If Sprint was hoping to steer the conversation back in their direction with this, the latest entrance in the “4G” argument, they should have tried harder. This video, which offers up a mini-tutorial on how Sprint 4G works as well as some digs at the competition, effectively does neither very well. All I learned from this video is that Sprint apparently has a larger pipe than everyone else.
Claiming that “other carriers might claim to have a 4G network, but right now Sprint is the only national carrier with a true 4G network,” does little more than ask for a response from the competition. According to the ITU, not a single carrier in the US currently meets the global standard for an accepted 4G network, T-Mobile included. So it’s all about marketing then and who can “one up” the competition. While T-Mobile and Verizon have both come out swinging against AT&T, in the end consumers are only going to be more confused. Consumer watchdog groups aren’t likely to stand idly by as plenty of voices claim false and misleading advertising and lawsuits are expected to happen even none have been filed. At one point or another, someone is going to try and let the courts decide what is right and proper here.
In the meantime, the argument should be about who has the fastest network today, not 12 months from now but today. In that regard, T-Mobile wins hands down. While their 4G marketing continues for the foreseeable future, the competition, especially Verizon, is likely to step up attacks and eventually T-Mobile will be in their crosshairs. Before that happens, I’ll continue to enjoy using for HD7’s voice and data at the same time. Can you hear that now?