For those of you with an Android phone, you may have found it a bit difficult to sync any, and all, media to your phone (especially if you are tied into that iTunes ecosystem).  Well, T-Mobile really understands that and is embarking on a campaign to bring an app that syncs media to Android phones.  The answer, DoubleTwist, which is basically an iTunes for every other device, plus it looks like it so no relearning.  It is being said that T-Mobile is partnering with DoubleTwist to pre-load the software onto upcoming Android phones, and not just limiting it to the Fender MyTouch.  Leave your thoughts in the comments!

Engadget

UPDATE: Official Press Release after the jump!

SAN FRANCISCO, Jan. 25 /PRNewswire/ — doubleTwist(TM) today announced the availability of Multimedia Sync by doubleTwist, a custom version of the critically acclaimed media management software that will be available for free to T-Mobile Android(TM) smartphone customers. A custom installer will be pre-loaded on the T-Mobile(R) myTouch(TM) 3G Fender(TM) Limited Edition, and customers can download the software for free with other devices including the T-Mobile G1, Motorola Cliq(TM), Samsung Behold(R) II and T-Mobile myTouch 3G at http://apps.t-mobile.com/doubletwist.
The software, available for Windows(R) and Mac platforms, automatically finds music, photos and videos stored on a user’s computer and enables seamless syncing of their media to their mobile devices. doubleTwist includes step-by-step instructions for connecting and transferring DRM-free content to each supported device, making the process simple and accessible.
Users can create and sync new playlists or import their existing iTunes(R) playlists to start enjoying their music on a new device. doubleTwist also enables users to transfer videos and photos to and from smartphones and automatically converts video to ensure compatibility with each device, eliminating file format problems for consumers.
“doubleTwist is dedicated to providing consumers with a seamless digital media experience,” said Monique Farantzos, CEO of doubleTwist Corp. “We are proud to partner with T-Mobile to offer a customized solution to their users and create a compelling entertainment experience.”
Warren McNeel, T-Mobile USA’s vice president of product development, said, “We know the ability to easily transfer media and music from a computer to a mobile device is a pain point for consumers, so we are pleased to work with doubleTwist on an easy solution.”