Did T-Mobile Let The Pitch Go By?


Sat at the keyboard all morning wondering how best to word this article. We’ve been talking about Project Dark for almost a full two weeks, and after all speculation, hype, and confusion and questions still remain. We have concluded however, that we really don’t what kind of  impact these plans will have. We’ve been a little rough on the magenta lately, yet let there be no question we want the Even More and Even More Plus plans to succeed.  Not only because we are fans, but because we are customers as well. Basic economics says competition is a good thing and hopefully will continue to drive down prices. I think we can all agree they are already higher industry-wide than we would like. T-Mobile took a big gamble on the Even More/Even More Plus plans and we won’t know if it paid off for some time. We did learn, however, that first day numbers weren’t shabby as word has it that T-Mobile did 14k activations this past Sunday alone. What remains is if they can keep that number constant, or exceed it.

With my rambling above in mind, MocoNews has an article up this morning discussing how T-Mobile could have started a price war, but didn’t. They quote Verizon as saying they didn’t see a “need to respond to them” in reference to T-Mobile’s new pricing. MocoNews points out that T-Mobile needs to shift focus on keeping its high dollar customers.

I’ve tried to keep up with your comments and I know some of you who originally thought the worst, fared a little better in the end. Some of you saved money, a few of you saved a lot of money and some of you see no reason to change plans at all. So what say you on this MocoNews article?


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  • Whocares

    i don’t get it… do u guys even know the pricing at verizon… like i can only speak of what i see… i looked at my friends bill… 1350 minutes, friends and family, everything else unlimited after tax 152 a month (no tethering either)

    Tmobile. 79.99 everything unlimited (hush hush but tether if u want) lets say the 9700 (3g so its a fair comparison) 450 since 8900 is NOW 399.99. 450 over 20 months thats 22.50 extra on the bill… so 102.50 plus insurance is 108.50 plus regulatory fee of 1.21 109.21 plus about 10% in tax is 120 a month… u save 30 bucks a month (u do 2yrs with verizon for the phone right?? so 720 dollar savings over two yrs.. and that includes ur phone that u want…. we r techs here maybe u want the droid or the pre (pre mature in my opinion) but we have android, we have a 3g blackberry in two weeks and will get the n900 and hd2…

    is it for everyone no… but i don’t see how u don’t see the difference in competition… and if u don’t need unlimited then take 1000 minutes 10 less a month another 240 in savings… so almost 1000 over 2yrs…

    simply math…

  • Northernclaw

    Not just the math. Saw an article from the Examiner on dslreports. Said VOIP was coming to the cell industry whether the industry like it or not. Carriers will be pushing more data plans and phones rather than just voice. I wouldn’t mind paying an extra bit for just voice date over wifi.

  • http://erin.nu Erin

    I don’t know why this keeps being discussed over and over and over again. The prices are what they are, the end. Just my opinion.

  • Roger

    Dropping myfaves seems nuts as does UMA (keeping it as a fixed price addition anyway).

    But the biggest disappointment of project dark is that tmobile had the opportunity to make me use my phone more and make it valuable to me. They could have figured out how to get me to text more or to use data. They could have looked at what Google Voice does and automatic sms of transcribed voice mails. They could try to convince me to twitter.

    Instead it was all about price. The text extra is the same whether you send one text a month or millions. The data is the same whether I use one byte on my 2G phone or someone else does 5GB on a 3G phone. In the end there is no way I was going to pay those additional prices.

    The family plan pricing is also a joke.

  • Luis

    everyones mad cuz its not $50 like all the rumors said it was booo hooo.. like erin said the prices are what they are and tmobile is cheaper then at@t and verizon more mins for less hey they just trying to take there customers away….. sux they took favs off but come on unlimited why would u need my favs if u have unlimited??

    i bet that tmobile will have more promotional plans later on for less or somthing like they always have done. the way its being compared to the rest man i would jump over to tmobile even if it is a few bucks saved… adds up after awhile and something is something

    NO CONTRACTS thats always a plus

    if all this doesnt work out for tmobile then i bet there parent company DT in germany will do something about it

    it is what it is cheaper then the others and no contract

  • Brent Johonson

    T-Mo’s new plans are pretty much nothing more than a “shell game”.
    And I think it will hurt them in the long run.
    Let me explain…

    When T-Mo priced everything a la carte, it actually took doing the math to see the savings someone /might/ see by signing up with T-Mobile. You had to add the cost of a phone plan, texting and data (not to mention the phone itself). All was pretty well and good with the old plans, but people didn’t see the savings compared with the /other big 3 carriers/. So T-Mobile wasn’t getting the people they were targeting from those 3 carriers.

    Now, T-Mo was brazen enough to do bundles. Where they missed the boat is they put these bundled prices up against the regional carriers. With T-Mo’s reputation for poor coverage (especially 3G), the price savings isn’t significant enough to convert people from the big 3 carriers, and T-Mobiles prices are much higher when you put them up directly against the regional carriers.

    It’s a lose-lose proposition here. T-Mo needed to drop their prices a little more, wait until 3G was more widespread OR the 21mb speed started rolling out, and/or the influx of great phones hit the shelves to give a compelling reason to switch from VZ/Sprint/AT&T. And if they wanted to compete with the regional carriers, they would seriously have to get down to (or at least very near) the same pricepoint if they want to even dent that market.

    Again, lose-lose. And if you add all the dissatisfaction from existing T-Mobile customers, you get lose-lose-lose.

    They had this chance. They blew it. These type of chances don’t come along very often. I guess they can pull a re-do or tweak the plans, but it just won’t have the same effect. It will look desperate.

  • Patrick

    it’s not a “ground breaker” but it’s better than all the competition. Here’s something else people don’t realize…when you’re on this plan…you can spread the price of ANY phone out over 20 months at ANY time. You’re not stuck to picking the phone you want right then and there. So if you want, you can buy some crap phone until the phone you want comes out, THEN buy that phone. once it’s paid for…buy another phone. It’s actually not bad when you think about it.

  • Bill48105

    Totally agree on the unlimited MyFaves & unlimited hotspot calling (I say it that way because they both still exist but neither is unlimited now unless you are on an unlimited plan in which case adding unlimited versions of either of those would be pointless) because those were 2 of the biggest reasons I switched to TMobile from AT&T and Vonage. @Home being a 3rd to replace my Vonage line, along with a few others. I have never been a fan of unlimited anything from a consumer standpoint because in my opinion those who use a lot get a better deal than those who use very little (or none) and that doesn’t seem too fair considering they pay the same. Granted you could argue you CAN use a lot if you want & your own fault for not utilizing it but again why pay more money for more stuff you don’t really want? It is just asking for abuse & that is why all unlimited plans/services are far from UNLIMITED. They all have terms & conditions that state a specific limit or usage that you can be penalized or even have your account canceled if you go over, usually repeatedly in order to be enforced. But in the end only a small % of people actually benefit from so-called unlimited plans over what they would likely actually use & the real reason most people go for them is for the safety net to avoid overages & have a fixed price each & every month NOT so they can download GB’s of torrents on their cell phone & vote 10,000 times for a favorite on American Idol. If cell companies didn’t have such outrageous overage charges unlimited plans wouldn’t really be needed or would rarely be chosen. Remember there is a finite amount of bandwidth/circuits available for calls/texting/internet and they cannot possibly handle everyone using it all continuously 24×7 let alone hope to make money so in the end you are fooled into thinking you get all you could possibly want for a little more money and most people would be better off with a reasonably priced fixed usage plan.
    But yeah the family plan stuff *can* be a joke depending on your circumstances. If you have 5 lines & go unlimited Even More Plus+TXT+Internet and 1 line is @home (no texting or internet since it’s not a cell line) & 1 is your mom who never txt’s or gets online & another is your grandma who does neither as well, you are essentially paying more for something that won’t used vs a-la-cart per line. On top of that they’ve eliminated everything but unlimited text or internet (unless you go per use $0.20 per message in & out, not sure on per KB/MB pricing for internet, maybe TMobile doesn’t do that like AT&T’s newer $2/MB cost) so unless you use NONE or use A LOT, you’re now paying more. Nothing in between. I still wish the cell co’s would get creative & give you the option to use cell minutes for txt message or better yet give you free txt if you got internet plan. Heck how about value priced family-shared such as $5 for 100 messages between the lines. I’d go for that since we might do 20 per month total between all 5 lines. Well 4 really since 1 is @Home. ;)

  • 2 Cents

    You know why Verizon doesn’t feel the need to respond?

    Because they are Verizon. T-Mobile was taking aim at Sprint, and they still are no where near bringing the ruckus. We get it, the prices are major fail. Everyone who is defending the new prices posts look like a college calc chalkboard. No one cares to do math. Why is Sprint, VZW, and AT&T doing so well?

    T-Mobile’s newest campaign slogans: 100% You. Stick Together. Plans you want, phones you want. Whatever.

    Sprint: The Now Network. First 4G Network. Anymobile Anytime.

    VZW: DroidDoes. There’s a map for that.

    AT&T: More bars, more places. Plus AT&T has the added benefit of iPhone doing a boat load of advertising for them.

    Point being that right now T-Mobile, to the AVERAGE UNINFORMED CONSUMER, has nothing to offer. The ads suck. The prices are not that great. Now phone prices will hurt them too. How many people are going to go into T-Mobile and ask them to explain EIP with EM+ and why that would be better than following what commercials say? “Stop in to any Verizon Wireless store now through December 31st and buy one BlackBerry Storm 2 smart phone and get any second Blackberry device free.” Are you serious? That doesn’t appeal more to people than “Have no contract and break up the full price of any phone over a set time to add more money to your monthly bill but technically you still save more and if you will just listen to the math then you will see and we also have touch screen blah blah blah blah blah BLAH!”

    Christmas will bring even more let downs. Mark my words.

  • Nerdlust

    I think a lot of tmobile customers are acting like spoiled little kids. The new rates are great but if you don’t like them please go to another carrier and try to get unlimited everything and no contract and watch sprint, verizon, and at&t laugh you right out the store!

    The business plan is to get the high dollar customers who have unlimited talk,text and data plans.

  • Vforce

    the ne wpricing might have been more ground breaking if they kept “my faves”.
    So since they were lowering 600 mins to 500 you still had your my faves.

  • Brent Johonson

    Just checked.
    AT&T stock up. Verizon stock up. T-Mobile stock down, again, for a second day. Are there any questions as to whether or not the new plans = fail? NO. Not saying the plans are terrible or anything like that. What I am saying is they are not having the effect that T-Mobile hoped for.

  • 30014

    To everyone talking about the new plans being cheaper than vz and at&t, tmo has always been cheaper. The lack of phones and no announcement of a major expansion of the 3g coverage area are the real reasons project dark is a failure.


    @ who cares yeah t-mobiles new plans arent bad at all but your paying more for verizon becuase you get like 50x’s the 3g coverage and the nations most depedable network(acording to the commercials! haha) even tho i dont like cmda verizon is a powerhouse thus ur paying a premium

  • RolloC84

    T-mobile stomps the plans at Verizon and AT&T, no doubt. Problem is, Sprint has been undercutting the top two for years and they’re still number 3. Didn’t work for them, what makes T-mobile think it’s going to work for us? Not to mention, if internet is your thing, T-mobile has nothing to compete with Sprint’s Everthing Data with Any Mobile Anytime plan. Yes, our unlimited everything plan without a contract is $20 a month cheaper than theirs. However, their Everthing Data plan has Any Mobile Anytime (unlimited calling to any cell phone on any carrier). Lets be honest, how many of us still call landlines? My Grandma still has one. Other than that, that’s basically unlimited minutes. Not to mention their data plan comes with GPS navigation (without charging an extra $10 a month per line), TV on your phone and NFL and NASCAR live. We don’t even offer the last two options. All of that for an individual is only 70 a month and you still get the discounts on your phone. The family plan with the same options for two people is 129.99 with 1500 minutes to burn on landlines only. The best we have to offer to compete with that is either the unlimited everthing (180 w/contract 140 w/out, still without navigation) or the 1500 minute plan on even more plus for 119.99, but now you have to buy smartphones for two people at full price. That’s like $1000.00 for decent phones. To finance that would raise your bill 40 bucks a month for 20 months. Same problem on the individual plan. Not to mention the minute plans no longer offers MyFaves, so every call drains your minutes whether to a cell phone or landline. If you do the math as some people have suggested, Sprints plan is just better for those features.

  • Bill48105

    @Anyone mentioning $35 transition fee: From what I’ve been told it’s not on every line in family plan & can be waived with corporate/association discount (like AAA). And according to the reps I talked to discounts still apply to add-ons for Plus. Granted not as great if it was on monthly fee but anyway still sorta there. And supposedly can still do discounts on the non-Plus plan monthly base charge too.

    Something I thought of and questioned a rep about was what is stopping someone from getting 5 new free phones (like the Shadow 2 2009 model with UMA that is currently free with 2 year agreement vs $399.99 on Plus plan) and then paying the $200/line cancellation fee to move to a Plus plan, essentially getting them for 1/2 price vs doing Plus plan to start and after a long pause she admitted nothing that she knows of. Granted new Shadows can be had for $200 or less every day on ebay but it’s the point. Might be something TMobile is going to have to think about when discounting phones on non-Plus plan. ;)

  • Kurt

    Look has anyone mentioned that most of the people that Tmobile has picked up here are most likely Boost Mobile and MetroPCS customers? NON-contract…”lower-end” retail customers anyway? I don’t think many people will jump ship from ATT or Verizon for T-mobile. Tmo has been cheaper for quite some time but NO ONE leaves ATT or Verizon for Tmo! Verizon is better than AT&T but I have many friends who admit they went to AT&T for the Iphone! They left better phone service for an phone?!

    I agree with the guy above that Sprint has been cheaper than the top two companies for quite awhile but it never dented them or got aboe third. Tmobile has a far weaker network coverage for Voice AND 3G/4G yet it thinks it will directly compete? They should have waited for a completed 3g network and a roll-out of phones with this…

    A price change should not have been given a secret code name. This was a big lead ballon: THUD!

  • Johny

    @RolloC84, I completely agree with you. If Sprint was to carry the BB 9700, I would still be with them. I would be saving more and would probably never run out of minutes. I just don’t like their selection of phones and also prefer GSM. Further, I prefer not getting raped by AT&T’s plans so the next best option is obviously Tmo.

  • cnote

    The plans aren’t bad but with all the hype it lead us all to think a “game changer” was coming and that’s not what happened. We were also all hoping for a phone to get excited about but that didn’t happen either. I think T mobile can still make up ground with a blockbuster phone in the next few weeks. If your listening Tmo come on, step up to the plate and hit a home run!

  • Galen20K

    Although they’re not the plans that were being Rumored, these “Project Dark” Plans are EXTREMELY Competitive and Definately DO beat out ATT and Verizon plans. What we NEED to do as David already pointed out TMob needs to Concentrate on the Higher Dollar Consumer and not just the value consumer. I too believe THAT is really whats killing us! We have SUCH a Great company and I wish they would just put BOTH feet Forward from this point on instead of taking a middle of the Road i.e. Safe route.

    I love you T-Mobile, lets keep it GOING! I also Greatly Anticipate the “Phones we Crave” Very soon! Make them like NOW!

  • rockerolla

    Lack of excitement is due to a lack of great phones. People now get that and the “Phones you crave” just went and ticked a lot of people off due to the irony. We are not craving the phones you have this year, T-Mobile.

  • Rob

    The thing about these plans is if you are on another company and go with unlimited everything plus then you’ll be saving a bundle. That I understand. To current T-mo customers there are not enough savings from their current contract.
    For example, I’m one of those who spend 90% of their calls to other mobile phones.
    I currently have:
    2,000 mins $99
    Unlimited text $10
    Two Data Lines: $50
    2 extra lines on the fam plan $20
    That is a total of $180 excluding taxes.

    1500 mins $130
    Unlimited Txt
    Unlimited Data (5gb cap)
    2 extra lines $40
    That’s a total of $170

    It’s a $10 saving, but every line gets unlimited data. So in the long run I will get more out of what I pay for.
    Also, when I called T-Mo they said my 15% school discount would be void if I switched over to the new pricing plans. Because “the prices are heavily discounted.”

    Also, Sprint has better Data coverage which I need for my job.
    Ultimately, T-Mo will force people in the 1500-2500 min. range to go for Unlimited, when there is no need to pay extra for something you will not need.
    IOWs it’s like going to Costco and buying a box of 10 Kraft’s Mayo for $.90 a bottle at total cost of $9, when one bottle by itself costs $1.20.
    There’s just no need for the other 9 bottles.

  • Titty!

    Omq; here’s what I say. . Get Over it;]
    Wow you arrogant, pointless, & childish.
    Seriously, your gonna base your life on one arguement you can’t win?
    One, you were all enthusiased, now what happened?
    Goshness, it is wat it is.
    Besides, way I see it; t-mobile just laid their footprint of their first step.
    How else do you not know that this is just their beginning?
    I sense, n know more is coming(:
    Peace out. T-Mobile betrayers, haters, & lovers. :)

    Woot! Go T-Mobile :)

  • Bill48105

    I agree on the unlimited stuff, it’s not for everyone (most) but unless I’m adding wrong here’s an example that would save you a crapload:

    EM+ 1500 Family Plan
    $69.99 ($59.99 Base + 2 lines @ $5 each)
    $20.00 (2 unlimited data)
    $20.00 (unlimited texting for all lines)
    $104.79 (13% AAA discount on data/text portion only)

    EM 1500 Family Plan
    $99.99 ($79.99 Base + 2 lines @ $10 each)
    $20.00 (2 unlimited data)
    $20.00 (Unlimited texting all lines)
    $121.79 (13% AAA discount on entire bill)

    Yes Sprint likely has better data coverage in most areas but price-wise TMobile looks like it’s save you almost $800/yr doing it that way..

  • Googly


    Does the Unlimited Data @ $10 per line that you mentioned above work with smartphones such as an unlocked iPhone? Wouldn’t you need the full data plan?

  • Tina

    It’s noy just the prices. It’s that they are ignoring the loyal customers who have been with them for 5 or more years. I called a rep, because I was going to get all three lines on my family plan a smartphone for x-mas. yes we have my-faves now, so i would have to get an unlimited plan. Can’t do the even more plus, because I would pay more to add unlimited text and data (which we alraedy have The rep said in order to switch to even more, I would have to cough up the 105 dollar “migration fee” ( I have been with tmobile too long) and still ride out my contract. Plus she was unclear on how buying three phones would work into the deal. Plus I would have to pay $40 per month for the third line. Summary, they couldn’t answer my questions, and ike people are saying, I want to use my phone more and use the services I previously didn’t.

    T-mobile just wants the “new” business, forget the old ones. So now, I am not even sure if I acn upgrade my phones without going into one of these new plans. I think the migration fe for current customers should be waived for an into period.

  • Bill48105

    I wasn’t sure what kind of phone you have. Since I have a Shadow (which is a WM6.1 smartphone but had special $9.99/m internet pricing before) and is $10/month now. I double-checked the site & it’s $25/m for “T-Mobile Smartphone Unlimited Web” on Plus & $30/m on non-Plus so it’s unfortunate that they did it that way because they are almost forcing you into unlimited plans if you have more than 1 smartphone. So yeah you’d have to re-evaluate the pricing. Btw, I doubt it’s officially supported but I can get internet in any smartphone I try with my $10 plan with a lil tweaking. ;)

    Double check with a rep. I was told the pricing on the web site is deceiving because it’s for flexpay customers. Supposedly it’s only $20 or $25 to add a line to the unlimited plans vs $35 & $40 shown on the site.. I don’t work for T-Mobile & can only go on what I’ve been told but worth checking into if you are seriously considering going unlimited. And based on their new pricing that seems to be the route they’re taking: Suck in all the heavy smartphone users to highest-cost unlimited plans (especially from ATT like iphone users, while quite likely saving them money) or the lower end voice only users on a budget who don’t do the heavy data/texting and in some cases talking.

  • alex

    @ Bill, you are using the dumbphone data price for Tmobile, while the data prices for other carriers are for smartphones.

  • ali

    Did you guys know that pre-paid Flex pay is available with the new Plans. No where on their site is it advertised anymore. WHAT CRACK WERE THEY SMOKING ?? You have a prepaid plan that is exactly the same as the regular post paid plan WITHOUT a Bill at the end of the month ….. AND YOU DON’T ADVERTISE THAT ???? Seriously, what monkeys are running this company. If T-mobile were to advertise that they have a PREPAID unlimited talk for $50 or unlimited talk/text for $60, they may steal a lot more customers from the boost/pageplus/cricket variety that are bored with the backwards cdma phones.

  • http://www.ahhyo.info Ahh Yo!

    I’ve been a T-Mobile customer for 2 and a half years and this “Project black” to me is wack! It’s great for new customers who want the latest mobile device (nothing really to brag about) and can’t afford the full upfront price(s). But what about the existing customers who should really deserve something for making T-Mobile what they are today? The Everything for existing customers is not to be desired. If T-Mobile don’t start to really step-up in the game, I’m just going to go with another company when my contract is up. Bottom line T-Mobile, you don’t give a rats ass for existing customers because we have a contract and it’s a lock-in. My answer, wait until my contract expires and then well see who cries.

  • Bill48105

    Yes I realized that after Googly responded. My pricing was for the Shadow data plan. I thought I had mentioned that but guess I forgot before posting. I had that pricing handy from my spreadsheet I made up to compare stuff for my Shadow so that’s what I posted up as a sample. I was under the impression the Plus unlimited voice/txt/web plans really meant that & there were no hidden fees for certain phones but seems I was wrong. Even on the unlimited plans you have to pay extra for the high-end smartphones for lines 3-5. Even so it seems TMobile pricing is is still a decent amount cheaper than the Sprint pricing @ $136.09/month if I add in the $30/m extra for the 2 smartphone upcharged ($15 each over the $10 already there) and taking 13% off of that so should save Googly like $409 per year over Sprint. Assuming I didn’t make any more mistakes, that sheet is confusing! lol

    According the tmobile rep I talked to flexpay is available but seems you pay more than postpaid for extra lines. (Of course she could have been on crack, I haven’t called back to talk to another one to verify) But supposedly it’s $35 & $40 to add a line for flexpay people (and what is shown on the site when you build a cart) or $25 & $30 for post-paid people. Again I’ve not found it anywhere on the tmobile site so I can only assume the rep knew wth she was talking about. Btw there is that stupid 200 minute $10/$15 add-on line for unlimited plans too but hardly worth counting unless they were really for emergency use only or something. I wish they had more min options for the add-on lines to the unlimited plans or better yet have a secondary pool to share between them. Family plan within a family plan. :D

  • Bill48105

    @Ahh Yo!
    I’m no fanboi of the new pricing in many circumstances but for many they can be a good or even a great deal. The problem is they tried to make it seem simple but in reality it is a major mess. I mean, it seems there are EIGHT different add-a-line charges depending on the plan type (Plus or not), unlimited or not (200 vs unlmited lines) and flexpay/postpay To make matters worse it seems almost every add-on is a different price depending on all of those things too like for family plan if it’s line 1-2 or 3-5… Adding to the confusion was the super secrecy of the new plans (the reps claim they didn’t officially know about them until they were launched Sunday) and every rep I’ve talked to so far has had to refer to their cheat sheets or ask someone else about the things I asked. I’ve spent quite a lot of time on the phone with reps & the are having a hard time with it so imagine how hard it is for customers. I ended up making a spreadsheet to compare plans & options and from what I can tell Tmobile is being quite aggressive. Once the reps are all caught up & better know the tricks to get you the best deal for your circumstances it should become clearer what the plan is. I have a feeling TMobile will be adjusting/tweaking some of this stuff shortly. In fact they already have with the early termination stuff which most people should be happy about.

  • Matt

    Point of fact: CDMA is a newer and better technology than GSM. GSM came out in Europe in the 1980s.

  • eli_the_great89

    the talk here is that T-Mobile is trying to get the top dollar customers. those who are all about Unlimited Everything. Thats fine…but those of us who don’t care for unlimited talk don’t benefit.
    The terrible move to do away with MyFaves…the plans that T-Mobile started in the U.S. and changed the game for customers and offered pepole 5 Faves on EVERY plan they offered as opposed to VZW and AT&T who demand you choose a plan with over 1,000 minutes or so in order to take advantage of the Friends & Fam and A List.
    or what about the VoIP calling through UMA? Yes they still have T-Mobile @ Home but they worked soooo hard in order to brand their UMA calling and MyFaves and all of a sudden they just got rid of it for sucky plans.
    Yes the UNLIMITED minutes part eliminates the purpose for UMA calling…but the larger variety of plans they offered beforehand was much better.

    I think a smart thing to do was to bring Even More Plus as an extra onto their other existing plans…therefore customers are bound to choose between their normal MyFaves & Talk Plans and have Even More Plus as the newer FlexPay plans.

    They also need to stop bringing in Kiddish phones, and if you’re going to get a high-end phone dont change the body and make it disgustingly UGLY like they did with the Touch Pro2.
    Also…since they’re so interested in the youngins what about Student Plans.
    I bet if they had student plans like Telus does in Canada, they’ll bring in even more Younger students around the U.S.A.

    It’s sad because I have a great plan with my folks and I have a blackberry, with my myfaves and unlimited web and text with my family plan I pay $75 on our bill.
    I’m sure that when the 9700 comes out they’ll try and make me switch to one of these stupid plans and cause chaos within our family plan.

    Bringing back the plans that made T-Mobile … T-Mobile USA (i.e. MyFaves, HotSpot Calling)
    bringing less colorful and more highend looking phones
    and trying to at least expand will bring more consumers to T-Mobile.

    I can’t believe DE is allowing this mess to happen.

  • eli_the_great89

    @Matt CDMA might be newer, but its not a better technology.
    its so better that all CDMA carriers have to wait extra time and pay extra for their phones to have an extra chip and 3GPP Sim Cards in order for their customers to travel.
    oh and so much that majority of CDMA carriers are bringing in HSPA+ technology like Telus, Bell, VZW (whose switching to LTE which is GSM based).

  • Torben
  • Rob

    I occasionally go over 1500. That is why I need the 2000. I usually hit between 1200 to 1700.
    1500mins unlimited txt and data $120
    2 xtra line $10
    2 xtra data $50
    Total is $180
    I have AAA so – 13% discount = $157 w/o tax.

    *Lines 3-5 share existing Whenever Minutes and unlimited messages for $5 per month, per line; unlimited Web is available for $25 per month, per line (smartphones) or $10 per month (other phones).

    1500 mins $130
    Unlimited Txt
    Unlimited Data (5gb cap)
    2 extra lines $40
    That’s a total of $170
    20% off cause of work = $136

    BTW. I’m surprised they are giving discount to AAA. I used to get a discount of 15% because of my university. However, they told me they weren’t giving discounts in the Even + because the prices were too low.

  • ali


    I recently ported one of our lines to t-mobile flexpay on the new get more plus accounts and thats why I mentioned it. No activation Fee . The rep at the store tried her best to convince me to go with ‘regular ‘ post paid but I was like why anyone want to go post paid when you can get the same thing prepaid. Depending on how well this works out, we may port both lines over on the flexpay family. And it does sound like the rep you were speaking too was definately smoking something … probably the same thing that the folks running the company are.

  • Rob

    that’s with sprint Anytime any mobile plan

  • Rob

    @Rollo & @ johnny
    The thing about sprint has always been their sh!tty customer service reps. That’s the major complain about sprint. Also, they didn’t uses to offer that many competitive plans. In the last yr they have started to shape things up. Ever since their new CEO things have taken a turn for the better.
    They were the first to establish an all you can eat plan.
    T-Mo’s plan are to compete with AT&T and Verizon in just about every plan. Against Sprint only in the unlimited.

  • Bill48105

    Well said! Couldn’t agree more on about every point you make. Stupid to kill off old plans especially because of myfaves & unlimited wifi addon but if Tmobile really wants to win over as many people as possible add more options don’t take them away! I guess I should clarify I don’t mean make things more complicated but people like choices. I don’t want to pay $0.20 per text but I also don’t want to pay $30 for unlimited texting for entire family when only 2 of 5 ever text and when we do it’s very few. Overage minutes shouldn’t mean giving up a kidney. They all do it, not just TMobile. I mean seriously how can TMobile look a customer in the eye & charge $0.45 per minute when they sell another customer UNLIMITED for $49.99.. That is $0.001157 per minute if the person talked 24×7 for 30 days.. How can that be justified? Aside from terms of use banning use 24×7 & actually using every one of those 43200 minutes it is misleading to sell so-called unlimited & unfair to arse rape customers when they go over on metered plan. Also, it is stupid it costs more for unlimited internet based on type of device. Why should it matter if it’s an iphone or a Shadow or a RAZR or an droid. You can’t make the argument one uses more data than another because it is dependent on USE not the device. Can’t tell me someone who has an iphone & never gets online couldn’t use less data than someone with a regular cell who runs a java-based torrent app. In the end Unlimited should mean unlimited independent of device.. Sorry for the rant, nothing against you. But yeah wow you should be running TMobile! :D

  • Bill48105

    Oh bummer. Well you might play around with the options & see if there a combination that works. I ended up having to do a spreadsheet to see side by side. :D Heck as stupid as it sounds you might consider multiple plans & split up the lines.. I was told by a few reps the AAA discount applied to ADD-ON’s only on the Plus plans but not the base monthly fee. Oh and it got the $35 transition fees waived which in itself is cool especially for such a stupid fee to begin with. “Let’s charge our customers a fee to change plans” I’ll bet they’ll waive it for about anyone who whines enough.

    LOL weird. Well as we’ve all experienced YMMV when talking to reps at any company. Bring in a brand new product & you’re really in for a ride. Especially when they turn everything upside down and have so many variations of prices based on so many variables, it’s a mess. I found it hard to believe & I mentioned in here anyway in case other TMobile reps saw it & could comment or if customers talked to reps who said something similar or different. I might just call a few more times & ask each rep. :D

  • Rob

    @ Bill
    I did switch for one month to the everything + plan cause i had a few months on one line. They told me by switching to the no contract I didn’t have to stay the rest of the months and could cancel a month from now. Which I intend to do. I did the same thing you did.
    However, at $136 a month for 4 lines w/ unlimited data and txt, and anymobile anytime. That hands down beats T-Mo

  • Rob

    I have a question. I’ve been with T-mo for about 3 years. I recently renewed my contract (and got a G1) the end of July. If I switch to the Even More Plus plan right now (I’m assuming I’ll pay the $35 activation fee)…am I still under contract until 2011?? Or by switching to the Even More Plus plan…would that effectively let me get out of my contract early??

    Removing MyFaves killed T-Mo to me.

  • Bill48105

    Well as of Sunday TMo reps were saying $200 per line early termination fees to move to Plus accounts (in essence buying out of contract) but now the reps are saying no early term fees but you have to ride out your contract til it would have ended then you switch to month to month. Not sure if they are still offering the $200/line term thing but not like it matters cuz you could just do that anyway without switching to the Plus if you planned to leave Tmo. Btw agree on the MyFaves thing. I find it funny TMo pushed that for so long & it was such a great feature that pretty much all the carriers followed suit (even ATT with their new arrival A-List copy cat) and NOW TMo drops one of their best features? Almost laughable. Fingers crossed enough customers complain & they either offer it as a small fee addon to new non unlimited plans (makes no sense to have it on unlimited other than fancy speed dial but supposedly they are adding it to unlimited people’s plans) -or- officially or unofficially allow reps to change people to the old MyFaves plans as they see fit, with special permission, etc. Same with unlimited wifi calling. Did I say fingers crossed? :D

  • http://paid2game.info Joseph

    ya, tmobile needs to focus on BETTER phones, our line up is kinda blah, where is the MUST have Android phones? G1 is old news :(

  • http://www.posts4.net/ joe

    Reading all these comments and speculation for the past few weeks has been interesting. When Dark finally arrived, it was … not a surprise anymore. But that is what leaks are supposed to do… leak. No contract plans are a welcome change, especially with the lower cost and 20 month new phone thing. But the contract plans? Where’s the loyalty reward? Ugh, I expect a contract to be of benefit to both parties: TMo gets practically guaranteed business from me, and in return I get a slightly lower rate, and possibly a subsidized phone. $30/month data with no tethering officially allowed? Eeeeeegad man! My perfect plan: $10/month voice for like 75 minutes, and then you can charge me $30/month for data, as long as I can get tethering and VOIP. Otherwise, data simply isn’t worth it to me.

    @Rob: After reading your last sentence of your comment at 7:28, I realized what an absolute game changer would be: if TMo were to match other company’s plans and rates. Think about this, what if they didn’t have any plans of their own? Their entire plan line up consists of: everything from the competitors. BAM! Instant win.

    That might tick of the other 3 a little too much eh?

  • Carlos

    My stance on growth in this economy and in the mobile phone industry: Acquisition. That is the only way to grow…period…Verizon picked up Alltel for 5.9 billion and assumed another 22 billion in debt. that was for 13 million customers…AT&T combined ALL of their services….Cingular and ATT wireless finally combined, forming a VERY large wireless company, eliminating a ton of competition.

    Folks, pay attention. This has to be the first step….When the economy was ok, those purchases seem to be feasable.

    Sprint is ‘bleeding his own blood’, ( as white goodman from dodgeball would say ). There is NO growth in the Mobile Phone Market. (I said it…) the big 4 companies are basically robbing each others customers or in Sprints case, opening up another market. (Boost).

    I believe the next step is network changes…step after that is better phones…. or vice versa…
    if there is no significant growth…6 to 8 months…the trigger is pulled for sprint. ( why not now, I don’t know ).

    I firmly believe that…

  • mb00

    I don’t like the prices that Project Dark brought upon us…that being said, they are still lower than Verzion and AT&T. I should know as I was recently looking to switch over for an iPhone, but opted to just hold on a bit and see what my reliable magenta will have for me in the future.
    Project Dark’s plans are higher than what I pay now for 1000 minutes but even if I did chose to take on one of those plans, it would still be lower than the other companies because none of those companies will offer you unlimited anything for that low of a price. Let’s say for good measure that $70 on T-Mo gets you unlimited calling, text and data…over at Verizon or at&t, those same 70 bucks get you about 350 anytime minutes and data, that’s it.
    So in the long haul, yeah, the plans are a little more expensive than we all thought, but they still are well worth the price when you compare them to what you get from THOSE other two companies.

    Now with all that said, the only gripe I have with T-Mo is their lack of outstanding smartphones. The G1 was such a joke I got rid of it and got a BB 8900, which is great, but could be better.

  • maxxcooner

    Ok I was pretty hard on TMO in an earlier post, with good reason. The marketing timing on this change was terrible, because the phones I crave (their words) aren’t here Yet! Now #1 let’s say the N900 was ready in october when nokia said it would be back in august, that would be a phone to “crave”and all the unlimited plans they
    are offering would seem more logical.(Don’t forget highend phones we all want come with high end plans) Now #2 ok they see nokia screwing them on the N900 TMO’s new flagship, what to do WHAT TO DO! Push back the date a couple weeks, why? Because then TMO would have the behold2 and 9700 bb in the lineup, granted they are no N900 but a preorder cliq is not a phone we crave because on launch day its still preorder, let’s be honeSt its not what have you done for me lately it’s what have you done for me NOW NOW NOW! LITTLE BRATS. As for the plans like my faves and uma calling? Great keep it and keep doing business with tmo. I really analyzed my bill and the new plans and here is what I found.I have three phones and My current bill is $110 per month with 700 shared minutes bis for a curve and 300 text for each line. We have all been wanting more text and data but more minutes were a distant 3rd for our needs but ala cart add ons pushed the bill into at&t and vodaph o I mean verizon prices. I fixed our delima of more text and data by doing this. We kept our phones we currently have, they are fine and 2 of 3 are 3g already, and went with 1500 minutes em+ plan with unlim text and data the third line is 5 more and all 3 share the unlim text and data no need to add anthing else. The services I needed and craved are all there and unlimited for 15 dollars more per month. So I went from 700 minutes a month to 1500 and went from 1 phone with web to 3! All unlimited! From 900 text per month to unlimited, yes my teenager is pumped about the unlimited web ( been bugging me for that for a while). To wrap up at&t and voda verizon can’t come close o and sprint fugettaboutit! I mean really, sprint fans, have they fixed the roaming issue as soon as your out of town yet and do they subsidize your upgrades yet? ( And no a 50 credit on my bill is not full subsidy). Yes TMO just changed the game on the upper end, the would have hit a homerun with phones we crave on the high end.N900 htchd2 anyone.