T-Mobile Looking To Increase Premium Retailer Presence Nationwide

T-Mobile is looking to expand its “T-Mobile Premium Retailer Program” to a nationwide platform after having tested the program regionally for several years. T-Mobile hopes to increase the roll out of branded outlets by independent retailers which don’t require direct, corporate investment from the Magenta mothership herself.

Currently, T-Mobile operates more than 2,000 corporate locations throughout the country and has more than 500 branded outlets since the time it began testing out the Premium Retailer Program. T-Mobile hopes to see an increase of 1,000 branded retail outlets during the next several years and, under the program, T-Mobile will supply the funds for opening the stores. Handsets, training and full access to T-Mobile systems will also be provided. However, retailers must meet Magenta requirements for store branding and layout.

It’s a bold move by T-Mobile considering most of its carrier competition won’t go as far to shoulder the cost for handset inventory by its third party dealers. In an effort to further distinguish itself and build out its brick and mortar locations, perhaps this is the right formula. Time will tell!

Fierce Wireless

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  • Anonymous

    Hmmm…interesting. Indeed, time will tell.

  • Russ

    Yeah, my store used to be a Limited Store, now it’s a TPRi store. We can do everything a corporate store can, except manual upgrades okayed by customer care, which corp stores aren’t really supposed to do anyway. We might be able to do those at some point anyway, time will well.

    There’s still lots of changes going on, but to be honest, our traffic is a lot lower than corporate stores, and it’s a constant subject to really take time with customers and get 100% VOC. I’ve worked with reps that came from corporate and they’re lazy and always just put the customer on the phone instead of trying to help them out directly.

    I’m not saying corporate is bad, I know it’s harder to give more time per customer when their traffic is so high.

    Bottom line is that T-Mobile is dropping support for shady third party retailers, and trying to bring the “corporate store” experience to every premium retailer, which in the end means a better experience for customers.

    • Think like a business

      Yo man you said it right there in the end of this comment. T-Mobile is tired of those shady ass 3rd party dealers and their shady ass antics that give customers a bad experience. which then those customers come to my store and i have to explain what happened and how that store was not a corporate store and then i spend the next hour or so on the phone with CC trying to get this crap fixed for the customer.

      I work in a corp store and i have helped train the new management for these new stores and theyare bieng run just like corp stores and they use the same systems and customers can bring their equipment to a corp store and i can return or exchange it no problems. that is such a cool experience for the customer and most of the upper market managers for this new stores are all from T-mobile corp retail so they will be there insure these stores are trained and treat customers right.

      This is a giant step for TMO and a great idea because it cost us less money and drives business and ensures the customer experience is always the same!!!!!!!

    • Prestonmoragne

      can you do eip at your store?

    • Prestonmoragne

      can you do eip at your store?

  • Russ

    Yeah, my store used to be a Limited Store, now it’s a TPRi store. We can do everything a corporate store can, except manual upgrades okayed by customer care, which corp stores aren’t really supposed to do anyway. We might be able to do those at some point anyway, time will well.

    There’s still lots of changes going on, but to be honest, our traffic is a lot lower than corporate stores, and it’s a constant subject to really take time with customers and get 100% VOC. I’ve worked with reps that came from corporate and they’re lazy and always just put the customer on the phone instead of trying to help them out directly.

    I’m not saying corporate is bad, I know it’s harder to give more time per customer when their traffic is so high.

    Bottom line is that T-Mobile is dropping support for shady third party retailers, and trying to bring the “corporate store” experience to every premium retailer, which in the end means a better experience for customers.

  • Russ

    Yeah, my store used to be a Limited Store, now it’s a TPRi store. We can do everything a corporate store can, except manual upgrades okayed by customer care, which corp stores aren’t really supposed to do anyway. We might be able to do those at some point anyway, time will well.

    There’s still lots of changes going on, but to be honest, our traffic is a lot lower than corporate stores, and it’s a constant subject to really take time with customers and get 100% VOC. I’ve worked with reps that came from corporate and they’re lazy and always just put the customer on the phone instead of trying to help them out directly.

    I’m not saying corporate is bad, I know it’s harder to give more time per customer when their traffic is so high.

    Bottom line is that T-Mobile is dropping support for shady third party retailers, and trying to bring the “corporate store” experience to every premium retailer, which in the end means a better experience for customers.

  • Dizzle

    Tpr was the worst thing that T-mobile could have ever done to their employees and their customers. I worked at a Corp retail store for over 5 years and I loved it and would still be there, but my market was one of the ones that was converted. Mine was coverted to an Express Locations TPR store. Their turnover of employees is horrendous, their management has no communication skills what so ever (which is weird for a company that sells communication equipment….), their benefits were horrible and way overpriced, and most importantly they treat customers and employees like crap. I no longer work for them and to this day I run into my old customers, and they tell me about how horrific of an experience it is to go in there….

    • Anonymous

      thats just your store or your market, VOC is higher for TPR locations because they actually care about people and are less crowded, absolutely same pricing as corporate

      • Shinakuma

        no its not its the same in the market i worked for and i worked for the largest TPR for Tmobile

        • T-breeze

          I do too, work for the largest TPR. I used to work for corporate for 4 years, then switched to the dealer, then TPR side, I’d have it no other way. Sorry dizzle about your poor experience, I can say that all TPR dealers aren’t the same. I’d never go back to corporate, my company has two TPR markets that were corporate at one time and have little to no turn over.

    • TMOevolution

      This is your logic:
      All cheezburgers kill people.
      I know this because i used to work at this one burger place that had high turnover and bad sanitation.
      We got some complaints and a customer died from congestive heart failure. And our employees were severely overworked and underpaid.
      — Really? Way to completely overgeneralize based upon your individual experience.

      What you all fail to realize is that this is a profit based decision by Hume @Tmo.
      facts:
      1. Tmo corp are failing
      2. Tmo is getting crushed by VZW, ATT, and sometimes Sprint
      3. Tmo corp employees are too busy infighting against their own kind to recognize that the real enemy is wearing orange, red and yellow (not magenta)
      4. The idiot dbag who used to run Magenta was forced into stepping down because he had created to many bloated middle management positions. He had turned Magenta into a haven for wasteful, ignorant, knownothing, donothing employees who do not seek self improvement or advancement of their own brand image.
      5. DT intervened and immediately cut all these pork positions, then started to make SOLID FINANCIAL DECISIONS for once in the life of Tmo USA.
      6. The next logical step was to expand as quickly and efficiently as possible. Because Corp employees are incapable of any kind of substantial growth in a short period of time, they were forced to turn elsewhere.
      7. Tmo has a goal of surpassing Sprint to become the 3rd largest in the USA by EOY. This would never happen by relying on Corp stores alone; as they are too busy churning each others plusplans or trash talking other Tmo dealers as a failed attempt to excuse their own substandard performance.
      8. If any of you even care about the health of Tmo and would like to see this company here in 5 years, you need to understand and embrace this move as a sound financial decision.

      • Adilmusavi

        You could not have said it better.

  • Dizzle

    Tpr was the worst thing that T-mobile could have ever done to their employees and their customers. I worked at a Corp retail store for over 5 years and I loved it and would still be there, but my market was one of the ones that was converted. Mine was coverted to an Express Locations TPR store. Their turnover of employees is horrendous, their management has no communication skills what so ever (which is weird for a company that sells communication equipment….), their benefits were horrible and way overpriced, and most importantly they treat customers and employees like crap. I no longer work for them and to this day I run into my old customers, and they tell me about how horrific of an experience it is to go in there….

  • Awesome

    Little is the mind that doesn’t believe you can run a high performing, results oriented sales organization and provide a great customer experience. Of course TPR wouldn’t be a great place to work if you like to sit back and only focus on pleasing people instead of doing that and driving sales results with a powerful brand and amazing product lineup. As for me, I like to get paid what I’m worth, so I’ll continue to run circles around “corporate stores” from any wireless carrier and sleep well at night.

    • TPR Homer

      Thank the heavens that someone on here gets it!!

  • Wqew5
  • LMFAO

    screw that what t-mobile needs to do is add a phone with this tech:

    http://www.engadget.com/2011/01/15/man-discovers-glasses-free-3d-tech-in-the-blink-of-an-eye-video/

  • Davej Carroll

    How can a customer determine if a store is actually a “premium ” retailer ??

    • Prestonmoragne

      if under the sign it says limited exclusive retailer or authorized dealer is not a corporate owned store

  • Davej Carroll

    How can a customer determine if a store is actually a “premium ” retailer ??

  • Davej Carroll

    How can a customer determine if a store is actually a “premium ” retailer ??

  • Anonymous

    Service at T-mobile’s corporate owned stores is outstanding. The Premium Retailers are not on the same level with the corporate owned stores. They are still better in my experience than AT&T or Sprint stores. With that said T-mobile needs to invest more in the network. I still experience waay too many dropped calls and sporadic 3G coverage even in populated areas. I also can never get data coverage (or even a text mssg) out at major sporting events or other large group areas when the system overloads. This is a potential danger in an heavily populated area if there is an emergency. T-mobile don’t worry about 4G yet improve the basic coverage area as it still lags behind Sprint & AT&T we won’t even mention the red Gorilla….

    • Anonymous

      service at TPR stores is better, the VOC says so