Fender MyTouch, Now With Clapton

We have been hearing a lot about the soon to be released Limited Edition MyTouch 3G with Fender lately, and now there is even more. The wood grain finish, 3.5 mm headphone jack, and a 16GB microSD card with preloaded content have been known for some time, but we now know what will be on the card.  It all starts with a new commercial featuring Eric Clapton and the Fender MyTouch.  From there you will get preloaded Eric Clapton hits, some guitar related apps and a partnership with doubleTwist (for all your syncing needs).  The Fender MyTouch will be ready for tunning on January 20th for $180 and come with Android 1.6, with an update to 2.1 coming in the Spring.  Follow the link for the commercial and leave your thoughts in the comments!

Fender via Engadget

Updated with the official statement from Fender after the jump!

Rock Out With the New T-Mobile® myTouch™ 3G Fender™ Limited Edition

Eric Clapton and Fender Join the myTouch 3G Campaign to Showcase the Limited Edition, Which Offers Enhanced Music Features, Pre-Loaded Content and New Accessories

On Jan. 20, T-Mobile USA, Inc. will officially launch the T-Mobile myTouch 3G Fender Limited Edition with the help of legendary musician and Fender guitarist Eric Clapton.

As part of the myTouch 3G marketing campaign, which has featured a variety of iconic artists including comedians, musicians and sports figures, Clapton will showcase a personalized myTouch 3G Fender Limited Edition in a national television ad that will begin airing on the 20th.

Fender consumers can enjoy a sneak peek of the new ad here.

The Fender Limited Edition puts a rock-and-roll spin on the original T-Mobile myTouch 3G with Google, offering a fresh design and enhanced features to create a unique mobile music experience. The device will ship with preloaded Clapton classics including “Layla,” “My Father’s Eyes,” “Rock ‘N’ Roll Heart,” and “Wonderful Tonight,” and T-Mobile is a proud supporter of Clapton’s Crossroads Guitar Festival.

Designed in partnership with Fender, the new limited edition myTouch has a Fender guitar sunburst-finish inspired design. The Fender Limited Edition comes equipped with an array of features for an enhanced music experience — a 16GB microSD card to house thousands of songs/videos, a 3.5mm headset jack for headphones and an enhanced music player. The music player, developed by HTC, offers an intuitive user interface that allows for toggling between different views or for changing a song or album by simply touching the album art. It also allows customers to create ringtones from songs that are playing.

“In a modern culture that forms an essential bond between music, mobile devices and one’s individual lifestyle, Fender is very proud to partner with T-Mobile on the exclusive new T-Mobile myTouch 3G Fender Limited Edition,” said Mark Van Vleet, senior vice president of Business Affairs with Fender Musical Instruments. “This is an exciting and innovative way to connect people to their passion for great music wherever they go, and we are thrilled to share this news with our customers and fans.”

Content preloaded on the phone includes popular Android Market™ applications, Guitar: Solo and Music Light. Toaccompany the preloaded Clapton tunes, the device also will ship with songs from Avril Lavigne, Brad Paisley and Wyclef Jean. New accessories allow further customization and usability, including additional Fender-branded shells, a Fender carrying case, screen protector, and Rock Dock, a docking station equipped with speakers.

“The myTouch 3G, which runs on Android, gives us an open, highly customizable platform to create truly unique experiences that go beyond what’s possible on proprietary platforms,” said Andrew Sherrard, vice president of product development, T-Mobile USA. “The new limited edition myTouch is a perfect example of this personalization innovation, and we are excited to bring our customers this special limited edition, feature-rich, music-inspired device.”

With the myTouch 3G Fender Limited Edition, T-Mobile is introducing a customized multimedia sync solution in partnership with Silicon Valley startup doubleTwist™, allowing  customers to easily take advantage of the phone’s advanced media features. doubleTwist is a free software application that enables users to easily manage and sync their music, videos and images from a Windows-based PC or Mac directly to a mobile device. An exclusive T-Mobile version of the software will be pre-loaded on the new limited edition, and customers can simply connect their device to their computer for a seamless installation experience. The software offers a sleek, intuitive interface for syncing and managing music and other media. T-Mobile also will offer the customized version of the software to customers using other T-Mobile Android devices.

The new limited edition myTouch also offers the popular features and same great technology as the original T-Mobile myTouch, including a highly personalized experience, with home screen customization and more than 16,000 applications available from Android Market. The device also offers customers one-touch access to the Google™ mobile services that millions use every day including Google Search™ by voice, Google Maps™ with Street View, YouTube™ and Picasa™. The Fender Limited Edition, which runs Android 1.6, is expected to be updated to Android 2.1 this spring.

Pricing and Availability
The T-Mobile myTouch 3G Fender Limited Edition will be available starting Jan. 20 nationwide at select T-Mobile retail stores and online at www.T-MobilemyTouch.com, while quantities last.  The device will cost $179.99 with a new two-year service agreement and qualifying voice and data plan.

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  • Todd

    Clapton > EVERYONE

    • Buddy Guy

      Buddy Guy>clapton

  • Pete

    So what do we know about the 2.1 update? Where did that info come from specifically? Is it applicable just to the Fender or also to the original MyTouch?

  • Jesse Wilson

    Maybe it looks different in-person, but by all the photos I’ve seen of the Fender MyTouch, it looks rather ugly. As Pete said, it makes you wonder that if this one gets the 2.1 update, wouldn’t the original MyTouch get it as well?

    After-all, the hardware is essentially the same, is it not?

  • S. G.

    Dialing 877-460-6637 doesn’t get you Buddy Guy, but you do get a recording and the option to press 1 to buy the phone.

  • JBLmobileG1

    Alright… this sounds great and all but is it really worth the $180 for a phone that has little added to it? I mean the 3.5mm jack is a plus and should have been apart of the MyTouch since day one… but really $180? I mean WalMart had the original my touch for $98. At the price they are charging for this you could probably get a stereo bluetooth headset and a 16GB micro sd card and probably still have a little left over. I actually was considering this phone when I first heard about it because of the 3.5mm jack… but with the Nexus One out… its the same exact price. I think the only ones who will even shell out this kinda money will be the hardcore MyTouch lovers… Fender Lovers, and Clapton Lovers. And as for a Limited Edition… I really wonder how many of these they are going to produce? To me at this price point it must not be very many which would explain why the high price point. Also… is this real wood grain like on an actual Fender or is it Plastic? If it actually feels like that of a wood guitar then that too may make it something special… otherwise if its just a plastic caseing that look like wood… I am sure someone will create a cover that will look like this (if its not already out there) and it probably wont be more than $10-$15 bucks. And to me, if HTC or Google doesn’t figure out a way to run your apps from your SD card… why on earth would you need a 16GB card? I myself have a 8GB card for my G1 and can’t even fill it up and thats backing up all my programs as well as music, pictures, and games. I am not sure if anyone on here is familar with the Nintendo Wii… but they too didn’t let you save and run your games from the SD card at first. However someone at Nintendo was smart and figured it out because now you can and it makes it a whole lot better since the Wii’s internal memory was only 512mb. Now if Nintendo can do it I am sure Google could too. Maybe they should talk to one another because its going on 2 years now and still nothing. Maybe Android 2.1 will offer this feature and if it does I REALLY hope the G1 and Mytouch will get it because then they will be complete IMO.

    • StevenG

      My 16 gig MicroSD card cost me $40. It’s not a bad price.

  • gary

    Hardware is a bit different – Besides the obvious difference in finish and 3.5mm headset jack, the Fender has 288MB ram vs. 192 on the original MyTouch. That said, I still expect the original MyTouch to get 2.x at some point.

  • artiepants

    …and i’d say that’s pretty much $30 to $80 too much for a phone that is outdated before release…

  • TMOgeek

    My son, the guitar player will get his Christmas gift a month late but worth the wait.

  • Jason

    Does this mean the rest of us My Touch (non fender)3G users can also expect a 2.1 update in the Spring timeframe???

  • JBLmobileG1

    I agree artiepants… I mean I could understand paying a little more than the original… but not that much more. If it was me I would lower the original price even more and then make this the price of what it currently is. BTW David or anyone on TMONEWS could you please try and find out more about when or if we will ever be able to run apps from an sd card? If Google doesnt fix this issue before the next version of Windows Mobile comes out they may be in a world of hurt. I told myself after playing with Android that I would never go back to Windows… but this is just crazy. Every time I download a cool app I need to delete it because of the very limited space on my G1. I have like 12mb left on my phone and its been a little slow lately and I know if I call Tmobile they will tell me that I should have at least 20mb of free space at all times. (Yeah right!) It seems like with every update on an app I lose more and more space because they get bigger and bigger. Not to mention more apps use more space… and as the bigger and badder phones come out with the extra space there will be less and less apps that I could even try out because I won’t have any room left to even try them. I actually have a Great idea! Someone should make one of those extended batteries for the G1 but have a way to also store a mini hard drive that would run through the microusb port. The backings for those batteries tend to look a little big anyways so why not store some extra memory in the casing and take advantage of it. Again though… this may not work because I am sure the o/s would have to be able to support it which I doubt it would.

    • john

      Full discount through tmo as of right now is 167.99 what do you expect this one to be 168

  • James Roche

    Dear Andrew, the author of this article. Do you have any proof that the “Original” MyTouch is getting the update in spring? Can you be anymore specific?

    • Andrew

      Currently, there is no word beyond speculation that the original mytouch will get Android 2.1. However, it is confirmed that the Fender MyTouch will get Android 2.1, which leads me to believe that the original MyTouch will also be seeing Android 2.1, or at least I would hope.

  • Tim

    For $180, if you’re willing to go with “the plan”, you can have a Nexus One. It already has 2.1 now, and a headphone jack. Much better screen, twice as much RAM (not “Internal Storage”, but operating RAM for virtually no lag), a 1GHz processor, etc etc etc.

    Seems to me this phone should be more like $90, not $180.

  • Zollars

    It amazes me how young or ignorant you people are.

    First of all, the Nexus One costs $180 if you are a NEW customer. If you are existing, it will be $279 or $379. http://www.tmonews.com/2010/01/purchasing-the-nexus-one/

    Second, you say this should be $90? Why? The MyTouch is selling for $149.

    Third, since this comes preloaded with music, that music has to be paid for. I know, you think all music is free, but it’s not. So each track has to be licensed, and that costs money. If there are 30 tracks, then you are paying $1 a track. Less than on iTunes.

    Fourth, it has an upgraded processor, ram and a larger microSD card. Those aren’t free either.

    So essentially, you are getting a hell of a deal.

    And JBLmobileG1, if you can’t fill an 8gb card with music, you obviously aren’t a music fan. Therefore, you aren’t the target market.

    Class dismissed.

    • Tim

      You’re right, it’s incredible! Buy it now!! Sheesh.

    • Twitch110

      Hahaha! So i’m supposed to be happy that i’m paying for crappy music that i’ll never be listening to? I have already bought all the clapton i need. I don’t need tmobile to do it for me. The phone=still a giant ripoff and not worth it. I guess i’m just ignorant. And anyone who uses their upgrade for this phone is a moron.

  • Buddy Guy

    Buddy Guy> clapton

  • TehAndroid

    The pictures of this phone don’t really do it justic. We just got our store demo in and I must say in person its pretty damn sexy. Only 3 store around us got the phone and each store is onlu getting 5 at first. So this phone really isn’t intended for a large release. It will fill a niche market and that’s what it was intended for.

  • Oblio

    Great… more myshit commercials

  • StevenG

    If it’s $180 with a contract, will they pull a Google and not let you use your EMP plan to pay in installments?

  • Kendel

    Dang. I was really looking forward to getting this. But the most I was willing to spend was $150. This thing is already outdated on the specs and not worth $180. You fail again Tmobile.

  • rushmore

    Eric C just lost a fan pimping this underpowered mass phone.

  • Aaron

    +1 Zollars!!!!!! Exactly right!! Just got mine today!! The phone is awsome compaired to the 1st mytouch! A lot faster!

  • JBLmobileG1

    @ Zollars… your right nothing is free… but to add extra to something that’s already out dated then charge more for the extras which some people may not care for is wrong. And so this isn’t intended for me because I can’t fill an 8gb memory card with music… your right… your right. But ahhh the ones who can fill a card with music… well they may not care to pay for the music by Eric Clapton… or if they are hugh music fans (which I guess I am not because I can’t fill my card)… well those people may already have all the music that’s pre-loaded on the phone… therefore let’s charge them extra for songs they already have. I haven’t heard anything about a better processor. A little extra ram yeah and the 3.5mm jack and 16gb card yeah… but nothing official on the processor. And like I said the original MyTouch was at WalMart for $98 so an extra $80 to most people for music and what little changes… is it really worth it? Heck for $80 I could probably buy all of Eric Claptons CDs. I think the most Tmobile should sell this for is $150… and that’s even pushing it. $180 however is crazy unless it has the snapdragon 1Ghz processor in it… then $180 would be good.

    • john

      $30 difference makes this a fail from what you say is an ok price? If you keep the phone for two years, that’s like $1.20 a month, divide that by 30 days….really, that $30 is the deal breaker…I don’t get it.

  • mcho19

    so I’m a bit confused, is it $180 just for the phone or is it $180 w/ upgrade/new plan?

    I’m still using the G1 and I gotta say, it has been outlived numerous times. Saying that, I want the Nexus one but I don’t have 550+ dollars to spend on a single phone so I figure I get the FMT and wait it out til the N1 is cheaper or a better phone is released. From what I read, the phone is not bad, especially with a 16 gb sdcard and improved specs.

    You just gotta accept mobile companies are pushing up the costs of phones now

  • jsay

    Maybe a mytouch 3Gv2 with a faster processor, double the ram, the correct headphone jack, larger memory card and not dealing with what N1 owners are dealing with right now would be worth a $180/$400 price but sorry Tmobile, this one falls below most people’s radars..but then again, it is a limited edition and for a certain target market which by the sounds of it, most of us are not in this target market. Let the Clapton music fans and guitarists out there have at it with this phone. I hope they love using the phone and T-Mobile’s service.

    The rest of us should just shut our pie hole and stick with an android phone we are happy with.

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  • Miriam

    Can you use this phone with AT&T Service???

    • Kickstar13

      Yes, but you won’t be able to take advantage of 3G Data Service.

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