How Do T-Mobile Customers Feel About The Current T-Mobile Marketing Campaign?

T-Mobile has taken their current marketing strategy to new heights with attempts to position their 4G network as the best and largest. Along with YouTube, television, billboard and radio ads, T-Mobile is using Facebook with great effort to spread the message. The question is how well that message is spreading.

WaveMetrix, a website dedicated to tracking trends in Social Media, has come up with an interesting set of statistics regarding T-Mobile’s Facebook strategy. Using two separate Facebook posts on the official page as a baseline for comparison, WaveMetrix has come up with some surprising findings:

  • As seen in the image above, only 49% of customers had something positive to say about T-Mobile service with the other 51% giving a thumbs down. There was plenty of praise for T-Mobile’s “fast” 4G speeds and “good” call packages. On the flip side, other customers found that T-Mobile 4G speeds “are no faster” than AT&T and Verizon.
  • The comparison post regarding smartphones among the major carriers brought similar results with a mixed range of comments regarding the smartphones offered by T-Mobile versus that of the competition.

While this is a highly unscientific poll and is only reflective of two posts on the T-Mobile Facebook page, it should be taken at face value. On any given day, based on the number of responders, these numbers could have easily shifted in any direction. I’d take these findings with a grain of salt. While interesting, they aren’t necessarily reflective of the greater picture. If we were to believe these WaveMetrix findings, the T-Mobile churn rate number should be as high as 50% of customers wanting to leave. However, T-Mobile actually has only around a 2% churn rate of customers. So tread carefully!

WaveMatrix

T-Mobile Facebook Post 1

T-Mobile Facebook Post 2

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  • Anonymous

    You cant really see it in the picture that well, but I’ve been getting speeds in excess off 8.4Mbps all day…I expect when they double the theoretical speeds to 42, I will live somewhere around 13-15.

    T-Mobile is shiznit in NY

  • Mmilk60

    Happy with my T-MO coverage in Metro Detroit, have a Nexus One, Girlfriend has a Samsun Vibrant and both phones have much faster internet since they bumped up the speed around here. Have been with them since Omni Point, then Voice Stream

  • Mmilk60

    Happy with my T-MO coverage in Metro Detroit, have a Nexus One, Girlfriend has a Samsun Vibrant and both phones have much faster internet since they bumped up the speed around here. Have been with them since Omni Point, then Voice Stream

  • James

    I have a Samsung Vibrant and inside my school (it’s in San Diego near a military base), I only get 2 bars max and it runs on EDGE. My friends who have Sprint, At&t, and Verizon all have 3g with almost always full bars. After moving away about a mile from my school though, that’s when I have 3g. Advertising 4g is great and all but I think they should focus on “perfecting” 3g coverage first.

  • James

    I have a Samsung Vibrant and inside my school (it’s in San Diego near a military base), I only get 2 bars max and it runs on EDGE. My friends who have Sprint, At&t, and Verizon all have 3g with almost always full bars. After moving away about a mile from my school though, that’s when I have 3g. Advertising 4g is great and all but I think they should focus on “perfecting” 3g coverage first.

  • Vjballa21

    so this test was pretty pointless you can get the same result flipping a coin a hundred times. half likes it half doesnt. wow

  • Vjballa21

    so this test was pretty pointless you can get the same result flipping a coin a hundred times. half likes it half doesnt. wow

  • Vjballa21

    so this test was pretty pointless you can get the same result flipping a coin a hundred times. half likes it half doesnt. wow

  • http://twitter.com/Tito_1 Felipe Zamora

    I cant wait until they work on their backhaul network upgrade so everything is baselined and working well. No more edge here, 3G there. Solid network coverage, as in 4-5 bars everywhere in most city with 3G/”4G” = Happy Everyone.

    Mostly the west coast has been kind of ignored, while the east coast is really blanketed with awesome speeds. COME TO THE WEST COAST NOW :).

    • Anonymous

      On the west coast I get anywhere from 4-6mbps all day long on the Vibrant. If you are in a good coverage area, tmo speeds can’t be beat.

  • Anonymous

    I am also in the 51% group. I STILL only get edge coverage at home,(in my hometown). It is ridiculous to me that my house is less than 30 miles east of St. Louis and I can’t even get a 3G signal! I also agree that T-Mobile needs to get better devices. They do have some decent phones but that is the problem. They get decent phones while the other carriers get AWESOME phones! It IS always second best, T-Mo gets the Cliq and Verizon gets the Droid, T-Mo gets the HD2 and Sprint gets the EVO, looks like T-Mo will get the LG 2x and Verizon will get both the LG Black and the 3D both of which are far superior to the 2x. It is time for tmo to LISTEN to us and get some of these things done!

    • Jodog500

      The g2, mytouch 4g, and nexus s are all great phones and to me just as good as the phones on the other carriers right now. Also, tmobile hears its customers just as much as the other carriers.

      • Anonymous

        First, the nexus is NOT a tmo phone it is a google phone available for tmo.
        Second, the g2 while a decent phone does not compare with the droid 2 or the
        evo shift in technical specs or capabilities. Third, the mt4g is ok but
        again, not the superphone to be the flagship of tmos 4g launch. Compare that
        to the thunderbolt for vzw, their first 4g device and it does NOT stack up.
        As far as tmo listening as much as the other guys, big deal! None of them
        listen! We should ALL have 3g by now long before the whole 4g launch. I have
        been with them since voice stream so I have been loyal but it is past time
        for them to step up their game!

        • Steve Jobless

          I think it is time to change your tampon.

        • Steve Jobless

          I think it is time to change your tampon.

        • Nest11

          Agreed with Steve Jobless…

    • Jim

      I live in the STL Metro area as well – way up in Meadowbrook, Illinois. I get the H at home, and, on my MT3G fender I can get DL speeds on mobilespeedtest of over 7 meg on occasion, 5 meg plus is common.
      I work in Clayton, and there are a lot of ATT iPhone users here who get aggravated when I show them my test speeds, they can’t come close!
      Not sure where in STL you are, but if you’re not getting 3G, there is something wrong.

      • Anonymous

        Here’s the thing. First, that H is not 4g, your phone is not capable of
        working on the 4g network. The only phones tmo has that are capable are the
        G2 and the the mt4g. Second, those speed tests are crap. They don’t actually
        show real world speed. They show what you phone CAN do in a perfect world. I
        live in Highland, IL and nobody with tmo can get 3g there. If you go to
        edwardsville you can but not in highland. Its great if your phone runs
        quickly for you but don’t rely on speed tests to convinve you. What matters
        is if you can stream you tube or download with real speed.

        • Anonymous

          First, T-Mobile’s 4G network is backwards compatible, so yes, his MT3G will see faster speeds when he’s seeing that H on his network indicator. Second, those speed tests actually upload and download a file, and track the transfer speeds, so those ARE real world speeds.

          I do agree that the 4G network does not seem to be the largest, and desperately needs major expansion – we don’t have 3G here yet, either, but if we cross the highway to the east, we pick it up… T-Mobile has plans to drastically expand their 4G network over the next 3 years, so hopefully we see a noticable difference by the end of THIS year…

        • Anonymous

          Correct, he will see faster speeds. I agree, however, the actaul
          capabilities of the hspa÷ network are not able to be accessed by those
          phones as they do not have the proper frequency built in. Again, as I said,
          if he is able to get the faster download speeds where he is, that is great.
          We cannot get them where I live and my thinking is that tmo should get the
          3g network completed before trying to enticed us to buy into another network
          we can’t take advantage of.

  • Anonymous

    I am also in the 51% group. I STILL only get edge coverage at home,(in my hometown). It is ridiculous to me that my house is less than 30 miles east of St. Louis and I can’t even get a 3G signal! I also agree that T-Mobile needs to get better devices. They do have some decent phones but that is the problem. They get decent phones while the other carriers get AWESOME phones! It IS always second best, T-Mo gets the Cliq and Verizon gets the Droid, T-Mo gets the HD2 and Sprint gets the EVO, looks like T-Mo will get the LG 2x and Verizon will get both the LG Black and the 3D both of which are far superior to the 2x. It is time for tmo to LISTEN to us and get some of these things done!

  • MattRawlins

    What they need to do is get rid of Carly. She’s absolutely atrocious to look at.

  • Steve Jobless

    Carly really isn’t Front Page material. I’d say she isn’t even model material. I want a girl with massive warlocks and a butt I could set a soda bottle on. Is that to much to ask for? You have the money (T-Mobile), make it happen.

    • David

      Perv

      • Steve Jobless

        Pedophile, you’d rather watch a commercial with an undeveloped girl.

  • 123

    this carries no weight. hueristics is not scientific or statistically significant

  • Nest11

    People complaint and demand too much, great devices ( is gonna cost you, pay for it and stop whining) lower rates tmo has them (stop allowing your kids use your phone) otherwise, your bill will increase due to buying games, voting or texting to a third party companies and buying stuff through your phone. IF dont like it, fine its your right, change carrier and see if you be happier there, good luck, none is gonna miss your crying… ugh!

  • Nest11

    People complaint and demand too much, great devices ( is gonna cost you, pay for it and stop whining) lower rates tmo has them (stop allowing your kids use your phone) otherwise, your bill will increase due to buying games, voting or texting to a third party companies and buying stuff through your phone. IF dont like it, fine its your right, change carrier and see if you be happier there, good luck, none is gonna miss your crying… ugh!

  • St08

    I have been with T-Mobile on and off since 2003 and their line of phone always sucked. I have bought only one phone phone from the T-mobile in 7 or 8 years with then. Their selection always sucked as to other carriers. Now they are too Android heavy and iPhone haters and I don’t give a shit about either one.

    Their customer service suck again, had to wait 30 minutes to talk to some ahole other day. Pretty much good bye to them in two weeks.

  • Xracerx99

    Recently their customer service knowledge base seems to have diminished and some areas formerly offering 3g are now only offering Edge.