Deutsche Telekom To Present T-Mobile USA Strategy Next Week?

You’ll have to “Bear” (Bears win!!) with us on this one as I’m not sure what exactly the Reuters article is referring to. That being said, Reuters is reporting that Rene Obermann, CEO of T-Mobile USA parent company Deutsche Telekom, and Philip Humm, T-Mobile USA CEO “…are due on Thursday to present a strategy for the struggling US unit T-Mobile USA, which is the market’s No. 4 operator but has seen profits fall.”

I’m not sure what is being presented and where, but I can speculate perhaps a shareholder meeting overseas or some other form of meeting with Deutsche Telekom board members.

However, Obermann did present this statement as to what he believes is the larger picture for his US branch:

“In the US, we need an aggressive marketing policy and customer-friendly pricing,” Obermann told Bild am Sonntag. “We have to improve our arguments as to why customers should come to us or stay with us.”

So we’ll keep a sharp eye out for any news dropping on Thursday that might give us a hint as to what kind of plan the Magenta parent company has for its second largest branch.

What do you want to see/hear be offered?

Reuters

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  • Baz

    A lot of negative diatribe in some of these posts… Which is concerning as this constitutes the subscriber base. I would highly recommend researching and outlining your thoughts prior to posting on a blog.
    T-Mobile doesn’t manage the air waves for ad space. Verizon isn’t marketing the “droid” Motorola is.
    Samsung isn’t entirely responsible for the 2.2 update that has yet to come to pass, some of this is T-Mobile’s tireless dissection of maintenace releases and some of it is due to Google. T-Mobile has huge partnerships with vendors, as does every wireless operator on the planet. The average consumer won’t have the experience or information to understand this business aspect.

    T-Mobile currently offers the most HIGH end phones of any wireless provider in the USA. What we need are more affordable devices, which is what we are starting to see in the retail outlets and online – you just have to take a peek.

    Tablets are not the wireless providers responsibility to generate interest or provide information as to when/where they will become available, this is in the hands of the OEM. Tablets, while they are really neat, are not purely wireless nor are they purely for mobile communication. The wireless provider should NOT be the SINGLE source to find these – it would be the same as going to Comcast/Xfinity and demanding the same offering from them. This isn’t a good business model.

    With respect to investors, the DT investors are largely in Germany – T-Mobile USA isn’t necessarily under their thumb since T-Mobile USA is the breadwinner.

    T-Mobile already has taken the first steps to becoming the revolutionary provider some on this blog have posted about, but it seems there aren’t too many people with this opinion who have read NEW information. From some of the remarks it is clear the negativity is rooted in their mind. I’d equate this to the thousands of people who will still allow their children to go unvaccinated due to fraudulent medical releases about vaccines and their (now fraudulent) relation to Autism. It just take a few minutes and an open mind. Check out the numerous web articles about the advances being made and the huge lead with the 4G technology T-Mobile has been making.

    Can we stop talking about iPhone already? iPhone is a poor offering when stacked against any Andriod device. Period. There are too many people still with Apple envy, who haven’t realized the lock-down and lack of consumer personalization. Not to mention you can’t view half the internet, and likely will not ever on account of not having Flash.

    T-Mobile has not abandoned HPSA+, that is the network, where would this information have been disseminated? It’s false.

    T-Mobile has more 3G in more areas, with better voice quality and faster data than both Verizon and AT&T – public record. Numerous 3rd party “network testing” has been performed and those results are available online for anyone to search for.

    T-Mobile’s pricing is, and has been the industry leader for 10 years.

    T-Mobile does need to start advertising a lot more, but according to TMONEWS there are a whole slew of new and interesting ads, and notice you’re already seeing more ads on the airwaves. Being #4 does have a disadvantage as from an economics standpoint there won’t be a whole lot of money left over for advertising budget… advertising is a huge cost, especially when you’re trying to reach 200million Americans.

    Little carriers like Leap and Metro and Cricket – don’t even come on the radar for the big 4 and they don’t take enough new contract consumers to make a difference. Notice that Cricket, Leap, and Metro do not offer nationwide service. Most Americans want a phone that they can use when they go on vacation… Leap/Metro/Cricket are marketed to lower income and prepay consumers.

    • Wowiekc

      I Agree with a lot of things you say. But t-mobile are not signing up any more people. They are losing customers. Even after years of loss now Sprint is getting more customers.High end phones are not enough. We are not especially me do not like iphone BUT iphone bring in sales. Eventually T-mobile will have to merge with someone. Too many competitor. Too many phones. Too many discount providers. Discount company sales are constanlty going up

  • Housespinner

    I left sprint after 13 years bc I wanted the cheaper iphone alternative. After a year I went back to sprint for the evo but remembered how bad their customer service is and got a g2. Capitalize on the MUCH better customer service by making parady ads. Vzn, sprint and att hav HORRIBLE customer service, this I can tell u from experience working with all four.

    Some of your franchise stores look like truckstop restrooms! Get your marketing people to go around and check. Make some surprise visits yourself.

    I’m sad to say but most americans pay more attention to commercials and pricing plans/value. The techie user would be satisfied with raising the broadband cap to 10G. Ads, ads, ads! More value for the money and cutting edge phones will get the early adopters.

    Good luck, I’m looking forward to what you have instore for us.

  • Kerry

    We need more 3G/4G towers in less populated areas (I’m not saying every small town, but look at the coverage map and you can see the gaps). Expand coverage so that when you travel you aren’t out of range and have that 3G/4G experience you have at home. When you go to the coast in Oregon you are lucky to get an edge connection, and sometimes you are roaming. I have a 4G phone with web access that does? Nothing there… sad.

    It’s sad to go to a friends house in the boonies and not have coverage. I have to use my step sons *gulp* Verizon phone when we need to make a call and lose signal… its shameful.

    Why wouldn’t you switch to a carrier that charges less and has fantastic coverage?

  • Kerry

    We need more 3G/4G towers in less populated areas (I’m not saying every small town, but look at the coverage map and you can see the gaps). Expand coverage so that when you travel you aren’t out of range and have that 3G/4G experience you have at home. When you go to the coast in Oregon you are lucky to get an edge connection, and sometimes you are roaming. I have a 4G phone with web access that does? Nothing there… sad.

    It’s sad to go to a friends house in the boonies and not have coverage. I have to use my step sons *gulp* Verizon phone when we need to make a call and lose signal… its shameful.

    Why wouldn’t you switch to a carrier that charges less and has fantastic coverage?

  • phoneking13

    More Blackberry Choices.

  • Moneyman

    Does anyone know about coverage expansion? Doesn’t it involve the government and buying spectrum? I don’t think it’s as easy as people make it seem but I could be wrong.

  • Antyfed

    They need to advertise and expand UMA to more phones in their inventory. Not everyone wants a smartphone but UMA is “da bomb.” While Verizon and AT&T offer their versions of “mini cell towers” for the home which require an addtional expense, all UMA requires is broadband access and a wireless router- which just about every household has already! I could never understand why they don’t advertise and expand this service. UMA along with TMO’s rock bottom prices and superior customer service blows the so-called competition to “smitherreens.”

  • http://www.facebook.com/maenxe Matthew A. Tanksley

    My advice to TMO: Build out your Network!!! The fact that my 4G device get’s Edge connectivity in my house in the 2nd largest Metropolitan Area in the US is unacceptable. Even when I do get a “4G” signal it is indistinguishable from 3G both by speed and by technology. 4G may be advertised at 21Mbps, but my real world usage shows on average 1.17Mbps with a top speed of 5.4Mbps; very 3G. Price is fine, device selection is fine. Get a network that rivals Verizon and you will improve your positioning.

  • http://www.facebook.com/maenxe Matthew A. Tanksley

    My advice to TMO: Build out your Network!!! The fact that my 4G device get’s Edge connectivity in my house in the 2nd largest Metropolitan Area in the US is unacceptable. Even when I do get a “4G” signal it is indistinguishable from 3G both by speed and by technology. 4G may be advertised at 21Mbps, but my real world usage shows on average 1.17Mbps with a top speed of 5.4Mbps; very 3G. Price is fine, device selection is fine. Get a network that rivals Verizon and you will improve your positioning.

  • Mallorian

    the only complaint i have against tmo is their lack of coverage. i know several towns of 20,000+ in my area that have no tmobile service and no roaming for tmobile phones. the only carriers that have service in those towns are verizon, sprint and off all companies alltel.

  • Jdavidblack

    For my part, I stay with Tmobile for the customer service. The launch phones for WinMo7 were either the HD7( too big and NOT cutting edge), or you could have gotten a Dell Venue Pro that NOBODY in a TMO store even knows about. In fact, I have one that isn’t an engineering sample. This thing has major problems and Dell is trying to forget that they made it. Don’t believe me, check their website. They’ve gone mum. This is a phone whose camera doesn’t even work under 90% of situations under ANY menu setting.
    I’m with the other guy, it’s about the service, why else would subject myself to HTC phones or this Dell piece. If you’re down with blackberry, I supposed you may be satisfied, but if you’re looking for a different piece of equipment and OS- have you guys ever put an iphone 4 in your hand or a motorola droid phone? Can we really act like the difference in equipment quality isn’t obvious?! Put a droid against a G2′s annoyingly flippy screen or an iphone with a camera that works versus this “top o the line” Venue with its bulk and a totally useless form factor. Tmo, it’s time to promote your strengths. I stay with you because you are nice to me and you treat me like you want to keep my business.

  • Ian

    I’d like to see T-Mobile offer a dual-core Android phone with a physical keyboard and fastboot oem unlock, the first company to offer that is my sole determinate in choosing my provider moving forward.

  • johndeekamp

    bring back catherine zeta jones<3

  • johndeekamp

    bring back catherine zeta jones<3

  • johndeekamp

    bring back catherine zeta jones<3

  • johndeekamp

    bring back catherine zeta jones<3

  • CLIFFORDUDE

    IPHONE PLZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ???????????????

  • CLIFFORDUDE

    IPHONE PLZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ???????????????

  • Someone

    More towers.