went through this with the HD2 and they did it again and that is why T-Mobile is fail.

  • madashell

    T-Mobile is already out of stock of the HTC Sensation 4G. I swear they have the worst marketing/planning people on this planet. Maybe its because they are being bought out that they just don’t care about the sinking ship anymore. We went through this with the HD2 and they did it again and that is why T-Mobile is fail.

  • Squeezinse

    i was on the site constantly from twelve to three am and nothing. then check again and its there but immediately shows out of stock. unbeleivable 

    • Skihiker21

      I’d recommend checking back periodically over the next hour or so – they could be having some minor system issues. As an insider…the device is NOT out of stock and will be for sale at some point this morning.

      • http://twitter.com/SNK_180 Hector Lebron

        is the phone going to be available buying it thru customer care by phone ? 

        • Skihiker21

          Yes, all is up and running as of 5:30A PST this morning. All systems a go!

        • Skihiker21

          Yes, all is up and running as of 5:30A PST this morning. All systems a go!

        • Skihiker21

          Yes, all is up and running as of 5:30A PST this morning. All systems a go!

    • Skihiker21

      I’d recommend checking back periodically over the next hour or so – they could be having some minor system issues. As an insider…the device is NOT out of stock and will be for sale at some point this morning.

    • Skihiker21

      I’d recommend checking back periodically over the next hour or so – they could be having some minor system issues. As an insider…the device is NOT out of stock and will be for sale at some point this morning.

  • Squeezinse

    i was on the site constantly from twelve to three am and nothing. then check again and its there but immediately shows out of stock. unbeleivable 

  • Youngt82

    ALL I GOTTA SAY IS DAVID???? I LOVE YOU FOR THIS ONE:) ONE OF THE BEST COMMENTS AND DISCUSSION AS OF YET! LOL

    I am so with you on this one and have been saying this ever since the Carly commercials came out and this is ONE of the MAIN reasons why T-Mobile is in a slump and about to lose they networth to At&t:( Just weak marketing and backwards hustling smh I already can see them doin a 15 second ad about this beastly of a phone after it drops WATCH!!! Smh

  • Youngt82

    ALL I GOTTA SAY IS DAVID???? I LOVE YOU FOR THIS ONE:) ONE OF THE BEST COMMENTS AND DISCUSSION AS OF YET! LOL

    I am so with you on this one and have been saying this ever since the Carly commercials came out and this is ONE of the MAIN reasons why T-Mobile is in a slump and about to lose they networth to At&t:( Just weak marketing and backwards hustling smh I already can see them doin a 15 second ad about this beastly of a phone after it drops WATCH!!! Smh

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  • Anonymous

    No ads and it has been showing temporarily out of stock (on the T-Mobile website) all morning too. When I log into my account it lets me select it and says nothing about it being out of stock. Of course it also doesn’t show the G2X out of stock either if I select it. WTF? I don’t want to order the Sensation 4G if it’s out of stock but it doesn’t show that when I’m in my account but if I log out it shows it as not being in stock. Dammit T-Mobile, get the website straight.

  • Anonymous

    No ads and it has been showing temporarily out of stock (on the T-Mobile website) all morning too. When I log into my account it lets me select it and says nothing about it being out of stock. Of course it also doesn’t show the G2X out of stock either if I select it. WTF? I don’t want to order the Sensation 4G if it’s out of stock but it doesn’t show that when I’m in my account but if I log out it shows it as not being in stock. Dammit T-Mobile, get the website straight.

  • MT3GS

    T-Mobile marketing has never been the most innovative and that’s one aspect about AT&T and VZW that really shines. What’s it worth having the hottest superphone of the moment if people outside our circle don’t know it exists.

    P.S.: Woke up at 5:30 thinking about the one that is waiting for me at my local store; haven’t felt this pumped about a phone since I got my iPhone 2G back on launch day 2007.

  • 4g

    Ive had this phone since the 8th, its old news now I need something New, bring on the Hercules, I heard somewhere that tmo is getting both the Hercules and galaxy s 2.

    • 5g

      Good for you, thanks for bragging. So does that mean your getting the Hercules 2 or Galaxy S 2 tomorrow? Becuase for some reason you get phones before they launch (because obviously your get phones waaaaaay before they launch and you sooooooo coooool) Save your lies for another website. Thanks

      • 4g

        Walmart sold them on the 8th douche. Research first before you comment. Thanks

      • 4g

        Walmart sold them on the 8th douche. Research first before you comment. Thanks

        • renter

          5g got put on blast

        • Steve Jobless

          Not necessarily put on blast, but he did put his foot in his mouth.

        • 5g

          Your mom is a blast

        • 5g

          Your mom is a blast

        • renter

          5g got put on blast

        • 5g

          I did my research thats why I posted that. Are you getting your G3x from walmart tomorrow? LIAR

        • 5g

          I did my research thats why I posted that. Are you getting your G3x from walmart tomorrow? LIAR

      • 4g

        Walmart sold them on the 8th douche. Research first before you comment. Thanks

  • http://pulse.yahoo.com/_GE3A63NSEKIFREXY4DKKI4DSPQ Rob

    So between the Sensation and G2X, which phone would u all recommend? Or should i wait for the Galaxy s2? Right now I have the BB Bold and my contract ends around december. Thanks

    • guest

      Wow…I’m surprised you’re asking this question.  But the Sensation is absolutely the one you want.  You should do a little more research.

    • guest

      Wow…I’m surprised you’re asking this question.  But the Sensation is absolutely the one you want.  You should do a little more research.

      • giberish

        Used the Sensation for 3 days after having the G2x.  I gave it back.  Stock android makes the G2x faster.  I hate Sense so that may be why. Things are not in the right place and it is not customizable enough.  I want it my way and vanilla Android lets me do that easier.

      • giberish

        Used the Sensation for 3 days after having the G2x.  I gave it back.  Stock android makes the G2x faster.  I hate Sense so that may be why. Things are not in the right place and it is not customizable enough.  I want it my way and vanilla Android lets me do that easier.

    • Noel

      If i had a choice between the Sensation and G2X…The Sensation hands down. The GS2 doesn’t come to Tmo, but the HERCULES another device of similar caliber w/a 4.5 inch screen will likely make an appearance on Magenta. But if i were u and i had the patience to w8 till december when ur contract ends…i will just hang tight and see what goodies come w/the new Nexus phone expected to be outed around that time b4 i take the plunge. But i must add..i am fighting hard to stave off the temptation on getting the Sensation.

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  • http://www.volkswagen.de Michael

    Hmm maybe this Twitter thing is at least good for something…. Thanks!

  • TMOTECH

    As I am reading this ad i am seeing and ad for the HTC Sensation over on the right. 

    • Anonymous

      Right I’ve been seeing it all over the internet for like a week.  But some commercials would be nice. 

  • http://twitter.com/SNK_180 Hector Lebron

    called customer care and bough it  :)