T-Mobile CEO Philip Humm Talks To CNET, Discusses New Strategy

It was just last week that T-Mobile laid out its future plan for turning the company around and taking over the world.  At the head of this wireless world domination plan is Philip Humm, T-Mobile USA’s new CEO who has only been on the job for a little over six months.  A significant plan was laid out that could require T-Mobile selling off “non-strategic” assets along with turning the financials around over the next three years and remaining a price competitor.  CNET presses for further answers.

Courtesy of CNET:

Q: People involved in the standards process say they were surprised when T-Mobile began marketing its HSPA+ network as 4G. What do you say to people who claim that now that T-Mobile and AT&T are calling HSPA+ 4G that it has become a meaningless marketing term?

Humm: I think it is still a meaningful term. The technology definition for 4G has been evolving. And HSPA+ has comparable performance to other technologies that are being called 4G, such as LTE and WiMax. We have worked with the standardization bodies and have submitted HSPA+ to be considered one of the IMT Advanced technologies.

We have clarified that on the technology side that HSPA+ is equivalent in performance to LTE and WiMax. And from a consumer standpoint, it’s about a faster and richer experience. And we are delivering that on our 4G network in more places than other carriers. So from a consumer point of view, HSPA+ is a 4G technology.

As part of T-Mobile USA’s new strategy you want to make phones and services more affordable. How can you get the costs of phones down below $100?
Humm: The smartphone market is still a young market. The majority of vendors have been pushing iconic devices. But the average consumer doesn’t necessarily need an iconic device. What they want is the ability to surf the Web or access social media sites. They want navigation and location services. But what we offer them now are a lot of products that are over-engineered and too expensive for what the average consumer needs. We’re looking to offer consumers smartphones that aren’t over-engineered and are therefore less expensive.

Does this mean that the basic feature phone is going the way of the dinosaur? Is there even a market anymore for the most basic phones or will all U.S. consumers eventually be buying smartphones?
Humm: I think there is still a need for a pure voice and texting device. But there is also a need for more affordable smartphones. What customers need is a choice. We also need to link these more affordable devices with entry level data plans. So that’s why we are offering a $10 data plan. The consumers who would benefit from a more affordable smartphone are also likely not to need a $30 unlimited data plan. There is over-engineering on the service plan too. We need to help customers find the right product and right service for them. It’s really about segmenting the market and finding the most appropriate product and service for each subscriber.

T-Mobile is already the price leader with respect to the other nationwide U.S. wireless operators, but as you lower prices even further, do you see T-Mobile initiating a price war to compete?
Humm: No, I don’t think there will be a price war as a result of what we do. The market players understand that data has a cost. But there is a need to package data and find the appropriate price for different usage levels.

So what T-Mobile is suggesting is a usage-based model for data pricing?
Humm: Yes.

But you do realize that AT&T has tried to do this with its smartphone pricing and there has been a bit of a backlash. Their wireless subscribers have been upset that the unlimited data service is no longer available.
Humm: We are not talking about getting rid of unlimited plans. We are happy if consumers want to buy everything unlimited. And it’s even better if they want the greatest devices and they use those things. But our experience is that the wireless industry tends to oversell customers. And at the end of the day, the customer comes back to us and wants to know why they have to pay another $30 a month on their phone bill for something they don’t use that much. Often it’s $30 more a month than they can afford. And the phone is too complicated for their needs. So for us, it’s really a question of learning to get the right device and the right rate plan to the consumer that makes a difference.

After covering the news of the new Verizon iPhone a couple of weeks ago, it’s clear that U.S. wireless consumers are still excited about the iPhone. When do you think T-Mobile will get it?
Humm: The iphone is a great device. But I can’t really speculate about that. It’s more of a question for Apple.

T-Mobile criticizes the Verizon iPhone in a new advertisement that will come out soon for being on the slower 3G network. If T-Mobile had the opportunity to sell the iPhone, would you require that it operate on the HSPA+ network?
Humm: It’s a pity to have an iconic device like the iPhone on a 3G network. It’s the flipside of what I talked about earlier regarding the affordable smartphone. Why sell an iconic device on a slow network? You can’t use many of the features that make that the devices has at its full extent if you’re limited to 3G only.

T-Mobile has strong coverage and presence in urban areas. But once you get out of the large cities, coverage of any kind is spotty at best. What is T-Mobile doing to improve its coverage?
Humm: We have a nationwide network, and we are very strong in urban areas. We don’t cover fully the more areas. But our customers can roam onto other networks, such as AT&T whenever they are traveling. So from that point of view there is no risk to a T-Mobile customer who needs to roam when they’re outside of our network.

But there are wireless consumers who don’t live in T-Mobile areas who would like T-Mobile service. Are you doing anything to improve coverage to address these potential customers?
Humm: Yes, we presented a plan at our analyst conference last week that shows us increasing our footprint. Over the next three years T-Mobile plans to increase our owned coverage of 3G and 4G from 215 million people e to 290 million. This will allow us to reduce our roaming expense and provide a great experience to customers across the country. We are also strengthening our in-home coverage with Wi-Fi. This will also help us reduce the load on the network.

T-Mobile has introduced several Wi-Fi services that were designed to offload some network traffic and improve in-home coverage. But the company has canceled some of those services. What’s different now?
Humm: T-Mobile has been a leader in Wi-Fi for a long time. We launched Wi-Fi enabled handsets more than five years that had UMA technology that allowed calls to be handed off from the cellular network to Wi-Fi networks. We’ve invested a lot of money in this. But we might have been a little early to the market when we introduced some of these services. But now I think the time is right for it. We are evolving the service from UMA to a lighter client on handsets, which can be used a lot easier. And we’ve already got available on some Android phones. So this is evolving to be something that is seamlessly usable.

Read more: http://news.cnet.com/8301-30686_3-20029413-266.html#ixzz1C3f4m2oX

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  • http://twitter.com/iFlossHIC iFloss™

    This sounds really good. But I highly disagree with the over-engineering of smartphones.

    There are two things I don’t like about T-Mobile, they have B-Class high end smartphones available under Carrier subsidy, and their service is virtually nonexistant in many parts of the US.

    He addressed the coverage portion of my gripe, but really what about the smartphone users who want to have a great price and have a killer smartphone at the same time? I don’t want to go to Verizon because I’d be burdened with one phone every 2 years unless I wanna pay full price; or go to AT&T with their sucky network, or even worse Sprint who won’t even offer Data while Roaming. He needs to get his head a bit more in the game, we want smartphones mid-range and high-end. I want to see something kick the Moto Atrix’s ass not another MyTouch 4G which is a really good phone plagued only by its T-Mobile version of Sense UI … Sense is sexy enough as it is, they could’ve just added the apps instead of doing a whole UI rework.

    Let’s Go T-Mo! Humm needs to read the blogs, the real consumers are on the blogs. The ones he’s aiming to please are the ones who come and go with the trends; I’ve been a customer for 4 years going on 5 in june and I want a phone that’s gonna make me jizz, something that’ll put the LG Star to sleep (which i’m extremely excited for and gonna purchase).

  • http://twitter.com/thinktank79 Matt Munson

    Problem is there are a good number of people who barely use their voice minutes. I do not mind paying my data fee, but there should be a low users plan for like 54.99 that has 100 minutes, 500 weekend minutes and data/text. I think if T-Mobile had a plan for that group of users, it would be a good thing.

  • http://cosmicbreeze.tumblr.com/ DtheArtist

    Sounds like a great plan to me. I hope they pinch in an in-between between the $10 & $30 data plan. I am currently on Android preferred @ $20 a month. But,$15 would be nice if they can cap it at 500MB-1GB because I don’t use that much data. I could just use Wifi & seeing as to I have JuiceDefender it won’t sacrifice my battery life that bad.

  • http://cosmicbreeze.tumblr.com/ DtheArtist

    Sounds like a great plan to me. I hope they pinch in an in-between between the $10 & $30 data plan. I am currently on Android preferred @ $20 a month. But,$15 would be nice if they can cap it at 500MB-1GB because I don’t use that much data. I could just use Wifi & seeing as to I have JuiceDefender it won’t sacrifice my battery life that bad.

  • http://cosmicbreeze.tumblr.com/ DtheArtist

    Sounds like a great plan to me. I hope they pinch in an in-between between the $10 & $30 data plan. I am currently on Android preferred @ $20 a month. But,$15 would be nice if they can cap it at 500MB-1GB because I don’t use that much data. I could just use Wifi & seeing as to I have JuiceDefender it won’t sacrifice my battery life that bad.

  • hi!

    I dunno…I could be alone here but I just don’t agree with the logic. Phones being over-engineered? Please…I guarantee he thinks the iPhone is “over-engineered” and yet people are killing each other to get one. The iPhone will drop on Verizon and people are going to go crazy for one simple, stupid, device.

    It’s not rocket science. Get a flagship device for god’s sake. Get something iconic, something groundbreaking. Try it just once and see what happens.

    When you get more subscribers than you ever ever ever did before with your cheap crap strategy then maybe you’ll change your tune

    • pantlesspenguin

      Very, very good point.

    • pantlesspenguin

      Very, very good point.

    • pantlesspenguin

      Very, very good point.

  • hi!

    I dunno…I could be alone here but I just don’t agree with the logic. Phones being over-engineered? Please…I guarantee he thinks the iPhone is “over-engineered” and yet people are killing each other to get one. The iPhone will drop on Verizon and people are going to go crazy for one simple, stupid, device.

    It’s not rocket science. Get a flagship device for god’s sake. Get something iconic, something groundbreaking. Try it just once and see what happens.

    When you get more subscribers than you ever ever ever did before with your cheap crap strategy then maybe you’ll change your tune

  • hi!

    I dunno…I could be alone here but I just don’t agree with the logic. Phones being over-engineered? Please…I guarantee he thinks the iPhone is “over-engineered” and yet people are killing each other to get one. The iPhone will drop on Verizon and people are going to go crazy for one simple, stupid, device.

    It’s not rocket science. Get a flagship device for god’s sake. Get something iconic, something groundbreaking. Try it just once and see what happens.

    When you get more subscribers than you ever ever ever did before with your cheap crap strategy then maybe you’ll change your tune

  • Alex

    This Humm is stupid I’ve working for the company for that past three years, i never once herd a customer complain about the price of the phone. What people are complaining about is the plans. Ever since Humm came into the picture T-mobile has turned to negative. They are trying to figure out a way to cut budget. By cutting the budget they are aiming for to reps at the store. They are cutting hours for every rep but they want to build 8,000 more stores makes no sense in my opinion. We live in America not Germany.

  • Alex

    This Humm is stupid I’ve working for the company for that past three years, i never once herd a customer complain about the price of the phone. What people are complaining about is the plans. Ever since Humm came into the picture T-mobile has turned to negative. They are trying to figure out a way to cut budget. By cutting the budget they are aiming for to reps at the store. They are cutting hours for every rep but they want to build 8,000 more stores makes no sense in my opinion. We live in America not Germany.

  • Yaddasomethingasdfasdf

    I don’t have any argument when it comes to the “over-engineered” phones. I’m a corporate T-Mo sales rep and I’ll tell you that the average person at my store doesn’t necessarily want the fanciest of phones. My sales approach is to right fit the customer, plain and simple. I see a broad range of ages from a kid’s first phone to an elderly person upgrading their 5+ year old nokia phone.

    Right now we do have several options for mid-range phones. The one that stands out in my mind is the LG Optimus T. For the price point and what comes in the phone, it’s amazing. Now yes, I do agree that we need top of the line phones to WOW potential customers (which we will. To think we won’t is silly), but it shouldn’t be our only focus. Plus the fact that they can sign up for a 200 MB package, it’s very nice.

    What is currently scaring me is the lack of non-smart phones. Not everyone needs a smart phone (I’ll go out on a limb and say the vast majority don’t). I don’t need one, but I have one because it’s my job to understand how smart phones function so I can better sell them. Smart phones are a luxury item, plain and simple. Driving a Honda Civic will get you to the same place as driving a Ford Mustang, but it’s all a matter of class. Some people don’t want to go online with their phone, and yet the options are very limited. Yes there is more profit when comparing the two phone markets, but at the same time we may lose customers because we don’t offer enough non-smart phones.

    As a fairly avid reader of Tmo News (and first time poster) most of the posters are quite techy. They want extremely high end phones to show off how proud they are of T-Mobile. That’s awesome you want to do that, but you need to also see the other side of things; the people who don’t want to know what Jack Black is tweeting at 2 AM.

    It’s going to be an interesting year and I just wanted to throw my two cents out there.

    • Adam7566

      i agree whenever i go to ant tmobile retailers i see average people buying average phones i rarely see people getting high end devices

    • Sunrise

      I really agreed with you Yaddasomethingasdfasdf. I worked for the corporate T-mo as a sale rep. and that’s totally truth the fact most of the people whose come in to my store, they all want the inexpensive phone than those with the hefty high tag price of tphone, it is not they cannot afforded the expensive one, they just don’t need it, and please don’t get me wrong that there is a plenty of consumer out there liked you and me which really want the high end phone on T-mobile. It just people want to save money with a decent phone, decent services and overall with the greatest of customer service and that’s exactly what T-mo see on their customer. and oh yes i wish T-mo could come out something better than the current line-up that we had. at least T-mobile realize the issues of coverage and working on with their coverage because as a right now we need to focus with the coverage before look into the device because without a good receptions what is the point to own a cool phone without the service…I will trust a new ceo of T-mo Philip humm and i know he will promote the best value business what t-mo possibly could offer to you….

  • Yaddasomethingasdfasdf

    I don’t have any argument when it comes to the “over-engineered” phones. I’m a corporate T-Mo sales rep and I’ll tell you that the average person at my store doesn’t necessarily want the fanciest of phones. My sales approach is to right fit the customer, plain and simple. I see a broad range of ages from a kid’s first phone to an elderly person upgrading their 5+ year old nokia phone.

    Right now we do have several options for mid-range phones. The one that stands out in my mind is the LG Optimus T. For the price point and what comes in the phone, it’s amazing. Now yes, I do agree that we need top of the line phones to WOW potential customers (which we will. To think we won’t is silly), but it shouldn’t be our only focus. Plus the fact that they can sign up for a 200 MB package, it’s very nice.

    What is currently scaring me is the lack of non-smart phones. Not everyone needs a smart phone (I’ll go out on a limb and say the vast majority don’t). I don’t need one, but I have one because it’s my job to understand how smart phones function so I can better sell them. Smart phones are a luxury item, plain and simple. Driving a Honda Civic will get you to the same place as driving a Ford Mustang, but it’s all a matter of class. Some people don’t want to go online with their phone, and yet the options are very limited. Yes there is more profit when comparing the two phone markets, but at the same time we may lose customers because we don’t offer enough non-smart phones.

    As a fairly avid reader of Tmo News (and first time poster) most of the posters are quite techy. They want extremely high end phones to show off how proud they are of T-Mobile. That’s awesome you want to do that, but you need to also see the other side of things; the people who don’t want to know what Jack Black is tweeting at 2 AM.

    It’s going to be an interesting year and I just wanted to throw my two cents out there.

  • Yaddasomethingasdfasdf

    I don’t have any argument when it comes to the “over-engineered” phones. I’m a corporate T-Mo sales rep and I’ll tell you that the average person at my store doesn’t necessarily want the fanciest of phones. My sales approach is to right fit the customer, plain and simple. I see a broad range of ages from a kid’s first phone to an elderly person upgrading their 5+ year old nokia phone.

    Right now we do have several options for mid-range phones. The one that stands out in my mind is the LG Optimus T. For the price point and what comes in the phone, it’s amazing. Now yes, I do agree that we need top of the line phones to WOW potential customers (which we will. To think we won’t is silly), but it shouldn’t be our only focus. Plus the fact that they can sign up for a 200 MB package, it’s very nice.

    What is currently scaring me is the lack of non-smart phones. Not everyone needs a smart phone (I’ll go out on a limb and say the vast majority don’t). I don’t need one, but I have one because it’s my job to understand how smart phones function so I can better sell them. Smart phones are a luxury item, plain and simple. Driving a Honda Civic will get you to the same place as driving a Ford Mustang, but it’s all a matter of class. Some people don’t want to go online with their phone, and yet the options are very limited. Yes there is more profit when comparing the two phone markets, but at the same time we may lose customers because we don’t offer enough non-smart phones.

    As a fairly avid reader of Tmo News (and first time poster) most of the posters are quite techy. They want extremely high end phones to show off how proud they are of T-Mobile. That’s awesome you want to do that, but you need to also see the other side of things; the people who don’t want to know what Jack Black is tweeting at 2 AM.

    It’s going to be an interesting year and I just wanted to throw my two cents out there.

  • Lubbalots

    Wrong questions and wrong answers. Its about coverage and high quality phones which tmo lacks. people are will to go which ever carrier basically for iPhone or a high end droid. Who gonna ho to tmo if they have shiity phones and on top of that bad coverage? ,Humm needs to humm along.

  • Lubbalots

    Wrong questions and wrong answers. Its about coverage and high quality phones which tmo lacks. people are will to go which ever carrier basically for iPhone or a high end droid. Who gonna ho to tmo if they have shiity phones and on top of that bad coverage? ,Humm needs to humm along.

  • Lubbalots

    Wrong questions and wrong answers. Its about coverage and high quality phones which tmo lacks. people are will to go which ever carrier basically for iPhone or a high end droid. Who gonna ho to tmo if they have shiity phones and on top of that bad coverage? ,Humm needs to humm along.

  • Anonymous

    LOL… he said what we said before, you have to look at what 4G means from the consumer’s understanding.

    “4G” is now a generic term to consumers, it simply means “faster than 3G.”

    T-Mobile’s competitors are simply sour grapes at T-Mobile having the guts to embark on a 4G campaign. (It was probably Humm more than anyone else who gave the green light. The pansy Dotson leftovers probably said what some said in here. “Oh my, oh gosh, jeepers, we can’t call it 4G” in a Jar Jar Binks accent. I hope Humm tossed them on to the street.)

  • Anonymous

    All this made sense, of course, especially if you read between the lines. (E.g., I have been saying for three years that the tanked economy will eventually cause consumers to say enough is enough and stop paying $150 monthly for a cell phone and data plan. Like I said yesterday, the consumer is waking up and realizing that’s a lot to pay simply to keep up-to-date on Facebook.)

    And as Humm says, you don’t need the most technologically advanced superphone to hang out on Facebook, post some tweets, text or check e-mails. A $100 smartphone (retail) can handle those tasks.

    To be sure, as much as I marvel at my SAMOLED display, 99.9% of my friends and associates think I am talking about a terrorist who is lurking about town.

    IMHO T-Mobile has it right. It could have said it will follow in the path of the other carriers, what I called yesterday as “paying more for less” or it can go in a different direction, becoming the “consumer’s friend” with low prices, no overage fees and elimination of ETF penalties, consumer-friendly practices and procedures, if you will.

    But like any business leader, Humm is not about to tell a reporter what is what, the company’s plans and disclose top management’s intimate thoughts regarding short and long term strategy.

    Actually, Humm didn’t say anything that the public could not piece together on their own.

    • Anonymous

      But what about those of us who want the super phones? Who desire the super phones? Who almost have an inner obligation to stay on the cutting edge of technology? All he translated to me is that “we” don’t want them. I don’t want to be grouped together with a crowd, ESPECIALLY, if I don’t share common desires with that crowd. To be blunt, what about me? T-Mobile has always been about affordability for everyone, as far as I know, but has that gotten them any further up in the food chain? I don’t understand why it will change things now, unless I’m not understanding something. From my own perspective, especially since the smart phone explosion, the “it” phones have always been what attracts customers. If this is wrong, I really would like to see what it is that’s working for the competition.

      • Braziga2727

        then you should switch to verizon, you have to pay to play my friend. The competition has stayed where it is so far because consumers are stupid, and overpay for things they dont need, thats why the housing market collapsed. this is a micro version of the same bubble, with the downed economy people are starting to realize that they dont WANT or NEED to pay a ton of money for a phone, they just want something that works and is affordable. to the average consumer the tmo optimus T can do everything any other android phone can do, albeit a tad slower. I have people come in all day asking me for the cheapest phone we have, and then they ask about the mytouch 4g and are mad that its more money….they dont truly NEED the mytouch, but they are too dumb to know better.

        • Anonymous

          I actually meant to preface my post with asking not to direct me to another carrier, because that is a cop out response and actually irrelevant to the point that I am making. The point you made about overspending is a valid one, but not in context to what I am saying. Your point relates more to monthly bills, in my opinion, and that is the reason that the pricing and tiered data plans are even in discussion right now. People shouldn’t feel forced to pay a set bill for features that don’t even make use of. However, what I am talking about is devices. On average, a new smartphone on contract will run you $200, on any carrier, and regardless of what model it is. This fact alone negates any pricing disparity that relates to the phone pricing itself, and further nails my point about T-Mobile just not convincing me to be hopeful of high end phones coming to the network at the rate or with the amount of choices seen on the other networks.

  • Snoopy07

    In my opinion people want the iphone, if not look at the amount sold. t-mobile needs to iphone to compete. If the iphone 5 does not make it to t-mobile we will se the end of magenta…

    • http://www.TCsGotIT.com/ TCsGotIT

      Seriously???! The people that are with tmobile want reasonable prices for service. Decent customer service. Reasonable coverage. And then unique phones. 1 phone will not make our break tmobile.

    • Petey

      totally agree. that’s reality. When the iPhone is out on Verizon, you will see number of customers will leave T-Mobile.

  • Blink515

    I think he was implying that face time, which is a big selling point for the iphone 4, cant be used on 3g. Plus att’s data network is really slow compared to anyone else’s. At least in the Denver area anyways.

  • Anonymous

    Fail on my part.

  • Chatter

    I do not have cell coverage at all (no provider) at home and use wifi calling exclusively on the MT4G. Never had a problem or dropped call. My only advise to you is to check how your other apps may be affecting things. I know the task killer can drop the wifi sometimes.

  • Lubbalots

    While companies strives to be #1, tmo wants to be #3. So one can assume this is the reason for tmo’s limited amount of hi end phones and bad coverage. Humm, tmo will be struggling to stay at #4.

    • Petey

      With this kinda mindset that humm has over phones… I wouldn’t be surprise if tmobile still stuck on no. 4 or probably 5.

  • Dmdfreak

    Also the speed of your wifi can make a difference. Or how well your wireless router is handling its job. There are many things to consider.

  • Dmdfreak

    You’re rocking the nexus one but call him out for not having any iconic devices? The nexus one is a game changer by many peoples definition.

  • Dmdfreak

    You’re rocking the nexus one but call him out for not having any iconic devices? The nexus one is a game changer by many peoples definition.

  • Dmdfreak

    You’re rocking the nexus one but call him out for not having any iconic devices? The nexus one is a game changer by many peoples definition.

  • Dmdfreak

    You should expand your imagination a little. Just because you and I may blow past 1+ gigs a month doesn’t mean the average person is going to use that much. I imagine there are quite a few people who lowered their monthly bills because of this addition to the choices. And what does it hurt you that Tmobile sells a low end data plan? That said, I’m sure a few others could benefit from something like a middle plan of 1gig/month for $20.

  • Chrisroberts7577

    Would some please tell Mr. Humm that the wifi calling on the myTouch 4G still doesn’t work.

    • http://www.TCsGotIT.com/ TCsGotIT

      It does work.

  • Guest 2

    I am right in the same boat with you… I remember when I first started working at t-mobile many years ago, it was literally indoctrinated into each of us to do what’s right for the customer. Even if it means lowering how much they pay each month. We were told to do the right thing… Now it’s the opposite… Now we have to try to sell as much as we can and remove as little as possible… you can’t do that and still make doing the right thing for the customer the priority.

    The second that a sales quota was put in place, we stopped being customer care.. we became sales… and many of us were promised that we would never have to do sales. Steadily, I’ve watched T-mobile keep removing aspects that used to set us apart from the other carriers… It makes me sick inside every time I have to try to sell a data service to a person who is struggling with their bill… It makes me sick inside ever time I have to try to talk a person out of removing a feature that is doing them absolutely no good. I dread every call I get now, because I never know what calls is going to be that one customer that is removing $30.00 data features from five lines..

    I remember laughing about the idea of unionizing.. nowadays… I’m not laughing…

    • Manager

      I think it is funny that the two of you should go pick up a job at Burger King. It sounds like you have the skill set for that. You are not being asked to sell people things they don’t need, you are being asked to right fit. If someone could use data, it could make there life easier, and save them time it is a good fit. You wouldn’t know customer service if it hit you in the face. Sales and service go hand and hand. If you are to lazy to expand your skill set and offer additional services that can help people then find a different job. Bitching isn’t the correct answer. More people leave wireless company’s for right fitting, billing/overage, and lost devices then anything else. As far as a union goes, that is for lazy and entitled employees that don’t want to change with the times. Go clerk at Cheveron where you can continue to be a tard who does the least to get through the day. Your benefits plus your pay is much better than many out in the country today. Plus you pay nothing for your phone. For everyone else T-mobile isn’t perfect and I hope they continue to try and fix it. The HSPA+ is a great start and there are many devices better than the I phone, just aren’t called that. But that is what the public wants, right?

      • Guest3

        And I really hope you aren’t a Manager at T-Mobile because the smart a** crap you just said would land you promoted to customer if you are found out. I have been with T-Mobile customer care for five long years and it was once referred to as Best Place To Work. That all changed about a year ago when T-Mobile made one of the biggest mistakes ever by coming out with two sets of confusing rate plans. I was told from day one that I would not be asked to sell anything and to take care of my customers and provide world class customer service. That I have done very well and to have my job of many years threatened because I have removed more features at customers request then added this month is unfair and down right wrong. I have embraced many changes with T-Mobile and have stuck by the company for all these years and for them to turn so ruthless is very disheartening. It probably wouldn’t be as bad if we got some sales TRAINING!! I mean this mrc thing has been going on since June 2010 and it’s still going to be three months until we get any type of training on how to sell. I will not refuse to remove a feature if a customer asks me too or if their not using more then 200 mb data and have an unlimited plan I will continue to recommend they lower it because thats a right fit for the customer and I shouldn’t be thrown under the bus for helping my customers. You Manager remind me of a manager I had at McDonalds when I was in high school. Maybe you need to flip a few burgers because you are not living the T-Mobile Values of “Respect and integrity guide our behavior” and “Team together, Team apart.” I will continue to provide world class customer service to every customer that comes on my phone and if T-Mobile doesn’t like that they that’s too bad. I still do think T-Mobile is a good place but I think they should do more research on how to do business so we don’t continue down the same road to being just like the rest.

  • http://www.TCsGotIT.com/ TCsGotIT

    Wow, you guys are clueless. If you graduate from newbie to advanced smart phone user they can upgrade. My wife prime example she really needs a 10.00 data plan. I already pay for 1000 min even though she only uses 200 in a good month..

  • http://www.TCsGotIT.com/ TCsGotIT

    Look it sounded pretty clear to me……the choice to have icrap phones is apples business strategy not tmobiles.

  • Really, no 4g

    So maybe he is hinting at a bunch of boring flip phones and legacy android devices for the new TMO customer that is tired of paying for premium devices and services? Didn’t TMO just announce a new campaign to go after high end customers with special new stores?

    • elij

      I think this is more about targeting the right people with the right devices. I am a high end Android user, I pay for the unlimited plan and have a Vibrant. My wife on the other hand is not, she wants email and to be able to access facebook and occasional web browsing, for her it is a myTouch Slide (which is a mid-level offering and cheaper) and the 200mb data plan. I think Tmobile is looking to offer variety and choice in both phones and plans. I am glad they still offer an unlimited plan for those who want it, being able to tailor your cost to your data usage is great. I still have a cheaper 400 text/mo plan because I don’t go over it and this is perfect for me. Its all about options since everyone’s use is different.

  • Petey

    They need to take out their mandatory data plan. Not everyone needs it. Some people have wifi and uses that. If they make the $10 data plan an option and not require. That will probably attracts more folks. Aside of having the iPhone too.

    • Braziga2727

      No they dont, why do you need a smartphone without a data plan? Oh you have WIFI? then use your damn computer to get online. Smartphones are for those who want to be connected at all times on the go, not for those who just want a shinny paperweight sitting at their desk or clipped to their belt. It isnt a status symbol, its a tool. Using this mentality i guess ferrari should build a car that LOOKS like a ferrari but has the engine of a VW golf, why do i need that powerfull engine if im never going to use it?….answer is…YOU DONT

      • Petey

        Being a Smart ass eh? Let me tell you something. That’s your opinion, and what I stated is my opinion. There’s no reason for you to bash on me and try to have a smart mouth.

        Let me state again what I stated. I said “They need to take out their MANDATORY data plan. NOT everyone NEEDS it. Some people HAVE wifi and USES that. If they make the $10 data plan an OPTION and not require. That will probably ATTRACTS more folks. Aside of having the iPhone too. ”

        It’s should be up to the consumer whether or not if they want to have a data plan or not. How come back in the days, Data plans were a OPTIONAL Feature, and not a Mandatory Plan?… Everyone was fine with that. Nowaday with every carrier having these mandatory data plan… because it’s a way for them to make more money off you…

        Again, if they had that mentality of having a Ferrari body w/ a VW golf that’s in an affordable price that regular consumer can afford, I’m pretty sure it will sell and be popular. Why do I want to buy a Ferrari if I can’t use some/most of the features & speeds on the street? Maybe those who drives these types of car is because people see it as a STATUS SYMBOL and not a TOOL.

        • Justin

          Just so that you are aware, a person who does NOT have the data plan on their phone CANNOT use the wifi service that comes with their device. Tmobile has locked it out from being accessed, and if they do try to access the web, then it’s done through the mobile pay per use service which charges 1.99/mb. People that have smart phones that don’t have data plans are 45% more likely to cancel their service because they feel they spent alot of money on their device, and they are GETTING EVERYTHING it can do. Thats why Tmobile is trying to be affordable when it comes to data plans.

      • guest

        Utter nonsense.For those who spend most of the time in office/home (with excellent WiFi) and do not act like a*holes by using the phone while driving, data plan is a mostly unnecessary luxury. WiFi + voice covers 99.99% of use cases and the remaining 0.01% are not worth $30/mo.

    • AndroidGenious

      T-Mobile was the last company to make it a requirement. If you dont want required web, then dont be a deadbeat and pay retail price for a smart phone. A Smart Phone is what it is a Smart Phone. If you go to AT&T or Verizon and have your own phone. They still (AT&T+Verizon) force you to add the web regardless T-Mobile does not.

      • Petey

        T-Mobile should have kept it that way and shouldn’t follow AT&T or Verizon then. I think some people would be attracted to that. Some may want a smartphone just to use it as a PDA and also uses wifi if they need data, BUT consumer should have a choice on whether or not they need data or not.

        I think the iPhone was the first one that had to have a mandatory data plan if you buy the phone, and everyone followed that foot step (if I recalled correctly).

  • notag1

    I’m surprised to see so many people complaining about “iconic” devices. I’m curious, what devices to you consider “iconic” that are available – right now? I’m willing to bet that the number drops below five.

    What about the devices that T-Mobile has available “right now”, let alone in the near future? G2, MT4G and the future of the Vibrant 4G and [grin] Sidekick 4G? I think that “iconic” is a beauty-in-the-eye-of-the-beholder, maybe.

  • notag1

    I’m surprised to see so many people complaining about “iconic” devices. I’m curious, what devices to you consider “iconic” that are available – right now? I’m willing to bet that the number drops below five.

    What about the devices that T-Mobile has available “right now”, let alone in the near future? G2, MT4G and the future of the Vibrant 4G and [grin] Sidekick 4G? I think that “iconic” is a beauty-in-the-eye-of-the-beholder, maybe.

  • Ant

    im amazed at all these people saying Tmobile does not have any iconic phones. The G1 was quite an iconic phone. And the Nexus One and HD2 after it. And now they have the G2, MyTouch4G, and Vibrant (and Nexus S) which are the fastest, feature rich android phones available, not to mention the Win7 phones…. what do you want?

    • Ahnguyen

      not to mention the LG Slate which looks awesome.

    • Anonymous

      Nexus One- iconic but not widely available
      HD2- was not iconic- released with an OS that was set to die in 6 months
      G2- low-end iconic device with 8 month old specs
      MT4G- any device with a custom TMo skin will never be considered iconic
      Vibrant- iconic, but Samsung and TMo screwed up the post release support
      WP7- not 4G

      • XDA-HD2

        HD2 Rules It was second device with 1ghz processor and first one with 4.3″ screen. And today thanks to devs at XDA it runs : android, WP7, Unbunt, meego…… Right now I have a dual-boot WP7 and Android. Best device hands down. As far as MT4G goes it is as good as any other device with 1ghz processor.

  • Matt

    Do you even understand what you’re saying ?
    Why is switching from full UMA to “lighter client” bad ? They both do the same good job of providing coverage where there is no cell tower and there is only wi-fi.

  • http://pulse.yahoo.com/_44K3JI67SFKRXNYQ7XFIDTNEKQ Katy

    Who cares about T-Mobile phones, their customer service is horrible.  These corporate executive who hid out from their customer base are not doing themselves any favors.  This is the exact reason T-Mobile is loosing customers.  The customer service reps have limited authority or knowledge to tackle even slightly elevated issues.  Really… what employee works for a company and has no knowledge of any phone number or contact person in their corporate office?  And what corporate facility has no real phone number?  Do they really expect people to believe that?  T-Mobile apparently considers their customers to be idiots.  Phillip Humm will sit in his plush office, raking in the cash, look down at the little people (who happen to be his livelyhood) and not give a second thought to distancing himself from such minor issues as customer complaints, issues or concerns.   So Mr. Humms what do you say to this?  Oh yeah, I don’t count so you won’t ever even see this or hear about it since there is no way to contact your office.