First of all, the loyalty issue. We all know that if a cell phone company is going to “give” you anything, it is based on future commitment. The company knows that as you use the cell phone that they “gave” you for a 2 year contract, they will make up the cost in the monthly service charges. If you change your rate plan to a promotional plan, they will extend your contract 1 or 2 years if your contract was to end before the date of your existing contract. So did they really “give” you anything?
Secondly, I can tell you why MrJoe has been with the company so long… He has 10 lines and they are all with different contract end dates. At any given point in time I would bet that more than 5 of those lines were under contract. So rather than pay $1000 in ETF’s he has kept the service… That isn’t “loyalty”, that is just economics. Who would want that on their credit report? (He had to have good credit to get those 10 lines) So for him to say “give me something for free, I have earned it” really means “I don’t want to pay an ETF, but I will get as much for free as I can since I stuck anyway”
Finally, the reason TMobile changed their plans is because their biggest “churn” (the biggest reason they lose customers) is to a prepaid wireless carrier, Boost. TMobile gets reports and does exit surveys with a percentage of those that port out (those that keep the same number but move it to another carrier). A port out request is made from another company to TMobile, and you KNOW they track this.
So to compete with the prepaid wireless industry, TMobile first cancelled some of their roaming contracts with AT&T. (Try to do a manual network selection and use AT&T towers… you can’t in many areas of the country now) They did this in areas that they had overlapping coverage… why pay another company money when you have towers there already?
The next thing they did was test the cost of unlimited plans with their “loyal” customers. This made the most sense since they could see how the unlimited plans would affect the usage of the customers that they had the most data on.
Then they rolled out the plans and marketed the plans WITHOUT contracts. (Those average $20 less a month than the regular plans… that is $480 for a 2 year contract… and go figure, that’s the price of a new high end phone!) 70% of cell phone subscribers that are on an unlimited plan do not need an unlimited plan. The dreaded fear of overage charges and feeling of no-worry endless calls brings people to pay a bit more for an unlimited plan when all they may need is 1500 minutes. So in reality, most people STILL pay too much for their cell phone services.
The strategy was brilliant if you ask me.

PS. If you look on the fine print of Boost Mobile, you will see that if they feel you are using their services too much, they reserve the right to cancel your phone.

It is in fact you who has failed to use common sense and are an equal failure as a rep if this is how you think.

Also I buy LG products year in year out do I deserve a discount on that too?

I also purchase American Living clothes do i deserve a discount on that too?

Or what about my Nikes?

if you want to discuss service related industries

Do i deserve a discount on internet or my phone (not monopolies in my area)?

I have xbox live should i get that discounted?

bottom line get over yourself we pay for products based on reliability and quality if everyone got a discount then reliability and quality would go down its basic econ there is supply and demand the better quality and reliability equals higher cost just be glade T-Mobile had decided to be priced cheaper to gain more market share instead of pulling an Apple Inc. and have high cost to target a select customer base