T-Mobile Drops Official Statement On Even More Plus Availability

On Sunday there was a simple but surprisingly odd revelation that T-Mobile no longer offered the Even More Plus plans through T-Mobile.com.  In the past few days we’ve managed to pick up on quite a few theories, both public and private, about what brought about this change.  Well, T-Mobile has released official word regarding this and, while we are taking it at face value, we can’t but ask if this isn’t just a pre-cursor to an eventual total phase out of Even More Plus altogether.  The bottom line is the plans are gone from T-Mobile.com but they can still be purchased through a local T-Mobile retail store or online through telesales.  Am I the only one who interprets that as “we no longer wish to push customers onto the Even More Plus plans and hope Even More?”

The full comment follows courtesy of Engadget who managed to get a response out of T-Mobile regarding this matter.  T-Mobile just sent the full statement our way as new; no noticeable differences from what’s below.

Q: What postpaid plans does T-Mobile offer for customers?

T-Mobile provides a variety of options for customers from which they can select the plans and value that best suit their needs. T-Mobile’s Even More plans offer talk, text and Web connectivity with a two-year agreement and great discounts through subsidized pricing on phones. With Even More Plus, T-Mobile provides flexibility through a no annual contract plan, offering the best monthly rate plans for talk, text and Web paired with the ability to purchase the coolest new phones at full price or bring compatible phones to our network.

Q: Where can customers purchase Even More and Even More Plus plans?

Customers may purchase Even More plans through T-Mobile retail stores, telesales at 1-800-T-Mobile, online at
www.T-Moble.com, through national retail partners and at select dealers.

Customers may purchase Even More Plus plans through T-Mobile retail stores, telesales at 1-800-T-Mobile, and at select national retail partners and select dealers.

Q: Has T-Mobile discontinued selling Even More Plus?

No, T-Mobile continues to sell both Even More and Even More Plus plans, although we are no longer selling Even More Plus through our online store.

As we strive to simplify and streamline our customers’ online purchase experience, we are focusing on Even More plans with two-year agreements on http://www.t-mobile.com. Customers shopping online will be directed to a T-Mobile retail store if they wish to purchase an Even More Plus plan where they will be assisted by a T-Mobile representative.

Whether through our Even More or Even More Plus plans, we will continue to bring value to our customers through the best customer service, our robust selection of products and affordable service plans.

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  • http://twitter.com/SParKlngCyaNide SparklingCyanide

    Sounds reasonable.

  • http://cosmicbreeze.tumblr.com/ DtheArtist

    Hmm… but still how will customer’s even know about Even More plus if it’s not online or advertised? I guess though

    • http://tmonews.com tmonews

      I would say thats kind of the point, I’m calling this as a rolling phaseout of the plans.

      • Anonymous

        Probably true. They piloted dropping EMP plans in Arizona a while back. I saw it as a precursor to phasing it out. Also, the fraud – see other post.

        • SublimeDavid

          yeah too much turnover and dishonest people not paying for the remaining part of their phones (fraud included) Personally im glad as rep its gone and hopefully they make the EM plans more competitive like those promo ones that just came out. Wont have to worry about taking dings on check either as people act and then run off to another carrier ie: att (not sure why) and use our phones over there.

        • SublimeDavid

          yeah too much turnover and dishonest people not paying for the remaining part of their phones (fraud included) Personally im glad as rep its gone and hopefully they make the EM plans more competitive like those promo ones that just came out. Wont have to worry about taking dings on check either as people act and then run off to another carrier ie: att (not sure why) and use our phones over there.

  • http://twitter.com/iGNetworks IGNetworks

    They dont really want you to know about it at this time as they only want Contract only customers.

  • nenes78

    Would that mean that an even more plus customer could go back? I am currently fine as a plus customer, but maybe one day….

    • Vibrant Addict

      Go back to Even More? Of course you can. It’s only trouble going from Plus to none since you have to wait for your contract to finish.

      • http://twitter.com/BigIceMike Mr. Riddick

        Is that official? Originally you couldn’t switch from EM+ back to EM

        • Mike

          I was able to switch from EM+ to EM yesterday.

        • Anonymous

          That capability was added in on the 15th. It is not pro-actively offered, so you’ll have to ask.

    • SublimeDavid

      yes you can, there is a process in store that if you are out of contract or close to contract then we can move you back to EM plans and go on those rate plans and get discounts on phones.

    • SublimeDavid

      yes you can, there is a process in store that if you are out of contract or close to contract then we can move you back to EM plans and go on those rate plans and get discounts on phones.

  • Biggbrother

    Was way too confusing on the website anyway. They were probably getting tons of calls from people asking what it all means, since the general American cell-phone-buying public have no idea that a phone could cost more than $199.99… until they lose destroy or lose their phone and have no insurance and find out that cell phones actually cost A LOT MORE than $199.99.

  • Anonymous

    Off topic, David. This article isn’t showing up on the TmoNews homepage.

    • http://tmonews.com tmonews

      I know that’s an immediate concern that had been relayed, that and the mobile site. We will be identifying trouble areas and fixing throughout the day!

  • tmorep

    I’m kinda glad they leave it to us, the reps, to explain it in store because I’ve had tons of customers who would see cheaper rates and switch without reading. Then they come in the store pissed that they can’t get upgrades and stuff which leads to unnecessary calls to the care department to fix it. Not to mention mad customers even though it was their fault they didn’t read in the first place.

    • Korbendalis

      I can totally see the perspective of the Store Reps. It sux that people don’t read, they just see the $$ and pick that one. It’s really a Smart Marketing move to put the lower numbers in that plan. To me the EM+ plan is the Biggest reason after Android that I am with T-mo. But it would be better if the EM+ plan was only revealed to those customers who can appreciate it. It’s a control factor to have it removed from the Website. I really hope (and honestly expect) that T-mo will not remove the plan entirely

    • http://twitter.com/raitchison raitchison

      TMO shares a lot of the blame here IMO. They would routinely prominently display their EM+ rates to show how cheap they are and on a different page prominently show the “subsidized” prices for phones to show that those are priced competitively with other carriers, they really did leave the impression that you could get your cake and eat it too (if you didn’t bother to read)

    • Thrust2night

      This is off topic, but do you think there might be any hopes of T-Mobile offering fully discounted phones to customers every year like Sprint does?

      With the way smart phones are advancing, 2 years seems like a long time to use a phone without getting a new one at a fully discounted rate. Although I like TMobiles partial discounts within the 2 years, it would be nice if they could take a page off Sprint’s book. The only good page that is.

      • AJJ

        It used to be 11 months on smart phones with qualifying voice plan ($40+ month) and data (Unlimited $30 whatever flavor) until sometime this spring…it’s now changed to 12 months. But that’s the upgrade price…T-Mobile has never offered new customer pricing across the board on new phones, even at the 2 year upgrade mark…so the answer is yes but no.

    • Thrust2night

      This is off topic, but do you think there might be any hopes of T-Mobile offering fully discounted phones to customers every year like Sprint does?

      With the way smart phones are advancing, 2 years seems like a long time to use a phone without getting a new one at a fully discounted rate. Although I like TMobiles partial discounts within the 2 years, it would be nice if they could take a page off Sprint’s book. The only good page that is.

    • Anonymous

      That hasn’t stopped some of our… attention-challenged customers from getting mad, even though we’ve explained it to them months ago when they switched. Memories seem short these days.

    • Anonymous

      That hasn’t stopped some of our… attention-challenged customers from getting mad, even though we’ve explained it to them months ago when they switched. Memories seem short these days.

  • Mike

    All T Mobile had to do was have it in BOLD text under EM+ that those plans were for people who bought their phones outright, or even have it to where those plans don’t even show up until the customer bought the phone in full or if their already a customer and own the phone outright have them log in to their account on their website and then show the EM+ plans.

    The way they are doing this I expect EM+ to be gone before to long, although I’m sure for those who do get on it will be grandfathered, only thing that sucks about that is if you want more minutes or less down the road and the plans are gone..you would be SOL.

    I’m getting service on my G2 with EM+ tomorrow but not sure which plan the 500 mins or 1,000, you can upgrade to 1,000 mins plan for free on EM+ right?

  • Anonymous

    Honestly, i believe it is mostly about fraudulent activations. I cannot tell you the number of scam artists activating EMP plans under stolen or false ID’s, adding themselves as authorized users and then purchasing devices on installment plans. At my little rinky-dink store, we’ve seen it happen a half-dozden times already. Every time, the account was activated via the website. Coming in to a store or activating with telesales puts in a second line of security. $20 says i’m right.

    • Farhan

      I probably don’t fully understand the activation system, but couldn’t someone simply activate a 2 year contract using a false or stolen ID and purchase devices on installment plans?

    • Farhan

      I probably don’t fully understand the activation system, but couldn’t someone simply activate a 2 year contract using a false or stolen ID and purchase devices on installment plans?

      • Anonymous

        That’s correct. The difference between the two is that on the contracted plans, you can’t put as much on the installment plans. The scam artists are trying to get the most bang for their crooked buck.

        • dcb

          you dont have as much installment available but you pay more for the phones so that really doesn’t make it more or less appealing for fraud one way or another

        • Anonymous

          Yes, yes it does. A G2 sans contract runs $500. Installment plans are broken up into 20 payments on EMP. So that works out to $25 down for a G2 on an EMP plan. That same phone on a contract is $250 up front, but it’s only divided into 4 payments. That works out to $62.50 up front. Not a huge difference to a regular customer, but for the scammer, it makes it that much less lucrative. Trust me, I see it all the time. That’s not to say that some people don’t try it with EvenMore plans, because they do. It’s just not as common. Usually I see customers setting up fake business accounts to do it with contracts. That’s faded out as stores have gotten wise to them. Now it’s the fake/stolen ID internet-activated Even More Plus plans. We’ve started telling customers who we think are pulling that scam that you can’t use the installment plans for the first 30 days unless its at the point of sale. That’s worked as a deterrent. It frustrates me that I have to do that at all.

        • Anonymous

          Yes, yes it does. A G2 sans contract runs $500. Installment plans are broken up into 20 payments on EMP. So that works out to $25 down for a G2 on an EMP plan. That same phone on a contract is $250 up front, but it’s only divided into 4 payments. That works out to $62.50 up front. Not a huge difference to a regular customer, but for the scammer, it makes it that much less lucrative. Trust me, I see it all the time. That’s not to say that some people don’t try it with EvenMore plans, because they do. It’s just not as common. Usually I see customers setting up fake business accounts to do it with contracts. That’s faded out as stores have gotten wise to them. Now it’s the fake/stolen ID internet-activated Even More Plus plans. We’ve started telling customers who we think are pulling that scam that you can’t use the installment plans for the first 30 days unless its at the point of sale. That’s worked as a deterrent. It frustrates me that I have to do that at all.

        • Beef Twinkie

          Specifically:

          Contracted plan, you get about 4 months to pay off a phone.
          Non-contracted, you have up to 20 months.

          Huge difference.

      • Anonymous

        That’s correct. The difference between the two is that on the contracted plans, you can’t put as much on the installment plans. The scam artists are trying to get the most bang for their crooked buck.

  • http://twitter.com/duckfan78 Christina

    I am on the EM+ plan, because I buy a new phone about every year, and I don’t like contracts. On the EM plan, you’re on contract, and you’re paying a little bit more per month, which is really equivelent to making up the difference for the “discount” you receive when you buy a phone through TMO and get yourself into a contract.

  • http://twitter.com/duckfan78 Christina

    I am on the EM+ plan, because I buy a new phone about every year, and I don’t like contracts. On the EM plan, you’re on contract, and you’re paying a little bit more per month, which is really equivelent to making up the difference for the “discount” you receive when you buy a phone through TMO and get yourself into a contract.

  • http://www.facebook.com/profile.php?id=100000382642162 Mark Carruthers

    Gee lets make this more confusing shall we?

  • http://www.facebook.com/profile.php?id=100000382642162 Mark Carruthers

    Gee lets make this more confusing shall we?

  • http://twitter.com/MattSTKC Matthew H.

    They simply don’t want anyone who doesn’t already know about them to use them since they want to lock customers into contracts. smart business move and without pissing off their base by still offering the even more plus plans.

  • G8351427

    I don’t understand why anyone would go the contract route to begin with.

    If you look at the price of an MT4G for example, the EM contract price is $149, then you have to pay the increased cost of the contract plan, which is about $20/mo. for 24 months (2 years), or $480.

    Go the EM+ route, and it’s $50 down and $21 a month for 19 months.

    That seems like a no-brainer to me. You pay $180 more for the phone than if you would have just bought it up front.

    The only reason I can think of, why someone would sign the contract, was if they couldn’t pass the credit check for the installment plan and did not have the $449 to buy the phone outright. But then, I would not imagine they would qualify for a contract plan either.

  • guest123

    Have you ever thought of this…maybe they stopped carrying it online b/c MAJORITY customers don’t understand that EM+ is non-contracted meaning no discounts on phones…but for some reason people don’t understand that and so they switch plans without knowing what they are doing and when it is time to upgrade are wondering why they have to pay full price for phones. And in the long run causing headache for retail reps and customer care reps…so they continue selling it in the stores so the reps can educate the consumer about what the plan entails and customers are switching plans and not knowing what they are getting in to.

    • To626n

      I bought my phone through a vendor (MT3G) and got it for free because I signed a two year contract on the EM plan. My vendor said I could switch to the EM+ after 3 months of service, so I did and am paying $10 less per month now. The only condition is I have to live out the remainder of my contract which is completely fine since I got my phone for free and was able to switch the EM+.

      Anyways point is it’s possible to switch to EM+ even if you got a phone discount, you just have to live out the remainder of your contract.

      • Teyanhung

        According to the website, that only applies if you have less then a yr left on your contract. You got in on it when the em+ plans firsted rolled out.

        • To626n

          I didn’t know you had to switch within the first year, but yes you are correct I switched to EM+ as soon as my first three months were over. It’s well worth the visit to a T-Mobile store or a phone call to customer care. I don’t know why some people would wait over a year, essentially you are switching to a plan for $10 less per month with no extension of your contract.

      • D-rock

        But the thing no one seems to understand is that even once your contract runs out, you are never able to do an upgrade, never. You can never receive a discount on a a phone again on that line. The only way around that is to cancel the line and open another. Yes this sounds ridiculous, but I have called customer care numerous times for customers, and checked with several “higher ups” in the company, and that is in fact the case. If you switch from EM to EM+, you lose ability to upgrade forever, unless you cancel the line and open another, and lose your phone number along with it. Btw, I am a t-mobile rep.

        • Guest22

          You are now allowed to switch from EM+ to EM but all of the lines on the account must take an upgrade at the point…

        • Guest22

          You are now allowed to switch from EM+ to EM but all of the lines on the account must take an upgrade at the point…

        • MrT

          Actually, t-mobile is implementing solutions for customers to switch from EM+ to EM and even though customers DID have to cancel their account to switch to even more, a customer still had the option to perform an old number request for up to 90 days after canceling their account. Headache-yes, but the end of the world- no.

        • To626n

          Your absolutely right and this is unfortunate. It’s why I switch from carrier to carrier every 2 years, except this last time when I had to part ways with my old number and opened a new account. IMO unless it is absolutely imperative that you keep your old number, changing it to get a phone discount is well worth it. Especially in my case where I got a $200 phone for free.

      • barkfark

        Now, If you try to migrate from EM to EM+ while under contract you will be required to pay the $200 early termination fee . T-Mobile was allowing migration at first launch of the Even more Plus plans, but when you do it with the intent you are making public, that is considered to be “churn fraud”. You may wanna watch your mail as you may be receiving a charge back fee if the store you bought it from finds out what you did; regardless of what the “representative” in store told you. Furthermore, if you were to attempt to add-on to your account and make a family plan, you will not get a free phone.

        • To626n

          Maybe it’s different now, but I was not charged an ETF fee at the time and since I posted the original comment I have never gotten an “e-mail” from T-Mobile demanding that I pay the fee. In fact I switched the plan in an official T-Mobile store and was completely honest to the rep who switched my plan for me by calling T-Mobile customer care himself.

          As far as you claim that I committed “churn fraud” I have done no such thing as I was honest to my vendor who sold me the phone and to the T-Mobile rep who helped switch me to EM+. If I decide to return to T-Mobile after my 2 years I will most certainly do the exact same thing. Furthermore so long as I am honest about my intent to all parties who are involved with the transaction and am approved, no fraud has been committed.

          Anyways I am curious to see if T-Mobile is now banning migration to EM+. The last time I spoke to my vendor I was told that migration was still allowed and that she has successfully switched customers from EM to EM+.

        • barkfark

          Just to clarify, churn fraud is carried out by the carrier, not by you. You bought your phone from a 3rd party which puts a secondary agreement that you sign at time of purchase. They levy the right to charge back you within 3 years of the chargeback, if they catch it. T-Mobile has NOTHING to do with this charge, it’s in your terms of signing with T-Mobile that 3rd party charges may apply; nor is it their responsibility to know what you are signing up for. Read your terms of when you signed up through your third party. Again, this charge is not through T-Mobile, but through the place you bought your phone from…

        • To626n

          Btw I opened a family plan account and received 2 free phones. One was the MT3G which required the data plan and the other is a Nokia 5310 which does not require any additional plan. I am aware that I will not receive another free phone if I add a line, but I don’t plan on it so it really doesn’t effect me. Point is always check out an authorized T-Mobile vendor, or even Amazon.com, before you buy from a T-Mobile store. They offer way better deals, sometimes even free phones.

    • Lauren

      I got tricked into switching into an EM+ plan before they even started announcing that they had the EM+ available. I was never told I had to let my current contract end before I was under “no contract” so now I am stuck with a contract AND having to pay full price for phones.

  • Anonymous

    If fraud was such a problem, why didn’t T-Mo just stop offering the Equipment Installment Plan with the EM+ plan. If criminals had to pay full price for the phone, there would be no fraud.

    The way I see it, people were starting to wise up to the fact that a “subsidized phone” is a myth. All subsidies paid by the carrier are recouped by the increased monthly cost of the service contract, as well as the upfront cost of the phone. In the end, subsidies, upgrades, and contracts cost the consumer more money and limit their carrier options.

  • Guest1

    They shouldve just added an unlimited plan to compete with the other carriers & improved the old myfaves with 10 numbers & m2m text etc imo

  • Surfindave007

    Incredibly stupid on the part of TMobile to get rid of the Even More Plus plans, I have been a customer of theirs for a long time and just purchased a phone in that plan because over the course of a 24 month contract you end up paying a lot more just for them to subsidize the phone and make it seem cheaper when in fact it is not. I hate contracts, and had they not had the Even More Plus plans back 4 months ago when I finally decided I wanted a smart phone, I would have left them for a carrier that does have it!