Sprint Parodies T-Mobile Ad Campaign, Promptly Pulls Ad After Trans-Gender Group Complains

If by some odd chance you didn’t already know that Sprint wasn’t exactly a fan of the proposed AT&T/T-Mobile merger, perhaps this ad will show you they aren’t. This Satirical ad which is clearly a take off of the Carly ad campaign features a shady businessman with a cigar wearing an awfully familiar pink dress.

“No matter how you dress it up, this takeover is bad for consumers and the economy. Tell Congress to help stop AT&T’s takeover of T-Mobile.”

The ad ran in the National Journal Daily, Politico, RollCall and newspapers in the hometowns of several of the committee members at todays Senate hearing. Unfortunately the ads shelf-life was short lived as Transgendered communities began complaining to the groups supporting the ad and Sprint confirmed they were pulling the ad.

“We believe the proposed transaction is really bad for consumers, the industry and the country,” a Sprint representative said. “We supported these efforts to get that message out broadly to consumers. We certainly apologize the material offended anyone. That was not our intent.”

Consumerist via All Things Digital

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  • Anonymous

    Sprint is pathetic

    • michael

      why?

  • JustinSanity663

    are you serious?? pull this ad why? a dude in drag? then go boycott those horrible tyler perry movies…

  • http://profiles.google.com/weakhipouch ty rone

    It was obviously making fun of a big-wig with a cigar…

  • michael

    People get upset over this..!?! People are too sensitive.

  • Erod188

    This country is full of fags. ….Oops my comment is getting pulled. People are too freakin sensitive its stupid

  • Miro

    so funny!

  • http://www.volkswagen.de Michael

    People in this country are way overly-PC and “sensitive” lol

    I wouldn’t have pulled the ad. Screw (not literally) the chicks with dicks.

  • http://www.volkswagen.de Michael

    People in this country are way overly-PC and “sensitive” lol

    I wouldn’t have pulled the ad. Screw (not literally) the chicks with dicks.

  • http://www.volkswagen.de Michael

    People in this country are way overly-PC and “sensitive” lol

    I wouldn’t have pulled the ad. Screw (not literally) the chicks with dicks.

  • Anonymous

    Transgendered communities are getting offended by this? are you kidding me? LOL

    • michael

      Why are transgendered communities, the communities that has men that dress as women, so offended by a man dressed as a woman? Hmm, they’re offended by something apart of the group? Weird.

      • LC

        Transgendered and cross dressers are not the same thing.

        • michael

          Then why did it offend transgendered people? Sorry i don’t know the definition of the terms..i dont have anything against any of them though

        • LC

          Dudechill brings up a good point. There are certainly appropriate, and sometimes obvious, times when it is understandable that the LGBT community would be offended, but I think this is a bit of a stretch…making themselves a victim when this was clearly not targeted towards them at all is what bothers so many people these days…pulling the victim card when it isn’t applicable to a situation. I felt it was a clever ad on Sprint’s part and shouldn’t be taken further.

        • Anonymous

          Transgender is person who believes they should be the opposite sex and a crossdresser is a person who just enjoys wearing the opposite sex’s clothes

        • Anonymous

          It seems people will never understand this no matter how many times you explain it.

          People just group them together like Catholics and Christians sure they have similarities but they are not the same.

      • Anonymous

        The ad is implying that a man dressed as a woman makes sense….if you DON’T think about it, but if you think about it, it DOESN’T make sense, and that’s the part they’re mad about, because to them it makes sense -even when- they’re thinking about it. lol …. I guess it could be kind of confusing

        • michael

          I see what you mean..but in regards to what @ca4b0ee2f0b307d29954b3e074134144:disqus said I just wanna know why cross dressed people aren’t offended?

          And its a guy in a dress. They need to chill out.

          I think it was saying that the ATT fat guys(if u have seen the commercials) are really controlling t-mo (carly), and that in one of the commercials it says that it makes sense if u dont think about it.

    • DudeChill

      that’s what I’m saying? I support the LGBT community, but at this point they are making themselves the victim. they find any viable case where they can choose & pick where they can state they are being targeted. it a shame

      • Ajax

        Yeah. They just want everybdys attention. So someone would come and give them in the ass.

        • Anonymous

           huh?

      • Anonymous

         Well, unfortunately in too many cases we ARE the victim … see the comment below. I don’t give a sh!t I’ll kick anyone’s a$$ but if you saw what happened in Baltimore recently, and saw how violent and angry that assault was then you’d be a little sensitive too.

        I agree that this was an inappropriate moment for the trans community to chime in, but they probably receive money or sponsorship from AT&T. I’d like to know what the name of the organization was so that I can write them a letter.

  • Anonymous

    Transgendered communities are getting offended by this? are you kidding me? LOL

  • Anonymous

    Transgendered communities are getting offended by this? are you kidding me? LOL

  • Thetiger58

    They were offened by the statement “it makes sense if you don’t think about it.” reffering to the merger and the guy in the dress. They did not have a problem with the guy in the dress

  • http://pulse.yahoo.com/_VGQMRQOQYPZHFOGRIZ53F646KU Not ice_fusion.

    I’m a happy T-Mobile customer and I approve of this message :)

    • http://pulse.yahoo.com/_3VEJHNJYXYRUJIO2T4KI32HY4Y AlexL

      Tmobile rules. AT&Tell us why you want to buy T-Mobile maybe its because Tmobile has more happy subscribers and you want to take them away. AT&T SUCKS COCK

      • Anonymous

         What’s wrong with that?

  • Anonymous

    Obviously, a high proportion of Sprint users are transgendered (and/or cross-dressers) and they didn’t want to offend their user base ;)

  • CarlyFan

    Damn you Sprint… how dare you sully my visions of Carly with this… Sheesh, what’s this world coming to?

  • http://twitter.com/GlennAllenN Glenn Allen

    What!? So even some plastic surgery and some drugs won’t ever turn at&t into a desirable service provider? (who knew… I guess they’re just kidding themselves, huh. oh, well.)

  • Havoktek

    Whatever it is…………….it’s a brilliant piece of advertising, hate it or love it. initially you “get it”
    Somebody got paid……nuff said!

  • Anonymous

    I agree with another comment about sprint being pathetic, they definitely lost some respect points from me with this smh

    • Anonymous

      I’m the one who said that and yeah, I call Sprint pathetic because they point fingers and meddle in other companies affairs instead of addressing their own issues with their company. Why don’t they try to improve their WiMAX coverage or concentrate on switching to LTE like they keep hinting. If the acquisition goes through it might actually help Sprint. Former T-Mo subs may not like AT&T but find Verizon too expensive for their needs. So the only carrier left will be Sprint

      • michael

        they’re not meddling..they’re addressing their own company. if it goes through, they will drop down to 15% marketshare

        • Anonymous

          How are they exactly address their own company? By blaming others for their shortcomings? It’s not AT&T and T-Mo’s fault they’re in debt, WiMAX sucks and their garbage 2.5GHz spectrum can’t even penetrate thorough a piece of toilet paper. Verizon and AT&T have over 80 million subs for a reason and spare me the B.S. about mergers and acquisitions. The reason Sprint doesn’t have no where near the amount of customers as AT&T and Verizon is because they more or less suck. That’s the problem. Sprint needs to mind their own business and focus on switching to LTE, working out a deal with LightSquared, figuring out a way to migrate Nextel subs smoothly and peacefully over to CDMA and most importantly figuring out their way out of debt. They shouldn’t waste time and resources trying stopping an acquisition most likely to go through despite their efforts to block it. Because honestly, Ma Bell has Washington bought.

        • michael

          What I mean is that they can’t fix their network if their network position and profits plummet, along with advertising etc

        • Anonymous

          That statement is full of nothing but opinion. You are looking at their
          attempts as pathetic and complaining about their “short comings.” If
          you stop and look at the business end of things EVERY company tries to
          stop any acquisitions and merger that will directly effect them. This
          isn’t something new and mind blowing, even companies like Microsoft and
          Google do this on a regular basis. If he didn’t oppose this he wouldn’t be doing his job, which is is fiduciary duty to Sprints shareholders.

          The last thing they are doing is complaining about their shortcomings,
          its a standard business move. You always try to limit and stop what will
          benefit your competition, thats why they are called competition.

        • Anonymous

           What it also means is that ONE COMPANY will have the MAJORITY of contiguous spectrum, and that will be AT&T.

          Watch the hearing!

      • Anonymous

        Yea that’s very true, I didn’t have a problem with there initial stance but they just seem to playing the woe is me card a little too much lately. But yea I actually contemplated leaving for sprint when I first heard about this merger.

      • Anonymous

        Yea that’s very true, I didn’t have a problem with there initial stance but they just seem to playing the woe is me card a little too much lately. But yea I actually contemplated leaving for sprint when I first heard about this merger.

  • Jmfos

    Very funny!

  • Jmfos

    Very funny!

  • http://twitter.com/mikewmckee mike mckee

    sprint has to go…..they suck!

  • http://twitter.com/mikewmckee mike mckee

    I am very happy with MAGENTA best customer service hands down….and I hate the idea of ATT taking my Magenta away…..but Sprint is worse and sprint had the chance to become part of TMOB/Deutsche Telecom and walked away…..thinking that Sprint could be a force on its own…..LMAO

  • Anonymous

    There is nothings surprising about this Ad. Mergers like this are usually bad for customers. My question is who approached who? Its not like T-Mo was a threat to ATT so they must have asked to be bought…just a thought.

    • Los

      AT&T can’t grow without T-Mo’s spectrum. It’s easier to buy them out and use their spectrum. The sad thing is that it’s AT&T’s fault for poorly managing their allotment. Verizon does more with less spectrum than AT&T because it’s better managed.

  • Anonymous

    Makes sense to pull the Ad if you think about it.

  • Addicusbrown

    Hilarious ad and Sprint is being way to p.c. in pulling it.

  • SirWilliam

    I think this ad is hilarious! It gets the point across rather well. People offended by this should get over it and stop looking to be offended!

  • Carmen Diva

    Wow, i was definitely expecting to see some ignorant comments here in this ad….and I’m pleasantly
    surprised there are none

    as an avid supporter for the LGBT community, I do think they are being a little too sensitive with this one.
    It was meant to be funny and goofy but get a message across and i think they took this a little too personally.

    • Ajax

      Hahah. This is a really funny picture. Sprint got some good sense of humor. All them LGBT need to chill and enjoy the FCC ride with sprint.

    • Anonymous

       I agree. If we start babying everyone and pulling ads because SOMEONE got offended, we’d have nothing on television because someone is ALWAYS offended by one thing or another. They are just using this as a launching pad, but it’s only going to cause backlash.

  • http://twitter.com/SocalFrank1 Frank Alvarez

    It’s too bad Sprint’s service isn’t as good as their sense of humor, or I’d move over there once the buyout takes place.

  • Anonymous

    lmao!!

  • azad

    Seriously? Man those transgenders have either low self esteem or are a little too “anal” about things…

    • Anonymous

      I see what you did there…

      • http://www.facebook.com/people/Simon-Yu/100000989859895 Simon Yu

        Edit: Delete this.

        • Anonymous

          Why are you editing all your posts?

    • Carmen Diva

      i spoke to soon in my earlier post….

    • Anonymous

      They have no sense of humor…

  • DD_838

    @2142dd60c9d1edd4d8fb4610a4fef1eb:disqus Here is a copy of the open letter sent to Sprint. After reading it I hope you understand why people are upset over this ad. While the character in this ad is obviously not transgender, the “MAN IN A DRESS” has been used as a scare tactic by hate groups all over the country to curtail any advancement in rights for transgendered people. Commercials stating that perverted men will put on a dress and go into a womens bathroom and rape your wife and daughter and so on. People actually believe this nonsense.

    “The transgender community has recently been working towards obtaining civil rights at the state level in Maryland, Nevada and Connecticut. In addition, the GLBT community is fighting legislation in Maine that would redefine public accommodation protections to biological sex. In these states, the primary fear expressed by opponents to transgender rights is the infamous “man in a dress”.The advertisement encourages readers to “Tell Congress to help stop AT&T’s takeover of T-Mobile.” This is the same Congress who we are trying to get to pass the Employment Non-Discrimination Act that would add federal regulations that would prohibit employment discrimination based on sexual orientation, gender identity and expression. The opposition of ENDA also do not want “men in dresses” working for their companies.While we agree, the depiction of this specific model in this specific dress does not look right, it does create shock and fear and sends the message “people born of one biological sex and wearing the clothes of the other biological sex is wrong.” This is a message that we have been fighting.”

  • Tiny Tim

    Thor is going to bring the hammer to AT&T and their death star over the proposed T-Mobile deal.

  • http://twitter.com/AWuzzer A Wu

    LOL, seriously? It seems some organizations are just claiming offense so they can get their cause a little bit more out in the open. Yes, we get it, it’s not acceptable to defame a certain group because of their orientation, however, NOT ONCE is the word transgender mentioned in the ad and not once is it even implied throughout the ad. The transgendered community is really just reading way too much into this ad when it was just a cheap shot of humor at AT&T’s expense…

    All the ad is saying, is that AT&T’s proposed takeover of T-Mobile is bad and putting a likeness of the “AT&T guy” in Carly’s dress is kinda like saying that they are trying to become a wolf in sheep’s clothing.

    • Anonymous

      Exactly, it seems as if some groups and organization love crying foul to ensure they will get to play “The Card” for years to come.

    • http://talltacomk.myopenid.com/ John

      Transgender has absolutely nothing to do with “orientation.” The trans community does need to get their cause out in the open if you don’t even understand the concept of gender identity.

    • http://twitter.com/WillieFDiazSF William Diaz ✔

      While there may not have been malicious intent with the ad toward the LGBT community, it does use a symbol and colors that are notoriously well known in the LGBT community. Pink – pink represents the pink triangles the homosexuals wore during the holocaust. Men in dresses – drag queens, transgendered persons, represents back to the 1950′s thought of homosexuality and cross-dressing as a mental disorder later proven not to be a mental issue.

      At the end of the day, it doesnt matter what Sprint was implying or trying to say, it is about how the person perceived it as harassment. To which in this case, yes, this is direct targeted audience harassment – since after all it does promote something to be made fun of what is depicted.

  • BLACK SUPAMAN

    love freckin tmobile but sorry guys i am going to be gone by tomorrow. going to sprint where I know what is what. i just really want that htc sensation.

    • Anonymous

      Isn’t the sensation on T-Mobile? Or do you mean the Evo 3D?

  • http://profiles.google.com/mrstrat Randall Ainsworth

    The sexual perverts are so sensitive to their perversion.

  • I_Said_It

    Dang f*** just get over it!

  • Anonymous

    Sprint should be worried about building out LTE and trying to pull customers instead of wasting money on propaganda.

    • M1

      because that ad must have took millions to make….

      • Anonymous

        Well since there always a dumbass that thinks he’s smart let me elaborate… No, the advertisement didn’t cost millions, but running a counter campaign(consisting of plenty of ad spots) against a company spending millions on propaganda does cost millions, not to mention the time and labor invested. So why don’t you go to your local community college and take a business course or STFU…

        Really don’t understand if you thought your comment was clever or not… But I hope you realize how stupid it was now…

  • Anonymous

    tinyurl.com/2df4ccp

  • Anonymous

    tinyurl.com/2df4ccp

  • http://twitter.com/WillieFDiazSF William Diaz ✔

     Ironic I now see this ad after I reported an employee of Sprint to their Executive and Legal departments after being harassed sexually when this person made comments regarding mine and a friends perceived sexuality – and this person posted it online for people to read. Sprint’s response, “We aren’t responsible for what employees do on social network sites…” – Now I see that Sprint endorses the harassment of the LGBT community more openly than before – I think Ill be ditching my Sprint line and sticking with T-Mobile FOR SURE!