Can Someone Please Tell Me Where The HTC Sensation 4G Marketing Is?

There are a number of reasons why many think T-Mobile is on the chopping block to AT&T but I firmly believe one of the key failures of T-Mobile in recent memory has been marketing. Now let me preface this by saying I fully understand T-Mobile doesn’t have a Verizon-sized budget for marketing and we aren’t going to get DROID-like commercials and I’m ok with that. I do however want one commercial, just ONE for the HTC Sensation 4G BEFORE it’s released. I want it from T-Mobile, not HTC and I want them to say it loud and proud that they finally have a 4.3″ Android phone.

What gives T-Mobile? Why has marketing always been a sore spot in our discussions? What is it that makes you give money to Charles Barkley and teach him to use a Sidekick and then seemingly ignore one of the most anticipated phones in recent memory. You won exclusive NBA marketing rights and yet you skip marketing any number of high profile handsets. It’s true we’ve seen marketing for the myTouch and “G” series line of phones as they are the exclusive lines of T-Mobile handsets. It’s great that you have marketed them but why just them as they are without argument not the only phones on T-Mobile worthy of marketing.

Some would say that word of mouth is enough to sell this phone? I would like to challenge that assertion and ask if T-Mobile’s marketing team believes that? Viral marketing is a tremendous asset in the tech space these days and we wouldn’t ignore its impact on sales but it’s not enough. The general consumer, the average consumer who have left T-Mobile in droves for high profile handsets on other carriers need to know T-Mobile has something that competes. Not only does it compete but it’s considered one of the top Android phones on the market today. Where is that message T-Mobile? Why aren’t you screaming that from the roof tops?

I love Magenta, I obviously do since I have TmoNews.com but a lack of proper marketing has always angered me about T-Mobile and I don’t enjoy pointing out the company’s shortcomings . I want to lift them up and scream to the world the advantages they offer and the great things they carry. Except why should I do that when the company won’t do it on its own?

For T-Mobile’s sales reps who are hoping this device brings the customers back they have little hope customers will even know about the device outside of the tech blog world. Give me a one page ad in the newspaper, thirty second radio spot or Carly holding the phone on national TV and doing a dance. Something, anything that let’s people know the phone exists and not AFTER it’s already on store shelves. Build up the anticipation, get the customer base excited and do something other than letting some kid rap about a Sidekick 4G.

I beg of you T-Mobile in what is possibly your final months to do something about the marketing and give the Sensation 4G the kind of presence it deserves.

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  • Y2F

    You are just wasting time by writing this..smh T-mobile just doesn’t get it!!! but I agree with what u wrote

  • Y2F

    You are just wasting time by writing this..smh T-mobile just doesn’t get it!!! but I agree with what u wrote

  • Matt

    I agree with you guys 100%! T-Mobile NEED’S to HAVE a ad on TV for HTC SENSATION 4G! 

  • Matt

    I agree with you guys 100%! T-Mobile NEED’S to HAVE a ad on TV for HTC SENSATION 4G! 

  • wow Tmonews you really think people dont already know about it??!?!?!?!?!!?!?? and dont worry theyll come out with something TOMORROW!!!!

  • wow Tmonews you really think people dont already know about it??!?!?!?!?!!?!?? and dont worry theyll come out with something TOMORROW!!!!

    • Anonymous

      It’s a completely valid post. Of the 6 or 7 people who asked me about my sensation, not one of them knew anything about let alone knew it existed.

    • Anonymous

      It’s a completely valid post. Of the 6 or 7 people who asked me about my sensation, not one of them knew anything about let alone knew it existed.

    • I absolutely don’t think people outside of the tech blog world know about it. Word of mouth isn’t enough to sell the kind of volume retail stores have this particular phone. 

    • I absolutely don’t think people outside of the tech blog world know about it. Word of mouth isn’t enough to sell the kind of volume retail stores have this particular phone. 

      • Zifnab2k

        Agreed. I’ve been talking about this phone since February when it was called the Pyramid, and to this day 99% of the people I talk to that aren’t internet dorks don’t have a clue in the world what it is. Same deal when I picked up the g2x, people were just like “Didn’t that get released last year? What happened to the keyboard?”

    • I absolutely don’t think people outside of the tech blog world know about it. Word of mouth isn’t enough to sell the kind of volume retail stores have this particular phone. 

  • wow Tmonews you really think people dont already know about it??!?!?!?!?!!?!?? and dont worry theyll come out with something TOMORROW!!!!

  • wow Tmonews you really think people dont already know about it??!?!?!?!?!!?!?? and dont worry theyll come out with something TOMORROW!!!!

  • wow Tmonews you really think people dont already know about it??!?!?!?!?!!?!?? and dont worry theyll come out with something TOMORROW!!!!

  • wow Tmonews you really think people dont already know about it??!?!?!?!?!!?!?? and dont worry theyll come out with something TOMORROW!!!!

  • Anonymous

    They need to take notes from Verizon Marketing Department.

  • Anonymous

    They need to take notes from Verizon Marketing Department.

  • Anonymous

    They need to take notes from Verizon Marketing Department.

  • Anonymous

    They need to take notes from Verizon Marketing Department.

  • Anonymous

    They need to take notes from Verizon Marketing Department.

  • Anonymous

    They need to take notes from Verizon Marketing Department.

  • J. Williams

    LOL. We are the marketing and that’s how its always been.

    Maybe after they get the money from the merger, they will do better.

  • J. Williams

    LOL. We are the marketing and that’s how its always been.

    Maybe after they get the money from the merger, they will do better.

  • J. Williams

    LOL. We are the marketing and that’s how its always been.

    Maybe after they get the money from the merger, they will do better.

    • It’s not a merger.  It’s a buyout.  That means T-Mobile will be no more, it’ll be absorbed into AT&T.

      • J. Williams

        Omg, lol. Do you need a napkin?

    • It’s not a merger.  It’s a buyout.  That means T-Mobile will be no more, it’ll be absorbed into AT&T.

    • It’s not a merger.  It’s a buyout.  That means T-Mobile will be no more, it’ll be absorbed into AT&T.

    • It’s not a merger.  It’s a buyout.  That means T-Mobile will be no more, it’ll be absorbed into AT&T.

  • Same thing happened for the G2x. When was the last time you saw an ad for the G2x? Exactly. The whole T-Mobile marketing department needs to be fired.

  • Same thing happened for the G2x. When was the last time you saw an ad for the G2x? Exactly. The whole T-Mobile marketing department needs to be fired.

  • Same thing happened for the G2x. When was the last time you saw an ad for the G2x? Exactly. The whole T-Mobile marketing department needs to be fired.

  • Same thing happened for the G2x. When was the last time you saw an ad for the G2x? Exactly. The whole T-Mobile marketing department needs to be fired.

  • Dodo95pr

    The marketing is here!!!!!!! TmoNews for freeeeeee!!!!

  • sino8r

    Poor Hulk lol! He’s doing Rent-A-Center commercials now :)

    And yes, tmobile marketing on phones is terrible…

  • sino8r

    Poor Hulk lol! He’s doing Rent-A-Center commercials now :)

    And yes, tmobile marketing on phones is terrible…

  • sino8r

    Poor Hulk lol! He’s doing Rent-A-Center commercials now :)

    And yes, tmobile marketing on phones is terrible…

  • Jpceynar

    Amen brother!!!! I was mad about TMO not putting marketing behind this great phone but hopefully it will make it easier for me to pick one up tomorrow.  I still can not believe they let Walmart sell the phone on the 8th and I have had to wait a week to pick up this phone.  However the craziest thing is calling into customer service and they not even knowing what I am talking about when I said HTC Sensation. I do not work for TMO and you would think that getting the best phone they have ever had they would know a little something about the phone.  If my MYTOUCH 3G was not on its last leg I would be waiting for the Hercules in Aug/Sept but I having been tracking the Sensation for months and I am ready for this phone.

    • Anonymous

      Agreed. I also have an original MT3G that has been milked for all it’s worth. Heck, the Hercules is only a rumor so far anyway and the rumor says it’s coming with the 1.2GHz Qualcomm dual-core which is the same one in the Sensation 4G. It may have .2″ more screen and more RAM and internal storage along with 42Mbps HSPA+ but without the Exynos dual-core, I don’t think it will be as fast as the European GS2. The rumor also might incorrectly state it will have the APQ8060 Qualcomm dual-core processor. That is the one running on HP’s Touchpad and is usually just for tablets, etc & has NO cellular modem. They do mention it will also have the MDM8220 modem from Qualcomm as well which seems strange to me as all the other Qualcomm chips in cells have the MSM chips that have either GSM or GSM/CDMA modems included. That’s why I’m going to snag the Sensation 4G. If I wanted to wait until September then I might as well wait until the holidays for the Nexus 3 with the Nvidia quad-core (assuming it even comes to T-Mobile with the pending acquisition).

  • Anonymous

    I swear iCarly better not be in the Sensation commercials.

  • Anonymous

    I swear iCarly better not be in the Sensation commercials.

  • Anonymous

    I swear iCarly better not be in the Sensation commercials.

  • Anonymous

    I swear iCarly better not be in the Sensation commercials.

  • Anonymous

    I swear iCarly better not be in the Sensation commercials.

  • Tigerz0202

    id fire the CEO of marketing for t-mobile , he or she is horrible at their job

    • Anonymous

      CEO of Marketing? When did T.Mo (or any other company for that matter) have one of those?

    • Anonymous

      CEO of Marketing? When did T.Mo (or any other company for that matter) have one of those?

  • Tigerz0202

    id fire the CEO of marketing for t-mobile , he or she is horrible at their job

  • Tigerz0202

    id fire the CEO of marketing for t-mobile , he or she is horrible at their job

  • Tigerz0202

    id fire the CEO of marketing for t-mobile , he or she is horrible at their job

  • Tigerz0202

    id fire the CEO of marketing for t-mobile , he or she is horrible at their job

  • T-mo should fire half their marketing department and hire half a dozen phone geeks from XDA,   I’m pretty sure they could figure out which devices to dump marketing money into.

  • T-mo should fire half their marketing department and hire half a dozen phone geeks from XDA,   I’m pretty sure they could figure out which devices to dump marketing money into.

    • whosaidwhat

      Why only half?

      • Geeks can only tell you which ones are good,  you need trained ( fake ) fanbois to write the copy.

    • whosaidwhat

      Why only half?

    • whosaidwhat

      Why only half?

    • Tech80

      I like that idea…. ;))

  • T-mo should fire half their marketing department and hire half a dozen phone geeks from XDA,   I’m pretty sure they could figure out which devices to dump marketing money into.

  • T-mo should fire half their marketing department and hire half a dozen phone geeks from XDA,   I’m pretty sure they could figure out which devices to dump marketing money into.

  • Tmobiles Marketing has ALWAYS sucked

  • Tmobiles Marketing has ALWAYS sucked

  • David

    Trust me, the T-Mo marketing team, they are all fixing to be fired….lol   when AT&T takes them over.    I wish that wouldnt happen, but its gonna.

  • David

    Trust me, the T-Mo marketing team, they are all fixing to be fired….lol   when AT&T takes them over.    I wish that wouldnt happen, but its gonna.

  • Welp… this is what you get when T-Mobile is ran by a bunch of monkeys… -_-

    • None

      HEY!!  I work in a zoo with monkeys (I actually do).  They find that comment offensive.  LOL

  • iPhone and Android lover

    I know right.Is it just me or does tmobile seem like childish and the little brother when you compare it to marketing?I mean tmobile’s commercials are nothing compared to Verizon’s Droid commercial,AT&T’s rethink mobile,and even Sprint’s Unlimited commercials.Hey I even think I’ve seen more cricket and virgin mobile commercials than T-Mobile! Oh great globule what has happened to you?….

    • iPhone and Android lover

      Lol stupid spell check…Globule I meant T-Mobile

      • Anonymous

        Thanks for the laugh. I was like “globule” wtf? 

        • iPhone and Android lover

          Lol yea that’s what happens when I just trust my phone to type exactly what I want to type….BUT Globule sounds like an awesome company name doesn’t it?

    • iPhone and Android lover

      Lol stupid spell check…Globule I meant T-Mobile

    • iPhone and Android lover

      Lol stupid spell check…Globule I meant T-Mobile

  • dragunov asdf

    I was talking to my friend about how awesome this phone as, but he would not believe. He just said, “How come no one knows about it then?”

  • Ash

    They could at least take HTC’s sensation ad and just use it as it is….I’m sure HTC wouldn’t mind selling a few more phones…

    Something like this? http://www.youtube.com/watch?v=bYFM26NFjVo

  • Ash

    They could at least take HTC’s sensation ad and just use it as it is….I’m sure HTC wouldn’t mind selling a few more phones…

    Something like this? http://www.youtube.com/watch?v=bYFM26NFjVo

  • Kelly

    Great article and so true!! If it wasn’t for TmoNews Facebook and Website I wouldn’t know about the great phones and rate plan changes that T-Mobile is putting out.  In fact, I first heard about the Sensation here and your website kept building the anticipation and kept giving the specs on it and guess what?! I will be buying it tomorrow!! Hmmm…maybe they should give you a cut!!

    • TweetMo

      I second that. I’m buying one sometime before the 26th… thanks only to TmoNews

  • whosaidwhat

    Well, I’m glad that you are calling them out on this. Their marketing department SUCKS. That whole department should be fired. This is nothing new though…I complained about them not advertising the G2X before it came out. They will run a couple of ads about the sensation after it releases then go back to making fun of ATT.

  • whosaidwhat

    Well, I’m glad that you are calling them out on this. Their marketing department SUCKS. That whole department should be fired. This is nothing new though…I complained about them not advertising the G2X before it came out. They will run a couple of ads about the sensation after it releases then go back to making fun of ATT.

  • whosaidwhat

    Well, I’m glad that you are calling them out on this. Their marketing department SUCKS. That whole department should be fired. This is nothing new though…I complained about them not advertising the G2X before it came out. They will run a couple of ads about the sensation after it releases then go back to making fun of ATT.

  • whosaidwhat

    Well, I’m glad that you are calling them out on this. Their marketing department SUCKS. That whole department should be fired. This is nothing new though…I complained about them not advertising the G2X before it came out. They will run a couple of ads about the sensation after it releases then go back to making fun of ATT.

  • Dmm1103

    Agreed… I’ve signed up for notifications from HTC and TMO but received nothing. My friends who are very much into high tech phones haven’t heard of it (they’re mostly Verizon people). I fully expect that the TMO store will be empty tomorrow when I stop in on my lunch break to pick two Sensations. 

  • Dmm1103

    Agreed… I’ve signed up for notifications from HTC and TMO but received nothing. My friends who are very much into high tech phones haven’t heard of it (they’re mostly Verizon people). I fully expect that the TMO store will be empty tomorrow when I stop in on my lunch break to pick two Sensations. 

  • Dmm1103

    Agreed… I’ve signed up for notifications from HTC and TMO but received nothing. My friends who are very much into high tech phones haven’t heard of it (they’re mostly Verizon people). I fully expect that the TMO store will be empty tomorrow when I stop in on my lunch break to pick two Sensations. 

  • Anonymous

    The G2x had no commercial and was sold out in a cuople of days (and just got a commercial after they sold out). The same is going to happen with the Sensation 4G… Then he’s going to posting about the Sensation being sold out.

  • Anonymous

    The G2x had no commercial and was sold out in a cuople of days (and just got a commercial after they sold out). The same is going to happen with the Sensation 4G… Then he’s going to posting about the Sensation being sold out.

    • Zifnab2k

      The g2x selling out was due to low supply and high returns, not because it was hugely successful.

    • Zifnab2k

      The g2x selling out was due to low supply and high returns, not because it was hugely successful.

      • Anonymous

        Yeah that’s true, but the Sensation 4G is going to sold out regardless… everybody is gonna be going crazy for that phone, especially on T-Mobile.

    • Anonymous

      It’s not “sold out” that matters..it’s how many units and new activations there are in total. An item being sold out (unless it’s the iPhone/iPad) is a missed opportunity to gain/retain a customer – it’s not something you aspire to have.

    • Anonymous

      It’s not “sold out” that matters..it’s how many units and new activations there are in total. An item being sold out (unless it’s the iPhone/iPad) is a missed opportunity to gain/retain a customer – it’s not something you aspire to have.

    • Anonymous

      It’s not “sold out” that matters..it’s how many units and new activations there are in total. An item being sold out (unless it’s the iPhone/iPad) is a missed opportunity to gain/retain a customer – it’s not something you aspire to have.

      • Anonymous

        Yeah that’s true, but the Sensation is going to sold out regardless… everybody is gonna be going crazy for that phone, especially on T-Mobile.

    • Anonymous

      It’s not “sold out” that matters..it’s how many units and new activations there are in total. An item being sold out (unless it’s the iPhone/iPad) is a missed opportunity to gain/retain a customer – it’s not something you aspire to have.

  • Anonymous

    The G2x had no commercial and was sold out in a cuople of days (and just got a commercial after they sold out). The same is going to happen with the Sensation 4G… Then he’s going to posting about the Sensation being sold out.

  • Anonymous

    The G2x had no commercial and was sold out in a cuople of days (and just got a commercial after they sold out). The same is going to happen with the Sensation 4G… Then he’s going to posting about the Sensation being sold out.

  • johnny

    I 120% agree with this article! Tmobile needs to stop advertising their noob shit phones. I frankjly don’t kno wa single person that wants a sidekick. Honestly, I didn’t know they even made those phones anymore and I very much keep up with the smartphone world. My girlfriend is getting this phone tomorrow but only because I tol dher aboiut it and shod some youtube videos, otherwise she was for sure switching to Verizon.

  • Well said, sir!

    Here’s a marketing idea… give a room full of monkeys Sensation 4G’s and they’ll write the iTunes EULA using the most kick ass phone on the market.
    Of course, I’m not in marketing by profession, so that might actually be a horrible idea.  It’s an idea nonetheless, and that’s more than T-Mobile has shown.

  • Well said, sir!

    Here’s a marketing idea… give a room full of monkeys Sensation 4G’s and they’ll write the iTunes EULA using the most kick ass phone on the market.
    Of course, I’m not in marketing by profession, so that might actually be a horrible idea.  It’s an idea nonetheless, and that’s more than T-Mobile has shown.

  • Well said, sir!

    Here’s a marketing idea… give a room full of monkeys Sensation 4G’s and they’ll write the iTunes EULA using the most kick ass phone on the market.
    Of course, I’m not in marketing by profession, so that might actually be a horrible idea.  It’s an idea nonetheless, and that’s more than T-Mobile has shown.

  • Well said, sir!

    Here’s a marketing idea… give a room full of monkeys Sensation 4G’s and they’ll write the iTunes EULA using the most kick ass phone on the market.
    Of course, I’m not in marketing by profession, so that might actually be a horrible idea.  It’s an idea nonetheless, and that’s more than T-Mobile has shown.

    • None

      My three monkeys say “challenge accepted”

  • MattyD

    I dig the Hulk Hogan pic. I bet if he was a the T-mobile icon they would do a lot better. Nothing against Carly, I just think they need more charisma. 

  • MattyD

    I dig the Hulk Hogan pic. I bet if he was a the T-mobile icon they would do a lot better. Nothing against Carly, I just think they need more charisma. 

  • MattyD

    I dig the Hulk Hogan pic. I bet if he was a the T-mobile icon they would do a lot better. Nothing against Carly, I just think they need more charisma. 

  • Anonymous

    Ok I just got of the phone with a T mobile rep and he said the AT&T- T Mobile merger is not gonna happen. He said it didnt pass the FCC hearings like 6 weeks ago. He sounded serious, wish I could remember his name.

    • crt24

      Everything is on track with the acquisition (this is not a merger!)….the fcc and the doj have not even ruled on this yet and I can assure you that when this happens approved or not, that you will hear it from a more credible source than a T-Mobile rep.

    • JustMe

      They were congressional hearings and largely for show. The decision was not made then and is not made by congress, but by the FCC & DOJ.

  • Anonymous

    Ok I just got of the phone with a T mobile rep and he said the AT&T- T Mobile merger is not gonna happen. He said it didnt pass the FCC hearings like 6 weeks ago. He sounded serious, wish I could remember his name.

  • Anonymous

    Ok I just got of the phone with a T mobile rep and he said the AT&T- T Mobile merger is not gonna happen. He said it didnt pass the FCC hearings like 6 weeks ago. He sounded serious, wish I could remember his name.

  • TMoFan

    This is one problem out of many that plague T-Mobile. There is a perception that T-Mobile has junk phones and an unreliable network. How are you going to overcome these perceptions if you don’t get the word out? T-Mobile has some great phones in its lineup that deserve more attention than they’re getting now.

    There needed to be a mass firing a long time ago from marketing to the board and get some fresh blood into this company. Instead we’re being served on a platter to of all companies at&t. Pathetic.

  • TMoFan

    This is one problem out of many that plague T-Mobile. There is a perception that T-Mobile has junk phones and an unreliable network. How are you going to overcome these perceptions if you don’t get the word out? T-Mobile has some great phones in its lineup that deserve more attention than they’re getting now.

    There needed to be a mass firing a long time ago from marketing to the board and get some fresh blood into this company. Instead we’re being served on a platter to of all companies at&t. Pathetic.

  • TMoFan

    This is one problem out of many that plague T-Mobile. There is a perception that T-Mobile has junk phones and an unreliable network. How are you going to overcome these perceptions if you don’t get the word out? T-Mobile has some great phones in its lineup that deserve more attention than they’re getting now.

    There needed to be a mass firing a long time ago from marketing to the board and get some fresh blood into this company. Instead we’re being served on a platter to of all companies at&t. Pathetic.

  • HTC itself is marketing the Sensation more than T-Mobile is. I went to my local shopping mall the other day and all the ads (the ones that are on the other side of the mall directories) were of the Sensation. It was HTC’s “You” campaign ads.

  • Trentlarge Gamecocks

    Okay, here’s the thing… I don’t know about most of you guys, but I see it happening more, and more everyday. The tech world in less technically inclined people is basically a battle of ‘Keeping up the the Jones’. People don’t know specs.. They don’t understand processor speed, OS numbers, Skins, RAM, memory.. People dont care. People care about having the best in terms of consumer knowledge. The iPhone is great, no denying it, but there are many many android phones that claim a title over it. However, people still gasp when then see one, and automatically are envious of the person holding it. Same goes for the Droid line. I can’t tell you how many people tell me I should go and get a droid when I show them my phone.. I have a G2X for goodness sakes! Specs off the chart as of right now! But again, people dont understand that. The average smartphone buyer is looking for the best to his knowledge, what the tv tells him, what advertising had put into the public mind. The Sensation is amazing. Arguably the top phone on the market. However… There will be no lines.. No public gasps.. No envious stares.. Unfortunately for T-Mobile this will be just another phone. You can’t expect people to walk in once a week to see what new phones t-mobile has.. If magenta ever wants to truly see the business turn around, we need to stop wasting our time and money on these silly services, like bobsled, and instead invest in some decent advertising. I would love to hear ‘Oh my gosh! You got a Sensation’! After I crash through the doors to get mine the 16th

    • Mike

      That was just about the best example ever! I agree with that 1000% people say Droid like it’s a totally different phone. All because the TV said so. That’s how most.consumers are these days. And if you want to appeal to them you kind of have to shove it down their throats with kool names and graphics. Sucks but its true.

  • guests

    ot- can stop laughing at the Hulk Hogan photo!!!

  • guests

    ot- can stop laughing at the Hulk Hogan photo!!!

  • Anonymous

    It’s funny when you see TMO and Verizon TV commercials back-to-back: Carly against a plain white background, vs. a thundering CGI Matrix-like clip in which “Droid” and “LTE” are fused into each other in a particle accelerator. Really makes the $$ diff. btw the two companies stand out starkly..

    • TweetMo

      Yeah, but I can put up with minimalist ads with the monthly rates that T-Mo offers. Vz’s customers are paying for their ads… Suckers!

      • Anonymous

        Oh, don’t get me wrong — I’d use two tin cans and a string before signing up w/VZW!

        • TweetMo

          Ha! Well said.

        • TweetMo

          Ha! Well said.

  • Jesus.C

    They even had enough money to market the ASTOUND!!! This phone is finally T-mobiles EVO and better,they should brag about it

  • Anonymous

    Like most readers of Tmonews, I fully agree with this article. I believe the director of the marketing department is not a competent one.

  • 4G_or_not_4G

    T-Mobile is acting like they have already been sold.  If you don’t believe so just call customer service with a problem, it is like they don’t care anymore!

  • 4G_or_not_4G

    T-Mobile is acting like they have already been sold.  If you don’t believe so just call customer service with a problem, it is like they don’t care anymore!

  • Anonymous

    It is being recycled to be used in ATT’s Sensation.

  • Anonymous

    I called T-Mobile yesterday to talk about my plan and found out that the Sensation was available to buy. I ended up buying the Sensation yesterday at 1:00 in the afternoon. No advertising being done at all for this phone. What are they waiting for????? Whoever is running sales, they should be fired ASAP. Even if the buyout goes as planned they should still be looking after the bottom line. There is still at least a year before this thing might go thru. There could be plenty of money made in that time.

  • Ginadegelatina23

    Well u can’t expect a lot from a crappy company.

    • Trapdroid

      IF ITS SO CRAPPY WHY U ON TMONEWS.COM?WHY EVEN COMMENT? CARRY ON WITH THAT NONSENSE

      • Ginadegelatina23

        Cuz its a free country nd I can do wateba da hell I want ur nobody to tell me wat to do..

        • There is a fine line between free speech and being ignorant. Seriously.

        • There is a fine line between free speech and being ignorant. Seriously.

        • I always wondered how people could be given such freedoms and use them to look up completely useless information and say the most stubborn things. So many of us spend our time looking up subjects that have absolutely no effect in our lives and say crappy things to start wars between ourselves. No surprise the big guys were able to shift the economy to favor themselves while the consumers were occupied fighting each other for bread crumbs.

          Anyway, to some extent I almost to believe Deutsche Telekom could be influencing them to run their US branch into the ground on purpose. Probably to keep its overall price down so it will be cheaper for At&t to buy out. Or At&t is paying the marketing team to do a shitty job.

    • Trapdroid

      IF ITS SO CRAPPY WHY U ON TMONEWS.COM?WHY EVEN COMMENT? CARRY ON WITH THAT NONSENSE

  • It’s honestly a shame.  How do they expect to keep customers who are unsure of the whole acquisition when they’re seemingly acting like they’ve already thrown in the towel?  Showing enthusiasm and excitement would be great to boost customer morale, and right now I’d say that it’s pretty low.

  • It’s honestly a shame.  How do they expect to keep customers who are unsure of the whole acquisition when they’re seemingly acting like they’ve already thrown in the towel?  Showing enthusiasm and excitement would be great to boost customer morale, and right now I’d say that it’s pretty low.

  • It’s honestly a shame.  How do they expect to keep customers who are unsure of the whole acquisition when they’re seemingly acting like they’ve already thrown in the towel?  Showing enthusiasm and excitement would be great to boost customer morale, and right now I’d say that it’s pretty low.

  • Tech7

    I was very excited about this phone but was not impressed with the display. Really it’s just a bigger mytouch 4G with a different lock screen and striped back. Either way I agree that marketing sucks but you have to keep in mind that the target demographic for tmo is thrifty people, families, and those that are against the big boys. Tmo is to walmart What Target is to Verizon.

    • Setzer715

      I’m not sure how you can call it a bigger MT4G.  Let’s see, upgraded processor, upgraded camera, dual LED Flash, Larger Display, higher resolution display, seriously upgraded GPU, Gorilla glass, Android 2.3.3, Sense 3.0, Purse sense (not T-Mobiles version), HDMI output (not sure I’d use it, but just comparing), Instant Camera shots.  Um, yeah, that’s the best I can do off the top of my head.

      Larger MT4G?  I think NOT!

      • Tech7

        None of those things you listed are deal breakers or “new features” for an average consumer. The specs are great on the Sensation but in person it just feels like a glorified mt4g. Build quality is good but they REALLY need to work on that washed out screen with bad viewing angles and generic looking icons in Sense that are identical to a mt4g running launcherpro.

    • chrisi

      Haha….your analagy at the end is hilarious. I understand what you were trying to say, but the correct description would be: T-Mobile is to Verizon what Target is to Wal-Mart. And IMO, all four of those companies suck, and this would be saying that Wal-Mart is a “high-end” retailer :P. I was thinking of getting the Sensation, but $80 minimum for a call/txt/data plan thats not even unlimited? And the other companies are even worse. I say we as consumers band together and everyone cancel their service on July 1, 2011. And do NOT re-start it until they drop their bloated plan prices. I’m on VM currently, and have NEVER had a problem. Clearly, the prices from the other guys are way too high because Americans will gladly pay $$$$ for brand name 

    • Guest

      Don’t you mean that Walmart is to Target what Tmobile is to Verizon?…. And that’s a bad analogy anyways! Yes walmart is cheaper than target, but it is a WAY more successful company!  And what do you mean it’s basically a mytouch 4g, have you done any research on this phone at all? The display may not be a super amoled like the galaxy, but it has a higher resolution than both the galaxy and the mytouch 4g. What about the fact that it comes with android 2.3 (gingerbread); what about the 8 megapixel camera with instant capture; what about video camera which records in 1080p at 30 frames per second; WHAT ABOUT THE DUAL CORE 1.2 GIG PROCESSOR!…. Again have you done ANY research on this phone at all?

      • Tech7

        Ok I screwed up that analogy but I was getting tired by the end of the post and you got what I was intending to say. My point is that the average consumer doesn’t care about specs, if they did Apple would not be successful. The screen may have a higher resolution than mt4G but it’s a larger size, dual core is not a great selling point because it will take everyday usage to see that difference. Sense only really has a fancy lockscreen difference. Side by side there’s not any noticeable huge advantages between this and the mt4G besides size, camera, and back cover. IMO the display (which is a big selling point) still looks “ashy” when compared to a SGS2 or an Iphone and the new Sense is over rated.

      • Tech7

        Ok I screwed up that analogy but I was getting tired by the end of the post and you got what I was intending to say. My point is that the average consumer doesn’t care about specs, if they did Apple would not be successful. The screen may have a higher resolution than mt4G but it’s a larger size, dual core is not a great selling point because it will take everyday usage to see that difference. Sense only really has a fancy lockscreen difference. Side by side there’s not any noticeable huge advantages between this and the mt4G besides size, camera, and back cover. IMO the display (which is a big selling point) still looks “ashy” when compared to a SGS2 or an Iphone and the new Sense is over rated.

      • Tech7

        Ok I screwed up that analogy but I was getting tired by the end of the post and you got what I was intending to say. My point is that the average consumer doesn’t care about specs, if they did Apple would not be successful. The screen may have a higher resolution than mt4G but it’s a larger size, dual core is not a great selling point because it will take everyday usage to see that difference. Sense only really has a fancy lockscreen difference. Side by side there’s not any noticeable huge advantages between this and the mt4G besides size, camera, and back cover. IMO the display (which is a big selling point) still looks “ashy” when compared to a SGS2 or an Iphone and the new Sense is over rated.

      • Tech7

        Ok I screwed up that analogy but I was getting tired by the end of the post and you got what I was intending to say. My point is that the average consumer doesn’t care about specs, if they did Apple would not be successful. The screen may have a higher resolution than mt4G but it’s a larger size, dual core is not a great selling point because it will take everyday usage to see that difference. Sense only really has a fancy lockscreen difference. Side by side there’s not any noticeable huge advantages between this and the mt4G besides size, camera, and back cover. IMO the display (which is a big selling point) still looks “ashy” when compared to a SGS2 or an Iphone and the new Sense is over rated.

      • Tech7

        Ok I screwed up that analogy but I was getting tired by the end of the post and you got what I was intending to say. My point is that the average consumer doesn’t care about specs, if they did Apple would not be successful. The screen may have a higher resolution than mt4G but it’s a larger size, dual core is not a great selling point because it will take everyday usage to see that difference. Sense only really has a fancy lockscreen difference. Side by side there’s not any noticeable huge advantages between this and the mt4G besides size, camera, and back cover. IMO the display (which is a big selling point) still looks “ashy” when compared to a SGS2 or an Iphone and the new Sense is over rated.

      • Tech7

        Ok I screwed up that analogy but I was getting tired by the end of the post and you got what I was intending to say. My point is that the average consumer doesn’t care about specs, if they did Apple would not be successful. The screen may have a higher resolution than mt4G but it’s a larger size, dual core is not a great selling point because it will take everyday usage to see that difference. Sense only really has a fancy lockscreen difference. Side by side there’s not any noticeable huge advantages between this and the mt4G besides size, camera, and back cover. IMO the display (which is a big selling point) still looks “ashy” when compared to a SGS2 or an Iphone and the new Sense is over rated.

      • Tech7

        Ok I screwed up that analogy but I was getting tired by the end of the post and you got what I was intending to say. My point is that the average consumer doesn’t care about specs, if they did Apple would not be successful. The screen may have a higher resolution than mt4G but it’s a larger size, dual core is not a great selling point because it will take everyday usage to see that difference. Sense only really has a fancy lockscreen difference. Side by side there’s not any noticeable huge advantages between this and the mt4G besides size, camera, and back cover. IMO the display (which is a big selling point) still looks “ashy” when compared to a SGS2 or an Iphone and the new Sense is over rated.

      • Tech7

        Ok I screwed up that analogy but I was getting tired by the end of the post and you got what I was intending to say. My point is that the average consumer doesn’t care about specs, if they did Apple would not be successful. The screen may have a higher resolution than mt4G but it’s a larger size, dual core is not a great selling point because it will take everyday usage to see that difference. Sense only really has a fancy lockscreen difference. Side by side there’s not any noticeable huge advantages between this and the mt4G besides size, camera, and back cover. IMO the display (which is a big selling point) still looks “ashy” when compared to a SGS2 or an Iphone and the new Sense is over rated.

  • Adam

    I would like to know where the phone is! It’s past 12am EST :(.

    • Employron

      Its been available through customer care since the 12th for upgrades

      • Adam

        Unfortunately I am an employee, so I can only order the phone through the website. I was trying to be proactive as I know they will sell out like crazy, but I guess the early bird does not catch the worm in this case, haha.

      • Adam

        Unfortunately I am an employee, so I can only order the phone through the website. I was trying to be proactive as I know they will sell out like crazy, but I guess the early bird does not catch the worm in this case, haha.

  • Anonymous

    Right on about the marketing failures! I’ll never forget the naming bluders they’ve made – countless reps I’ve spoken with had confused hotspot@home and @home with each other. On a consumer front, “even more” and “even more plus” have always confused me, as far as which is which..unless I look at a comparison matrix.

    Speaking of hotspot@home…that was a great service that differentiated T.Mo, yet the complete lack of marketing made sure that no one knew about it – same story again with the current WFi calling service.

  • Anonymous

    What makes you think that T-Mo finally getting a 4.3″ Android phone will make any difference?!  Hell, T-Mo getting the iPhone wouldn’t save them!  The company is “Stick a fork in it” DONE!

  • F800

    Repeating a comment I put on a different thread several hours ago – The T-Mobile web site shows the Samsung Exhibit as ‘coming soon’, but there is NO mention of the HTC Sensation anywhere that I could find.  If there IS one, you must really have to search for it.

    This is really curious.

  • Eatmyshorts

    It is sad. Go to ebay and you will see that a lot of the phones arent even selling! The G2X flew off shelves but t-mobile has done nothing to promote the Sensation in the mainstream. This phone will be a big marketing fail and  suffer in sales. What a waste!

  • Eatmyshorts

    It is sad. Go to ebay and you will see that a lot of the phones arent even selling! The G2X flew off shelves but t-mobile has done nothing to promote the Sensation in the mainstream. This phone will be a big marketing fail and  suffer in sales. What a waste!

  • Tortionist

    Way to go David. If it weren’t for you and this exceptional blog, I wouldn’t know about half of these phones being released. I know more about them than the TMO employees in my area. Most of them haven’t heard about the Sensation, until a couple of days ago. Word of mouth is a great way to make sales, but it is not enough in a business such as this that needs to sell a lot of devices. I love TMO, but they really need some real marketing. I’ll do it for a few grand a month and gladly make their marketing team look like slackers, oh wait, they do that all by themselves. 

  • Tortionist

    Way to go David. If it weren’t for you and this exceptional blog, I wouldn’t know about half of these phones being released. I know more about them than the TMO employees in my area. Most of them haven’t heard about the Sensation, until a couple of days ago. Word of mouth is a great way to make sales, but it is not enough in a business such as this that needs to sell a lot of devices. I love TMO, but they really need some real marketing. I’ll do it for a few grand a month and gladly make their marketing team look like slackers, oh wait, they do that all by themselves. 

  • SocalTeknique

    This why T-Mobile is in the gutter. Not one f#$%en commercial for the G2, Nexus S (Hey Sprint is doing it), Sidekick 4G. Oh but the crappy overbloated MyTouch line gets all the glory (and still crappy commercials)

  • Aol

    Its been passed down from an htc rep, that this is a soft launch and it will being to have commercials after the 22. Weird right.

  • SocalTeknique

    I guess its going to be up to HTC to promote the Sensation 4G again (*cough G2 *cough)

  • SocalTeknique

    I guess its going to be up to HTC to promote the Sensation 4G again (*cough G2 *cough)

  • SocalTeknique

    I guess its going to be up to HTC to promote the Sensation 4G again (*cough G2 *cough)

  • SocalTeknique

    I guess its going to be up to HTC to promote the Sensation 4G again (*cough G2 *cough)

  • SocalTeknique

    I guess its going to be up to HTC to promote the Sensation 4G again (*cough G2 *cough)

  • guest

    i am an employee too. where is the phone, not showing on the site anywhere!

    • j-man

      I was going to say the same thing!

    • j-man

      I was going to say the same thing!

  • guest

    i am an employee too. where is the phone, not showing on the site anywhere!

  • j-man

    I bet that there will some sort of commercial with Carly holding it and that is it.  Those type of commercials just make me sad, and even AT&T’s commercials are better (that is sad to say, being that I have disliked them since before the merger thing).  They should do something like how Verizon did with the Thunderbolt, but I guess that is not something that T-Mobile is strong with. Hey did not advertise for the G2x, but the Sidekick got all these commercials, SMH.

  • j-man

    I bet that there will some sort of commercial with Carly holding it and that is it.  Those type of commercials just make me sad, and even AT&T’s commercials are better (that is sad to say, being that I have disliked them since before the merger thing).  They should do something like how Verizon did with the Thunderbolt, but I guess that is not something that T-Mobile is strong with. Hey did not advertise for the G2x, but the Sidekick got all these commercials, SMH.

  • This article is few kinds of pointless… 

  • This article is few kinds of pointless… 

  • This article is few kinds of pointless…  

  • This article is few kinds of pointless…  

  • BrianC

    I don’t think any T-Mobile phones are future proof.  It is a dead company at this point. 

  • BrianC

    I don’t think any T-Mobile phones are future proof.  It is a dead company at this point. 

  • BrianC

    I don’t think any T-Mobile phones are future proof.  It is a dead company at this point. 

  • Anonymous

    The phone is all hype over substance. Oh wait, the substance is in all the UI and bloatware.

  • 4G

    I got my phone 4 days ago. Lovin’ it! – Selling the other one i got. : )

  • Anonymous

    Terrible marketing as always. Not just the lack thereof but the strategy of the company at large.
    Every Tmo ad campaign is forgettable while the other operators are far more exciting and memorable. 

  • Anonymous

    Terrible marketing as always. Not just the lack thereof but the strategy of the company at large.
    Every Tmo ad campaign is forgettable while the other operators are far more exciting and memorable. 

  • i wonder if the takeover goes through if Tmo’s marketing people will still have a job……..

    • Anonymous

      Can Geico save you 15% or more on car insurance? Will all of TMOs marketing department be fired once the deal goes thru?….In all seriousness though, I have to defend the marketing department. They have to have their hands tied….There’s no way they can be this terrible by choice. If senior Leadership does indeed give the marketing dept freedom, but this is all we get, the marketing director should’ve been let go……ages ago. I mean, if I don’t produce in my role with the company, I should get the axe……The same rules should apply at every level in the company

  • BigMixxx

    Strange to me too…I think it’s awfully strange that there is a pickup in commercials, et. al. for ATT and a swing down in commercials from T mobile.  T mobile has a lot of momentum, NBA playoffs with T mobile’s name plastered all over it, etc, but if the momentum kept going, ATT’s efforts behind it’s newer phones would litterally have been drowned by the other carriers, including T mobile.  

    In my opinion, however, T mobile really needs to let carly speak up for the company.  Espcially with ATT’s commercials floating around the airwaves…something…  ‘while there is a contingent ATT buyout upon T mobile,  T mobile Still is operating in a capacity never before seen in our industry.  The Combination of an ATT and T mobile network will lay the foundation great mobile phone serivices and for future devices such as Sensation 4g an android device and those devices that have been the lynchpin of t mobile such as the sidekicks and blackberry devices. We still offer the largest 4g network in the country, the best pricing vs. the 3 largest carriers in the industry and a great selection of smartphones and feature phones….’

  • ZeroMovement

    What the #&!! TMO USA! No wonder Deutsche Telekom wants to get rid of you. How do you expect to make a buck if no one knows that you have anything good to offer. Honestly, it’s like we’re all “shopping” for our next great device at a freaking Pawn Shop. You have to stop in periodically just to browse the inventory to know what’s available. That’s exactly what a T-mobile store is like…..maybe A&E can branch out and pick up one lucky store for “Pawn Stars: Cellular Edition”.

    Does TMO honestly think that sole word of mouth that originates as a rumor on a site like TMONews.com or other sites is sufficient marketing? Who visits TMONews? EXISTING TMO CUSTOMERS!!! So that type of marketing does nothing to increase your user base. Why can Verizon charge an arm and a leg and your unborn child’s kidneys? Simple…..people want phones……the cool looking ones that they see on TV…..(and no,  that comment does not include the sidekick 4g, 5g, 100g, or any other variation, that has a speed rapper who can’t rhyme two words together talk about) The name of the game is increasing your customer base…….which means stealing customers from other carriers…….I mean it’s not like there are people walking around without cell phones anymore that you can pick up. Not only are there no, TV, radio, print ads, etc. about the Sensation or any of the other big money making devices, but there is absolutely no competence whatsoever when you go into a TMO store. I went in last week to ask if they were getting a preview model of the Sensation prior to the release. First I got that look from the sales rep that said “OMG how does he know about the Sensation……who the #&!! let the cat out of the bag”…..and in that same instant I got a composed “No” from her. Now even if your going to do something as stupid as invest in thousands if not millions of units and then not tell anyone that they are available for sale (I can’t imagine why you’re not more profitable)……don’t expect users to run their wallets the way that T-mobile runs their finances. Put some model handsets in the store so that people can play with them before they decide whether or not it’s worth it to spend $600 on device before it comes out. T-mobile, you’re already behind every carrier when it comes to the technology of your handsets (with the exception of the sidekick……yall got that one on lock….complete with a whack @$$ rap and everything), you should be screaming from the rooftops that you have the best new phone out for now.

    I’ve been with all of the top 4 providers except for Verizon (my kids need their kidneys). I tell people that they should give T-mobile a try and that in my area, it’s the most reliable network that I’ve been on. Those same people are often surprised to hear me say that and consider T-mobile to be a “toy” network and carrier and compare it to the likes of Boost Mobile or Cricket Wireless. So thanks TMO for NOT having my back when I’ve got yours. Stop being so cheap and start marketing to us adults and not our kids that don’t have a dime to their name.

  • Mmmmm….! PAstamania I like that i like Hogan he is my Hero!thanks for post!

  • Mmmmm….! PAstamania I like that i like Hogan he is my Hero!thanks for post!

  • Mmmmm….! PAstamania I like that i like Hogan he is my Hero!thanks for post!

  • oaussieo

    Where is the Marketing???

    12:05am stayed up as this was supposed to be on site at 12:00am and still not a single word regarding this phone. I just don’t get it….

  • oaussieo

    Where is the Marketing???

    12:05am stayed up as this was supposed to be on site at 12:00am and still not a single word regarding this phone. I just don’t get it….

  • oaussieo

    Where is the Marketing???

    12:05am stayed up as this was supposed to be on site at 12:00am and still not a single word regarding this phone. I just don’t get it….

  • Adam

    I now see it available for new customers on the t-mobile.com website, but still no luck on the upgrade website. Oy.

  • My Two Sense

    EXACTLY! i stayed up too… i first waited until 9pm pst hoping it will be up due to east coast consumption.. but still nothing. i guess i will be calling in at 615 am.

  • My Two Sense

    EXACTLY! i stayed up too… i first waited until 9pm pst hoping it will be up due to east coast consumption.. but still nothing. i guess i will be calling in at 615 am.

  • Tmowebboy

    It’s 12:40AM and the Sensation has appeared…but shows “Temporarily Out of Stock. What the H3LL T-Mobile. Get your stuff together for a major device launch for once!

  • Tmowebboy

    It’s 12:40AM and the Sensation has appeared…but shows “Temporarily Out of Stock. What the H3LL T-Mobile. Get your stuff together for a major device launch for once!

  • madashell

    T-Mobile is already out of stock of the HTC Sensation 4G. I swear they have the worst marketing/planning people on this planet. Maybe its because they are being bought out that they just don’t care about the sinking ship anymore. We went through this with the HD2 and they did it again and that is why T-Mobile is fail.

  • madashell

    T-Mobile is already out of stock of the HTC Sensation 4G. I swear they have the worst marketing/planning people on this planet. Maybe its because they are being bought out that they just don’t care about the sinking ship anymore. We went through this with the HD2 and they did it again and that is why T-Mobile is fail.

  • Squeezinse

    i was on the site constantly from twelve to three am and nothing. then check again and its there but immediately shows out of stock. unbeleivable 

    • Skihiker21

      I’d recommend checking back periodically over the next hour or so – they could be having some minor system issues. As an insider…the device is NOT out of stock and will be for sale at some point this morning.

      • is the phone going to be available buying it thru customer care by phone ? 

        • Skihiker21

          Yes, all is up and running as of 5:30A PST this morning. All systems a go!

        • Skihiker21

          Yes, all is up and running as of 5:30A PST this morning. All systems a go!

        • Skihiker21

          Yes, all is up and running as of 5:30A PST this morning. All systems a go!

    • Skihiker21

      I’d recommend checking back periodically over the next hour or so – they could be having some minor system issues. As an insider…the device is NOT out of stock and will be for sale at some point this morning.

    • Skihiker21

      I’d recommend checking back periodically over the next hour or so – they could be having some minor system issues. As an insider…the device is NOT out of stock and will be for sale at some point this morning.

  • Squeezinse

    i was on the site constantly from twelve to three am and nothing. then check again and its there but immediately shows out of stock. unbeleivable 

  • Youngt82

    ALL I GOTTA SAY IS DAVID???? I LOVE YOU FOR THIS ONE:) ONE OF THE BEST COMMENTS AND DISCUSSION AS OF YET! LOL

    I am so with you on this one and have been saying this ever since the Carly commercials came out and this is ONE of the MAIN reasons why T-Mobile is in a slump and about to lose they networth to At&t:( Just weak marketing and backwards hustling smh I already can see them doin a 15 second ad about this beastly of a phone after it drops WATCH!!! Smh

  • Youngt82

    ALL I GOTTA SAY IS DAVID???? I LOVE YOU FOR THIS ONE:) ONE OF THE BEST COMMENTS AND DISCUSSION AS OF YET! LOL

    I am so with you on this one and have been saying this ever since the Carly commercials came out and this is ONE of the MAIN reasons why T-Mobile is in a slump and about to lose they networth to At&t:( Just weak marketing and backwards hustling smh I already can see them doin a 15 second ad about this beastly of a phone after it drops WATCH!!! Smh

  • haha… cool picture!

  • Laycee Kinsman

    http://twitter.com/#!/TMOBILE

    Planning to purchase the HTC Sensation 4G online? Keep an eye on T-Mobile’s Twitter acct. for a $50 off promotional code Wed. morning.

  • Anonymous

    No ads and it has been showing temporarily out of stock (on the T-Mobile website) all morning too. When I log into my account it lets me select it and says nothing about it being out of stock. Of course it also doesn’t show the G2X out of stock either if I select it. WTF? I don’t want to order the Sensation 4G if it’s out of stock but it doesn’t show that when I’m in my account but if I log out it shows it as not being in stock. Dammit T-Mobile, get the website straight.

  • Anonymous

    No ads and it has been showing temporarily out of stock (on the T-Mobile website) all morning too. When I log into my account it lets me select it and says nothing about it being out of stock. Of course it also doesn’t show the G2X out of stock either if I select it. WTF? I don’t want to order the Sensation 4G if it’s out of stock but it doesn’t show that when I’m in my account but if I log out it shows it as not being in stock. Dammit T-Mobile, get the website straight.

  • MT3GS

    T-Mobile marketing has never been the most innovative and that’s one aspect about AT&T and VZW that really shines. What’s it worth having the hottest superphone of the moment if people outside our circle don’t know it exists.

    P.S.: Woke up at 5:30 thinking about the one that is waiting for me at my local store; haven’t felt this pumped about a phone since I got my iPhone 2G back on launch day 2007.

  • 4g

    Ive had this phone since the 8th, its old news now I need something New, bring on the Hercules, I heard somewhere that tmo is getting both the Hercules and galaxy s 2.

    • 5g

      Good for you, thanks for bragging. So does that mean your getting the Hercules 2 or Galaxy S 2 tomorrow? Becuase for some reason you get phones before they launch (because obviously your get phones waaaaaay before they launch and you sooooooo coooool) Save your lies for another website. Thanks

      • 4g

        Walmart sold them on the 8th douche. Research first before you comment. Thanks

      • 4g

        Walmart sold them on the 8th douche. Research first before you comment. Thanks

        • renter

          5g got put on blast

        • Steve Jobless

          Not necessarily put on blast, but he did put his foot in his mouth.

        • 5g

          Your mom is a blast

        • 5g

          Your mom is a blast

        • renter

          5g got put on blast

        • 5g

          I did my research thats why I posted that. Are you getting your G3x from walmart tomorrow? LIAR

        • 5g

          I did my research thats why I posted that. Are you getting your G3x from walmart tomorrow? LIAR

      • 4g

        Walmart sold them on the 8th douche. Research first before you comment. Thanks

  • Rob

    So between the Sensation and G2X, which phone would u all recommend? Or should i wait for the Galaxy s2? Right now I have the BB Bold and my contract ends around december. Thanks

    • guest

      Wow…I’m surprised you’re asking this question.  But the Sensation is absolutely the one you want.  You should do a little more research.

    • guest

      Wow…I’m surprised you’re asking this question.  But the Sensation is absolutely the one you want.  You should do a little more research.

      • giberish

        Used the Sensation for 3 days after having the G2x.  I gave it back.  Stock android makes the G2x faster.  I hate Sense so that may be why. Things are not in the right place and it is not customizable enough.  I want it my way and vanilla Android lets me do that easier.

      • giberish

        Used the Sensation for 3 days after having the G2x.  I gave it back.  Stock android makes the G2x faster.  I hate Sense so that may be why. Things are not in the right place and it is not customizable enough.  I want it my way and vanilla Android lets me do that easier.

    • Noel

      If i had a choice between the Sensation and G2X…The Sensation hands down. The GS2 doesn’t come to Tmo, but the HERCULES another device of similar caliber w/a 4.5 inch screen will likely make an appearance on Magenta. But if i were u and i had the patience to w8 till december when ur contract ends…i will just hang tight and see what goodies come w/the new Nexus phone expected to be outed around that time b4 i take the plunge. But i must add..i am fighting hard to stave off the temptation on getting the Sensation.

  • Hmm maybe this Twitter thing is at least good for something…. Thanks!

  • Hmm maybe this Twitter thing is at least good for something…. Thanks!

  • TMOTECH

    As I am reading this ad i am seeing and ad for the HTC Sensation over on the right. 

    • Anonymous

      Right I’ve been seeing it all over the internet for like a week.  But some commercials would be nice. 

  • called customer care and bough it  :) 

  • called customer care and bough it  :) 

  • Anonymous

    It says “Temp out of stock” but not when i go through the Upgrade process.  Maybe existing customers are given a head start this time?

  • Linkxius

    AMEN!!!!

  • Fake1212

    If it had netflix I would buy, fail on somebody’s part

    • Birdsfan

      You can download Netflix through XDA.  I’ve had the phone since last Wednesday and the Netflix app works great.

      • Brink182

        Netflix is available on the android market. My nexus one has netflix. So FAIL to you.

        • Anonymous

          Netflix isn’t available for all Android devices….just because you see it for your Nexus One does not mean the other users will see it for their devices.

  • I have noticed in the past that phones with major known issues get little to no marketing.

  • I have noticed in the past that phones with major known issues get little to no marketing.

  • Guest

    Your whole article just should have been titled, “tmobile sucks ass”.

  • Guest

    Your whole article just should have been titled, “tmobile sucks ass”.

  • Guest

    Your whole article just should have been titled, “tmobile sucks ass”.

  • Kellyxlynn

    Whos got the director of marketings email? We should send him this disscusion

  • Kellyxlynn

    Word of advice, since you type alot you should send the director of marketing a letter

  • i agree .. marketing sucks completely … my sister left TMO and i asked her why…she said well i wanted a 4.3 inch phone … and i’m like TMO has one coming .. she had no idea.  of course as her brother i should’ve told her lol  but still … point proven…marketing sucks….perhaps they see the end and just aren’t worried about it.

    and that should concern us as customers because the Sensation will die too to 2G.

  • I think it’s the top level execs at Tmobile (who want the deal to go through btw) committing suicide by not marketing the best devices.

  • Att is threatening them “if you advertise this we take away your sidekick”

  • Jlr76@hotmail.com

    I want the sensation, the only thing I am not sure of is if this phone will work with AT$T since the merge seems like is going to happen? 

    My concern is buying this for a full price and then the phone becomes useless in a year from now. This phone full price is not cheap.

    Can someone comment on my concern please?

    • Noel

      I think If by chance the merger goes thru…”HOPE NOT”…there will be a version of the Sensation with Att bands and they will in all likely-hood swap ur Tmo Sensation so u can stay with them. Just read of a Sensation with Att bands passing thru FCC.  

      • Anonymous

        AT&T has said they will keep the 3/4G bands going until the eol of current Tmo phones at the time of the takeover closing.  (about a year) Then they will switch.  This phone will work on AT&T as a phone and with EDGE/GPRS it just won’t have 3/4G after they switch the frequencies around.

      • F800

        Technically, when AT&T buys TMO,AWS will be another one of the  “AT&T Bands” – unless the FCC decides to take it away as part of the deal-which isn’t likely since part of AT&T’s argument FOR the buyout is a need for more spectrum.

        It would make business sense for AT&T to keep AWS going for a while to maintain the revenue stream.  On the other hand, I could see their strategy being one of decreasing quality of service on the AWS frequencies to ‘encourage’ the grandfathered TMO customers to get new phones and make ‘clean’ new contracts with AT&T. 

        Face it, for a $50 ‘incentive’ on the new whiz bang phone, AT&T could probably get a LOT of new commitments.   Don’t be surprised if the ETF doesn’t go through the roof, at the same time.
         

      • F800

        Technically, when AT&T buys TMO,AWS will be another one of the  “AT&T Bands” – unless the FCC decides to take it away as part of the deal-which isn’t likely since part of AT&T’s argument FOR the buyout is a need for more spectrum.

        It would make business sense for AT&T to keep AWS going for a while to maintain the revenue stream.  On the other hand, I could see their strategy being one of decreasing quality of service on the AWS frequencies to ‘encourage’ the grandfathered TMO customers to get new phones and make ‘clean’ new contracts with AT&T. 

        Face it, for a $50 ‘incentive’ on the new whiz bang phone, AT&T could probably get a LOT of new commitments.   Don’t be surprised if the ETF doesn’t go through the roof, at the same time.
         

  • No one

    The failure is not marketing it is coverage, and when T-Mobile stopped the roaming with AT&T in over 100 markets across the USA, i think in the first quater there after T-Mobile lost over 77,000 customer, not for sure on the exact number but it was alot.There failure is that they dont have the network. If you go back to May of 2009 till today and look at the numbers it will show huge amount of churn.

  • No one

    The failure is not marketing it is coverage, and when T-Mobile stopped the roaming with AT&T in over 100 markets across the USA, i think in the first quater there after T-Mobile lost over 77,000 customer, not for sure on the exact number but it was alot.There failure is that they dont have the network. If you go back to May of 2009 till today and look at the numbers it will show huge amount of churn.

  • Dewey Cox

    ” If T-Mobile launches a device but no one knows about it, does it make a sound”? Sorry for butchering that age old question but this has bugged me for years.
    As employees, we would get pumped for the launch of a new device only to see it fizzle on launch day due to lack of marketing. If you only put up in store signage, only people in the store (current customers) see it. In over 8 years with T-Mobile the only “Event” we had was the day of G1 launch.
    T-Mobile has cannibalized itself by not reaching outside the four walls of their stores. For all of it’s issues, the G2X was an important phone for us. What did we get?? Carly and some midget talking about buffering but never mentioning the phone he had in his hand !!!! WTF ????
    Viral marketing is fine AS A SUPPLEMENT to voice, print, television marketing. That’s like expecting to get full on side dishes without the main course.
    This game is decided by the handsets you carry. Do you think AT&T would be where they are today without the iPhone? Sprint was bleeding subs until the EVO and Verizon? Well……people think they invented Andriod although we had it first.
    We had chances people. The Sidekick WAS the iPhone of it’s time but with the exception of some Snoop commercials, we did nothing but bring out blinged out versions of the same thing ( LRG,Tony Hawk, DWade, etc..) and on and on. WE were holding our own when people only needed cheap talk and text but when Apple hit, we quit. “We are not an Internet company” my ass. He saw the future and ran from it.

    David, I agree 100% with your statement. Marketing along with piss poor direction has kept our beloved Magenta from growing as a company. It is odd to me that since the buy out became public, the amount of “unlimited” billboards and “$200 business line credits” radio spots have popped up here in San Diego. Too little, wayyyy too late.

     

  • Dewey Cox

    ” If T-Mobile launches a device but no one knows about it, does it make a sound”? Sorry for butchering that age old question but this has bugged me for years.
    As employees, we would get pumped for the launch of a new device only to see it fizzle on launch day due to lack of marketing. If you only put up in store signage, only people in the store (current customers) see it. In over 8 years with T-Mobile the only “Event” we had was the day of G1 launch.
    T-Mobile has cannibalized itself by not reaching outside the four walls of their stores. For all of it’s issues, the G2X was an important phone for us. What did we get?? Carly and some midget talking about buffering but never mentioning the phone he had in his hand !!!! WTF ????
    Viral marketing is fine AS A SUPPLEMENT to voice, print, television marketing. That’s like expecting to get full on side dishes without the main course.
    This game is decided by the handsets you carry. Do you think AT&T would be where they are today without the iPhone? Sprint was bleeding subs until the EVO and Verizon? Well……people think they invented Andriod although we had it first.
    We had chances people. The Sidekick WAS the iPhone of it’s time but with the exception of some Snoop commercials, we did nothing but bring out blinged out versions of the same thing ( LRG,Tony Hawk, DWade, etc..) and on and on. WE were holding our own when people only needed cheap talk and text but when Apple hit, we quit. “We are not an Internet company” my ass. He saw the future and ran from it.

    David, I agree 100% with your statement. Marketing along with piss poor direction has kept our beloved Magenta from growing as a company. It is odd to me that since the buy out became public, the amount of “unlimited” billboards and “$200 business line credits” radio spots have popped up here in San Diego. Too little, wayyyy too late.

     

  • Meagan

    You ALL need to just calm down.  You ALL are starting to sound like me.  I must of rubbed off on you- my bad…

    If TmobileUSA spent more $ than it takes to send a tweet(for marketing purposes), well then thats more $ out of the execs pockets.  TmobileUSA execs would rather save the $(even though its written off as entertainment purposes) for another beer at their comped(free tickets from NBA, because Tmobile is a sponsor) NBA games.

    Maybe TmobileUSA didn’t market the HTC Sensation because they didn’t want to point out the fact that it is TmobileUSA’s first 4.3″ Android to be released more than a year after Sprint released theirs.

    TmobileUSA has a lot of good things going for it, too bad they’re never pointed out in advertising.

  • Meagan

    You ALL need to just calm down.  You ALL are starting to sound like me.  I must of rubbed off on you- my bad…

    If TmobileUSA spent more $ than it takes to send a tweet(for marketing purposes), well then thats more $ out of the execs pockets.  TmobileUSA execs would rather save the $(even though its written off as entertainment purposes) for another beer at their comped(free tickets from NBA, because Tmobile is a sponsor) NBA games.

    Maybe TmobileUSA didn’t market the HTC Sensation because they didn’t want to point out the fact that it is TmobileUSA’s first 4.3″ Android to be released more than a year after Sprint released theirs.

    TmobileUSA has a lot of good things going for it, too bad they’re never pointed out in advertising.

  • Brink182

    there is one thing I have notice about corporate America. NO COMMUNICATION! Even for a cell phone company inner department communication sucks! My buddy’s wife works for  Tmo and her duties are to make sure the stores have the up to date market materials, demo phones, etc… and tmonews seems to have more information then her.

    I have no idea why TMO is so sercetive about there product. I mean even the thunderbolt wasn’t a secret and could be viewed on the website 2 months in advance. TMO didn;t even allow pre-orders of here newest and most desired phone. DUMB!

  • Wchasewright

    I could not agree with this article more. I have been a sales rep for almost 4 years now, and truly wish TMO would do something for this phone along the lines of what HTC did with the HD2. It is hard to bring customers in for a new product when they do not know anything about it. I have honestly heard more people talking about what Wal-Mart is doing to sell the device. That just will not cut it.

  • CharlieSheen

    David,

    If I were you I would help Carly with here resume’. You have got to be kidding me. They are not going to spend one extra dollar other than what was committed via sales t’s and c’s.

    It amazes me that for all the technical awareness there is no knowledge of product lifecycle. These devices were in concept a year ago. Sunk costs. 

    Bottom line, they are not throwing good money after bad. HTC wants to get rid of as many of these soon to be door stops as possible but their best case scenario is to recover development costs. Luckily, it is not as high as one might think given the fungible nature of the design.

    Marketing the problem??? Maybe its rogue iphone users.

  • CharlieSheen

    David,

    If I were you I would help Carly with here resume’. You have got to be kidding me. They are not going to spend one extra dollar other than what was committed via sales t’s and c’s.

    It amazes me that for all the technical awareness there is no knowledge of product lifecycle. These devices were in concept a year ago. Sunk costs. 

    Bottom line, they are not throwing good money after bad. HTC wants to get rid of as many of these soon to be door stops as possible but their best case scenario is to recover development costs. Luckily, it is not as high as one might think given the fungible nature of the design.

    Marketing the problem??? Maybe its rogue iphone users.

  • Bastard

    Simple,HTC sensation sucks…

    • Simple, Bastard go troll elsewhere…

    • Simple, Bastard go troll elsewhere…

    • Simple, Bastard go troll elsewhere…

  • Bastard

    Simple,HTC sensation sucks…

  • Ralphafatania@gmail.com

    At the speed that TMOBILE (and all the others) are rolling out new android sets, there is no way they can afford to launch major promotions.
    People will not replace $300 handsets every six months.

    • Ralph that makes a lot of sense and I do agree…………. but they have done nothing to push the Sensation.

      • Whiteguy

        Only by you picture I can say you have bedbugs…

  • Nybetterthansuperg05

    This article is 100% correct. T-Mobile marketed the HD2 so well that I till this day I have people come in the store and tell me “Hey I wanna buy the HTC” (hd2). And thats so sad because its the worst launch in T-Mobile history due to the fact that the phone is more for advanced users and of course was pretty trash. Another good job T-Mobile this is why we got sold :)

  • Nybetterthansuperg05

    This article is 100% correct. T-Mobile marketed the HD2 so well that I till this day I have people come in the store and tell me “Hey I wanna buy the HTC” (hd2). And thats so sad because its the worst launch in T-Mobile history due to the fact that the phone is more for advanced users and of course was pretty trash. Another good job T-Mobile this is why we got sold :)

  • Bastard

    Hey David you are funny Guy,I cant say HTC sensation sucks? G2x sucks? Good?
    We need another site,clear,independent. Changes coming…and you got learn how to be a journalist!!

    •  “you got learn how to speak”….I hope changes are coming in your life…..He wants to be heard but he has nothing to say.

      • Bastard

        Sorry about my English,I speak 6 languages,sometimes is hard to remember everything.

        • ¡Que gracioso! Yo tambien parle six langues dar eu mi ia tmp learn them properly. 

      • Bastard

        You got bedbugs I’m sure!

    • Dewey Cox

      First of all, this is a site that is open to public opinion so it will never be “clear” when idiots like yourself can  jump in here and spout off. Secondly and with no offense to David, he is not a “journalist”, he runs a site that is dedicated to T-Mobile and fans. In this day and age anyone can get a site up and running but that does not make them a journalist. Again, no offense David ( I do not remember you claiming yourself to be one). Being able to type does not make you a writer Bastard.
       If you ever got deleted it is more than likely due to crappy English, being confrontational or just plain stupid. He runs the show and he can do what he pleases.I believe he keeps some of the pinheads on for entertainment purposes.
      Bastard, you have a choice. Get off the site, stop reading the comments, start your own and tailor it anyway you like. Then you can put up with people like yourself. 

    • Learn to spell, speak and work well with others first, then I’ll go learn how to be a journalist. 

    • Learn to spell, speak and work well with others first, then I’ll go learn how to be a journalist. 

  • Angarma1

    t-mobile is winding down, everywhere, don’t expect much else…slow death

  • Angarma1

    t-mobile is winding down, everywhere, don’t expect much else…slow death

  • Angarma1

    t-mobile is winding down, everywhere, don’t expect much else…slow death

  • Agreed. I think the marketing dept is probably filled with empty chairs… I’m not even talking about an advertisement or a commercial. I had expected a banner announcing the arrival of the highly anticipated Sensation 4G on the first page of http://www.t-mobile.com/ yesterday. Even if LG is holding the marketing dept hostage, there should be a banner that displays 2 or 3 of it’s high-end phones… and we got nothing.

  • It’s pretty obvious. Look what brand they’re pushing, and then look at what ATT is pushing too. Both Samsung. #BrownNosingTheMan

  • Tony

    I do not know, so quick to jump. I am watching the E Network, just now and there it is the Advertisement for the New HTC Sensation on America’s largest 4G Network T Mobile, So they are advertising it. I just wish it was the Iphone on T Mobile, But, I think I have better chances on getting it on the Verizon Network

  • Love it

    I hate to say it but this phone is not for the masses like the Sidekick has been planned for, it is like the G2x and is more for the tech savy customers. It really doesn’t need any marketing because of sites like this and other phone and tech sites have been talking about it for a long time now and that is exactly what they want to happen because those are the customers who will really be wanting the phone and will just come in to buy it! It is a great phone and it sells itself to right crowd and in case you have not noticed this year T-Mobile has done more marketing then in 2011 then they ever have in their entire history!

  • Love it

    I hate to say it but this phone is not for the masses like the Sidekick has been planned for, it is like the G2x and is more for the tech savy customers. It really doesn’t need any marketing because of sites like this and other phone and tech sites have been talking about it for a long time now and that is exactly what they want to happen because those are the customers who will really be wanting the phone and will just come in to buy it! It is a great phone and it sells itself to right crowd and in case you have not noticed this year T-Mobile has done more marketing then in 2011 then they ever have in their entire history!

  • Storeemployee

    New activations COST hundreds of $$ at acquisition.  These phones are stocked HEAVILY in the stores because they were ordered MONTHS ago, before ATT told them to slow down the CPGA.  If you’re not old-school wireless employee, you won’t get this.  When a company gets bought, it needs to STOP costing and focus ONLY on retention for the final months!  (hint: most NON-ELIGIBLE upgrade customers were made upgrade eligible this week!)

  • Storeemployee

    New activations COST hundreds of $$ at acquisition.  These phones are stocked HEAVILY in the stores because they were ordered MONTHS ago, before ATT told them to slow down the CPGA.  If you’re not old-school wireless employee, you won’t get this.  When a company gets bought, it needs to STOP costing and focus ONLY on retention for the final months!  (hint: most NON-ELIGIBLE upgrade customers were made upgrade eligible this week!)

  • Mark

    What Tmo phones have I seen getting heavy marketing?  The MyTouch 4G (and 3G before it, with the customizable shell campaign with Avril Lavigne, etc.), the CLIQ (maybe that was all Moto’s doing)… and I can’t think of anything else.  I saw the Sidekick ad here but I don’t think I’ve ever seen it on my TV.  I also remember the big placement of the Sidekick Color (I think) in The Amazing Race: Family Edition.  But really, most of TMo’s phone marketing seems to have been aimed at young, heavy-social-networking users.

  • Bobby

    T-Mobile may not have a large marketing budget, but ole Douch in Germany sure does and they’re not budging an inch or mm!

  • Bobby

    T-Mobile may not have a large marketing budget, but ole Douch in Germany sure does and they’re not budging an inch or mm!

  • Who gets paper copies of their bill anymore?

  • Who gets paper copies of their bill anymore?

  • Kojax

    here at tmobile, we dont do marketing. Its one of the reasons our company has failed

    • tmotroll

      what? i see t-mobile commercials all the time.  maybe it’s because nobody cares.  Or everybody already has 5 phones.  Or maybe they’re getting numbed to advertising.  Or because AT&T blows. 
      Oh yeah, the T-mobile ad campaigns suck.  I mean, I just want to punch that T-mobile guy in the face.  But keep the current girl – I like her.  That’s the thing, the advertising is actually distracting from the merchandise.  And if you make a superior product, you won’t need a lot of advertising, as obviously some of your competitors have found. 

  • I love this man!

  • I love this man!

  • Freedomreigns

    The Sensation is a great phone except for one thing.
    The speakerphone is a total piece of shit. What a fucking joke.
    HTC must have been really packing the pipe when they set this shit box up.
    I have the EVO and it’s far superior.