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T-Mobile has yet to make deep inroads in the 3G market considering the lateness of their network. However, they are, in this instance, trying to undercut the competition starting with a price cut of $10 on their webConnect data plans. With a smaller 3G footprint, we’ve long discussed T-mobile’s need for a competitive advantage over its larger rivals and undercutting their data connect plans is a great place to start. The webConnect customer can often be a frequently traveling businessman who is looking for reliable and inexpensive service and that’s where T-mobile can step up to the plate in a big way. The $59.99 data plan often catches people off guard, and starting off at the $49.99 price point for T-Mobile employees can be a great way to say, “Hey look, T-mobile is the best value.”
The offer runs from September 30th-January 12th after which the prices will jump back to $39.99/59.99.
• 200 MB data bucket• $29.99 monthly recurring charge during the promotion• Ideal for people who occasionally want 3G access for accessing the Web or e-mail, but primarily plan to be stationary (coffee shops, airports, hotels) with Web access via T-Mobile HotSpot for Wi-Fi.• The monthly recurring charge will change to $39.99 when the promotion ends.
• 5 GB data bucket• $49.99 monthly recurring charge during the promotion• Considered our most generous service plan for those who plan to frequently use our 3G network to connect to the internet while on the go.• The monthly recurring charge will change to $59.99 when the promotion ends.•